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As the owner of an online store, you're likely facing a significant challenge with product returns, which is adversely impacting your sales performance. One of the primary reasons behind these returns is sizing-related issues, where customers often select sizes that don't fit them correctly.
In the Digital Commerce 360 survey, the number one reason shoppers returned a product was size, cited by 55%, followed by product quality (53%) and damage (45%).
So, what's the solution? Adding a size chart into your Shopify product pages emerges as a highly effective strategy.
You still wonder why you should do that and how to apply it effectively? No need to worry, we are here to show you all. Let’s dive right in!
A size chart is a go-to source for uncovering the nitty-gritty details - length, width, types, materials, sizes, and more. You also can imagine it is like your shopping buddy, which assists you to find all the details about sizes and measurements for the product you want to buy. It exists to ensure that your purchase is tailor-made for you, so you can wear it with confidence and adore every inch of what you choose.
A size chart gives you more than you can imagine, let us show you why an effective size chart can make a world of difference:
Understanding the multitude of benefits that a Shopify size chart offers, it's now time to proceed with the step-by-step process of adding it effectively to your product page. Allow us to show you how.
In this approach, we will guide you on adding a size chart to product pages, specifically within the Shopify Dawn theme, through the Shopify admin dashboard.
Log in to your Shopify admin account > Choose Pages on the Online Store section > Click to Add page.
Now it’s time to create a size chart for your product. At this stage, you have two distinct options to consider: either insert a table or utilize an image. Each method comes with its own set of advantages.
Adding a size chart using a text-based table will increase visibility on Google search engine.
Placing a visually appealing size chart image to immediately capture the customer's attention.
Don't forget to click Save once all the data is configured.
Now we need to create a metafield to insert the size chart to our product pages.
Choose Settings on the left sidebar > Navigate to Custom data > Select Add definition > Fill the needed information in the provided box and select Page type > Hit Save.
Voilà, you've successfully configured a metafield to insert the size chart.
Navigate to Products on the left sidebar > Choose the product you want to add a size chart.
Scroll down the product page to locate Metafields section > Click to Select page > Choose the size chart you previously set up above.
Now, start adding the size chart in the Shopify Dawn theme.
Go to Online Stores > Choose Themes > Select Customize to start customizing your product page.
Start customizing your product page in Shopify Dawn theme.
In the design area, navigate to Products in the search sidebar > Choose Default product.
In the next step, you also have two options to choose from: you can use a collapsible row or add a popup.
In the product page you chose, go to Product information > Click to Add block > Choose Collapsible row > Drag this up right below to the Buy buttons.
Change the heading and go to the Row content from page section > Choose the metafield you set up above.
Bravo! You now have a size chart on your product page.
In the product page you chose, go to Product information > Click to Add block > Choose Pop-up
Modify the heading and click to Select page to choose the size chart you set up earlier.
Now, all are done with adding a popup option!
Everything becomes easier when you have the support from GemPages. You have two options for adding a size chart to your product page: utilizing either the Image or Custom Code element.
In this blog post, we will guide you through the easiest method of achieving this with GemPage - using the Image element.
Step 1: Go to GemPages dashboard > Find the Image element on the left sidebar > Drag and drop it to the position you wish.
Step 2: Click on the element to reveal the configuration options in the left sidebar > Upload the image of the size chart under the Settings tab’s Image section.
Learn more: Consider another approach to adding a size chart with GemPages: using the Custom Code element. Visit the GemPages Help Center for comprehensive guidelines.
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Whether you're selling clothing, jewelry, or any other products with varying sizes, providing clear and accessible sizing information is key. Now, with the nifty steps and top-notch tips we've shared, you're all set to give your customers the confidence they need to shop smart. That means fewer returns and more smiles on the faces of your online store fans! So, let's size things up and make your shop a breeze to buy from.