Seasonal Landing Pages: What Are They & Best Practices

Holidays come and go, but seasonal sales always get people excited. That’s why seasonal landing pages are so useful, as they let your website match the moment.
Whether it’s Valentine’s Day, Back to School, or Black Friday, these pages help you show the right offer at the right time.
In this guide, we’ll walk you through what makes a great seasonal landing page and how to create one quickly, even if you’re not a tech expert.
What Are Seasonal Landing Pages?
Seasonal landing pages are special pages on your website made for specific holidays, events, or shopping seasons, like Christmas, Black Friday, or Back to School, etc
They focus on one goal: promoting seasonal offers or products during a limited time. These pages often feature festive designs, countdown timers, and exclusive deals to grab attention and encourage fast action.

Example of a shoes brand customizing its page for the wet season. Source: Popupsmart
Why Seasonal Landing Pages Matter?
Seasonal landing pages are like focused storefronts, created specifically for a particular time of year. Instead of sending customers to your general website, you provide them with a page that directly addresses the seasonal promotion they’re interested in.
Here is why this process matters:
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They create urgency and relevance
People respond to urgency. A countdown timer, a “limited-time deal,” or a special holiday offer can push them to take action fast. Seasonal landing pages tap into that urgency and relevance to boost conversions, especially when paired with time-sensitive messaging.
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They match your ad messaging, which keeps people engaged
When someone clicks your holiday ad, they expect a matching page, not your homepage. Seasonal landing pages maintain consistency in the message, which reduces bounce rates and enhances SEO. Search engines reward that clarity with better rankings.
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They target holiday and product-specific search traffic
Seasonal landing pages can be optimized with specific keywords like “Christmas gift sets” or “Black Friday tech deals.” These terms may not receive year-round traffic, but during the season, they attract high-intent buyers ready to make a purchase.
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They help you increase your average order value (AOV)
Since you’re already promoting a special campaign, it’s the perfect time to offer product bundles, limited-time upsells, or gift-with-purchase incentives. These focused pages make it easy to present those offers clearly and increase your average order value (AOV) in the process.
Increase AOV with seasonal landing pages. Source: Bolt
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They support your bigger marketing picture
Seasonal landing pages don’t just drive sales, but to help you grow your email list, retarget on social media, and collect valuable customer data. For example, offer exclusive discounts in exchange for email signups or early access to a seasonal bundle.
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They're flexible and easy to set up
With Shopify landing page builder tools like GemPages, you can quickly create seasonal landing pages without breaking the bank, choosing from the already-designed templates of those builders' apps. And once they’re set up, they can be repurposed or adapted for other campaigns.
Best Practices For Building Seasonal Landing Pages
Seasonal landing pages can work wonders for your sales when done right.
But don’t treat them like regular landing pages. Seasonal landing pages need their own strategy, tone, and design to capture attention and drive conversions. Here are the six best practices to follow when creating high-performing seasonal landing pages.
1. Match the Visuals to the Season
First impressions matter, especially when you're trying to catch attention during a busy shopping season. Use visuals that clearly represent the holiday or event you're promoting. That means festive colors, themed images, and even fun elements like GIFs or stickers.
For example, if you’re promoting Christmas deals, consider gold bows, mini pine trees, and cozy visuals that immediately tell your audience: This is a holiday sale. The same goes for Halloween, Valentine’s Day, or summer promotions, aligning your color palette, design elements, and tone of voice with the theme.
This not only helps create emotional connections but also makes the page feel timely and relevant.
Allow consistent visuals throughout the holiday pages. Source: eGraphix
2. Highlight Limited-Time Offers and Create Urgency
As mentioned, one of the primary reasons seasonal landing pages are effective is due to the sense of urgency they create. The deals won’t last forever, and customers are aware of this. Use countdown timers, flash sale banners, or messaging like “Ends Tonight!” to drive quick action.
A highlighted, clear promo, such as “15% OFF All Back-to-School Essentials,” should be the first thing shoppers see. The clearer and more urgent the message, the more likely they are to click and make a purchase.
Remember: Urgency + relevance = higher conversions.
3. Keep Navigation Focused and Simple
When someone lands on your seasonal page, you don’t want them wandering off. You should minimize distractions to a minimum and ensure that every part of the page focuses on one goal: selling your seasonal offer.
Therefore, it is best to avoid clutter, keep navigation simple, and refrain from overwhelming users with too many links. Think of this page as a temporary pop-up shop: keep it tight, relevant, and focused on the promotion at hand.
A clear call to action, like “Shop Mother’s Day Gifts” or “Grab Your Black Friday Deal,” should guide the customer every step of the way.
4. Optimize for Mobile First
Most shoppers browse and buy on mobile, especially during holiday rushes. That’s why mobile-first design isn’t optional; it’s essential.
Ensure your seasonal landing pages load quickly, display properly on small screens, and are easy to scroll through and interact with. Tools like GemPages make it easy to preview your layout on mobile while you build it.
When you optimize for mobile, you not only improve user experience but also reduce bounce rates and increase conversions.
Businesses like Macy’s always optimize for mobile to make shopping more accessible to users. Source: Macy's
5. Use SEO and Targeted Keywords
Just because your page is seasonal doesn’t mean it shouldn’t rank. Add seasonal keywords, such as “best Black Friday deals for Shopify” or “top Christmas gifts for mom,” throughout your page, including titles, descriptions, and image alt tags.
Long-tail seasonal keywords may have lower search volume, but they attract shoppers with high purchase intent. That means higher-quality traffic and a better chance of making a sale.
Don’t forget to include those terms in your ads, too. The better the match between your ad and landing page, the higher your chances of converting.
6. Add Social Proof and Helpful Extras
Holiday shoppers love a second opinion. Show them real reviews, testimonials, or even influencer content to build trust and confidence in your offer.
You can also go the extra mile by adding short shopping guides, product bundles, or video demos. These extras not only help customers make faster decisions but also boost your average order value (AOV) by highlighting complementary products.
You can even use your landing page to grow your email list while offering exclusive access to seasonal deals in exchange for a quick opt-in.
Examples Of Popular Seasonal Pages
1. Valentine’s Day Gift Page
This website features a landing page designed specifically for Valentine’s Day chocolate gift-giving.
This seasonal landing page is designed to attract shoppers with a sweet tooth who are looking for meaningful, ready-to-gift treats. From the moment visitors arrive, the page sets the mood with romantic visuals and a clear theme: Valentine’s Day chocolate.
Valentine’s Day gift page. Source: GemPages
This example features:
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Clear headline: The page opens with a bold “Valentine’s Day Chocolate” title, immediately letting visitors know what it’s all about.
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Romantic design cues: Soft pink backgrounds, heart icons, and product photography with warm lighting create a cozy, love-inspired vibe that matches the Valentine’s theme perfectly.
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Product-focused layout: The design emphasizes bestsellers and featured items in an easy-to-scan grid, helping shoppers quickly browse gift-worthy options.
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Targeted call-to-action: Buttons like “Grab The Deal” are clearly placed under each product, making the purchase journey simple and intuitive.
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Minimal distraction: The layout is clean and uncluttered, with focused sections that keep attention on the chocolate products and gift sets rather than pulling users away with unrelated links.
2. Father’s Day Limited Edition Sale Page
This Father’s Day page is a strong example of a thoughtfully designed seasonal landing page, featuring a modern and clean design that seamlessly blends emotional storytelling with a practical shopping flow. Rather than a large sale banner or flashy animations, this page leans into sincerity, inviting visitors to shop with intention.
Father’s Day limited edition sale page. Source: GemPages
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Bold, minimal hero section: The page opens with a full-width photo of a smiling dad holding a gift, overlaid with the line “Father’s Day Gift Ideas” and a clean call-to-action button. It sets a heartfelt tone without overwhelming the viewer.
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Two-column gift showcase: Just below the hero, the layout moves into a neatly structured two-column section featuring curated products. Each item features a subtle white border, generous padding, and elegant typography, which keeps the design both high-end and approachable.
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Grid with breathing space: Further down, a full-width product grid showcases popular gifts. Each card includes product imagery, a title, a price, and a hover state with an “Add to Cart” button.
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Emphasis on usability: There’s no header menu to distract. The scrolling flow is intentional, from gift inspiration to product selection to checkout, making this template ideal for seasonal campaigns focused on speed and conversion.
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Mobile-first elegance: On smaller screens, the layout collapses beautifully. The font stays readable, the CTAs stay tappable, and the page feels purpose-built for on-the-go gift buying.
3. Back to School Essentials Landing Page
This Back to School Essentials landing page is designed specifically for the seasonal rush of school-related shopping. It instantly communicates purpose with clean visuals and a themed banner that sets the tone for the school season. This page effectively caters to a short, high-intent buying window, making it a strong example of a seasonal landing page in eCommerce.
Back-to-school essentials landing page. Source: GemPages
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Strong visual theme: The Page uses school-themed imagery and youthful design elements to signal relevance to students, parents, and teachers immediately.
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Clear headline & seasonal messaging: The headline “back to school essentials” instantly informs visitors what this page is about. It focuses the visitor’s attention on the seasonal purpose of the page.
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Organized product categories: Products are neatly categorized into relevant back-to-school categories like bags, accessories, and essentials. This makes navigation quick and decision-making easy.
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Limited-time focus: The layout encourages urgency, a common tactic in seasonal campaigns. However, incorporating a stronger “limited-time offer” CTA or countdown timer could further boost conversions.
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Mobile-optimized layout: A clean, responsive design ensures mobile shoppers can scroll and shop with ease, which is crucial for today’s mobile-first consumers.
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Minimal distraction: The landing Page removes clutter, keeping the focus on the shopping intent rather than unrelated navigation or links.
4. Holiday Season Exclusive Collection Page
The Cyber Monday Bedding page is a tailored seasonal landing page designed to capitalize on the shopping frenzy during the holiday season. By focusing on exclusive bedding deals, it delivers a clear and compelling message for Cyber Monday shoppers, who demand comfort meets savings, but only for a limited time.
Holiday season exclusive collection page. Source: GemPages
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Catchy seasonal headline: The headline clearly states Cyber Monday bedding, immediately tying the offer to one of the biggest holiday sales events of the year.
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Hero banner with a sales focus: A strong hero image featuring sale-related visuals quickly grabs attention. The messaging highlights the urgency of Cyber Monday and visually reinforces a cozy, at-home theme that aligns with the bedding category.
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Exclusive collection showcase: The landing page is designed around a curated bedding collection, allowing shoppers to focus on relevant items without distraction. This increases the likelihood of conversion during limited-time sales.
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Clear call-to-action (CTA): “Shop now” buttons are strategically placed to guide users down the page and directly to purchase, emphasizing both urgency and ease of action.
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Holiday-ready design: The color palette and layout are sleek and calming, ideal for promoting bedding while still maintaining the festive, promotional vibe of the holiday season.
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Mobile-responsive: The layout adapts seamlessly on mobile devices, supporting holiday shoppers who browse from phones and tablets.
Why GemPages?
GemPages is one of the most efficient and user-friendly tools for creating seasonal landing pages on Shopify. Designed for speed, flexibility, and high conversion, it’s the perfect solution for merchants looking to launch time-sensitive campaigns like Valentine’s Day, Back to School, or Cyber Week without relying on developers.
Why should you choose GemPages to build seasonal landing pages?
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Drag-and-drop editing: With GemPages’ intuitive drag-and-drop builder, you can design and update landing pages in minutes. It’s ideal for seasonal campaigns that require quick turnaround and constant adjustments based on product availability or offer changes.
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Purpose-built seasonal templates: The Template Library includes a variety of seasonal layouts tailored for events like Father’s Day, holiday sales, and school promotions.
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The Gift Bundle template features bold product visuals, savings tags, and direct “Shop Now” buttons, making it perfect for gift-focused holidays.
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The Holiday Sale Hero layout features limited-time deals with strong headlines and clear calls to action, making it ideal for Black Friday or Cyber Week promotions.
Browse through over 300 templates on GemPages for various businesses. Source: GemPages
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Mobile-responsive and performance-optimized: All templates are mobile-friendly and designed for fast loading, ensuring a seamless shopping experience across devices, particularly during high-traffic seasonal periods.
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Seamless Shopify integration: GemPages works directly within your Shopify store, allowing you to pull in live products, apply discount codes, and maintain branding consistency with minimal effort.
Until June 30, 2025, new GemPages users can access 2 free Figma templates specifically designed for Mother’s Day & Father’s Day. These downloadable resources make it even easier to plan and execute your seasonal landing pages.
Conclusion
At the end of the day, seasonal landing pages aren’t just about looking festive but all about utilizing the growing trend of festive seasons to attract more users. By aligning your design, messaging, and offers with what your customers are already searching for, you can turn casual browsers into loyal buyers.
With tools like GemPages, creating these pages is faster and easier than ever, even if you’re not a designer or developer.
And don’t forget: until June 30, 2025, new users get two free Figma templates for Mother’s Day and Father’s Day campaigns. There’s no better time to start building high-converting seasonal pages that actually work.