How to Create Shopify Volume Discounts + The Best Apps

Getting customers to buy from your store is great!

But getting customers to buy multiple or bulk items from your store — even better. How? Offer them the best deals to buy in bigger volumes. 

So, let’s talk about Shopify volume discounts — a strategy that can not only increase your average order value (AOV) but also the overall revenue and profits.

This blog post will help you with a complete guide on how to create volume discounts on Shopify and the best Shopify apps for volume discounts.

Let’s start with some basics first!

What is a Shopify Volume Discount?

A volume discount is a promotional strategy in which customers are offered a special discount when they purchase more or bulk quantities from your Shopify store.

That’s why it’s also known as a “quantity discount”.

In other words, as the customer purchases a higher volume of an item, the price per unit is reduced with either a percentage discount or a fixed amount.

The main goal of this strategy is to encourage customers to buy more from your brand. It can help you increase the average order value (AOV) and overall revenue. Also, when a customer purchases multiple items in a single order instead of separate/repeated orders, the customer can save on the shipping cost as well.

Here’s an example explaining how the volume discounts work:

As you can see in the example when a customer buys 3 items instead of one — the customer is able to get a 20% discount and save $6 on the order. This is enticing for customers to go buy more quantity and save money.

Why Offer Volume Discounts to Customers?

Offering volume discounts could help your business in the following ways:

• Increase average order value (AOV):

Since it encourages your customers to purchase in higher volumes, it significantly increases your order value. For example, a customer who’s looking to buy a single item at $25 may go on to buy three items at $60 if you’re offering a 20% discount upon buying a set of three.

• Increase the overall sales and revenue:

The more you encourage customers to buy higher volume, the more growth can be seen in your overall sales and revenue too. Thus, it can help your business grow and scale at a faster rate.

• Use it as a sales promotion:

This can be an effective strategy to bring new visitors to your store. With the right marketing and promotional strategies, you can attract new customers and expand your customer base.

• Clear out old inventory:

Every business owner wants to clear the inventory as soon as possible and bring in fresh new stock. However, sometimes, the sales can slow down. If you’re at the risk of getting the stock outdated in a few months, you can implement such a strategy to get the stock sold out in a timely fashion.

How to Create Volume Discounts on Shopify?

Now, let’s go through the step-by-step tutorial to creating Shopify volume discounts.

Step 1: Define Your Volume Discount Strategy

Your discount strategy has to be a well-thought-out business decision.

You can’t simply offer a 10-20% discount just because others are offering the same discount or based on your gut feeling.

Research your customers and competitors. Analyze the historical data and current trends about the market demand for the product(s).

After the research and analysis, you must also consider all the aspects related to your cost of production or product sourcing, marketing and advertising cost, gross and net profit margins, etc. After all, you don’t want to end up making a loss with your volume discount strategy.

Finalize a pricing strategy that allows you to keep a healthy profit margin.

Step 2: Research & Install a Shopify App

Once you’ve finalized the strategy, it’s time to research and choose an app of your choice from the Shopify App Store. Finalize an app that meets your requirements and budget.

For this tutorial, we’ll go with the “Rapi Bundle Quantity Breaks” app. It’s a completely free app with amazing reviews from hundreds of merchants.

Click the Install button and proceed with the installation.

Review the access permissions and click the Install button.

Step 3: Configure App Settings

As soon as the app is installed, you’ll need to configure one of the settings in your current theme to enable the app. Click on the Activate button.

You’ll be redirected to your currently installed theme — and the Rapi app will automatically be enabled in the “App embeds” section in the left sidebar. You just need to click the Save button to confirm the changes

Step 4: Create Your Volume Discount Offer

Now, your app is ready to start creating volume discount offers. Click on the “Add Bundle Blocks” button.

Then, choose whether you’d like to create “Mix and Match product bundles” or “Quantity breaks” with volume discounts. We’ll go with the second option and click on the “Create the deal” button.

Now, you can create and customize your bundle offer and its widget that will appear on your product page(s). You can toggle between all the options given at the top: 

Block, Offers, Font & size, and Colors.

Remember — it’s important to select whether you want to publish this volume discount offer on all products or selected ones only. We’ll just keep them as default just for the sake of this guide. 

Scroll down and configure other settings as well. Once everything’s set up, click the Publish button to make the volume discount offer live on your store.

Step 5: Test the App Functionality

Once you hit the publish button, you’ll see an “Important Notice” pop-up in your app admin.

Review your product pages where you've activated the volume discount offers. If you find any price inconsistency issues, you need to check if other product bundling apps or discounts are overlapping with your Rapi volume discount offer.

As you can see in the below screenshot, the volume discount is configured on our test store.

You can/should go even a step further, and create some test orders to check if everything’s working fine. This will ensure you can eliminate any potential issue before it impacts any real customer transaction.

Pro tip: Once it’s all good to go, start promoting your volume discount offers on your social media, email newsletter, and any other marketing channels you prefer. You may also create paid ad campaigns depending on your budget. Make sure to highlight the benefits to your customers with appealing visuals and compelling copy.

Step 5: Monitor & Analyze the Effectiveness

Once you’ve put the volume discount strategy in implementation, regularly monitor and analyze the sales and conversions.

You must evaluate how it’s helping your business in terms of sales as well as average order value. Based on the data and observations, you may decide whether the strategy needs to be continued or requires changes.

Depending on the seasons and shopping events, you can also customize your discount strategy or come up with a completely new one to surprise your customers.

Optimize Volume Discounts for Conversions with GemPages

You can use GemPages to create a promotional landing page and enhance the conversions of your volume discount offer. With over 4,600 reviews and an excellent 4.8 out of 5 stars rating — GemPages is one of the most loved page builder apps for Shopify.

GemPages offers you professionally designed templates that you can easily customize with a drag-and-drop visual editor. You can integrate a Shopify volume discount app — Kaching — to create discount offers and then create product or landing pages with GemPages.

Benefits of Using GemPages for Your Shopify Store:

• Optimize your store design:

GemPages can help you design your store pages including the homepage, product pages, collection pages, blog posts, and landing pages. 

• Extensive library of templates: 

Leverage professionally designed templates for various shopping events and speed up your design process. For example, you can use templates for big occasions such as Black Friday, Cyber Monday, Valentine's Day, and many more.

• Mobile-optimized design: 

GemPages helps you with responsive design that’s optimized for all devices. Maximize the conversions on mobile devices with a mobile-first design approach.

• Conversion rate optimization (CRO) elements:

Use the design elements that can help you enhance your store’s conversion rates. For example, you can include elements like a countdown timer, stock counter, image comparison, etc.

Shopify Volume Discount Apps

Shopify App Store has many high-quality apps that let you create volume discounts. And we know it’s always tough to choose one. So, we’ve curated the list of the top Shopify volume discount apps based on the ratings and reviews.

1. Rapi Bundle Quantity Breaks

Rapi is a four-in-one bundle app that can help you create volume discounts, BOGO (Buy One, Get One) offers, mix-and-match product bundling, and free gift offers. The app has earned a “Built for Shopify” badge indicating it has cleared Shopify’s quality standards for speed, ease of use, and merchant value.

On top of all these aspects, what’s even more amazing is that the app is completely free.

Ratings & Reviews: 5.0 Out of 5 Stars (987 Reviews)

Key Features of Rapi:

• Product bundling with volume discounts: Select your product to create bundles and easily set up volume discount offers.
• Promotional offers: Apart from bundle offers, create other promotional offers for product upsells, cross-sells, coupons, and BOGO offers.
• Full customization: Customize the section design with different elements such as block size, colors, fonts, background, etc.
• Popular products: Display your best-selling or popular products together with BOGO and upsells to increase your AOV.

2. Pumper Bundles Volume Discount

Pumper Bundles Volume Discount is one of the most highly-rated volume discount apps with more than 2,600 reviews. Pumper assures you to eliminate resistance to upsells from your customers and helps you increase the AOV.

 This app also has earned the “Built for Shopify” badge.

Ratings & Reviews: 5.0 Out of 5 Stars (2,640 Reviews)

Key Features of Pumper Bundles Volume Discount:

• Conversion Optimized Templates: Use the readily available templates that are optimized to increase your store’s conversions.
• Upselling: Create enticing discount offers for each unit, set up percentage discounts, or offer flat discounts.
• Flexibility: Set up discount offers for specific product(s) or the entire collection based on your strategy.
• Analysis: Lets you measure the revenue contribution of Pumper so that you can figure out the return on investment (ROI) of the app.
• Fully customizable: Customize the appearance of your widget to match your branding.

Pricing:

Pumper offers a free plan for the first $100 generated through the app.

3. Fast Bundle: Product Bundles

Fast Bundle: Product Bundles is another popular app for product bundling along with volume discounts. Apart from volume discounts, the app also offers several other features including AI-based "frequently bought together" product recommendations.

Ratings & Reviews: 5.0 Out of 5 Stars (1,394 Reviews)

Key Features of Fast Bundle:

• Promotional offers: Create different promotional offers with product bundling such as mix-and-match offers, quantity breaks,  frequently bought together promotions, and "buy X, get Y" offers.
• Bundle builder: Let customer create their custom bundle by picking their favorite items from different bundles.
• Subscriptions: Supports repeated sales of the bundles for offering subscription packages to increase your recurring revenue.
• Advanced bundles: Use advanced bundling features such as multilingual, multicurrency, and bundle detection.

Pricing:

Technically, the app has a free plan but it’s not for merchant stores — it’s only for development stores. Meaning, for any live store, the pricing plans start at $19/month (when billed monthly) or $182/year (when billed annually).

4. Koala Bundles Quantity Breaks

Koala Bundles Quantity Breaks app combines bundling and upselling along with volume discounts. The app also aims to increase your store's conversion rate with its native countdown timer.

Koala has earned an impressive overall rating of 5.0 out of 5 stars and its “Built for Shopify” badge.

Ratings & Reviews: 5.0 Out of 5 Stars (688 Reviews)

Key Features of Koala:

• Promotional offers: Create bundle offers, volume discounts, and quantity break deals to increase your AOV.
• Post-purchase upsells: Entice customers to make additional purchases through one-click post-purchase upsell offers.
• Design elements: Highlight your promotional offers through the announcement bar and countdown timer to increase conversions.
• Theme customizations: Use readily available bundle themes/templates or customize your own bundle offers.

Pricing:

The app has a bit of complicated pricing plans. So let’s dissect the details:

• The app has a free plan for development stores.
• For live stores, the pricing plans start at $9.99/month for the first two months for new users. 
• Once the promo is over, it’ll be $12.99 per month — and this plan applies only for up to $1000 bundle offer revenue per month.
• If your store exceeds the revenue threshold of $1000, it will fall under the Scale Koala plan, i.e., $19.99 per month for up to the $5,000 revenue threshold.

5. Bundler ‑ Product Bundles

As the name suggests, the Bundler ‑ Product Bundles app is focused on enhancing the bundling strategy and increasing the AOV for Shopify store owners.

Ratings & Reviews: 4.9 Out of 5 Stars (1,843 Reviews)

Key Features of Bundler:

• Discount offers: Create volume discounts and quantity breaks with upsell bundle offers to increase your AOV.
• Promotional offers: Create different types of offers including classic bundles, mix-and-match bundles, and tiered discount offers.
• Discount types: Set up discounts in percentage or fixed amounts depending on your strategy.
• Conversion optimization: Create bundle landing pages, shortcodes, and cross-sell offer promotions to increase your store’s conversions and revenue.
• Subscriptions: Lets you create bundle and discount offers supported with subscriptions.

Pricing:

Bundler offers a “Free Forever” plan that offers unlimited monthly bundle sales as well as volume discounts. 

You need to upgrade to the paid plan ($6.99 per month) only if you want to use its advanced features such as volume discount combinations, tiered mix & match, sectioned mix & match, custom landing pages, funnel upsells, and so on.

6. Kaching Bundle Quantity Breaks

Kaching is a widely used Shopify app nearing a thousand reviews on the Shopify App Store. Kaching is also a GemPages partner and can be integrated with your store pages designed through GemPages.

Ratings & Reviews: 4.9 Out of 5 Stars (950 Reviews)

Key Features of Kaching:

• Flexibility: Set up volume discounts for specific product(s) or the entire collection based on your strategy.
• Discount types: Create discounts in percentage, fixed dollar amount, or set a fixed price.
• Design customization: Customize the widget colors and style to match with your branding.
• Analytics: Review the statistics to identify how much additional revenue is generated through the app to analyze the ROI.

Pricing:

The free plan is available only to development stores. For live stores, the plans start at $14.99 per month (when billed monthly) or $119.88 per year (when billed yearly).

Create Your Shopify Volume Discount Offer Now!

Now that you know the tools and methods to create your volume discount offer, it’s time for the execution of the strategy.

Remember — it’s not just about “creating” volume discount offers. Most brands offer discounts. So, it’s also about how you present and promote that offer to your customers.

Make the most out of your marketing channels to raise awareness, bring traffic, and then convert them with effective and persuasive copy.

For eCommerce marketing strategies and best practices, check out more resources on our Blog. Join the GemPages Facebook community to network and learn from like-minded entrepreneurs and experts.

FAQs about Shopify Quantity Discount