Print on Demand Spain: Complete 2026 Guide for Entrepreneurs

Print on Demand Spain(POD) is a business model that enables you to create and sell personalized printed products, such as T-shirts, posters, bags, and mugs, without holding any inventory. When an order is placed, new products are produced and sent to the customer.

The global POD market is experiencing rapid growth. According to a report by Virtue Market Research, the POD market value in 2023 was USD 8.03 billion and is expected to reach USD 42.11 billion by the end of 2030, with a CAGR of approximately 26.71%.

In Spain, e-commerce is growing rapidly, with revenue expected to exceed €75 billion in the next few years, driven by an increase in the number of digital buyers, which is projected to surpass 40 million.

This article provides a comprehensive guide (2026) for those who want to start or expand a Print on Demand business in Spain - from understanding the nature of the business, how it works, choosing a supplier, to marketing, trends, and answers to frequently asked questions.

Overview Print on Demand

What is Print on Demand?

Print on Demand (POD) is a production & sales model in which products are printed, processed, or manufactured only after receiving an order from a customer. You design the product, put it on the online store, and when the customer buys it, the POD supplier produces and delivers the product.

The parties involved are usually included:

• The designer/store owner

• The POD supplier (print & ship)

• The sales platform

• The customer.

Common types of Print on Demand products

The most popular POD products in Spain are similar to the trends in the UK and the US, where the POD market is thriving.

Below is a list of popular POD products - divided by category:

• Apparel: t-shirts, hoodies, hats, tote bags.

• Home decor: posters, wall art, pillows, blankets.

• Accessories: mugs, phone cases, water bottles.

• Stationery: notebooks, calendars, stickers.

• Eco & niche items: pet accessories, sustainable materials, LED decor.

T-shirt is the top-selling Print on Demand product

Advantages and disadvantages

POD is the ideal choice for those who want to start a business quickly, with low costs and unlimited creativity. Besides, POD has significant drawbacks that new sellers should consider.

Advantages of Print On Demand

The biggest strength of Print on Demand lies in its flexibility and ability to start a business with almost no capital. Sellers do not have to produce or stock products in advance, but only create designs and post them on their online stores. When customers place orders, POD suppliers will print and ship them. This completely eliminates inventory risks - one of the biggest challenges of traditional business models.

In addition, POD also offers the ability to test the market quickly. Businesses can easily adjust their strategies without incurring excessive production or advertising costs. With just a few design ideas, you can launch products on the market and test customer reactions in a short time.

Another advantage is the high level of personalization. Sellers can create products with a strong brand or personal style, meeting the needs of small customer groups, especially young people and those who love “limited edition” products.

Disadvantages to consider

First, the profit margins are lower than mass production. Since products are printed individually, the cost per unit is higher, and sellers have less control over printing prices, shipping costs, or return rates. This means that to achieve sustainable profits, you must optimize your marketing and focus on unique designs or distinct brand positioning.

Second, sellers rely heavily on third parties – printers and delivery services. If your printing partners are slow or have inconsistent quality, your customer experience will be directly affected. Resolving returns, complaints, or controlling delivery times is also more difficult than running the entire process yourself.

Finally, fierce competition is a significant barrier. The global POD market, especially in Europe, is booming with thousands of online stores. Without a unique idea or effective marketing strategy, it's easy to get lost in a sea of similar brands.

Learn more: Is Print on Demand Worth It? What Trends for PoD in 2026?

Comparison: POD vs. traditional business model

Before comparing, let’s clarify the concept of the traditional model. The traditional model is a business form of producing goods in large quantities first, storing them in warehouses, and selling them gradually. This model is suitable for businesses with stable production, storage, and distribution capacity.

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Why start a Print on Demand business in Spain?

Before starting a Print on Demand Spain business, you should understand that it is not only a potential market but also a gateway to the entire EU market. With more than 32 million online shoppers in 2022, and a forecast to increase to around 40 million by 2025, Spain is a market with great potential for POD brands with a clear strategy.

Here are some of the key benefits of choosing Spain as your POD starting point:

• Strong demand for personalization: Spanish consumers increasingly favor unique, personalized products - from slogan T-shirts, decorating items, to personalized gifts.

• Fast logistics and delivery system within the EU: Since Spain is part of the European Union, shipping between member countries does not face customs barriers, making it easy for you to expand to EU countries.

• Transparent legal mechanism: With a clear tax system and trade regulations, you can register as a freelancer (autónomo) or a small business, complying with VAT, income tax without being too complicated for foreign businesses.

Thanks to these advantages, if you know how to design, choose the right supplier and market, the POD model in Spain can develop quickly, with low initial capital risk and easy expansion.

Starting a Print on Demand España business is a gateway to enter the entire EU marketing

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How Does Print on Demand Work in Spain

The Print on Demand market in Spain operates similarly to other countries, but has its own unique characteristics in terms of consumer behaviour, logistics, and payment methods. To be successful, you need to understand the local context and optimize your operations to suit Spanish culture and shopping behaviour.

Spanish Market Characteristics

Spanish online consumers are fairly evenly matched between the sexes, but women have a slight advantage in numbers, with nearly 400,000 more online shoppers than men (2024). However, men have a higher average spend. Notably, nearly 10% of women who shop online in 2023 are beginners, indicating a growing trend towards expanding the online customer base.

In terms of occupation, the majority of online shoppers are working people - 12 million more than students, demonstrating a stable spending potential and a willingness to buy personalized or lifestyle products.

Domestic shipping times in Spain

In Spain, the average domestic shipping time is 2 to 5 business days (BDs). However, for the Canary Islands or Balearic Islands, this can take longer due to shipping costs and customs procedures. Therefore, choosing a POD supplier with a local warehouse or fulfillment partner will significantly reduce costs and delivery times.

Preferred payment methods

Online payments in Spain reflect the characteristics of a maturing e-commerce market: both trusting traditional methods and open to new digital solutions.

Credit and debit cards

Credit and debit cards remain the most popular payment methods, accounting for more than 50% of all online transactions. Spanish consumers have a high level of trust in cards, especially for orders over €50 or cross-border purchases.

E-wallets

There are some of the most popular e-wallets in Spain:

• PayPal: In Spain, 80% of respondents reported using PayPal for online purchases, making it the leading digital payment platform for online purchases.

• Apple Pay: According to Statista, 30% of the respondents reported using Apple Pay for in-person purchases during July 2023 to June 2024.

• Google Pay: During Q2 2024, 24% of respondents in Spain reported using Google Pay for online purchases.

• Amazon Pay: This e-wallet is popular, particularly among Spaniards from Generation X.

Buy Now, Pay Later (BNPL)

The “buy now, pay later” service is growing strongly in high-value categories such as fashion, electronics and travel. Platforms such as Klarna or local suppliers are giving Spanish consumers more flexibility in spending, while helping businesses increase average order value (AOV).

Online shopping behavior of Spanish consumers

The Spanish e-commerce market is entering a period of strong growth, reflecting a clear change in consumer behavior. According to Statista (2025), the proportion of Internet users shopping online is expected to increase by 15 percentage points between 2025 and 2029, reaching almost 60% of the Spanish population. This opens up a potential market for online businesses, including the Print on Demand (POD) model.

Spanish customers rate convenience, time savings, and better prices as the top three benefits of online shopping. Over 65% of Spanish internet users said “free shipping” was the factor that convinced them to buy online, followed by discounts, coupon codes, and same-day delivery.

However, the biggest barrier for this market is the post-purchase experience: over 40% of consumers cite complicated returns processes and difficulty in contacting customer support as major constraints. This presents an opportunity for POD brands; if they can provide a seamless shopping experience and reliable customer service, they will easily dominate the minds of consumers.

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How To Start A Print on Demand  Spain business 

Starting a Print on Demand España business is not too complicated, but it requires you to understand the process and choose the right support tools.

Step 1: Choose a Niche and Create product designs

First, you need to identify the niche you want to target. Instead of trying to sell everything to everyone, focus on a specific group of customers, such as pet lovers and nurses.

Learn more: 26 Best Selling Print-on-Demand Products in 2025

Once you have identified your target market, the next step is to design your product. You can use tools like Canva, Adobe Photoshop, or AI design software to create unique print designs.

Step 2: Choose a Print on Demand supplier in Spain

A reputable and capable POD provider operating in Europe will help shorten delivery times and optimize logistics costs and import taxes within the EU.

When choosing a supplier, carefully check the product catalog, return policy, and integration with e-commerce platforms like Shopify, Etsy, or WooCommerce. A quality supplier should ensure that the printing-packing-shipping process is automated and seamless from start to finish.

Learn more: How To Start Print On Demand Office Supplies: All You Should Consider Carefully

Step 3: Set up Store

When you have your products and a trusted Print on Demand partner, the next step is to build an online store where customers can discover, shop, and connect with your brand.

Among the popular e-commerce platforms today, Shopify is considered the top choice for POD businesses in Spain thanks to its fast deployment speed, flexible scalability, and rich app ecosystem. Shopify allows you to integrate directly with POD providers such as Printful, Printify, Gelato, or Prodigi, making the entire process - from receiving orders to shipping - fully automated.

However, to create a store that stands out and is unique, you need more than a ready-made theme. This is where GemPages comes in as a strategic tool. As Shopify’s most powerful landing page and store builder, GemPages lets you drag-and-drop your product pages, collection pages, or promotional landing pages without any coding knowledge. What’s more, you can customize the look and feel for each campaign (e.g., seasonal sale or product launch) to increase conversions and improve the shopping experience.

By combining Shopify and GemPages, you’ll have a highly efficient, SEO-optimized store that’s ready to scale in the European market. Don’t forget to localize your content - use Spanish, display prices in Euros (€), and optimize product descriptions to match local search behavior.

Learn more: How to Create a Shopify Print on Demand Store with GemPages

Description: Build a high-converting landing page with GemPages

Step 4: Automated order processing

The strength of the POD model lies in its automation. When a customer places an order, it is automatically transferred to the supplier, printed, and shipped without any manual intervention on your part. Make sure that your systems – including your online store and POD platform – are fully synchronized to avoid errors in data processing.

You should also set up automatic email notifications to update customers on the status of their order (printed, shipped, or completed). Maintaining transparency in the process helps build trust and improve the post-purchase experience.

Step 5: Shipping to the customer

Delivery is the final step, but it has a big impact on the overall experience. Thanks to the developed logistics system in the EU, orders within the EU are usually delivered in 3 - 7 working days, while international deliveries can take 10 - 15 days.

Choose a shipping method that fits your pricing strategy: offer free shipping for orders over €50, or offer an expedited delivery option for an additional fee. Don’t forget to optimize your product packaging – it’s the only physical “touchpoint” between your brand and your customer.

Print on Demand Suppliers in Spain

When running a POD business in Spain, choosing a global supplier with European fulfillment centers is crucial for fast delivery, lower shipping costs, and smoother customs processes. Below are the most reputable international print-on-demand suppliers trusted by Spanish entrepreneurs in 2025.

Here is the list 5 of the best print on demand suppliers that ship from within Spain and Europe and help you build a localized Print on Demand brand:

Printful 

Printful - Top choice for print-on-demand merch, freebies, and gifts

Printful is one of the most recognized names in the global POD industry, with a strong presence in Europe, including a fulfillment center in Barcelona, Spain. This makes it an ideal option for Spanish sellers who value speed, reliability, and high product quality. Orders to Spanish customers are fulfilled within 2–4 business days on average.

Key strengths:

• Over 300 customizable products including apparel, accessories, and home decor.

• Integrate with Shopify, Etsy, and WooCommerce allows sellers to automate their online stores easily. 

Printify

Printify - Create and Sell custom products

Printify is known for its network of 100+ print providers worldwide, giving sellers the flexibility to choose by price, location, and print quality. It offers one of the largest POD catalogs, covering everything from clothing and drinkware to accessories and home goods.

Key strengths:

• Printify Premium plan provides up to 20% product discounts.

• Printify’s European partner network ensures efficient delivery to Spain, often in 3 - 5 business days.

Gelato

Gelato - Helps you grow your print on demand business

Headquartered in Oslo, Norway, Gelato has built one of the most extensive local production networks in Europe, including multiple facilities serving Spain. It specializes in sustainable, eco-conscious production and prides itself on printing as close as possible to the end customer.

Key strengths:

• Fast delivery time, often in 1 - 3 business days.

• Integrate easily with Shopify, Wix, and Squarespace.

Prodigi

Prodigi - Your all-in-one platform to help you transform digital content into print on demand products

Prodigi, based in the UK, focuses on high-quality art prints, posters, and framed products. Its European facilities enable fast delivery to Spain and other EU countries, ensuring exceptional color accuracy and print consistency.

Key strengths:

• Support bulk orders, white-label delivery.

• Integrate with Shopify or Etsy for automated fulfillment.

JONDO

JONDO - A global Print on Demand company

JONDO is a US-based POD company with a strong European presence, offering a wide range of canvas prints, posters, photo gifts, and wall decor. The company focuses on consistency and quality across all its regional print hubs.

Key strengths:

• Provides localized production and shipping through its European fulfillment centers.

• Supports automated large-scale orders via API.

Learn more: 11 Best Print-on-Demand Companies for Shopify

Marketing Tips for POD Entrepreneurs in Spain

The success of a Print on Demand brand is not only about the unique product but also about how you reach and connect with your customers. In Spain, a fast-growing e-commerce market, understanding user behavior and leveraging the right channels is key to increasing sales. Here are the most effective marketing channels for POD businesses in España.

Social media growth (Instagram Reels, TikTok)

Instagram and TikTok are the two social networks with the strongest growth in Spain. According to data from DataReportal, at the beginning of 2025, Instagram had more than 24.8 million users, equivalent to 51.8% of the native population. TikTok in Spain (only considering people aged 18 and over) had 19.0 million users, advertising reach was equivalent to about 47.1% of adults.

Young users in general, and Spanish users in particular, tend to engage more with short videos, trending music, and humorous or inspirational content. They don’t like hard advertising, but rather storytelling - for example:

• Video Reels or TikToks showcasing products with native audio.

• “Before-and-after” clips where customers receive the actual product.

• Livestream Q&A sharing how to create a personal design.

• ASMR packaging video.

Influencer marketing in Spain (local micro-influencers)

According to IAB Spain, investment in influencer marketing in Spain increased by 59%, reaching around 125.9 million euros (2024). Micro influencers lead when it comes to engagement - they’re the only influencer tier to go above the average of 3.5 %

Spaniards value authenticity and intimacy, and do not like influencers who are too “commercial”. They like to see real people - real events, and “honest reviews” of products. Therefore, the types of content that POD businesses in Spain can collaborate on include:

• Unboxing video.

• Outfit mix.

• Series How to style.

• Give away.

SEO optimization for Spanish keywords

Although SEO is a long-term investment, it takes at least 3 to 6 months to bring clear results for a new POD brand in Spain. However, SEO is a sales channel that brings long-term and sustainable value to sellers. At the same time, customers searching for personalized products through Google often have high purchase intent. They are sensitive to price and domestic shipping costs.

Suitable content types:

• Personalized gift ideas for holidays.

• How-to & tutorial content.

• Customer storytelling.

Learn more: Print on Demand Website Templates: Best Store Examples

Seasonal campaigns: BFCM, Christmas, summer sales

According to data from Google Trends Spain (2024), phrases like “regalos personalizados” (personalized gifts) or “camisetas personalizadas” (custom T-shirt) always peak in searches during November - December (Black Friday & Christmas) and June - August (summer).

To take advantage of that trend, POD brands should launch campaigns according to the following major holidays:

• Christmas & New Year – December to early January

• Black Friday & Cyber Monday (Late November)

• Summer Sales – June to August

• Valentine’s Day – February 14

• Father’s Day & Mother’s Day

Retargeting ads and email marketing

Spanish consumers typically need 2–3 touchpoints before making a purchase decision. Therefore, retargeting and email nurturing strategies are extremely important.

According to GetResponse, the average email open rate in Spain is 41.19%, higher than the UK, Germany, and some other countries in the European region. Customers appreciate emails with personalized content, birthday promotions, or new product introductions.

Suitable content types:

• Abandoned cart reminder emails.

• An email series that tells a brand story or a real customer.

• Retargeting ads displayed on Facebook & Instagram with eye-catching visuals.

Trends and popular niches in Spain

In the Spanish market in 2024 - 2025, sustainability is no longer just a trend — it’s a key buying factor for Spanish consumers:

• Around 45% of Spanish consumers are willing to spend more to buy environmentally friendly products - according to IESE Insight. 

• 40% of respondents said that recycled packaging influences their purchasing decisions - according to the 2023 sustainable buyer survey.

• 32% of Spanish shoppers consider clear product origin an important factor.

• 53% of Spanish buyers are willing to accept longer delivery times if it helps reduce environmental impact - according to the 2025 e-commerce trends report.

This shows that when you position your POD brand as “green & responsible”, you should combine delivery convenience to avoid losing customers due to delays.

In terms of product niches, international POD brands recently listed eco-friendly apparel, pet products, and travel accessories, calendars are on the list of potential niches for 2025. Thanks to the growing recognition of the environment and personalization among users, these niches can be a strategic way for your brand to stand out in the Spanish market.

Conclusion

Starting a Print on Demand España business in 2025 presents huge potential. Spain’s booming eCommerce sector, cultural appreciation for personalization, and access to EU logistics make it an ideal market.

While challenges like shipping costs or supplier reliability exist, entrepreneurs who focus on localized design, quality control, and targeted marketing can build profitable, sustainable POD brands within Spain and beyond.

FAQs

How much money do I need to get started?

You can begin with a few hundred euro, mainly for design tools, website setup, and ads&period POD does not require upfront inventory purchases.

How long does shipping take in Spain?

EU orders typically arrive in 3–7 working days, while international deliveries may take 10–15 days.

What taxes do I have to pay as a freelancer?

You must register as an autónomo and pay IRPF (income tax) and IVA (VAT)&period Consult a local accountant for proper compliance.

Can I sell to other EU countries?

Yes&period Spain’s EU membership allows cross-border sales without customs&period VAT can be managed through the One-Stop Shop (OSS) system.

What should I do if there are quality issues?

Contact your POD supplier immediately&period Most offer reprints for production errors&period Always order samples before scaling.

Do I need to keep stock or a warehouse?

No&period POD handles production and fulfillment&period You may keep small stock for faster local delivery if you prefer.

How much can I earn with POD in Spain?

Earnings depend on niche, pricing, and marketing strategy&period Many solopreneurs make hundreds to thousands of euros per month once established.

What happens with returns?

Set clear return policies&period Suppliers usually cover manufacturing errors, while customer-change returns depend on your store policy.

Is it legal to use any design?

No&period Be cautious about copyright&period Avoid unlicensed designs related to celebrities, cartoon characters, and other protected content.

Who is the best supplier for Spain?

It depends on your products and priorities&period Printful, Printify, and Gelato are top-rated&period Local Spanish POD suppliers may offer faster delivery and support.

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