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Top 14 Shopify A/B Testing Apps To Boost Your Sales Performance
We all like to think we know what’s best for our Shopify stores. But gut feelings alone can lead to costly mistakes, wasted resources, and missed sales opportunities. That’s why Shopify A/B testing apps come in to boost your store’s performance with something more reliable: data.
Let’s dive into the top 14 choices in our blog today! Whether you’re tweaking headlines, refining product images, or exploring how to test pricing strategy on your Shopify store, they can clarify what truly works. Read on to find the best fit with our experts!
Understanding A/B Testing
What is A/B Testing?
A/B Testing is a powerful method that requires you to create two versions of something—a webpage, an app, or even a headline. In particular, Version A is your original, and Version B has a small change, either new text or a new promotion line, depending on your preference.
What’s the next step? You will showcase both A and B versions to random groups of individuals and then compare their actions. Which version gets more clicks or sales? That’s all you need to make any improvements to your Shopify presence. Although A/B Testing seems so technical or even complex to hear initially, it’s a straightforward solution to let real data, not guesses.
Why install an A/B testing app on your Shopify store
It’s simply because A/B testing apps can help discover what works or what doesn’t in your Shopify store. If so, does Shopify also support A/B testing itself? Of course, but you might find it limited and challenging to implement. Shopify offers basic A/B testing features, but they often fall short when it comes to testing more complex elements or multiple variations at once.
An A/B testing-tailored app can provide a more streamlined and well-rounded approach. It allows you better to address the drawbacks of the Shopify A/B testing feature. Instead, you can access advanced features to test deeper site aspects, gather more detailed data, and fine-tune your store with more precision. All can help to increase conversion and drive sales effectively.
Top 14 Shopify A/B Testing Apps To Consider
#1. GemX
The first name on our Shopify A/B testing app list is GemX, an innovative, new app designed by GemPages, one of Shopify's leading landing page builders. It focuses on running A/B tests to compare the results of various web page versions and provide actionable insights. Notably, the app works well with the latest CRO templates to ensure your smooth Shopify store presence.
GemX is highly recommended thanks to its fast and powerful Shopify A/B testing
Each A/B testing stage from GemX: CRO & A/B Testing is to empower you to make data-driven decisions through in-depth data analysis. This helps provide proper improvements, aiming to boost your store conversion rate effectively.
Highlight GemX A/B testing:
- Test landing pages and content to find how to engage visitors better;
- Experiment with your Shopify homepage with various elements to resonate the best fit;
- Check how effective product descriptions work for sales;
- Test to find the ideal price point and pricing models to boost sales growth and revenues;
- Track CRO elements like add-to-cart rate, device breakdown, traffic channels, etc.
Pricing: Custom
#2. Intelligent
The Intelligent Shopify A/B testing app is highly voted by Shopify store owners. It offers essential tools for price optimization and leverages AI-driven insights to enhance product attributes. Also, the app provides a user-friendly interface, allowing even beginners to run tests.
Intelligent is AI-powered A/B testing app on Shopify
Highlight Intelligent A/B testing:
- Excel in pricing testing (e.g., discounts, promotional offers, and pricing strategies);
- Build testing models from traffic source analysis;
- Only test for design elements, not for a full store page.
Pricing: $0 - $159/month
#3. Visually
The next app is Visually, a full-funnel optimization and CRO solution that gives you control over every stage of everything in minutes. You can conduct A/B testing for CVR and AOV and then make smarter decisions on the homepage, PDP, checkout, and image performance. But, its product page lacks testing options for shopping carts or menus.
Visually is a full-funnel optimization, CRO, A/B testing app for your Shopify store
Highlight Visually A/B testing:
- Require no code to run AB tests and full-funnel tests;
- Run checkout, price, and shipping A/B testing;
- Adapt its advanced performance on post-purchase upsells.
Pricing: $0 - $199/month
#4. Products A/B Test
Products A/B Test stands out with a simple configuration for A/B testing settings, making it accessible for everyone. The app offers a free version for new users for a limited time, letting them have early evaluations without upfront costs. However, some sellers found the data returned from the Products A/B Test is sometimes incorrect—it’s not good to make decisions.
Products A/B Test stands out with a simple A/B testing configuration
Highlight Product A/B Test A/B testing:
- Allow A/B testing on autopilot;
- Have product tests scheduled weekly to be easy to track;
- Extend sales conversion optimization.
Pricing: Free
#5. Trident AB
Trident AB is one of the cheapest Shopify A/B testing apps, making it the go-to choice for businesses with tight budgets. While it offers basic testing functionalities that can work well for simple experiments, users might need more in its customer service. For example, when the app doesn’t show ATC performance as well, no tech team helps fix the bug!
Trident AB is not good at customer support for A/B testing
Highlight Trident AB A/B testing:
- Ensure basic AB testing for your site;
- Help make decisions on intuitive reporting and powerful analytics.
Pricing: $0 - $49.99/month
#6. A/B Final
A/B Final is developed by Final eCommerce, one of the leading app developers on the Shopify App Store. This empowers Shopify store owners to easily compare how various price points impact customer behavior before deciding on any improvement. That said, the app isn’t truly a good choice for SMEs, as they can charge at least $999/month for full features.
A/B Final is a good Shopify A/B testing app for SMEs
Highlight A/B Final A/B testing:
- Run A/B price testing on various product pages;
- Assist with theme and layout testing;
- Optimize price strategies tailored to customer engagement.
Pricing: $49 - $999/month
#7. Elevate
Beyond A/B testing features, this Shopify A/B testing app is famous for its ability to integrate with 100+ platforms and page builders to maximize its power. You can test product pages, landing pages, pricing strategies and even create creative assets like copywriting and images. Of course, you will be charged a substantial monthly fee to experience a full-featured suite.
Elevate is well-known for seamless integration with 100+ solutions
Highlight Elevate A/B testing:
- Experiment with different layouts of landing pages and price variations;
- Test variations of product descriptions, images, and other features;
- Run call-to-action and copywriting tests.
Price: $99 - $999/month
#8. Shoplift
Shoplift makes itself distinctive among the Shopify apps for A/B testing with the Lift Assist–it’s helpful to automatically create A/B tests with millions of shopper sessions at once. In addition, the app leverages your store performance with advanced analytics and data-driven insights. These capabilities have contributed significantly to the app’s success among Shopify users.
Shoplift features the Lift Assist to help automatically create A/B tests
Highlight Shoplift A/B testing:
- Automatically run large-scale A/B tests with Lift Assist.
- Gain actionable insights with advanced performance analytics.
- Excel in running testing for product pages, pricing, and checkout processes.
Price: $99 - $599/month
#9. Shogun
Shogun is a Shopify landing page builder with a new additional feature in A/B testing. Thus, be aware that the app can’t fully satisfy all your demands and nearly focuses on the built-by-Shogun pages. If you are available in Shogun, it’s recommended to save your budget. Or else, consider other Shopify A/B testing apps for better experiences!
Shogun is good at offering native A/B testing for its Shogun-based pages
Highlight Shogun A/B testing:
- Works seamlessly with native A/B testing for Shogun-built pages.
- Supports limited A/B test options for external designs and templates.
Price: $39 - $499/month
#10. ABConvert
ABConvert requires a complex setup for A/B testing
Highlight ABConvert A/B Testing:
- Live traffic splitting for real-time testing and optimization.
- Conduct tests based on UTM values and geographic locations.
- Optimize pricing and content strategies for specific audience segments.
Price: $0 - $249/month
#11. Dialogue
Dialogue highlights its power in automated personalization, offering a unique twist on A/B testing. You can quickly run custom A/B tests for your Shopify store through individual browsing behavior, purchase history, and preferences. Many users find that Dialogue works like Google Optimize, with redirect URLs, banners, CTAs, apps, and text.
Dialogue highlights its powers in automated personalization in A/B testing
Highlight Dialogue A/B Testing:
- Automatically personalize content and offers based on user behavior.
- Test and optimize product recommendations in real-time.
Pricing: $0 - $399/month
#12.Optimizely
Many large businesses or global enterprises are willing to pay thousands of dollars monthly to reach out to advanced A/B testing tools on Optimizely. Notably, this Shopify A/B testing app can work seamlessly with leading CRO solutions like Zendesk, Google Ads, and Mailchimp to improve your business performance. It’s apparent to say that its biggest drawback is pricing!
Optimizely is the best for advanced A/B testing features but charges a lot
Highlight Optimizely A/B Testing:
- Real-time data analysis and optimization suggestions
- Pricing tests across channels and campaigns;
- Run advanced A/B tests for comprehensive performance optimization.
Pricing: At least $3000/month
#13. Convert Experiences
Despite being a free Shopify A/B testing app, Convert Experiences provides a full suite of testing capabilities, including A/B, split, and multivariate tests. You’ll especially appreciate its intuitive drag-and-drop interface, which makes it easier to create tests and analyze results. But, the app was only released in October 2024, so there is limited feedback available at this time.
Convert Experiences is a free Shopify A/B testing app
Highlight Convert Experiences A/B testing:
- Intuitive drag-and-drop interface for easy test creation.
- Detailed performance tracking and optimization insights.
Pricing: Free
14. FigPii AB Testing & Replays
The last choice in this Shopify A/B testing app list is FigPii AB Testing & Replays, which offers well-performed A/B tests with a wizard and an easy-to-use interface dashboard. In addition, you can experience notable features like heatmaps and session replays—it’s effective in understanding user behavior and refining your testing strategies.
FigPii is a Shopify A/B testing app with a wizard for configuration
Highlight FigPii AB Testing & Replays A/B testing:
- Simple-to-use wizard for easy A/B test setup.
- Heatmaps and session replays to visualize user interactions.
Pricing: $49.99 - $449.99/month
Conclusion
Selecting the right Shopify A/B testing app is essential for maximizing conversions and enhancing user experience. With the 14 best apps above, we've reviewed each offer unique features to help you make informed, data-driven decisions. Wish you the best with A/B testing on your own Shopify store!
Don’t forget to visit GemPages blogs to learn more about Shopify and eCommerce tips!
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