How To Add Shopify Theme Section: A Simple Guide

Ever heard of the Shopify theme section?

Well, now you will not only know about this but also learn how to utilize it to help you save a big budget and never have to rely on a developer to help with your web design. 

Then, what about this Shopify theme section that can personalize your Shopify store shopping experience? And how can you add a custom section to the Shopify theme? All will be revealed in this article!

What Is Shopify Theme Section?

A Shopify theme section is a modular component built into a Shopify theme that allows merchants to customize specific content areas, such as banners, product displays, testimonials, or promotional sections, directly through the Shopify Theme Editor without requiring coding expertise.

In simpler terms, a theme section is like a pre-designed block in your Shopify store that you can customize to suit your branding and content needs. However, new sections must be defined in the theme code by a developer before being available in the theme editor.

Shopify’s drag-and-drop editor makes it easy to move, adjust, and update existing sections to highlight special content or create a unique look for your store. This enables Shopify store owners to design a professional-looking store efficiently without needing extensive technical knowledge, though advanced customization may still require developer assistance.

Shopify theme section is fully customizable. Source: Shopify

Why Should You Add Custom Section To Shopify Theme?

As mentioned, the best part about the Shopify theme section is that it is 100% adjustable and customizable, tailored to your store needs and branding templates. In fact, when you add custom sections to your Shopify theme, you are basically in the process of enhancing your store’s design, functionality, and overall customer experience. 

Let’s dive deep into the reason why the Shopify theme section should be considered for implementation:

1. Flexible and Easy Design Updates

Yes, the biggest advantage of the Shopify theme section is all about giving store owners the flexibility in designing their website without the need for professional developers (although it’s a plus to have one or know coding skills).

Regular updates to your custom sections keep your store feeling fresh and active. 

By utilizing Shopify’s drag-and-drop editor, or tools like GemPages, you can now easily adjust your design for seasonal changes, highlight new products, or introduce exciting new layouts, which helps maintain customer interest and loyalty. 

For example, as the Christmas season approaches, you can quickly create a holiday banner that simply quotes “Merry Christmas”, highlighting the festive mood, even at the last minute!

2. Personalized Shopping Experience

It can never go wrong with a personalized shopping experience!

81% of customers prefer companies that offer a personalized experience, while 63% of marketers have witnessed an increase in customer interactions through personalized campaigns. 

With that being said, you’re behind so much among competitors if you haven’t personalized your customer's experience. Sad but true!

By adding custom sections, you can tailor your store to your audience’s preferences. This personalization can include:

• Customer reviews for social proof

• Featured product sliders to showcase bestsellers

• Special promotions to grab attention

Though it is never too late to start, it is best to implement now and utilize the benefit of personalization with the Shopify theme section. 

Customer review section is one of the personalized experiences on your Shopify page. Source: Shopify

3. Boosted for Promotions and Sales

Custom sections are perfect for highlighting limited-time offers or new product launches. Shopify easy drag-and-drop tools allow Shopify owners to add anything at any time, such as:

• Promotional banners

• Countdown timers

• Exclusive sales sections

Once the promotion ends, these sections can be updated or removed without disrupting your store’s layout (and you can do it yourself with a few clicks).

4. Improved Functionality

Custom sections go beyond just highlighting your website design.  Utilizing it and witnessing the improvement of your store’s usability. 

Within your Shopify theme section, you can integrate helpful features like:

• Product filtering for better navigation

• Quick view options for faster shopping

• FAQ sections to address common questions

However, the features of your Shopify section depend on the Shopify tool you use. Sometimes, it can be as simple as adding one just for vision or even much more advanced compared to your needs.

5. Built High-Converting Pages with Ease

It is a statement that Shopify theme section is not just something for visualization, it is an upselling hack!

Shopify theme-building tools like GemPages with diverse template libraries make creating custom landing pages, product detail pages, and unique sections even easier. Or with Figma integration and a drag-and-drop interface, you can design professional, high-performing pages without relying on developers.

By showcasing your CTA, USP, content for conversion, and attractive designs through these Shopify theme sections, and organizing them logically on your website, you are basically promoting your brand and products every step of the way throughout your customer journey. 

Shopify theme section is where you can showcase your USP, new product collection, or promotions. Source: Shopify

How To Add Shopify Theme Section?

Once again, adding custom sections to your Shopify store is a straightforward process that allows you to customize your pages without technical expertise. Therefore, it is pretty simple, and here’s how you can do it:

To add a new section or block:

• Navigate to Shopify’s theme editor and click Add Section or Add Block. The new element will be added to the bottom of your page. 

• If you want to remove a section or block, simply click on it and select the Remove button. 

On your Shopify theme, click add section/add block, and click remove if you want to delete it. Source: Updimes

After adding a section or block, you can move it to your desired position on the page. Move over the section or block, click and hold the six-dot icon, and drag it to the new location. 

Once your sections and blocks are in place, you can customize them to fit your desired vision. 

To do it, click on a section or block, and a customization menu will appear on the right side of the screen. 

*Note: The guide can be different depending on your theme setting.

Depending on your Shopify store theme, you can adjust various elements based on your branding style, such as:

• Heading text

• Images and their display settings

• Alignment

• Colors

• Padding and margins

Make sure these elements are consistent among all the landing pages. 

Other Ways To Add Custom Section To Shopify Theme

Although you can do it directly on your Shopify theme setting, there are more advanced ways, more features, and design templates to bring your Shopify theme section to the next level:

1. Hire a Developer

Although, yes, we did mention that adding theme sections to your Shopify store doesn’t require an expert as you can do it by yourself by following the above steps. However, having an experienced developer to help with the process is always a plus, right?

We have to admit that hiring a developer with highly technical skills l to add custom sections gives you the ability to create exactly what you envision, no matter how advanced you want them to be. 

However, this method can be expensive. Custom sections typically cost between $200 and $1,000, depending on the complexity of your requirements. 

While cheaper developers might save you money upfront, they can introduce issues like slow loading times, poor usability, or bugs. That’s why they said, “You get what you pay for!”

2. Use Page Builder Apps

Don’t want to hire a developer but still want to leverage your Shopify theme section?

Then, pay an extra effort to learn how to utilize page builder apps. No coding is needed!

These apps allow users to create entire pages or individual sections using drag-and-drop tools, making it easy to design custom layouts. Some page builders even allow you to create sections that integrate smoothly with Shopify’s theme editor so you can entirely control your website without having to switch between.

However, not all page builders offer this feature. For example, tools like Gempages focus on full-page designs rather than individual sections. Although these page builder apps share similar basic features like diverse template libraries, drags and drops elements. 

Utilizing page builder apps like GemPages to leverage your Shopify theme section. Source: GemPages

3. Buy Pre-Built Code Snippets

For a budget-friendly option, you can purchase pre-built code snippets for custom sections from creators or companies like Luna Templates, Ecom Graduates, and Qwiqode. These snippets are ready-made and can be added directly to your Shopify theme, becoming part of its structure.

Since they integrate directly, they don’t slow down your store and can be managed through Shopify’s theme editor like any built-in section.

Pre-built snippets are typically affordable, costing around $20 to $30 per section. Yet, its biggest downside is limited support. If something goes wrong, you may not have access to technical assistance. Additionally, you’ll need to reinstall the snippet every time you update your theme, though most users say this is just a minor inconvenience that doesn’t require much time!

4. Use Apps for Specific Sections

Apps are a classic way to add specific features to your Shopify store. For example, if you need a trust badge section or a promotional banner, there’s likely an app that can do it. These apps are easy to install and require no coding knowledge.

However, relying on apps can become costly and inefficient. Why?

Each app typically charges a monthly fee (around $10 per month), and integrating too many apps running in the background can slow down your store. 

Not to mention, you have to individually manage each without having an all-in-one platform to control. Don’t get us started in the case where these apps don’t support each other!

While this method works for smaller-scale customizations, it can get expensive and cluttered, making custom-built sections or comprehensive solutions a better choice for long-term use.

Conclusion

Shopify theme section is a fully customizable solution to display on your website and a one-step-ahead to personalize your customers' shopping experience.

It doesn’t require much effort or budget and can be done anywhere at any time, even when you run into last-minute promotions.

If you want to add a custom section to Shopify theme, learn how to do it by following the above guide and consider some other ways to leverage your sections to upsell and capture customers’ attention into conversion.