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- What are Trending Products on TikTok?
- 1. Perfumes
- 2. Casual dresses
- 3. Handheld game consoles
- 4. Serums & Essences
- 5. Womenswear sets
- 6. Jackets & coats
- 7. Makeup tools
- 8. Beauty supplements
- 9. Phone cases & screen protectors
- 10. Jeans
- 11. Teeth care
- 12. Sweet
- 13. Carpet, mats & rugs
- 14. Bodycare products
- 15. Mattress pads & toppers
- 16. Earphones & Headphones
- 17. Chocolate snacks
- 18. Trousers
- 19. Face masks
- 20. Cables, chargers & Adapters
- 21. Bodysuits
- 22. Accessories
- 23. Hoodies & Jumpers
- 24. Hair accessories
- 25. Storage sets & bins
- 26. Mini cake makers
- How to Find Trending Products on TikTok
- Sell on TikTok with Shopify: Use GemPages for Store Design
- Conclusion
- FAQs
Discover 26 TikTok Trending Products To Kickstart Your Business Sales Effectively
With over a billion active users and a unique ability to catapult products into viral fame overnight, it’s no surprise that online sellers are turning to TikTok Shop to source hot products.
So, what are TikTok trending products to sell in 2025?
Trending TikTok products are items that are common via viral content, influencer marketing, and user-generated videos. However, it seems challenging to research them for newbie sellers. Understand that this blog will cover 26 of the most viral products you can add to your catalog, how to find trending products on TikTok, and how to build a high-converting store for sales.
Without further ado, check now!
What are Trending Products on TikTok?
1. Perfumes
The first TikTok trending product today is perfume. TikTok creators frequently review them by showcasing scent notes, filming aesthetic unboxings, and sharing personal recommendations. Gourmand fragrances, with their dessert-like notes like vanilla and caramel, are very popular among Gen Z. Two standout favorites now are KAYALI Vanilla 28 and Ariana Grande’s Cloud.
KAYALI Vanilla 28 is one of the TikTok trending products in the perfume niche
2. Casual dresses
Flowy casual dresses, especially those with floral prints or puff sleeves, consistently trend due to their appearance in aesthetic try-on hauls. These items are often featured in styling videos, where creators demonstrate how to pair them with sneakers to attract cottagecore and soft girls. Lightweight and photogenic, casual dresses are easily marketable with visually pleasing content.
3. Handheld game consoles
Nostalgia-fueled handheld game consoles have been making a strong comeback since the 1990s, with the sharing of unboxing videos and gameplay clips. These TikTok Shop trending products, often preloaded with retro games, strike a chord with both Gen Z and Millennials.
4. Serums & Essences
Skincare serums and essences dominate trending products on TikTok for the beauty niche. Many creators prefer posting before-and-after videos to highlight their transformative effects. Ingredients like hyaluronic acid and vitamin C are spotlighted to drive trust, trends, and sales.
5. Womenswear sets
These days, coordinated womenswear sets, like matching tops and shirts or pants, are a TikTok sensation, thanks to their aesthetic appeal and daily versatility. These sets are especially popular among audiences who want to look effortlessly put-together without the hassle of mixing and matching. Apparently, they are perfect for saving time while still making a stylish statement.
Womenswear sets go viral due to their style and convenience
6. Jackets & coats
The next TikTok trending products are basic outerwear, like puffer jackets and trench coats. Notably, eco-conscious designs are a hot trend, appealing to sustainability-aware customers. You can try running seasonal campaigns to promote these items during peak demand, like fall.
7. Makeup tools
These items often come up in “get-ready-with-me” videos. Most influencers demonstrate their precision and ease of use, making them must-haves for beauty lovers or each specific layout. Below are the most viral makeup products that you should add to your eCommerce store:
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Lipstick & lip gloss: vibrant, long-wear, cruelty-free, or vegan options
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Concealer & foundation: buildable formulas that are suitable for diverse skin tones
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Eye pencils: for winged liners and smoky eyes, and smudge-proof options are trending
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Eye treatments: are popular with under-eye patches and creams for reducing puffiness
8. Beauty supplements
Collagen powders, hair growth vitamins, and skin-enhancing supplements are gaining traction on TikTok’s wellness scene. Creators share their journeys using these items, focusing on visible results like shinier hair or clearer skin. Also, educational content should be encouraged to explain benefits and build trust with buyers when promoting these TikTok trending products.
Skin supplements are trending TikTok products due to their ability to nurture your skin
9. Phone cases & screen protectors
Print-On-Demand (POD) phone cases are a significant hit in eCommerce, especially those with quirky or customizable designs. Trend-savvy shoppers are drawn to bold patterns, minimalist styles, and functional features like built-in cardholders. Online merchants can bundle cases with screen protectors, a common but effective upsell that offers buyers both style and protection.
10. Jeans
Barrel-fit and wide-leg jeans are trending products on TikTok, dominating the all-year fashion. You can post try-on videos highlighting their flattering fit and versatility, or partner with fashion influencers to create authentic, trend-driven content that resonates with your target audience.
11. Teeth care
Viral hits like teeth whitening strips are familiar for delivering quick, visible results, making them perfect for before-and-after TikTok transformations. Simultaneously, natural and charcoal-based toothpastes are trending thanks to their safe whitening effects and eco-conscious appeal. However, to stand out in this category, focus on showcasing product demos or user testimonials.
12. Sweet
The next TikTok trending products are sweet snacks, with favorites like gourmet candies, mochi gummies, and freeze-dried treats. Their vibrant colors, unique textures, and satisfying taste make them perfect for ASMR-style videos, taste tests, or unboxings. Don’t forget to offer this trend by offering snack bundles or limited-edition flavors that create a sense of excitement.
Gourmet candies are known as daily snacks that suit every consumer
13. Carpet, mats & rugs
Aesthetic rugs and mats are part of TikTok’s #CleanTok trend, transforming spaces with style and functionality. Many videos showcase their role in home setups, from entryway mats to plush bedroom rugs. Additionally, let’s consider easy-to-clean options to appeal to practical shoppers.
14. Bodycare products
For these TikTok Shop trending products, we will discuss the two most common categories:
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Moisturizers & mists
Hydrating body mists and lotions are staples in TikTok’s self-care routines, often featured in spa-like content. Content that highlights skin-friendly formulas or soothing scents can work well.
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Body wash & soaps
Artisanal body washes and soaps with natural ingredients are trending for their luxurious feel. Moreover, don’t forget to utilize gift sets for holidays like Mother’s Day to boost seasonal sales.
15. Mattress pads & toppers
Comfy, cloud-like mattress toppers and pads are trending on TikTok and are often featured in bedroom makeovers and sleep hygiene videos. Marketed for improving sleep quality and providing back support, these items appeal to both comfort seekers and wellness enthusiasts.
16. Earphones & Headphones
One of the TikTok trending products in the tech-focused niche is wireless earbuds and noise-canceling headphones. To stand out in this niche, create videos that compare sound quality, battery life, and design, helping buyers see why your product does better than others. Since these items are often costly, building trust via honest reviews and user demos is essential.
Headphones are the go-to choices of tech users on TikTok
17. Chocolate snacks
Chocolate is always a go-to choice for a lot of consumers. That’s why we mention it in our list. Artisanal chocolate bars and viral snack combos, like chocolate-dipped fruit, are great to sell. Let’s focus on their indulgent appeal to shine in mouthwatering close-up videos for audiences.
18. Trousers
Cargo pants and pleated trousers are go-to pieces in casual and streetwear content on TikTok. Their versatility and comfortable fit can make them staples in try-on hauls and styling tip videos.
19. Face masks
Skincare face masks, like peel-off, sheet masks, and bubble masks, continue to be viral in 2025. Many customers love filming relaxing routines and dramatic mask removals, making them ideal for beauty-focused content. You can collaborate with beauty bloggers to gain a better influence.
20. Cables, chargers & Adapters
Fast-charging cables and multi-port adapters are TikTok trending products tailored to tech users. You can promote them through publishing quick demos and product comparison videos.
21. Bodysuits
Bodysuits are loved for their sleek silhouette and easy pairing with jeans, skirts, or trousers. Many TikTok creators often showcase them in “get ready with me” and styling challenge videos.
Mix-and-match videos with bodysuits appeal to lots of target audiences for sales
22. Accessories
When it comes to accessories, we have a lot of things to mention, such as chunky rings, layered necklaces, and trendy sunglasses and bags. However, handmade items are gaining popularity thanks to their personalization, creativity, and the use of eco-friendly or sustainable materials.
23. Hoodies & Jumpers
Oversized hoodies and cozy jumpers are staples in TikTok fashion content, especially in seasonal hauls and comfy outfit inspiration videos. It’s recommended to focus on gender-neutral designs to appeal to different audiences, including males, females, and non-biased individuals.
24. Hair accessories
Claw clips, headbands, and scrunchies are all over TikTok, often used in hair tutorials and aesthetic transformation videos. Pastel tones and split-dye looks are hair dye trends that go viral fast in 2025, especially when paired with satisfying application clips. Regarding shampoo and conditioner products, many consumers are moving to use natural or salon-quality ingredients.
25. Storage sets & bins
Clear bins, aesthetic drawer sets, and labeled organizers are the top choices on TikTok now. Many buyers even prefer POD services to make these items personalized for their own space. This truly makes their home setups look satisfying, practical, and visually pleasing all the time.
26. Mini cake makers
The last TikTok Shop trending products today are mini cake makers, often used for quick breakfasts or fun, cozy parties at home. They allow for easily baking personalized cakes within minutes, making them perfect for TikTok recipe tutorials, satisfying baking videos, and gift ideas. Additionally, the diversity of mini cake makers makes them a hit in the DIY baking community.
Mini cake makers are easy to use to create favourite desserts at home
How to Find Trending Products on TikTok
If you want to discover trending TikTok products on your own, don’t miss six proven strategies for how to find trending products on TikTok in this section. Right now, let’s check with us!
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Use TikTok Creative Center
This center offers insights into top-performing content, including TikTok trending products. Through the “Top Ads” section, you can identify precisely which products are gaining traction. This is effective in spotting emerging trends and adjusting your marketing strategy accordingly.
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Explore the Discover Tab
The Discover Tab is where you can find lots of trending hashtags, challenges, and topics. Therefore, it is ideal to explore popular and emerging trends. By checking this regularly, you can spot viral products early and keep your content relevant with what’s currently trending on TikTok.
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Follow influencers and competitors
Keeping track of influencers and competitors in your niche is essential to staying on top of what products are being promoted. Most influencers focus on TikTok trending products before they go mainstream. That’s why you can learn from this to uncover the next big thing in the market.
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Leverage analytics
Next, we can utilize TikTok’s built-in analytics tools to track the performance of specific content and products. You should evaluate metrics such as engagement rates and views; you can easily determine which products are resonating with your current customers or potential audiences. Consequently, you can use these valuable insights into upcoming trends to stay competitive.
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Cross-reference with Google Trends
Last but not least, let’s discuss the role of Google Trends, a popular trend-tracking tool today. It provides real-time data on the popularity of search queries. Thus, by cross-referencing trending TikTok products with Google Trends, merchants can assess broader interest and demand. This ensures you’re tapping into products that are trending both on TikTok and search engines.
Sell on TikTok with Shopify: Use GemPages for Store Design
While TikTok works well for creating viral content, Shopify does better for creating a seamless shopping experience. That’s why we could think about integrating both to maximize the benefits. If so, what should we do now? Our guide below will walk you through the essential steps:
Build and optimize your Shopify store
If you want to drive the best traffic from TikTok, let’s ensure your Shopify store is visually appealing and conversion-friendly. You can create and optimize everything on your own or use top-rated Shopify landing page builders, like GemPages, to save your time and effort effectively.
GemPages is a top-rated Shopify landing page builder to help optimize your storefront
GemPages is a powerful drag-and-drop page builder that can help create stunning product pages, landing pages, and homepages without coding. It also offers 200+ CRO templates across different niches, allowing for quick, professional design tailored to your target audience. Notably, its A/B testing feature can ensure the best platform version is presented to audiences.
Integrate the TikTok app with Shopify
When your Shopify store is ready, the steps below will help set up TikTok Shop from your admin:
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Step 1: Check whether TikTok and Shopify integration is valid in your region
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Step 2: In your Shopify admin, search “TikTok” on the Shopify App Store
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Step 3: If the TikTok app is displayable, click “Add sales channel” to start adding
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Step 4: In the TikTok Shop product card, select “Set up now” and “Connect” to perform your integration between your existing Business TikTok Shop and Shopify account.
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Step 5: Fill in the details to confirm connecting TikTok Shop with Shopify
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Step 6: Click Finish Setup to complete the process
For the best preparation before integration, visit our TikTok Shop and Shopify integration blog.
Conclusion
Many TikTok trending products are reshaping the eCommerce market in 2025, offering online sellers lots of opportunities to boost their business sales and brand identity across platforms. Besides the products above, you can research and find viral products on TikTok on your own by using proper strategies. Don’t forget to learn how to integrate TikTok into your Shopify store to streamline your marketing efforts, reach a broader audience, and drive higher conversion rates.
Visit GemPages blogs to explore eCommerce and Shopify hacks to improve your performance!
FAQs
