Backbone Swag – The secret to a monthly increase of conversion rate by 2%

Justin Wegner started his Print-On-Demand business selling T-shirts and accessories in 2019. He changed the business direction to a subscription model when COVID-19 shut down his primary income stream as a photographer.

2%

Monthly increase in conversion rate

40h

Savings in getting a page up & running

4+

Years using GemPages

Customer

Backbone Swag

Location

Texas, US

Website

https://backbonerocks.com

Industry

Fashion

The Seller: Backbone Swag – Innovating T-Shirt Fashion Through Subscription Services

Entrepreneur, Justin Wegner, knows that when it comes to eCommerce the smallest features can sometimes make the biggest difference.

 

The best ideas are often born of necessity.

 

Backbone Swag was just a side hustle for Justin Wegner in addition to his main job as a photographer. But when Covid-19 hit, and photography was no longer an option, he threw himself into his t-shirt business. A move that brought this young entrepreneur great success.

At the heart of this full-throttle approach was a subscription service whereby customers would receive a t-shirt each month for a fee.

The Challenge: Need for a Compelling Subscription Explanation and Customization Options

Now, buying t-shirts online is a universal concept, subscription services, however, are relatively unknown when it comes to fashion.

 

Justin recognized that he would need to educate his customers and to do that he would need a landing page that explained the subscription model and why it was worth signing up to.

Once his potential customers understood the service and had an easy way to subscribe, his theory was that online subscriptions would surge.

 

As a photographer and designer, Justin had a clear idea of how the subscription page should look. However, he was not given enough options to customize the page to his specific needs with the default Shopify. Justin didn't want to mess around with Shopify code.

The Solution: GemPages – Empowering Customization with Intuitive Design

To overcome these challenges, Justin selected GemPages as his page builder. It offered the flexibility, user-friendly interface, and effectiveness he needed to convey his brand’s message with impact.

First and foremost, the flexibility gave him a sense of control.


Before GemPages, Justin was limited by whatever his Shopify theme had. With GemPages, however, that burden was lifted and he was able to customize Backbone Swag to his specific needs. 

I customized blocks, modified the text, changed the images and button colors. If I wanted to add something to the template, I gave it a try," he said.

Moreover, creating a page with GemPages was a very straightforward process, and he intuitively knew what needed to be done.

If I wanted to add spacing on the top. Cool! I added twenty pixels and I could see the changes immediately," he said.

Justin said GemPages enabled him to design his subscription page on the fly, including editing multiple pages all at once and creating a template he could assign to different pages.

 

Last but not least, using the GemPages app saved him a lot of time and effort.

 

He says Backbone Swag was up and running within an hour. This was in stark contrast to the 30 to 40 hours he had spent customizing his Shopify theme the first time around. That 30 to 40 hours that he saved, he says, could then be spent on the things that matter, like his sales strategy or quality time with his family. 

Making money around the clock

Justin says he now makes money in his sleep. Something he had only ever dreamed of, and it was all thanks to one little feature in one remarkable app–GemPages.

 

Since his subscription landing page was first launched, the conversion rate on his subscription service has increased by 2% monthly. More importantly, it brings in customers who stay anywhere from six to 12 months, Justin says.

 

From such a small idea, Justin has built something remarkable and you can too. With a broad range of features that allow you to customize your eCommerce store to the fullest, GemPages is the all-in-one app you need to grow your business and your sales.

Wrapping Up

From such a small idea, Justin has built something remarkable and you can too. With a broad range of features that allow you to customize your eCommerce store to the fullest, GemPages is the all-in-one app you need to grow your business and your sales.

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