The skincare industry requires extensive trust-building and product education before customers are willing to buy. Olga knew that her blog's content and visual presentation needed to evoke trust and add value to the brands she curates.
She also wants her blog to be "colorful" in terms of layouts and elements so that she can tell each brand's unique story in different inspiring ways.
In order to achieve all that, she needed a builder with well-designed templates and many customizable elements.
On the other hand, Skin Matter's website was launched in July 2020, when the pandemic hit the world, and was built in less than one year.
With Olga being the one-woman show who handled everything, she needed a solution that allowed quick and easy page building so that she could publish 1-2 blog articles a month without sweating.