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Subscription-based business model, which utilizes the benefits of recurring orders, is an all-in-one method that helps take your eCommerce business to a whole new level.
Although it is not a freshly emerged concept, subscription in eCommerce offers a unique revenue stream and lifetime customer value. As a Shopify store owner, you might be tempted to learn all about the ins and outs of it, but not sure where to start. Leave the hard work to us to craft a compact list of the best subscription apps for Shopify at your disposal. All you need to do is sit back, scroll through, and make a decision.
Subscription, in its most basic sense, is the action of signing up for a product or service in order to receive it periodically. The goods are often delivered automatically, based on the agreed-upon payment and time. This type of selling and buying merchandise can be found in every corner of eCommerce. Understandably, the types of subscription products can range from home utilities to food, and almost anything that pops up in one’s mind.
The interval can differ as well, based on the versatility of the business, the specific product, or the customer’s preference. It can range from weekly, monthly, and bi-annually to annually.
Learn more: How to Start a Shopify Subscription Box Business in 5 Easy Steps
As mentioned above, the list of subscription products is technically unlimited, as long as it is reasonable, legal, and there is a need for it.
Think of a product that you regularly use that definitely will not last for a lifetime. In most cases, that product is eligible to work well with the subscription model. For example, a toothbrush is bound to be replaced every 3 months, whereas a 500g bag of coffee could last for roughly 2 months if you are a regular drinker. Having your beloved product delivered to your doorsteps on the exact day you prefer eliminates the hassle of running out of it in the most unfortunate time. That is the magic of a subscription product.
With that being said, not only tangible goods are qualified. Digital products and services, like a streaming platform, or a membership for a gym are also subscription-based.
Appstle is the perfect archetype for a good sample size. Its 4.9 rating, in accordance with over 1700 reviews truly goes to show the legitimacy of this subscription app. This app grants both customers and business owners the freedom to alter the subscriptions that cater to their needs. The convenience of the performance tracker function also keeps sellers on top of the state of their business.
Ratings and reviews: 4.9/5 (1753)
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Recharge is also a heavyweight contender in the subscription app championship. With its prime focus on boosting lifetime value and preventing customer churn, Recharge prides itself in “turning transactions into relationships”, which evidently displays its ultimate goal of facilitating subscriptions in order to maximize revenue and engagement.
Ratings and reviews: 4.7/5 (1284)
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This Official Shopify Plus Certified App is designed to bring the best subscription service to Direct-to-customer brands. After 8 years in business, Bold has declared itself a trustworthy and dependable app for both latecomers as well as experienced users. The self-manageable customer portal is guaranteed to deliver a seamless experience to your customers and keep them coming back, time and time again.
Ratings and reviews: 4.2/5 (274)
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Bold Subscriptions has a 60-day free trial, with a paid plan of $49.99/month (with fee for every order with subscription products) after that.
This compact subscription app packs a hefty punch. The multi-functional features, namely automated product swaps, easy platform migration, mixed subscriptions, and more, are sure to maintain a long-lasting relationship between sellers and customers. Proudly made in Europe by a team of eCommerce experts, Seal is presented as an all-in-one service with unmatched prices.
Ratings and reviews: 4.9/5 (543)
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The app is free to install, with three different paid plan to choose from (starting at only $4.95/month)
Branded as “the leading eCommerce marketing platform”, Yotpo is on its way to become a household name among the other well-established subscription apps. This rising app built itself around being simple, yet impactful. Sellers are bound to be impressed by its easy discount control, native checkout experience, or agile migration. The app is free to install, with paid plans after a $500 monthly revenue.
Ratings and reviews: 4.9 (30)
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Yotpo is free to install, with paid plans after $500 monthly revenue. 1% transaction fee, no monthly fee.
With impeccable rating and reviews, Loop has cemented its position as a no-hassle and reliable subscription app. Its unique subscription box curation puts the freedom in the seller’s hands in building the most desirable service, not only for physical goods, but digital products and services, as well as membership.
The app’s versatility marks its spot as a no-brainer for sellers who want to transform their businesses into a subscription-based one.
Ratings and reviews: 5.0 (96)
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Free to install, with two paid plans starting at $99/month
If you are looking for a straightforward, transparent subscription app with reasonable pricing, RecurrinGO! might be the way to, well, go.
Its features ensure to take care of all the questions that one might have in mind, from how to manage subscriptions effectively, to reduce customer churn. The 24/7 support right in the app is also a considerable element whenever a specific problem needs tending to.
Ratings and reviews: 4.6 (172)
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The app is free to install, with three paid plans starting at $19/month
For the low, low price of free until you have made $100 in monthly sales, Recurpay is another subscription app for your consideration. Its notable straightforwardness in setting up the subscription function helps build a secure foundation for a smooth-sailing subscription-based business. The inclusive, multilingual portal with local currency gives your customers an easy-to-follow shopping experience every time. Although newly launched, Recurpay has garnered a solid 4.9 rating.
Ratings and reviews: 4.9 (94)
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The app is free to start until you have made $100 in subscription revenue
By integrating “Payments” into its name, PayWhirl has shown its ultimate dedication to attaining the most comprehensive recurring payments.
With customer’s accommodation in mind, PayWhirl allows them to manage their subscriptions on their own. For the sellers, the subscriptions and features are unlimited on all plans. Needless to say, your business will be in good hands when it comes to leveling up your subscription payments with PayWhirl.
Ratings and reviews: 4.8 (174)
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Multi-currency and multi-language support
Automatic dunning and failed payment management tools
No-contact, self-managed subscription by customers
Shopify Payments, Stripe, Authorize and PayPal Express Support
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PayWhirl offers truly competitive prices in comparison to similar apps. It is free to install, with three paid plans that are priced at $9, $49, and $249 per month
This app’s hip user interface could be what you prefer, but its one-of-a-kind features might be the deciding factor for you to partner up with them. All the areas of running a subscription-based business are covered and explained, alongside unparalleled aspects to ensure a well-rounded operation.
For the sellers, gradual rollout migrations to test the water.
For the customers, passwordless and automated login.
Ratings and reviews: 4.9 (101)
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With its ideal features that are both beginner-friendly and suitable for experts, Skio offers one singular plan with a price of $399/month
What might influence customer’s decisions in going with a subscription product instead of a one-time one, besides the conspicuous convenience? Discounts, more discounts, and even more discounts.
Ongoing Subscriptions understands that inclination, hence its made-easy features to entice customers in choosing your business over the other. By combining customers' already-adored products with alluring discounts, they will feel more inclined to come back for more. In league with other features that put customer’s accommodation above all, this app might be just what you need to incorporate subscription products into your brand.
Ratings and reviews: 5.0 (118)
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Ongoing has a 30-day free trial for new users. Paid plans are priced at $99 and $299/month
Pro tip: To enhance your business strategy, consider utilizing both subscription box apps and loyalty apps. Here are a few noteworthy suggestions: BON Loyalty: Loloyal: Growave: Loyalty & Wishlist: UpPromote Affiliate.
Whether you are a seasoned store owner who is yearning for a change, or a neophyte who is simply doing research, having a poignant subscription app for guidance is a good idea. With the convenience of a subscription app by your side, your business can grow naturally with the boost of both customer lifetime value and monthly revenue.
Nevertheless, for a business to develop sustainably, it is best to have a mix of all the most effective factors, namely a subscription function, or a powerful page builder like GemPages.
Among the above-mentioned 11 subscription apps, we sincerely hope that one could be the right fit for your business. Now, let’s get that subscription program rolling!