5 Easy Steps To Start A Crochet Business On Shopify In 2025

Crocheting is a wonderful pastime. It relieves stress and allows you to express your creativity. Surely friends and family members can’t get enough of the wonderful items you’ve gifted them. But have you put some thought into starting a crochet business? 

In this blog post, we will guide you through the steps to starting a crocheting business on Shopify. Combine craftsmanship with Shopify's accessibility to turn your hobby into a reliable income. 

Why Choose Shopify to Start a Crocheting Business?

There are plenty of options when it comes to eCommerce in 2025. Amazon, Etsy, and eBay are just three of many platforms to choose from. Why Shopify? What does Shopify offer that benefits crocheting businesses? Let’s find out!

Seamless Store Setup

If you’re into crocheting, we assume that you’re not looking for a complicated platform to build your business. It would be anti-climatic to add unnecessary stress to such a relaxing hobby. 

You can get started on Shopify in minutes. The platform makes registering a new store a breeze. To shorten the process, it offers over 70 customizable and responsive themes. With powerful page builder apps like GemPages, you can streamline the creation even faster. Spend less time setting up and more time knitting! 

It only takes minutes to set up a Shopify store that continues to generate revenue for your business.

Comprehensive Toolkits

Another offering of Shopify that we find rewarding for new merchants is its wonderful app store. There you can find a complete eCommerce ecosystem designed to manage every aspect of your business. 

Selling locally or internationally? It doesn’t matter. You can always find Shopify tools to support your sales efforts. With features such as a powerful POS system for in-person sales and support for international transactions, the platform ensures you reach as many customers as possible.

Effortless Marketing

Marketing, specifically digital marketing, is integral to eCommerce. Shopify fully supports all marketing efforts and integrates marketing tools that help draw attention to your crochet products. 

Run targeted marketing campaigns on social media or find your target audience across platforms with actionable insights. Shopify even comes with built-in blogging features to help you build a loyal follower base.

Support and Community

All eCommerce merchants appreciate effective and readily available support. Shopify’s award-winning support executives have your back 24/7, regardless of which plan you’re on. They help you troubleshoot issues, provide solutions, and more, all in minutes. 

Additionally, Shopify has one of the biggest eCommerce forums. The community members share questions, knowledge, and insightful resources. Access help docs, webinars, and courses to learn all you need to build a thriving crocheting business. 

A 5-Step Guide to Build a Shopify Crochet Business

Follow the 5 steps below to start selling your crochet items via Shopify. 

Step 1: Evaluate Skills and Conduct Market Research

Before you start selling, it’s a good idea to do some self-evaluation. Take a look at your crocheting abilities. What kind of crochet projects you have completed to date? Are they complicated and different from each other? How do others react when you show them your crochet products?

This simple assessment will validate your capacity as a crochet merchant. It also highlights which niche you should target and what product types you’re most skilled at. 

Before you start selling, verify your skill level and pick a niche that best matches it. 

For example, if you weave intricate lace patterns effortlessly, you might want to focus on high-end items like bridal gowns or decorative home accessories. On the other hand, if you prefer simpler designs, consider producing items such as scarves, hats, or blankets.

Next, you want to make sure you have a market to sell into. Dive into deep research and try to gather as many insights as possible. See what your competitors are doing to target the potential customer base and competitors. 

Crafty online platforms like Etsy are a great place to look. Investigate other merchants’ offerings, their pricing strategies, and customer feedback. This should establish a pattern showing you exactly what is selling well at which price point. 

Still not sure? Use keyword research tools such as SEMrush or Google Keyword Planner to find relevant queries for your niche. If high-volume keywords are present, you may have a market right now to target. 

Step 2: Design Your Product Line and Develop Brand Identity

The second step is to craft crochet designs that fit the demands of the market. However, you should also cater to non-fulfilled markets by competitors. This way, you can showcase both your skills and creativity in the crocheting business. Also, leverage unique opportunities that align with your strengths. 

Consider expanding your reach with digital products. Downloadable crochet patterns can be the next big thing. Carrying these items adds another source of passive income and attracts DIY enthusiasts who want to knit their own pieces.

A brand identity is also important. Focus on building a brand that reflects the vibe you want to convey. The name, logo, and color should match your target audience's preferences. For example, products targeted at babies need a cheerful and soft tone. Meanwhile, a more sophisticated approach might be fitting for high-end home decor. 

Step 3: Set Up Your Shopify Store

To sell on Shopify, you first need to build a storefront. The platform offers a free trial to help kick off your journey. Follow our instructions to register an account and log in. Be sure to pick a name that best resonates with your crochet brand.

After signing up, design a layout for your store using available tools. Shopify provides a wide range of themes to inspire your creativity. However, they’re quite finicky to implement and you may need some coding background to customize them. 

Knit your way to market dominance with Shopify.

Luckily, GemPages can help! Our drag-and-drop page builder function allows you to customize every element in just one click. Pick a component you want and simply add them to your pages. No coding is needed. Feeling a little overwhelmed? Try our collections of hundreds of ready-to-use themes that help you skip the design phase and go straight to selling crafty crochet.

Then, add your products. Set up payment and shipping options. And you’re good to go. If you plan to sell internationally, check to see if you have accounted for taxes and shipping zones. These are kinds of hidden fees that may hinder your profits. 

Step 4: Create a Marketing Plan and Price Your Products

Now that you have the store all set up, it’s time to think about marketing. Draft a comprehensive strategy that targets key channels where you have the most chance to reach potential customers. Crocheting products have the potential to go viral, so focus on social media marketing. Platforms like Instagram and Pinterest are perfect for sharing your designs. 

Shopify also has blogging features. You can post crocheting tips, and styling ideas as a source of inspiration for like-minded enthusiasts. These blogs may also rank for relevant keywords, bringing in organic traffic to your store. Pair them with email campaigns to keep your audience informed about new products, sales, or exclusive offers.

Then comes the pricing. You want to price the items just right. It should cover all the expenses, and leave you a little profit, without compromising customers. Calculate all the costs involved. This includes materials, labor, and overheads like utilities and Shopify subscriptions. Try to be competitive.

Step 5: Form Your Business and Start Production

Before going into business, make sure you have all the legal documents required. These vary across governments, so we suggest asking your local authorities for the best accuracy. If you’re based in the US, here are a few permits you should have: 

• Home Occupancy Permit: If you’re planning to run your crochet business from home, you may need a Home Occupancy Permit. Some cities and counties require this permit to ensure that residential neighborhoods maintain their character and don’t turn into business hubs. Check with your local City Hall or homeowners association (HOA) to see if this permit is necessary. 

• Trade Name Registration: Operating under a unique business name distinct from your legal name requires Trade Name Registration. The U.S. Small Business Administration offers more detailed guidance on this process.

• Business License: A Business License legally permits you to operate your business and is required in nearly all locations. Licensing requirements vary by state and locality, so it’s important to consult the U.S. Small Business Administration for specific guidelines relevant to your area.

Before you start crocheting, make sure you have all the tools and materials needed for mass production.

Once you’ve chosen a structure, register your business with the appropriate state or local agencies to obtain necessary permits or licenses. Afterward, set up a dedicated business bank account to keep your finances organized and separate from personal funds, making accounting more straightforward and professional.

Once you have all the paperwork in order, it’s time to start selling! You can either crochet items by order or pre-make them to sell as stocks. Consider your capabilities and choose a suitable approach. Happy selling!

What are the Things You Should Know Beforehand?

Starting a crochet business is more complicated than you think. There are nuances that new Shopify merchants might struggle with. Here are 4 tips that will make your journey a little easier. 

#1 Focus on Imagery and Product Display

Selling on Shopify means you’re in the eCommerce space. Here, the visual appeal matters. It can be the deciding factor whether you make the sale or not. Crocheting businesses should follow the same rule. 

First, make sure your store design is well thought-out. It should be easy to navigate and showcase all signature crochet items that will sell. Utilize GemPages to craft a layout optimized for conversion. 

Then, use high-quality photos to display your products. Choose ones that clearly show the details, texture, and colors of your crochet items. Write clear, detailed product descriptions to highlight materials, size, care instructions, and any unique features.

#2 Leverage Social Media

Going viral is never bad for business. Building a strong brand presence across cyberspace creates top-of-mind awareness and attracts organic traffic. Social media platforms also allow you to create a community of potential customers. 

To use social media to your advantage, try to post regularly. Experiment with different content types such as blog posts, store updates, behind-the-scenes content, tutorials, and customer testimonials. See which nets the most engagement and craft your next approach around it! 

Social media is amazing for advertising your crochet items, especially when they go viral.

#3 Pay Attention to Taxes

Taxes are always troublesome to deal with. Add a crochet business and things may get out of hand. Your crochet business’s earnings must be reported on your tax return. We recommend keeping detailed records of sales and expenses, which will make tax time easier and may allow you to benefit from various deductions.

If you plan to sell overseas, get informed about VAT (Value-Added Tax) or GST (Goods and Services Tax) requirements for each country. However, as a home business owner, you can deduct certain operational expenses and claim back taxes. 

#4 Offer Excellent Customer Service, even after Sale

If you want to thrive as a crochet business owner, go out of your way to provide the best customer service possible. Be responsive and address customer inquiries promptly with ingenuity. Establish clear policies for shipping, returns, and exchanges. Transparency will prevent misunderstandings and build trust. 

Another key point is to always be open to feedback, good or bad. It’s crucial to understand what does and does not work for your customers. People pay to get that kind of insight. 

To take your service further, implement a personal touch in interactions. Small acts such as including handwritten thank-you notes with orders or offering personalized recommendations are well appreciated. These efforts show customers they are valued, encouraging loyalty and repeat business.

Wrapping Up!

Starting a crochet business on Shopify combines creativity with practical entrepreneurship. By following our five easy steps, you can transform your passion into profit. Utilize Shopify’s seamless setup, comprehensive toolkits, and robust support community to build your brand.