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Top 14 Shopify A/B Testing Apps To Boost Your Sales Performance
We all like to think we know what’s best for our Shopify stores. But gut feelings alone can lead to costly mistakes, wasted resources, and missed sales opportunities. That’s why Shopify A/B testing apps come in to boost your store’s performance with something more reliable: data.
Let’s dive into the top 14 choices in our blog today! Whether you’re tweaking headlines, refining product images, or exploring how to test pricing strategy on your Shopify store, they can clarify what truly works. Read on to find the best fit with our experts!
Understanding A/B Testing
What is A/B Testing?
A/B Testing is a powerful method that requires you to create two versions of something—a webpage, an app, or even a headline. In particular, Version A is your original, and Version B has a small change, either new text or a new promotion line, depending on your preference.
What’s the next step? You will showcase both A and B versions to random groups of individuals and then compare their actions. Which version gets more clicks or sales? That’s all you need to make any improvements to your Shopify presence. Although A/B Testing seems so technical or even complex to hear initially, it’s a straightforward solution to let real data, not guesses.
What is A/B Testing Tools?
A/B testing tools are analytics platforms that let you compare two versions of the same asset to determine which one performs better with real users. They are commonly used to evaluate how people interact with ecommerce websites, marketing campaigns, and digital products such as mobile apps.
By relying on data instead of assumptions, these tools help eliminate guesswork from decision-making. They make it possible to measure the impact of small changes and uncover clear, evidence-based insights into customer behavior and preferences.
For instance, you might be debating whether adding emojis to an email subject line will boost engagement or if a more straightforward tone works better. Rather than relying on intuition, an A/B test can show which option actually drives more opens. The outcome may confirm your instincts or challenge them, but either way, it gives you the confidence to move forward based on real results.
Below are common elements you can A/B test, along with the key metrics typically used to evaluate performance:
Header copy
Experiment with different headline messages to see which one encourages visitors to stay on your page longer. Bounce rate is a useful metric here, since a lower bounce rate indicates stronger engagement.
Email subject lines
With inboxes more crowded than ever, subject lines must capture attention quickly. Test two variations of the same email and compare open rates to identify the stronger performer.
Call-to-action text
CTAs guide users to take actions such as making a purchase, subscribing to a newsletter, or sharing content. By testing different CTA wording, you can determine which version drives more clicks based on click-through rate.
Product images
Compare different product visuals, such as a clean studio photo versus a lifestyle image, to see which one leads to higher conversion rates and more completed purchases.
Why Install an A/B testing App on your Shopify Store?
It’s simply because A/B testing apps can help discover what works or what doesn’t in your Shopify store. If so, does Shopify also support A/B testing itself? Of course, but you might find it limited and challenging to implement. Shopify offers basic A/B testing features, but they often fall short when it comes to testing more complex elements or multiple variations at once.
An A/B testing-tailored app can provide a more streamlined and well-rounded approach. It allows you better to address the drawbacks of the Shopify A/B testing feature. Instead, you can access advanced features to test deeper site aspects, gather more detailed data, and fine-tune your store with more precision. All can help to increase conversion and drive sales effectively.
What Features to Look For in Shopify A/B Testing Apps
Selecting the right A/B testing app for your Shopify store plays a major role in improving user experience and increasing conversions. Strong testing tools combine simplicity, automation, and meaningful insights so teams can experiment confidently and act on real data.
Below are five essential features to consider:
Shopify and third-party integrations
Native integration with Shopify allows tests to run smoothly without disrupting store performance. Beyond Shopify, support for tools like Google Analytics, email platforms, and heatmap software helps you connect testing results with broader user behavior and marketing data.
No-code testing editor
A visual, no-code editor lets you launch and adjust experiments without technical skills. From headlines and product images to CTAs and page layouts, you should be able to create and modify tests quickly using an intuitive interface.
Multi-page and multi-device testing
While some tools only support single-page tests, analyzing complete customer journeys often leads to stronger optimization insights. Look for a solution that enables testing across multiple pages and works seamlessly on both desktop and mobile, since user behavior can vary significantly by device.
Clear and actionable analytics
Reliable analytics are critical for confident decision-making. A quality A/B testing app should clearly display metrics such as conversion rate, click-through rate, and revenue impact in real time. Visual dashboards and statistical confidence indicators make it easier to identify winning variations.
Flexible pricing and scalability
Choose a pricing model that fits your current traffic and testing volume. Some platforms price by visitor count or experiment limits, so it’s important to balance cost with capability. As your store grows, the tool should scale with you and support more advanced testing scenarios.
Types of A/B Testing
In addition to standard A/B testing, digital optimization includes a range of testing approaches designed to answer different questions and reveal deeper insights. While you likely won’t use all of these methods when first launching an online store, understanding them helps you choose an A/B testing tool that matches your current needs and future growth plans.
Multivariate testing
This method evaluates multiple page elements at once, such as headlines, images, and calls to action, to identify the most effective combination. Unlike A/B testing, which compares one change at a time, multivariate testing analyzes several variations simultaneously. Because of the number of combinations involved, it requires a high volume of traffic to produce reliable results.
Split URL testing
Split URL testing compares two entirely different versions of a page by sending visitors to separate URLs. It is commonly used for testing major design changes or alternative page structures rather than minor on-page adjustments. Each variation must be hosted independently for this approach to work.
Server-side testing
This testing method operates at the backend level and typically requires support from developers with technical expertise. While traditional A/B tools focus on front-end design changes, server-side testing evaluates performance factors such as load speed and functional behavior after the page is delivered.
Feature release testing
Feature release testing enables teams to roll out new functionality, such as product sliders or search features, to select user groups before launching it broadly. This controlled rollout helps uncover potential issues early and provides insight into how users interact with new features in real-world conditions.
Top 14 Shopify A/B Testing Apps To Consider
#1. GemX: CRO & A/B Testing
The first name on our Shopify A/B testing app list is GemX, an app designed by the team behind GemPages. It focuses on running A/B tests to compare the results of various web page versions and provide actionable insights for full funnel optimization. Notably, the app works well with the latest GemPages' CRO templates to ensure your smooth Shopify store presence.
Each testing stage from GemX: CRO & A/B Testing is to empower you to make data-driven decisions through in-depth data analysis. This helps provide proper improvements, aiming to boost your store conversion rate effectively.
Highlight GemX A/B testing:
- Template Testing for product pages, collections, landing pages, blogs, homepages
- Multipage Testing to experiment across entire funnels (i.e., Collection → PDP → Cart → Checkout Start)
- Visual page editor via GemPages for instant variant creation (ideal for non-developers)
- Page Analytics packed with real-time data for all your store pages
- Path Analysis to view drop-off rates and user journeys across funnels
- Accurate Shopify event tracking (ATC, reach checkout, purchase)
Pricing:
- Free trial available
- Page Optimize plan: $49, no additional fee
- Funnel Optimize plan: $99, revenue-based usage model
#2. Intelligent
The Intelligent Shopify A/B testing app is highly voted by Shopify store owners. It offers essential tools for price optimization and leverages AI-driven insights to enhance product attributes. Also, the app provides a user-friendly interface, allowing even beginners to run tests.
Highlight Intelligent A/B testing:
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Excel in pricing testing (e.g., discounts, promotional offers, and pricing strategies);
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Build testing models from traffic source analysis;
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Only test for design elements, not for a full store page.
Pricing: $0 - $159/month
#3. Visually
The next app is Visually, a full-funnel optimization and CRO solution that gives you control over every stage of everything in minutes. You can conduct A/B testing for CVR and AOV and then make smarter decisions on the homepage, PDP, checkout, and image performance. But, its product page lacks testing options for shopping carts or menus.
Highlight Visually A/B testing:
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Require no code to run AB tests and full-funnel tests;
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Run checkout, price, and shipping A/B testing;
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Adapt its advanced performance on post-purchase upsells.
Pricing: $0 - $199/month
#4. Products A/B Test
Products A/B Test stands out with a simple configuration for A/B testing settings, making it accessible for everyone. The app offers a free version for new users for a limited time, letting them have early evaluations without upfront costs. However, some sellers found the data returned from the Products A/B Test is sometimes incorrect—it’s not good to make decisions.
Highlight Product A/B Test A/B testing:
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Allow A/B testing on autopilot;
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Have product tests scheduled weekly to be easy to track;
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Extend sales conversion optimization.
Pricing: Free
#5. Trident AB
Trident AB is one of the cheapest Shopify A/B testing apps, making it the go-to choice for businesses with tight budgets. While it offers basic testing functionalities that can work well for simple experiments, users might need more in its customer service. For example, when the app doesn’t show ATC performance as well, no tech team helps fix the bug!
Highlight Trident AB A/B testing:
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Ensure basic AB testing for your site;
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Help make decisions on intuitive reporting and powerful analytics.
Pricing: $0 - $49.99/month
#6. A/B Final
A/B Final is developed by Final eCommerce, one of the leading app developers on the Shopify App Store. This empowers Shopify store owners to easily compare how various price points impact customer behavior before deciding on any improvement. That said, the app isn’t truly a good choice for SMEs, as they can charge at least $999/month for full features.
Highlight A/B Final A/B testing:
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Run A/B price testing on various product pages;
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Assist with theme and layout testing;
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Optimize price strategies tailored to customer engagement.
Pricing: $49 - $999/month
#7. Elevate
Beyond A/B testing features, this Shopify A/B testing app is famous for its ability to integrate with 100+ platforms and page builders to maximize its power. You can test product pages, landing pages, pricing strategies and even create creative assets like copywriting and images. Of course, you will be charged a substantial monthly fee to experience a full-featured suite.
Highlight Elevate A/B testing:
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Experiment with different layouts of landing pages and price variations;
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Test variations of product descriptions, images, and other features;
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Run call-to-action and copywriting tests.
Price: $99 - $999/month
#8. Shoplift
Shoplift makes itself distinctive among the Shopify apps for A/B testing with the Lift Assist–it’s helpful to automatically create A/B tests with millions of shopper sessions at once. In addition, the app leverages your store performance with advanced analytics and data-driven insights. These capabilities have contributed significantly to the app’s success among Shopify users.
Highlight Shoplift A/B testing:
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Automatically run large-scale A/B tests with Lift Assist.
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Gain actionable insights with advanced performance analytics.
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Excel in running testing for product pages, pricing, and checkout processes.
Price: $99 - $599/month
#9. Shogun
Shogun is a Shopify landing page builder with a new additional feature in A/B testing. Thus, be aware that the app can’t fully satisfy all your demands and nearly focuses on the built-by-Shogun pages. If you are available in Shogun, it’s recommended to save your budget. Or else, consider other Shopify A/B testing apps for better experiences!
Highlight Shogun A/B testing:
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Works seamlessly with native A/B testing for Shogun-built pages.
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Supports limited A/B test options for external designs and templates.
Price: $39 - $499/month
#10. ABConvert
ABConvert earns its spot among the top Shopify A/B testing apps for its exceptional control over live traffic splitting. A standout feature is its ability to conduct precise A/B tests using UTM values, allowing store owners to target tests by country and other parameters. But, “This was really difficult, first off, their installation process is a complete mess.”, says Cosmic Illumination.
Highlight ABConvert A/B Testing:
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Live traffic splitting for real-time testing and optimization.
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Conduct tests based on UTM values and geographic locations.
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Optimize pricing and content strategies for specific audience segments.
Price: $0 - $249/month
#11. Dialogue
Dialogue highlights its power in automated personalization, offering a unique twist on A/B testing. You can quickly run custom A/B tests for your Shopify store through individual browsing behavior, purchase history, and preferences. Many users find that Dialogue works like Google Optimize, with redirect URLs, banners, CTAs, apps, and text.
Highlight Dialogue A/B Testing:
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Automatically personalize content and offers based on user behavior.
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Test and optimize product recommendations in real-time.
Pricing: $0 - $399/month
#12.Optimizely
Many large businesses or global enterprises are willing to pay thousands of dollars monthly to reach out to advanced A/B testing tools on Optimizely. Notably, this Shopify A/B testing app can work seamlessly with leading CRO solutions like Zendesk, Google Ads, and Mailchimp to improve your business performance. It’s apparent to say that its biggest drawback is pricing!
Highlight Optimizely A/B Testing:
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Real-time data analysis and optimization suggestions
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Pricing tests across channels and campaigns;
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Run advanced A/B tests for comprehensive performance optimization.
Pricing: At least $3000/month
#13. Convert Experiences
Despite being a free Shopify A/B testing app, Convert Experiences provides a full suite of testing capabilities, including A/B, split, and multivariate tests. You’ll especially appreciate its intuitive drag-and-drop interface, which makes it easier to create tests and analyze results. But, the app was only released in October 2024, so there is limited feedback available at this time.
Highlight Convert Experiences A/B testing:
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Intuitive drag-and-drop interface for easy test creation.
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Detailed performance tracking and optimization insights.
Pricing: Free
14. FigPii AB Testing & Replays
The last choice in this Shopify A/B testing app list is FigPii AB Testing & Replays, which offers well-performed A/B tests with a wizard and an easy-to-use interface dashboard. In addition, you can experience notable features like heatmaps and session replays—it’s effective in understanding user behavior and refining your testing strategies.
Highlight FigPii AB Testing & Replays A/B testing:
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Simple-to-use wizard for easy A/B test setup.
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Heatmaps and session replays to visualize user interactions.
Pricing: $49.99 - $449.99/month
Conclusion
Selecting the right Shopify A/B testing app is essential for maximizing conversions and enhancing user experience. With the 14 best apps above, we've reviewed each offer unique features to help you make informed, data-driven decisions. Wish you the best with A/B testing on your own Shopify store!
Don’t forget to visit GemPages blogs to learn more about Shopify and eCommerce tips!
