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The Best Shopify Testing Tools to Optimize Your Store’s Performance
Testing the waters seems like an intuitive process before going all out with anything, especially in a quick-moving world like eCommerce. But in order to harbor valuable insights without exhausting your resources, a trustworthy A/B testing tool will be your best companion. In this blog post, get ready to learn all about A/B testing, including its usage, signs to look for, and of course, the best Shopify A/B testing tools on the market.
What is A/B Testing?
A/B testing is a common method to test a website’s versions, where certain elements are changed, thus helping merchants identify the best variation.
When talking about A/B testing, most people think of the process of putting two versions of a website on the scale to assess their performance, and it is not far from the actual definition. The premise of A/B testing is straightforward: to determine which variation of a web page, app, or other element works better, thus assisting merchants in making informed decisions to grow their brands.
A typical A/B testing process can look like this:
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Step 1: Identify the Variable to Test
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Step 2: Create Two Versions (A and B)
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Step 3: Divide Traffic Between the Two Versions
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Step 4: Measure Performance
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Step 5: Analyze the Results
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Step 6: Implement Changes
For a deep dive into A/B testing, check out our blog post: A Complete Guide to Shopify A/B Testing.
What Elements Can You A/B Test?
To avoid inaccurate results, it is important to know what to put under a microscope when it comes to A/B testing. Depending on a business’s objectives, different components of its website can be put to the test at once or at different levels. Below are some of the most common elements that you can A/B test:
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Product titles and images
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Product descriptions
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Headlines and body text
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Hero banner
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CTA buttons
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Page layout
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Pop-ups
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Checkout process
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Email subject lines
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etc.
Why A/B Testing is Critical for Improving Shopify Store Conversion Rates
Financial losses can be detrimental to a business, so it is vital to avoid this dreaded outcome with a top-notch A/B testing strategy.
Helps You Make Data-Driven Decisions
Forget about shooting blindly in the dark; A/B testing is the GOAT in helping you make data-driven decisions. This means instead of investing money or fixing a website element based on limited to zero insights, you are now able to determine which area to focus on according to the data collected by A/B tests.
The variety of tools also offers different types of features, in which you are granted the choice to go with an all-encompassing app that provides real-time tracking, accurate data, and predictions. All these components are crucial in helping you arrive at the most optimal decisions.
Enhances Content Quality
You might have a working content strategy running at the moment, but it can always be better. Ever wondered why this one blog post did not attract as many readers as you thought, or the flashy photoshoot to promote your new products was unable to accumulate enough clicks? The problem could be lying beneath the surface, and A/B testing will help you dig it up.
For instance, by creating two versions of a landing page to advertise a campaign, you will get a better view of which headlines or product images work more effectively. Consequently, these details can be enhanced without the need to modify the whole page.
Improves Conversion Rates
When your website proves itself to be user-friendly, easily navigable, visually pleasing, and housing attention-grabbing content, your visitors will be more likely to gravitate towards the end of the conversion funnel. Since one does not always hit the nail on the head at the first try, it is commonplace for changes to happen. To know where and how to fix certain areas of your website, A/B testing will shoulder the hard work for you. By applying adjustments such as changing fonts or adding customer testimonials, merchants can see a spike in conversion rates as a result.
Reduces Bounce Rate and Cart Abandonment Rate
Bounce rate and cart abandonment rate are two factors that every merchant wants to keep as low as possible. With the proper A/B testing strategy, sellers are capable of monitoring the actions customers take, their time on the site, the number of times a button is clicked, etc. If a variation performs better than the other, it is undoubtedly the star in reducing these two rates effectively.
Prevents Financial Losses
You already signed up to take risks by being a business owner, so there’s no harm in preventing other losses, specifically monetary. A/B testing eliminates the guesswork by presenting data-backed insights and predictions, so you’ll know where to invest and what to omit from the site for maximum optimization. For rookie merchants, this key point is vital to having a positive start in the industry without sacrificing too much budget.
5 Signs of an Efficient A/B Testing Tool
An efficient A/B testing tool is often equipped with the function to provide real-time data, making it easy for sellers to track the performance of different variations.
Seamless Integration with Shopify
Shopify is one of the household names for eCommerce host platforms, so there are countless tools that brand themselves as Shopify compatible. That said, what you need to look for are the ones that offer seamless integration, meaning there shouldn’t be any hiccups while operating these tools with your Shopify store, namely security issues and technical errors. To weed out the subpar ones, make sure to take a closer look at the reviews, case studies, as well as the community’s general consensus on the quality of the apps before signing up for them.
Tip: Opt for apps with free trials to feel things out before making a commitment.
Ability to Test Various Elements
The more comprehensive an A/B testing tool is, the more insightful the data it can collect. If you are weighing two options, it is a good call to evaluate their ability to test different elements, be it multiple types of pages or elements on a single page. Better yet, they ought to come with an accurate tracking system to create insights that are helpful to your business, not just the ability to conduct tests alone.
Real-Time Reporting
Getting feedback on your website’s performance in real time is a smart move, and A/B testing is the perfect medium for this. Instead of identifying the problems way after the effects have settled in, A/B testing catches these issues before your conversion rates are impacted. The reporting system also makes suggestions based on live insights, guiding merchants to tweak their campaigns to adapt to customer behavior.
Low-Code or No-Code Setup
Not every seller is tech-savvy, and app developers are aware of that. While there are testing tools that offer more avant-garde features that call for coding, the code-free tools are in abundance. Before going with an option, assess its advertised services to ensure it is a low-code or no-code tool for a simpler setup.
Scalability for Different Test Levels
When you detect rapid growth in your brand, the A/B tests have to evolve accordingly. Instead of concentrating on the same metrics in a fixed duration, observe the store’s data and scale up with more complex tests. A brilliant tool will help you experiment with different test types, extend the duration, run tailored tests, make predictions, segment customers, and the like to create a more strategic A/B testing tactic that caters to the current state of your business.
Top 10 A/B Testing Tools for Shopify Stores in 2025
1. GemX
Try out the latest development from our team at GemPages with GemX - a robust Shopify A/B testing tool that is guaranteed to collect the most valuable data.
Pricing: $49, $249, & $999 per month.
Feature highlights:
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Landing page and template testing
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Advanced funnel analytics
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Made in accordance with GemPages Landing Page Builder
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CRO-focused techniques
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Free trial available
Freshly launched this year, GemX is our latest creation, where website optimization is at the core. The app is built to deliver the most efficient A/B testing for your Shopify store that comes with unlimited tests, CRO-focused insights, and a streamlined interface - everything you need to ace A/B testing no matter which stage you’re in. Developed for both GemPages and non-GemPages users, you won’t regret giving this tool a try.
2. Intelligems
Intelligems is a go-to A/B testing tool for many Shopify stores, mainly because of its user-friendly interface and success stories.
Pricing: $99, $499, & $999 per month.
Feature highlights:
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Content testing (including Shopify themes)
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Profit maximization
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A tracking system with >100 metrics
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Integration with other third-party tools
If you have been studying A/B testing, there’s a chance that this tool is no stranger to you anymore. Intelligems has built a reputation as a reliable tool for A/B testing across all industries in eCommerce, proven by the company’s many success stories throughout the years. For Shopify stores, this name is also a crowd’s favorite with a 4.9 rating from over 100 reviews. Being such a well-rounded tool, Intelligems is suitable for all Shopify merchants who are seeking a simple testing strategy.
3. OptiMonk
OptiMonk offers a wide range of website-enhancing services, whereas A/B testing is known to be one of the most reliable.
Pricing: $29, $99, & $249 per month. A free plan is available.
Feature highlights:
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A/B testing on individual elements
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Simultaneous tests for different campaigns
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Real-time analytics
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Customer segmentation
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User-friendly drag-and-drop editor
While being known as a pop-up optimizer, OptiMonk’s A/B testing feature is equally praised within the community. The app is widely accessible with a free plan, so Shopify businesses are welcome to explore the most basic features before moving on to a more advanced plan. OptiMonk also makes it as easy as ABCs to test individual elements on a standalone page, as well as an entire campaign for a diverse assessment.
4. Optimizely
Maximize your website’s potential and attract new customers by using Optimizely’s AI-powered features in A/B testing.
Pricing: $29, $99, & $299 per month.
Feature highlights:
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A/B testing launch in under 3 minutes
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Key metrics tracking automation
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Code-free editor
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A complete sync up with Shopify
Optimizely makes it quick for Shopify merchants to set up A/B tests in a matter of minutes, thanks to its simple interface and a code-free editor. This one-click solution is enticing to all business owners, especially novice ones who have just made their first debut in the industry. Moreover, the reasonable pricing won’t break the bank.
5. Visual Website Optimizer (VWO)
VWO is another well-rounded A/B testing tool that perfects your Shopify store’s performance.
Pricing: $314 & $972 per month. A free plan and a custom plan for enterprises are available.
Feature highlights:
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VWO SmartCode
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Data security and privacy
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Server-side testing
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On-page surveys
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Year-round support
When you are in need of an advanced A/B testing solution, give it a go with VWO. The company has many years of experience in the industry, which is proven by its long-standing partnership with Disney and Agoda. Since this tool comes with such a robust skillset, it is more suitable for large-scale Shopify stores, especially SaaS companies with specific requirements.
6. Unbounce
Trusted by numerous brands of all sizes, Unbounce has secured its place as one of the most widely used tools to build a high-converting website.
Pricing: $74, $112, & $187 per month. A custom plan is available.
Feature highlights:
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Drag-and-drop builder
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Manual/smart traffic distribution
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No-code testing
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Mobile and desktop testing
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Version history for revision
Many know of Unbounce as a page builder, but it has proven to be a powerful A/B testing tool as well. With an impressive list of features to streamline users’ experimentation, Unbounce is created for marketers and business owners rather than website developers. Explore its service for as low as $74/month to give your store a complete revamp.
7. Personizely
Browse through Personizely’s list of offered solutions and let it assist you in doing the A/B tests to create the most functional website.
Pricing: $19, $59, & $149 per month. Free for Shopify development stores.
Feature highlights:
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Diverse testing capabilities
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Tailored testing campaigns
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Behavioral and geolocation targeting
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Real-time data
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Marketing tool integration
With such enticing price points, Personizely has managed to attract a wider range of users and received a 4.9 rating on the Shopify App Store. The tool not only focuses on tracking web page interactions but also prioritizes CRO over mere clicks as well. Its A/B testing feature is simple but useful, especially in pricing determination.
8. Convert
Fully optimize your website, starting with A/B testing, with a foolproof tool like Convert.
Pricing: Free to install with a Convert account.
Feature highlights:
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Full-fledged A/B testing
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40+ audience filters
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Ability to track 50+ active goals per project
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90+ integrations with other apps
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Onboarding support
This free A/B testing tool is a powerhouse with an impressive repertoire of Sony, Audi UK, and Manscaped partnerships. Made for Shopify merchants and eCommerce businesses in general, its reputation is not to be understated. The enterprise-grade services include the most cutting-edge features that are ideal for merchants, CRO agencies, and website developers.
9. Shoplift
This fully integrated A/B testing tool is the perfect companion for your Shopify to stay polished and functional.
Pricing: $99, $299, & $599 per month
Feature highlights:
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Integration with Shopify Theme Customizer
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No-code setup
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Various element testing
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Audience segmentation
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‘Lift Assist’ feature to analyze shopper behavior
Shoplift embodies a modern look, which is also evident in its services. Making use of AI in the best possible way, this tool has assisted a multitude of brands like Liquid Death and Skullcandy in optimizing their stores. The intuitive interface is a huge plus for sellers to carry out A/B tests and make appropriate changes with ease.
10. Visually
Join the roster of 1,000 Shopify brands that have trusted Visually to be their testing tool.
Pricing: $15, $25, & $80 per month. Free for Shopify development stores
Feature highlights:
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No-code setup
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Behavioral targeting
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Price and shipping A/B testing
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Zero impact on site speed
Visually stands out in this list for its affordable pricing, but don’t mistake this for a feeble testing tool. This app is built for Shopify, which creates a smooth setup with no coding required. The features are basic but highly efficient in conducting A/B tests for brands to enhance conversions and craft future marketing strategies.
Maximize Your A/B Testing’s Potential with GemPages
Create landing pages that catch one’s eye with GemPages Landing Page Builder.
We have gone over the importance of A/B testing, but all the efforts will go down the drain if you do not set a solid groundwork, namely a functional web page, in the first place. While Shopify makes it easy for anyone to set up a store in minutes, a website with a professional touch might require more support.
Before using one of the A/B testing tools above, a landing page builder like GemPages will be your best friend in creating a visually striking yet practical web page. Our drag-and-drop editor, >200 CRO templates, AI-powered features, price testing, and so on are all you need to build the landing page that amplifies your brand’s mission. Utilizing it alongside GemX will maximize the potential of your brand without the need for coding knowledge or tech experts.
Ready to know more about what GemPages has in store? Check us out: GemPages Landing Page Builder.
The Final Words
The growth of your eCommerce brand can be determined by making the most minimal changes, and A/B testing is an excellent strategy to bridge the gap between your business and success. This blog post is a reminder to always be on the lookout for what to improve in your website, even the smallest details, and make informed decisions only by adopting matching A/B testing tools that support your brand. Since you are a Shopify business, you might as well give all these useful tools a try.
FAQ about Shopify A/B Testing Tools
