Learn Shopify Shopify Spain: 10 Things You Need To Know

Shopify Spain: 10 Things You Need To Know

GemPages Team
Updated:
10 minutes read
shopify-in-spain

In Spain, online shopping is gaining traction. Most consumers prefer using desktop computers for their purchases. Smartphones follow but haven't yet become the main choice for buying online.

Online shopping is popular, but not yet widespread. In 2023, just over half of Spanish shoppers purchased online every two weeks. Many keep their spending to 50 euros or less per transaction.

This presents a big opportunity. Entrepreneurs can get ahead by starting a Shopify store in Spain. The market is growing, and there's room for new players.

By entering now, you can cater to evolving consumer habits. Start small, but think big. Position your business for the future. Now is the time to embrace eCommerce in Spain.

Shopify Spain Overview

Shopify is making a significant impact in Spain's eCommerce landscape. It gives Spanish entrepreneurs the tools to build and manage online stores efficiently. Here’s a general view of Shopify in Spain. 

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Shopify is defining the Spanish eCommerce landscape.

How Big is Shopify in Spain?

Shopify is expanding exponentially in Spain. In the third quarter of 2024, Shopify stores in Spain increased by 8.0% quarter-over-quarter. This steady rise shows the platform's growing popularity among Spanish entrepreneurs. Even more impressive is the 40% year-over-year growth. 

Spanish Shopify stores cover a wide array of industries. This reflects the diverse interests of the market. Leading the list is apparel. About 7.7% of stores, or 2,779 in total, sell fashion items. Next is Home & Garden, with 895 stores, making up 2.5% of the market. 

Beauty & Fitness is also significant. Approximately 1.9% of stores, or 672, are in this sector. Other notable categories include Arts & Entertainment with 375 stores and Sports with 321 stores. Food & Drink accounts for 298 stores, catering to culinary fans. People & Society includes 251 stores offering social products.

Niche markets like Computers (179 stores), Autos & Vehicles (150 stores), and Games (150 stores) have their place too. Categories such as Business & Industrial, Travel, and Gifts & Special Events, among others, add to the diversity.

What Services does Shopify Offer in Spain?

Shopify offers a range of services to support businesses in Spain. Primarily, it functions as a platform to create online stores. It's designed to be user-friendly, requiring no coding skills. With customizable templates, businesses can tailor their storefronts to fit their brand.

The platform includes built-in tools for efficient inventory management and secure payment processing. Additionally, Shopify offers marketing features that help promote products and reach new customers effectively.

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Shopify offers powerful solutions for businesses to thrive.

For businesses with physical locations, Shopify's Point of Sale (POS) system is invaluable. It integrates seamlessly with online stores, allowing for easy management of in-person sales. This includes processing payments and overseeing sales, inventory, and customer data all in one place.

Is There Potential for Shopify Businesses in Spain?

There is ample opportunity for Shopify businesses to thrive in Spain. The e-commerce sector is steadily expanding, with more consumers embracing online shopping. 

Spain's digital market is on the rise. Consumers value the convenience and variety that online stores provide. This trend shows no signs of slowing down, positioning Shopify for significant regional growth.

Spanish consumers are becoming more tech-savvy, often seeking competitive prices and a wide range of products. Shopify enables businesses to meet these demands by showcasing diverse product offerings, attracting a broad audience.

Shopify supports a wide array of industries, from fashion to electronics. This versatility allows entrepreneurs to tap into niche markets, which is advantageous in Spain's diverse consumer landscape.

The platform lowers the barrier to entry for new businesses, being cost-effective and easy to set up. Entrepreneurs can launch quickly with minimal investment, fostering innovation and business growth in Spain.

Shopify Spain Pricings

Shopify offers 4 payment plans tailored to different business needs. These plans offer varying features and tools to help businesses in Spain effectively manage their online stores. 

Package

Price

Features

Best For

Basic

USD 19/month billed once yearly

  • Up to 44.2% shipping discount
  • 10 inventory locations
  • 24/7 chat support
  • Localized global selling (3 markets)
  • POS Lite

Smaller businesses or solo entrepreneurs

Shopify

USD 49/month billed once yearly

  • Up to 44.2% shipping discount and insurance
  • 10 inventory locations
  • 24/7 chat support
  • Localized global selling (3 markets)
  • 5 additional staff accounts
  • POS Lite

Growing businesses looking to expand their operations

Advanced

USD 299/month billed once yearly

  • Up to 44.2% shipping discount, insurance, 3rd-party calculated rates
  • Custom reports and analytics
  • 10 inventory locations
  • Enhanced 24/7 chat support
  • Localized global selling (3 markets) + add markets for USD 59/mo each
  • 15 additional staff accounts
  • 10x checkout capacity
  • POS Lite

Established online businesses with a larger volume of transactions

Plus

USD 2,300/month on a 3-year term

  • Up to 44.2% shipping discount, insurance, 3rd-party calculated rates
  • Custom reports and analytics
  • 200 inventory locations
  • Priority 24/7 phone support
  • Localized global selling (50 markets)
  • Unlimited staff accounts
  • Customizable checkout with 40x capacity
  • 200 POS Pro locations with Shopify Payments
  • Sell wholesale/B2B

Enterprise-level businesses that handle heavy traffic and transaction


10 Tips to Build a Successful Shopify Business in Spain

Building a successful Shopify business in Spain requires strategic planning and execution. Here are ten tips to help you succeed.

#1 Understand the Local Market

Understanding the local market is the first step to success. Dive into research about Spanish consumer preferences. What are they buying? What do they love?

Market trends can change quickly. Stay updated on the latest shifts. This helps you spot opportunities and avoid pitfalls. The competitive landscape is another key area. Know your competitors. What are they doing well? Where can you stand out?

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Knowing your locale is crucial to succeed.

Knowing your audience is half the battle. Tailor your product offerings to meet their needs. Spanish consumers may have different preferences than those in other markets. Customizing your inventory can make all the difference.

Marketing strategies should also reflect local tastes. Messaging that resonates with Spanish culture will engage more customers. The local touch builds trust and encourages loyalty.

Choosing the right payment methods is vital for your Shopify store in Spain. It directly impacts your checkout experience. The easier and more familiar, the better.

Bizum is widely used for its simplicity and speed. It's a favorite among many Spanish consumers. Redsys is another essential option. It's trusted by numerous businesses and customers across Spain.

Don't stop there. Include global options like credit cards and PayPal. These are universally recognized and cater to international shoppers. Offering a mix of local and global payment methods caters to everyone's preferences.

A seamless checkout experience reduces cart abandonment. It makes the purchasing process straightforward and stress-free for your customers. No more hesitation or frustration at the final step.

#3 Go Mobile First! 

Going mobile-first is essential in today's eCommerce world. A significant number of Spaniards prefer shopping on mobile devices. Your Shopify store must meet them where they are.

Start by ensuring your site is mobile-responsive. This means it looks and functions well on all devices, from smartphones to tablets. A smooth mobile experience keeps customers engaged and encourages purchases.

Tools like GemPages make this process easier. It's a drag-and-drop builder that helps craft beautiful, mobile-friendly designs. No coding skills are needed. Just a few clicks and your store adapts perfectly to mobile screens.

Mobile optimization goes beyond design. Ensure your site loads quickly on mobile networks. Streamlined navigation is key too. Customers should find what they're looking for without hassle.

#4 Build a Unique Identity with GemPages

With GemPages, you have the power to create a unique and compelling online presence without the hassle of complex coding. Imagine your store standing out with stunning, tailor-made designs that capture your brand's essence.

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Access hundreds of high-conversion templates from GemPages’ library.

GemPages offers a simple drag-and-drop interface that anyone can use. You don't need to be a tech wizard to create visually stunning pages. The simplicity lets you focus on what matters—crafting a shopping experience that wows every visitor.

Visual appeal is just the beginning. GemPages will help you design landing pages that are not only beautiful but high-impact. Think about the possibilities. Add your colors, fonts, and styles that speak directly to your audience. 

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Unlock the potentials of your business with GemPages.

GemPages empowers you to bring your vision to life effortlessly. It's not just about building a store—crafting an experience that your customers will remember. Elevate your brand, boost your sales, and make a lasting impression. 

Are you ready to transform your Shopify store into something truly remarkable? 

#5 Produce Spanish & Localized Content

Connecting with your audience is crucial, and language is key. By offering your Shopify store in Spanish, you are making a significant step in the right direction. Localizing your content speaks volumes to your Spanish-speaking customers.

Start with your product descriptions. Make them clear and engaging in Spanish. This ensures that customers fully understand and appreciate what you're offering. It's about making them feel valued and understood.

Customer support should also be available in Spanish. It builds trust and shows your commitment to excellent service. When customers know they can reach out and be understood, their confidence in your brand grows.

Localization goes beyond just language. Consider cultural nuances and preferences. Tailor your marketing messages and promotions to resonate with Spanish consumers. This approach not only attracts customers but also turns them into loyal brand advocates.

#6 Don’t Overlook SEO

SEO is a critical component of your online store's success. It can significantly boost your visibility and attract the right audience. For your Shopify store in Spain, don't underestimate the power of SEO.

Start by implementing effective SEO strategies. This improves your store's ranking on search engines, making it easier for customers to find you. It's your ticket to increasing organic traffic without relying solely on ads.

Use relevant keywords in Spanish. Understanding what terms your audience uses can provide a competitive edge. Incorporate these keywords naturally into your product descriptions and content.

Don't forget about meta descriptions and alt text. These small details can make a big difference in search results. Ensure they are also in Spanish and keyword-optimized.

Local SEO is another vital area. Tailor your strategy to target Spanish consumers. This includes using local keywords and participating in regional online directories.

#7 Explore Social Media Marketing

Social media is a powerhouse for marketing your Shopify store in Spain. Platforms like Instagram and Facebook are highly popular here. They offer you a fantastic opportunity to reach a vast audience.

Start by promoting your products on these channels. Use eye-catching visuals and engaging posts to showcase what you offer. Highlighting your products creatively and appealingly can capture attention and drive interest.

social-media-apps-on-iphone

Engagement is key. Interact with your followers regularly. Respond to comments and messages promptly. This builds a community around your brand and fosters customer loyalty.

Social media also helps in building brand awareness. Share your brand story and values. Use features like Instagram Stories and Facebook Live to connect on a more personal level. This not only increases visibility but also strengthens your brand identity.

#8 Offer Localized Shipping Solutions

Partnering with trusted local carriers like Correos and SEUR can make a big difference. These partnerships allow you to offer reliable and efficient shipping options. Reliable delivery builds trust with your customers. They’ll appreciate knowing their orders will arrive on time and in good condition.

Localized shipping also means faster deliveries. You reduce delivery times significantly by collaborating with carriers familiar with the Spanish market. Quick delivery is a major selling point and can boost customer loyalty.

Cost-effectiveness is another benefit. Local carriers can offer more competitive rates than international options. This allows you to pass savings onto your customers or keep your own costs low.

#9 Build Customer Trust

Trust is the foundation of long-term customer relationships and can significantly impact your business’s growth.

Start by implementing trust badges on your site. These badges reassure customers that their payments are secure and their data is protected. Visible trust signals can ease concerns and encourage purchases.

Customer reviews play a vital role, too. Showcase authentic reviews from satisfied buyers. They serve as testimonials to your product quality and service. Positive feedback can influence potential customers’ buying decisions and boost your credibility.

Transparency in your business operations is also crucial. Be clear about your policies, such as shipping, returns, and refunds. This openness helps build buyer confidence and reduces friction in the purchasing process.

Reliability is key to fostering trust. Deliver on promises and ensure your products meet or exceed expectations. Consistency in your service and quality builds a reputation that customers will return to.

#10 Stay Compliant with Local Regulations

Conform to Spanish laws and regulations. It helps avoid legal troubles and builds trust with your customers. 

General Data Protection Regulation (GDPR) is the priority. It's designed to protect customer data and privacy. Ensure your website clearly explains how data is collected and used. Provide easy options for customers to manage their data preferences.

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Avoid legal troubles and build trust with your customers. 

Other regulations to consider include consumer protection laws. These govern things like fair pricing and accurate product descriptions. Your business should follow these rules to maintain a good standing and reputation.

Tax compliance is also key. Make sure you're up to date on VAT regulations, and manage it correctly for each sale. Proper tax handling prevents fines and keeps your financial operations smooth.

Wrapping Up!

Building a successful Shopify business in Spain requires careful planning. Understanding the local market is key. Adapt your store to include Spanish language content. This ensures you connect with your audience.

Leverage local payment and shipping solutions. It makes the shopping experience seamless for customers. Effective use of social media can boost your visibility. Engage with your audience on platforms they frequent.

Compliance with local regulations is crucial. It helps avoid legal issues and builds trust. Customer trust is essential for repeat business. Use tools like GemPages to create a unique and compelling store.

These ten strategies lay a strong foundation. They equip you to thrive in Spain's eCommerce landscape. Embrace these insights and watch your business grow. Success is within reach with the right approach.

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