Top 6 Cart Abandonment Software For Your Shopify Store In 2025

When you run an online store, there's nothing more frustrating than seeing customers add products to their cart... and then leave without buying. What a feeling!

But here’s the good news: with the right cart abandonment software, you can actually bring many of those shoppers back and turn abandoned carts into real sales.

In this guide, we’ll walk you through everything you need to know about shopping cart abandonment software, why it’s essential for your Shopify store, and the best cart abandonment software options you can use in 2025 for detailed tracking!

What Is Cart Abandonment?

Cart abandonment is when someone shops on a website, adds items to their cart, but then leaves without making a purchase. It’s like when you walk around a store, fill up your shopping basket, but then decide not to check out and just leave.

Research shows that the chances of people abandoning their carts depend on the device they use. Mobile shoppers leave their carts the most (85%), followed by tablet users (80%), and then desktop users (73%). 

Where customers live matters too. For example, in Spain, about 86% of carts are abandoned, but in the Netherlands, it’s lower at 65%.

Certain types of products also see more cart abandonment. Fashion, luxury goods, and baby products tend to attract a lot of browsers who don’t end up making a purchase. 

Timing also plays a role: December sees the lowest cart abandonment rates (77%), because of holiday deals and discounts, while January reaches its highest point (82%).

Average cart abandonment rate among industries. Source: Bolt

Top Reasons For Cart Abandonment

This can happen for many reasons, maybe:

• Extra costs are too high: Nobody likes surprises at checkout. If customers see unexpected fees, such as shipping costs, taxes, or duties, added at the last minute, it turns them off. 

• Being forced to create an account: When people just want to quickly buy something, being asked to make an account and fill out a bunch of fields, like their birthday and phone number, feels like too much work. 

• Delivery is too slow: Fast delivery matters. If customers find out that their item will take too long to arrive, almost a quarter of them will decide it’s not worth it and abandon their cart.

• The checkout process is too long: Nobody wants to spend forever filling out forms. A long, complicated checkout turns people away.

• Pricing isn’t clear: If customers can’t figure out exactly how much their order will cost from the start (due to hidden fees or taxes), they will get frustrated and leave.

• The website feels untrustworthy: If a site looks shady or doesn’t seem secure, people won’t risk entering their credit card information. Many shoppers leave because they don't trust the site enough to complete their purchase.

Top reasons for cart abandonment. Source: Fashion Digital Marketing Agency

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The Consequences Of Cart Abandonment

eCommerce businesses are losing about $260 billion in potential sales every year because shoppers don’t complete their purchases. While it’s not always the end of the story, it’s definitely a risk. Here’s what could happen:

• They might still buy from you: Sometimes people just need a little nudge. Due to features like cart recovery emails and retargeted ads, many shoppers eventually come back and complete their purchase. In fact, about half of the people who click on a cart abandonment email end up making a purchase.

• They might buy from a competitor: If you don’t follow up quickly, someone else will. If a shopper abandons their cart on your site, but then sees a similar product advertised elsewhere, they might just buy from your competitor instead.

• They might buy it in-store: Some shoppers use online stores like a catalog to browse, decide what they want, and then go to a physical store to make a purchase. So, even though they left their cart online, they may still become a customer, just offline.

• They might not buy at all: Not every abandoned cart leads to a sale, online or offline. Some people add things to their cart just for fun, or they lose interest and forget about it. Without a reminder, that cart often just stays abandoned.

Best Features Of Cart Abandonment Software

Cart abandonment software (also known as shopping cart abandonment software) is a tool that helps online stores encourage customers to return and complete their purchases after leaving items in their cart.

Imagine you have a customer who added a unicorn horn to their cart but didn’t complete the checkout. Instead of just losing that sale, cart abandonment software automatically sends them a friendly reminder email (maybe with a cute unicorn graphic!), encouraging them to return and complete the purchase.

It’s necessary because abandoned carts are super common in Ccommerce. Without these reminders, many potential sales are simply lost. Plus, using eCommerce software tools to stop shopping-cart abandonment can help you recover a big chunk of revenue that you would otherwise miss out on, and it's often much easier than trying to chase customers manually.

There are two main options:

• Your eCommerce platform’s built-in tool (like Shopify’s abandoned cart emails – cart abandonment software Shopify).

• Specialized email software that offers even more advanced features and customization.

Common features of cart abandonment software. Source: OptiMonk

With built-in cart abandonment software, you will have access to:

• Automated abandoned cart emails: Send emails automatically when someone leaves their cart without buying.

• Personalized messaging: Customize emails based on what the shopper left behind.

• Discount and coupon offers: Add special offers inside the email to tempt the customer back.

• A/B testing: Test different email versions to see which one brings more people back.

• Detailed analytics: Track open rates, click rates, and recovered sales to see what’s working.

• Multiple platform integration: Connect easily with Shopify, WooCommerce, Wix, and more.

• Easy templates: Drag-and-drop email builders so you don’t have to be a designer.

• SMS and push notifications: Some advanced cart abandonment software even lets you send text messages or mobile push alerts.

• Timing controls: You can choose exactly when reminder emails are sent, such as 1 hour, 12 hours, or 24 hours after the cart is abandoned.

6 Best Cart Abandonment Software for Shopify

1. Klaviyo

If you’re serious about using cart abandonment software to boost your sales, Klaviyo is a strong option, especially if you master at working with data. This software focuses on a data-driven approach to abandoned cart recovery, making it easier to improve your emails based on real insights rather than guesswork.

Klaviyo cart abandonment software. Source: Klaviyo

Inside Klaviyo, abandoned cart emails are managed through “flows,” which are easy-to-customize automations. But not only that, with Klaviyo, you get access to:

• Data-driven recovery tools: Use strong analytics to help improve your abandoned cart emails.

• Real-time analytics dashboard: Show how customers interact with your emails, even across different countries.

• Predictive send times: Suggest the best times to send emails to increase the chance of a sale.

• Drag-and-drop flow builder: Easily customize abandoned cart emails to match your brand’s voice.

• Dynamic product recommendations: Suggest products automatically inside emails based on customer behavior.

However, Klaviyo still has some downsides, such as:

• The free plan limits you to only 250 contacts, which can be tough for growing businesses.

• Support is only available for the first 60 days on the free plan; after that, you’ll need a paid plan to get help.

2. Mailchimp

When people think of email marketing, Mailchimp is often one of the first names that come to mind. But little do people know, it also works efficiently as a cart abandonment software solution.

With Mailchimp, you don’t have to build your abandoned cart emails from scratch. It offers “pre-built journeys”, which are ready-made automation templates that send emails to shoppers who left items in their cart. However, you’ll need to upgrade to a paid plan (Essentials or higher), because these features aren't available on the free version.

While Mailchimp is one of the most well-known shopping cart abandonment software tools, it may feel overwhelming. The dashboard has a lot of options, which is great if you want full control but not so great if you're just looking for something straightforward.

Still, if you're planning to grow your email marketing beyond just abandoned carts, Mailchimp is one of the best cart abandonment software options for stores that want to go big with automation.

Mailchimp cart abandonment software. Source: Mailchimp

This software offers:

• Pre-built journeys: Use ready-to-go templates to send automated emails for abandoned carts.

• Advanced automation options: Offers tools to automate more than just abandoned cart emails, such as welcome sequences, birthday offers, and more.

• Email customization: Flexible design tools to match your branding.

• Analytics and reporting: Track how your emails perform, from opens to conversions.

Yet, like other tools, Mailchimp also has some downsides, including:

• Abandoned cart features are not available on the free plan.

• The interface can feel cluttered or complex for new users.

• Pricing increases quickly as your email list grows and includes unsubscribed/inactive contacts in your billing.

3. ActiveCampaign

ActiveCampaign is one of the most experienced names in email marketing, and it's also a top contender in cart abandonment software. 

While it doesn’t offer a free plan, it makes up for it with a wide range of features, especially if you’re running a growing eCommerce store.

ActiveCampaign cart abandonment software. Source: ActiveCampaign

This shopping cart abandonment software is perfect for online stores that want more control and customization. 

It includes deep data integrations with platforms like Shopify, WooCommerce, and BigCommerce. That means your customer and product info flows directly into your emails, so you can send ultra-targeted abandoned cart messages.

One standout feature? Paid users get access to a free design service, where ActiveCampaign’s team creates a customized email template for your brand, which is a major time-saver. From there, you can use their drag-and-drop editor to tweak the design anytime.

This tool offers:

• Pre-built automation templates: Quickly set up cart abandonment flows with minimal effort.

• Free design service: Get a custom-branded email template with your paid plan.

• Drag-and-drop email builder: Easily edit your emails without any coding skills.

• Deep eCommerce integrations: Seamlessly connect with Shopify, WooCommerce, and more.

• Contact tagging and segmentation: Create more personalized emails based on customer behavior.

• Live chat and one-on-one training: Get helpful support to get up and running smoothly.

However, some downsides of this tool are:

• No free plan, although there is a trial.

• eCommerce features are only available with the Plus plan ($59/month and up).

• Product blocks only work with Shopify and WooCommerce stores.

4. MailerLite

If you’re looking for cart abandonment software that’s beginner-friendly and easy to use, MailerLite is a solid choice. It keeps things simple with no complicated setup or overwhelming features, just what you need to send effective abandoned cart emails fast.

MailerLite cart abandonment software. Source: MailerLite

MailerLite offers a ready-to-use automation workflow designed specifically for cart recovery, which is perfect for store owners who want to set it and forget it. You also get handy email tags to help organize your eCommerce messages, making it easier to find what you need.

And even though it’s simple, MailerLite still gives you helpful analytics. You can track who opens your emails, clicks on links, and completes a purchase, which helps you learn what’s working and what you can improve.

It has:

• Pre-built abandoned cart automation: Easy setup, perfect for beginners.

• eCommerce email tags: Quickly find and organize email messages related to your store.

• Solid analytics: Track open rates, clicks, and conversions to measure success.

• Great deliverability: Emails reliably land in inboxes (not spam folders).

It’s one of the best cart abandonment software options if you’re on a budget, too, as the free plan is generous, and paid plans start at just $15/month.

Some cons of MailerLite must be mentioned:

• Lacks some advanced eCommerce features like browse abandonment and back-in-stock emails.

• Email templates are not included on the free plan.

5. Omnisend

When it comes to cart abandonment software for Shopify, Omnisend is a name that often appears, and for good reason. It's a powerful tool that helps online stores bring back customers who left items in their cart without checking out.

Omnisend cart abandonment software. Source: Omnisend

Omnisend is designed specifically for eCommerce, which means it’s packed with features that online sellers actually need, such as:

• Automated shopping cart abandonment emails: Send emails automatically to customers who leave items in their carts.

• A/B testing for abandoned cart emails: Allow you to test different email versions to see which one brings more customers back.

• Multilingual email support: Let you send abandoned cart emails in different languages to reach international customers easily.

Another great thing? Many of Omnisend’s automation features are available even on the free plan, making it one of the best cart abandonment software options if you're just getting started. Paid plans are also affordable, starting at just $16 a month.

While offering unique features, this cart abandonment software does have some cons, like:

• Users can't exclude specific products from abandoned cart emails, which can be tricky if an item sells out.

• Users are billed for all contacts, even ones who haven't subscribed yet.

• Email deliverability still has some errors and doesn’t meet the perfection level. 

6. SmartrMail

If you’re looking for a basic yet reliable cart abandonment software, SmartrMail might be just what you need, especially if you want something that works quickly and looks good with minimal effort.

SmartrMail cart abandonment software. Source: SmartrMail

Once you connect your Shopify store, SmartrMail pulls your brand colors and fonts right from your website to create branded abandoned cart email templates. You can then tweak them with your content, while keeping everything looking consistent with your store’s style.

A standout feature of this shopping cart abandonment software is its automated product recommendations. These suggestions appear alongside the items left in the cart, which can help increase the chance of a sale and even boost your average order value by encouraging customers to buy more.

In summary, its key features include:

• Automatic branded templates: Instantly creates email designs using your store’s colors and fonts.

• Smart product recommendations: Suggest related items in your cart recovery emails to help increase sales.

• Pre-built, seasonal, and industry-specific templates: Easily customize them for special campaigns.

• Affordable pricing: Paid plans start at $19 per month.

Some of its cons that users should be aware of:

• No built-in way to tag subscribers automatically.

• Not ideal for WooCommerce users, as plugin updates are lacking.

Conclusion

Cart abandonment is a challenge every Shopify store owner faces, but it doesn’t have to mean lost sales. With the right cart abandonment software for eCommerce, you can automatically reconnect with shoppers, remind them of what they loved, and bring them back to complete their purchase.

From easy-to-use platforms like MailerLite and SmartrMail to more advanced solutions like Klaviyo and ActiveCampaign, there’s cart abandonment software for Shopify that suits every need and budget. Choose the one that fits your business, set it up, and watch those abandoned carts turn into happy customers.

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