Revenue Revolution: How Tutti Kids Grew AOV by 11.7% with GemPages Sales Funnel Feature

Meet Tina and Alex, the innovative minds behind Tutti Kids, Australia’s first brand for children’s nutritional hydration. Struggling with clunky sales tools that hindered their growth, they turned to GemPages for a solution. The result? A transformed sales strategy that not only simplified their process but also fueled impressive growth.

Discover how GemPages helped Tutti Kids turn challenges into triumphs and elevate their eCommerce game.

Meet Tutti Kids: Pure Start, Strong Foundation

Being a parent, sifting through the grocery store aisles, bombarded by countless options of sugary drinks and snacks that claim to be healthy. Tina S, a mother who shares the same struggle. She founded Tutti Kids - a brand built on the belief that simplicity and purity should be at the heart of every meal.

Tutti Kids was born out of a desire to give children a pure start, laying a strong foundation for their future. With a firm stance against artificial additives, excessive supplements, and sugary drinks, Tutti Kids’ product line is crafted to deliver essential nutrients wrapped in joy and simplicity. Their mission is clear: to support every leap, every laugh, and every step in a child’s life with wholesome nutrition. The idea is not just to make healthy choices available but to make them easy and enjoyable for both kids and their parents.

As Tuttikids tried to grow their online sales, they ran into some challenges.

The game-changer for Tuttikids arrived with a recommendation from a trusted friend, marking the beginning of their transformative journey with GemPages.

The Challenge: Complex Sales Tools and Low Average Order Value

Like many growing eCommerce brands, Tutti Kids faced challenges as they sought to expand their reach and improve their online sales. The brand recognized early on that a strategic sales funnel could significantly boost their revenue by increasing the average order value (AOV). However, implementing these strategies was easier said than done. Tutti Kids had experimented with various post-purchase funnel strategies using multiple apps on Shopify and plugins for WordPress, only to find themselves caught in a web of complexity and frustration.

"I have used several apps for Shopify and plugins for WordPress. They are very hard to set up and not easy to use." 

- shared the founder of Tutti Kids.

These solutions were not only time-consuming to set up but also difficult to manage. The complications with these platforms made it hard to integrate upsell offers into their customer journey. As a result, Tutti Kids struggled to capitalize on opportunities to enhance customer experience and drive additional revenue through upselling. The limitations of these tools directly impacted their ability to maximize conversion rates and improve overall sales performance.

"Most apps and plugins for upsells are hard to set up, especially on WordPress. We managed to set it up in the end, but it took us a while to understand."

- the founder recalled.

This struggle to effectively implement sales funnels meant that Tutti Kids was not fully tapping into the potential of their existing customer base.

With AOV being a critical metric in the fast-moving consumer goods (FMCG) industry, Tutti Kids knew they needed a more efficient and user-friendly solution that would not only simplify the process but also deliver tangible results.

The Solution: Streamlining Sales with GemPages Sales Funnel

The turning point came when a trusted friend recommended GemPages to Tutti Kids. At first glance, GemPages stood out for its reputation as a highly flexible and easy-to-use page builder for Shopify stores. Intrigued by its promise of simplicity and effectiveness, Tutti Kids decided to give it a try.

From the moment they began using GemPages, the difference was clear. The platform’s intuitive interface and user-friendly design were a breath of fresh air compared to the complicated systems they had previously encountered.

"We came up with GemPages by a friend’s referral, and we were not disappointed at all." 

- shared the founder.

With GemPages, Tutti Kids quickly realized they had found a tool that met their needs perfectly.

The setup process was straightforward, requiring only a few configurations to get their sales funnel up and running. Unlike other platforms that required extensive technical knowledge and time, GemPages allowed the team to focus on what they do best – creating nutritious products for kids – without getting bogged down by technical difficulties.

"GemPages is very simple to use; all we did was configure a few settings, and it was ready to go."

- she said.

Tutti Kids chose to utilize the upsell feature within the GemPages sales funnel. They created a compelling offer by featuring their best-selling product, the Rainbow Box, as the upsell item, providing a 25% discount to encourage additional purchases. This strategy was perfectly aligned with their commitment to providing value and joy to their customers, offering an enticing deal that was hard to resist.

"We offer our best-selling SKU, the Rainbow Box, as the upsell item, giving it 25% off, which can be very attractive to customers."

The ease of using GemPages meant that the Tutti Kids team could implement and optimize their sales funnel without the need for extensive training or technical support. This integration not only saved them time but also reduced the operational costs associated with managing their online store. It allowed Tutti Kids to focus on enhancing the customer experience, ensuring that every interaction with their brand was positive and aligned with their mission of making healthy choices simple and accessible.

The Result

The decision to switch to GemPages proved to be a game-changer for Tutti Kids.

Increase in the Average Order Value (AOV)

One of the most significant outcomes was the increase in the average order value (AOV), a key metric for any eCommerce business. By strategically utilizing the upsell feature, Tutti Kids saw their AOV rise from $60 to $67. This $7 increase was not just a number; it represented a significant boost in revenue, especially in an industry where profit margins can be slim. The success of this upsell strategy demonstrated the power of offering targeted, appealing deals that resonate with customers’ purchasing intentions.

"It increased our AOV from $60 to $67, which is quite significant."

- noted the founder.

Improve Customer Engagement

The positive impact extended beyond just the financial metrics. The upsell strategy also improved customer engagement, as evidenced by the increased willingness of customers to add the discounted Rainbow Box to their purchases.

This shift in customer behavior indicated that the sales funnel was not only attracting attention but also effectively converting it into action. The offer aligned perfectly with what customers were looking for, making them more likely to complete their purchase and add value to their orders.

"Customers are willing to pay for the extra discounted item in the end because they already have the purchase intention in mind."

Better Return on Investment (ROI)

The flexibility of GemPages as a page builder allowed the brand to optimize their landing pages, ensuring they were both visually appealing and effective in capturing customer interest. This optimization led to a better return on investment (ROI) from their ad campaigns, as improved landing pages helped attract and retain more potential customers.

"Not only is the upsell function helpful, but GemPages overall as a page builder is flexible to use, allowing us to optimize our landing pages, which ultimately increases our ROI from ad campaigns."

The success with GemPages was not just about numbers; it was about creating a smoother, more enjoyable shopping experience for their customers.

By eliminating the technical barriers and offering a tool that was easy to use and effective, Tutti Kids could maintain their focus on what mattered most – delivering quality nutrition to children while building a loyal customer base that appreciated the value and simplicity of their offers.

Wrapping Up

The journey of Tutti Kids with GemPages is a testament to the importance of choosing the right tools to support business growth. By leveraging GemPages' intuitive design and powerful sales funnel features, Tutti Kids transformed their approach to eCommerce, overcoming previous challenges with ease. The increase in average order value, improved customer engagement, and enhanced return on investment are clear indicators of the positive impact that GemPages has had on their business.

Looking ahead, Tutti Kids plans to continue using GemPages to maintain and further enhance their AOV, ensuring they remain competitive in the ever-evolving eCommerce landscape.

"Overall, GemPages is extremely easy to use, the customer support is top-notch, and I highly recommend it to all Shopify users out there."

- the founder concluded.

With GemPages as a trusted partner, Tutti Kids has not only found a solution to their sales funnel challenges but has also positioned themselves for sustainable growth. Their story serves as an inspiring example for other eCommerce brands looking to improve their sales funnels. By focusing on understanding customer behavior and selecting tools that prioritize user experience, any brand can achieve higher returns and make a lasting impact in their market.