150 Catchy Sportswear Brand Names for Your Fitness Clothing Brand

Launching your own activewear label starts with one crucial decision: choosing the perfect sportswear brand name. A strong name not only defines your identity but also inspires trust, energy, and style in your audience.

In the booming fitness and athleisure market, your brand name is the first thing customers remember and the last thing they forget. Whether you are creating high-performance gym wear, eco-friendly yoga apparel, or stylish streetwear, the right name can set you apart from thousands of competitors.

In this guide, we have curated 150+ creative sportswear brand name ideas to spark your imagination. You will also find expert tips on crafting a name that captures your brand’s spirit and connects with your customers, along with examples from famous sports brands for inspiration.

Why Your Sportswear Brand Name Matters

Your sportswear brand name is more than a label. It is the foundation of how customers perceive your business and what they associate with your products. A strong name conveys energy, performance, and style, helping your brand stand out in a crowded fitness market.

A memorable name builds recognition and trust. When people see your brand on apparel, social media, or in a gym, they should instantly connect it with quality and confidence. The right name also makes your brand easier to market, allowing it to grow naturally through word of mouth and online visibility.

In a competitive industry where first impressions are everything, your brand name can shape how customers feel about your products before they even try them. Choosing a name that aligns with your brand’s mission and values can help you attract the right audience and turn casual buyers into loyal fans.

How to Create a Catchy Sportswear Brand Name

A great sportswear brand name should be short, energetic, and easy to remember. It needs to reflect your brand’s values and appeal to your target customers, whether they are gym enthusiasts, runners, or lifestyle shoppers. Here are some key principles to help you create a name that stands out.

1. Focus on Your Brand Values

Start by defining what your brand represents. Is it about strength, comfort, sustainability, or empowerment? Your name should echo that message. For example, a brand focused on eco-friendly materials might choose a name that evokes nature or balance.

2. Keep It Short and Easy to Recall

Short names are easier to pronounce, spell, and remember. Think of major brands like Nike or Puma. Both are concise and powerful. Aim for one or two words that can be said quickly and sound good out loud.

3. Use Action-Oriented or Emotion-Driven Words

Words that suggest movement, power, or motivation instantly connect with sports and fitness. Consider terms like “Active,” “Rise,” “Peak,” or “Core.” Pairing these with creative endings or new word combinations can make your brand name unique and full of energy.

4. Make Sure It Sounds Good Internationally

If you plan to sell globally, choose a name that is easy to pronounce across languages and does not carry unintended meanings. Test your top choices with people from different backgrounds to be safe.

5. Try a Name Generator for Inspiration

If you get stuck, use a sportswear brand name generator or AI naming tool to brainstorm fresh ideas. You can always refine the suggestions to better match your brand story and identity.

150 Best Sportswear Brand Name Ideas (By Category)

When launching an activewear line, the name you choose is your first and most enduring piece of marketing. It sets the tone, communicates your brand's philosophy, and determines how memorable you are in a crowded market. These categorized lists offer a springboard of inspiration, ensuring your brand name aligns perfectly with your target audience and design aesthetic.

Modern & Trendy Sportswear Brand Names 

Names in this category often use short, sharp, and digitally-native sounds. They feel current, fresh, and are designed to look great on social media and as a mobile app icon. They suggest a brand that is always ahead of the curve in terms of fabric technology and style.

Luxury Sportswear Brand Names

Luxury activewear names convey exclusivity, quality, and a premium feel, often incorporating classical or sophisticated terms. These brands emphasize the blending of high-end fashion with performance, suggesting timeless quality and elevated status for the wearer.

Minimalist & Aesthetic Sportswear Brand Names

These names are simple, clean, and often abstract. They appeal to consumers who value simplicity, functionality, and a subdued, neutral color palette. The aesthetic is about quiet confidence and essentialist design.

Streetwear & Athleisure Brand Names

Blending urban edge with athletic comfort, these names are often punchy, cool, and resonate with contemporary street culture. They speak to versatile clothing that moves seamlessly from the gym to daily life.

Learn more: 150+ Cool Store Names for Your Shopify Business

Female-Focused Sportswear Brand Names 

Names here emphasize empowerment, grace, strength, and comfort, speaking directly to the female experience in fitness. They evoke feelings of support, confidence, and sisterhood.

Unisex Sportswear Brand Names 

These names are universally appealing, neutral in tone, and focus on general performance, quality, or movement. They are designed to feel inclusive and strong for all athletes.

Gym & Performance-Focused Brand Names 

These names are direct and aggressive, suggesting intense training, maximum effort, and superior technical attributes. They appeal to serious athletes and gym-goers who prioritize function over everything else.

Eco-Friendly & Sustainable Sportswear Names 

Names in this category use organic, nature-inspired, or ethical terms. They immediately communicate a brand commitment to the planet, sustainability, and responsible sourcing.

Learn more: Amazon Store Name Ideas: 550+ Creative Names to Grow Your Brand in 2025

Sport-Specific Brand Names

These names are tailored to a particular sport or activity, making them instantly recognizable to a niche audience. They use specific terminology, environments, or concepts related to the sport.

Playful or Youthful Sportswear Names 

These brands use fun, energetic, or quirky language to appeal to a younger, less serious audience. They focus on enjoyment and self-expression rather than purely serious performance.

Learn more: Top 400+ Gift Shop Name Ideas for Online Entrepreneurs

Top 5 Sportswear Brand Name Generator

If you are still searching for the perfect sportswear brand name, these online tools can help spark ideas and combine words creatively. Each generator offers a slightly different approach, so it is worth trying more than one.

1. Shopify Business Name Generator

Shopify’s free tool quickly creates hundreds of brand name ideas based on your keyword. You can filter results by industry and instantly check domain availability, which is ideal if you plan to launch your store on Shopify.

2. Namelix

Namelix uses AI to generate short, catchy, and brandable names. You can choose the level of randomness, style preferences, and name length. It is perfect for finding modern and sleek names that fit activewear or streetwear brands.

3. BrandCrowd

BrandCrowd not only suggests names but also provides ready-made logo designs that match. This makes it easier to visualize how your sportswear brand could look across apparel tags, packaging, and social channels.

4. Looka Business Name Generator

Looka focuses on aesthetic and emotional branding. It recommends names that match your tone, whether minimalist, energetic, or luxury. It also checks for available domains and social media handles.

5. Zyro Name Generator

Zyro’s tool is fast, simple, and beginner-friendly. Just enter a keyword like “fit” or “active,” and the tool instantly produces unique variations that combine creativity with clarity.

Each of these generators can give you a strong starting point. Once you find a few potential names, narrow them down by checking domain availability and testing which ones best represent your brand story.

Tips to Check If Your Sportswear Brand Name Is Available

Before you settle on your sportswear brand name, it is important to confirm that it is unique and available for use. This step helps you avoid legal issues, build a consistent online presence, and protect your brand identity.

1. Check Domain Availability

Start by searching for your desired name on domain registration sites like GoDaddy, Namecheap, or Google Domains. Try to secure a .com domain, as it looks most professional. If it is taken, consider alternatives such as .store, .fit, or .co that still align with the sportswear industry.

2. Search for Trademarks

Visit the United States Patent and Trademark Office (USPTO) website or your country’s official trademark database. A quick search will show whether another company has already registered the same or a similar name. Avoid any names that might cause confusion or potential disputes.

3. Check Social Media Handles

Search your potential brand name on platforms such as Instagram, TikTok, Facebook, and YouTube. Consistency is key, so try to use the same handle across all platforms to make your brand easier to find.

4. Run a Google Search

Simply typing your name idea into Google can reveal whether other brands, blogs, or companies already use it. Look through at least the first few pages of results to make sure the name is not associated with unrelated products or negative meanings.

5. Test with a Small Audience

Once you find a name that is available, test it with friends, colleagues, or your target customers. Ask whether it is memorable, easy to spell, and gives the right impression for your sportswear brand.

Confirming your name’s availability early saves time and helps you create a strong and consistent identity across all channels.

Famous Sportswear Brand Names for Inspiration

Learning from the world’s leading sportswear brands can reveal how a simple name can evolve into a global symbol of performance, confidence, and lifestyle. Below are some of the most iconic examples and the stories behind their names.

1. Nike

The name Nike comes from the Greek goddess of victory, a figure who embodies triumph, speed, and athletic excellence. When founders Phil Knight and Bill Bowerman launched the company in 1971, they wanted a name that would inspire athletes to push beyond limits.

Its short, sharp sound and easy pronunciation make it instantly memorable. Combined with the iconic swoosh logo and the slogan Just Do It, the brand name conveys motivation and energy in just four letters.

2. Adidas

Adidas was founded by Adolf “Adi” Dassler in Germany, and its name combines the founder’s nickname “Adi” with the first three letters of his last name “Dassler.” This personalized name helped humanize the brand and connect it directly to craftsmanship and authenticity.

Over the years, Adidas has built its reputation on quality sports gear and innovation. The name has become so strong that it is now synonymous with athletic performance and streetwear culture around the world.

3. Puma

Rudolf Dassler, Adi Dassler’s brother, founded Puma after splitting from the family business. The name refers to the puma, a large, agile cat known for its power, grace, and quick movement. It perfectly represents the brand’s focus on speed, flexibility, and confidence. 

The logo of a leaping puma complements the name’s meaning, creating a cohesive brand identity that appeals to athletes who want to move freely and fearlessly.

4. Under Armour

Under Armour was founded by Kevin Plank, who wanted to create sports gear that offered better comfort and protection. The name reflects the idea of “armor” that athletes wear under their uniforms, combining performance with defense and endurance. 

The unique spelling of “Armour,” chosen to give the brand a distinctive American yet global feel, also helped secure a memorable domain name. This clever mix of practicality and branding strategy has made Under Armour one of the fastest-growing names in modern sportswear.

5. Lululemon

Lululemon Athletica was founded by Chip Wilson in Canada. The founder intentionally chose a name that included multiple “L” sounds, believing it would sound exotic and appealing to Western consumers. The repetition in Lululemon makes the name playful, rhythmic, and easy to remember.
Over time, the brand name has come to symbolize mindfulness, balance, and modern fitness culture. It perfectly matches the brand’s yoga-inspired apparel and lifestyle approach, making it one of the most recognized names in premium athleisure.

6. Gymshark

Founded in 2012 by Ben Francis in the United Kingdom, Gymshark combines “gym” and “shark” to represent strength, determination, and persistence. The name captures the aggressive yet focused mindset of fitness enthusiasts who are driven to improve themselves.
Its simplicity, combined with a bold logo and strong social media branding, helped Gymshark quickly grow into a global fitness powerhouse. The name resonates with a younger audience that values community, motivation, and self-improvement.

Final Though

Your sportswear brand name is the foundation of your entire identity. It is what people remember, search for, and connect with emotionally. The best names combine creativity, clarity, and a sense of movement or purpose. Whether you draw inspiration from powerful words, nature, or your own story, the right name can help you stand out in a crowded market.

Once you find a name that feels right, secure the domain, check trademark availability, and start building your brand presence. Every great sportswear label began with a single idea and a name that inspired confidence. Let yours be next.

If you are ready to launch your brand, design your store with GemPages Shopify Page Builder to create stunning product pages and landing pages that bring your vision to life.

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