10 Best Shopify Page Builder Apps in 2025

Great design isn’t just about looks — it’s about conversion. In 2025, Shopify merchants who take control of their storefront design are seeing measurable gains in engagement, retention, and revenue. As customer expectations rise, relying solely on default themes or limited customization can hold your store back. That’s why more than ever, brands are turning to powerful best Shopify page builder apps that make it easy to launch high-converting pages without writing a single line of code.

From product pages to seasonal landing campaigns, these tools help merchants iterate fast, test layouts, and design experiences that drive results. In this guide, we’ve handpicked the 10 best Shopify page builder apps of 2025 — reviewed and compared to help you find the right fit for your goals, whether you're just starting out or scaling a 7-figure brand.

What is a Shopify page builder?

A Shopify page builder is a visual tool that allows merchants to create and customize pages on their Shopify store without needing to write code. Instead of relying solely on pre-built themes or hiring developers for every small change, page builders give you the freedom to design your storefront through an intuitive drag-and-drop interface.

These tools typically offer a wide range of components, such as banners, product grids, countdown timers, testimonials, and more, that you can place anywhere on the page to craft a unique shopping experience. Whether you’re building a landing page for a promotion, customizing your homepage, or optimizing your product pages for conversions, a page builder helps you do it quickly and easily, often with real-time previews.

In short, Shopify page builders empower you to take control of your store design and turn your vision into a high-performing, branded experience that drives results.

Key features of a Shopify page builder

Not all Shopify page builders are created equal, and evaluating them goes far beyond just comparing prices or checking off basic features. Our approach is design-first: we assess these tools the way a professional design team would — through the lens of visual impact, flexibility, and usability. What matters most isn’t just how fast you can build a page, but whether that page truly converts, reflects your brand, and performs seamlessly across devices.

Here are the five key criteria we used to evaluate the top Shopify page builder apps in 2025:

1. Template Quality

The starting point of any good design is a strong template. We look for modern, conversion-focused templates that go beyond visual appeal. A great template should not only follow best practices like the AIDA model and strategic CTA placement but also adapt across industries and use cases.

Key questions:

• Are the templates visually engaging and trend-aligned?
  
  

• Do they support conversion through smart structure and UX elements?
  
  

• Can they be adapted for different niches without heavy customization?

2. User Interface (UI) & Experience (UX)

The best page builders don’t just offer tools — they make the design process intuitive. A smooth user interface ensures even non-designers can build confidently, while a well-thought-out UX reduces friction from setup to publish.

Key questions:

• Is the interface clean and beginner-friendly?

• Does the workflow allow quick and efficient page creation?

• How easily can you access and edit the features you need most?

Learn more: eCommerce UI: Top Tips to Boost Your Conversion Rates

3. Responsive Design Capabilities

With mobile devices driving the majority of eCommerce traffic, responsiveness isn’t optional — it’s essential. A strong page builder ensures your pages automatically adapt to desktop, tablet, and mobile views with minimal tweaking.

Key questions:

• How well does the builder render pages across different screen sizes?

• Can you preview and edit mobile versions easily?

• Is mobile-first design supported or prioritized?

4. Design Flexibility

No brand is the same, and your page builder should reflect that. From layout adjustments to typography and image control, flexibility is critical for turning a template into something truly custom. Bonus points if the builder supports granular control and custom code for more advanced users.

Key questions:

• How customizable are design elements like fonts, spacing, and colors?

• Can users create unique layouts beyond the default grid structure?

• Is custom HTML/CSS/JS supported for advanced modifications?
  
  

5. Advanced Features & Integrations

The best builders go beyond drag-and-drop basics. We also consider built-in A/B testing, third-party app integrations, analytics compatibility, version history, and other tools that support growth and scalability.

Key questions:

• Which third-party apps does the builder integrate with (email, CRM, upsell tools)?

• Are there advanced features like version control, widgets, or WYSIWYG previews?

• Does the builder offer reusable content blocks and global styling for scale?

Like any tool, even the best Shopify page builders come with a set of pros and cons:

Pros:

• User-Friendly: No coding required, accessible to marketers, founders, and teams.

• Efficiency: Speeds up the entire design process with drag-and-drop editing.

• Customizability: High level of design control without needing separate design software.
  
  

Cons:

• Learning Curve: Some tools still require time to master, especially for complex layouts.
  
  

• Template Limitations: Not all builders offer the same variety or quality of templates.
  
  

• Performance Impact: Some builders generate heavier code, which may affect site speed.

10 Best Shopify Page Builder Apps in 2025

1. GemPages is the Best Shopify Page Builder: Easy, stunning, and fast page builder

GemPages enters the 2025 Shopify ecosystem as one of the most powerful yet accessible page builders available. Designed for both beginners and advanced users, it strikes a smart balance between flexibility, performance, and ease of use. What makes GemPages stand out is not just its drag-and-drop builder, but its deep library of conversion-focused templates, built-in AI tools, and integrations tailored to eCommerce growth. From product and collection pages to full-funnel landing pages, GemPages empowers merchants to design with impact, without relying on developers.

GemPages is suitable for early-stage entrepreneurs, fast-growing Shopify brands, and even large-scale teams that want full control over the design process. Whether you're launching your first product or managing multiple sales campaigns, its scalable toolset can adapt to your needs.

Who is it For?

• Beginners launching their first Shopify store

• Growth-stage businesses running sales campaigns

• Established brands seeking conversion-optimized layouts

• Agencies building client stores with consistent branding
  
  

Pricing

Features

• All Page Types Supported: GemPages allows you to build and customize every core page on your Shopify store — from homepages and product pages to landing pages, blog posts, collection pages, and even FAQ pages. This flexibility means you can maintain a consistent brand experience across your entire storefront without needing multiple tools.

• Mobile-Friendly Templates Built for Shopify 2.0: All templates are optimized for mobile responsiveness and are fully compatible with the latest Shopify Online Store 2.0 framework. Whether your visitors are browsing on desktop or mobile, the layouts auto-adjust to preserve design quality and user experience.

• Built-in CRO & Sales Boosting Elements: GemPages comes with built-in tools like countdown timers, stock counters, bundle offers, and before–after sliders — all designed to increase urgency, highlight scarcity, and boost conversions without needing extra apps.

• AI-powered Image-to-Layout Builder: This unique feature allows users to upload an image or paste a URL (e.g., from a competitor’s landing page or reference design), and GemPages automatically converts it into an editable layout using AI. It’s a massive time-saver for merchants looking to replicate or iterate quickly on high-performing page designs.

• Fully Customizable Sales Funnels with Post-Purchase Offers: Unlike many builders limited to pre-purchase pages, GemPages supports full funnel customization, including upsell and downsell pages shown after checkout. You can design these pages using the same drag-and-drop editor, opening new opportunities to increase revenue without disrupting the user experience.

• Global Design Control: Manage fonts, colors, padding, and design rules across your entire store using global styling features. This ensures consistent branding and saves time when updating large volumes of content or launching a new seasonal theme.

• Third-party App Integration: Seamless integration with popular tools like Klaviyo, Judge.me, Loox, Growave, Google Analytics, and Hotjar. Perfect for marketers running retargeting, review campaigns, or A/B testing.

• CDN Optimization & Page Speed Performance: Every published page is served through a content delivery network (CDN), which reduces load time and improves SEO performance. This is particularly important for image-heavy landing pages or mobile users on slower connections.

• Mobile-First Editing Environment:  You can toggle to mobile or tablet view within the editor and make layout adjustments that only affect that device type. This ensures you can fine-tune the user experience across all devices without breaking your desktop design.

Strengths

• Full Conversion Toolkit at Every Tier: Unlike other builders that lock advanced elements behind high-tier plans, GemPages gives access to critical CRO elements even in lower plans.

• AI Speed Advantage: The Image-to-Layout feature drastically speeds up the page creation process, making it ideal for marketers who want to move fast and test often.

• Enterprise-ready Flexibility:  With Liquid support, global styling, and third-party app integrations, GemPages is not just for beginners — it’s robust enough for large teams and agencies.

• Template Quality & Customization Depth: Templates are not only visually polished but structurally optimized for conversion. The ability to fully modify them makes GemPages feel like a design playground.

• Strong Support & Documentation: Extensive help center, live chat, and video tutorials make it easy for new users to get started, while advanced users can go deep with dev-level customization.

Weaknesses

• Can Be Overwhelming for New Users:  The wealth of features and customization may initially feel like too much for first-time users without design experience (though templates help bridge this).

• Template Lock-in for Some Sections: While highly customizable overall, certain prebuilt blocks have structural limitations unless you use custom code to override them.

2. Foxify

Foxify is a modern Shopify page builder designed for merchants who prioritize speed, simplicity, and responsive design. It offers a clean interface and enough flexibility to create landing pages, product pages, and promotional sections with minimal friction. While not as feature-heavy as some competitors, Foxify shines in its ability to produce sleek, conversion-focused layouts quickly — especially for fast-paced sales campaigns.

Foxify is ideal for small businesses, dropshippers, or Shopify users who want to get polished pages up and running fast without a steep learning curve.

Who is it For?

• Solo store owners or small teams.

• Dropshippers running frequent campaigns

• Merchants who need lightweight, mobile-first page design
  
  

Pricing

Features

• Responsive design engine with desktop, tablet, and mobile views
  
  

• Pre-built templates for product pages, about pages, and landing pages
  
  

• Drag-and-drop sections for text, images, buttons, and forms
  
  

• Quick duplication and section-saving for reusability
  
  

• Simple integration with Shopify’s native checkout flow
  
  

Strengths

• Intuitive interface that requires little to no training
  
  

• Fast setup process — ideal for time-sensitive promotions
  
  

• Templates designed with clean UX and strong mobile performance
  
  

• Lightweight and doesn’t slow down your store
  
  

Weaknesses

• Limited customization options compared to more advanced builders.

• Fewer built-in CRO tools (e.g., no built-in countdowns or upsells).

• Not suitable for complex funnel or multi-page campaign needs.

3. Beae landing page builder

Beae Landing Page Builder positions itself as a flexible and beginner-friendly option for Shopify merchants who want to build pages fast without technical hassle. It comes with a wide variety of templates and sections, along with a visual drag-and-drop builder that covers most page types. While Beae doesn’t offer advanced CRO automation, it delivers a smooth design experience and good visual control over key layout elements.

Beae is suitable for new Shopify store owners, print-on-demand sellers, or anyone who needs a simple page builder with decent customization and clean aesthetics.

Who is it For?

• New store owners with limited design skills.
  
  

• Merchants launching quick marketing pages or seasonal campaigns.
  
  

• Brands looking for clean and modern landing page templates.
  
  

Pricing

Features

• Visual drag-and-drop editor with live preview.
  
  

• Pre-built templates for homepages, product pages, contact, and landing pages.
  
  

• Mobile responsiveness with device-specific editing.
  
  

• Section-based editing system that lets you save and reuse blocks.
  
  

• Integration with Shopify reviews, countdown timers, and contact forms.
  
  

Strengths

• Easy to learn and beginner-friendly.
  
  

• Clean, modern templates with good mobile support.
  
  

• Flexible layout system with reusable sections.
  
  

• Good for building MVPs or testing page concepts quickly.
  
  

Weaknesses

• Fewer advanced CRO tools compared to GemPages or Zipify.
  
  

• Limited control over dynamic content or post-purchase flows.
  
  

• May require upgrades to unlock key features like page scheduling or analytics.
  
  

4. Zipify landing page builder

Zipify Landing Page Builder is one of the most established names in Shopify page building, especially known for its conversion-driven approach. Developed by a successful eCommerce brand (Boom by Cindy Joseph), Zipify brings proven direct-response marketing strategies into its template designs. It focuses heavily on A/B testing, post-purchase offers, and prebuilt funnels, making it a favorite among marketers and performance-focused brands.

Zipify is best suited for high-volume stores, marketers running paid ads, and businesses that prioritize ROI through structured funnels.

Who is it For?

• Performance marketers focused on paid traffic and CRO.
  
  

• Stores needing upsell/downsell post-purchase funnels.
  
  

• Established brands with large catalogs and traffic volumes.
  
  

Pricing

Features

• Library of high-converting landing page and product templates based on real performance data.
  
  

• Built-in A/B testing tools to compare and optimize layouts.
  
  

• Dedicated post-purchase upsell/downsell funnel builder integrated directly with Shopify checkout.
  
  

• Fast page loading speeds with optimized mobile layouts.
  
  

• Native integration with apps like OneClickUpsell, Google Analytics, and Facebook Pixel.
  
  

Strengths

• Proven CRO focus with templates tested in real Shopify environments.
  
  

• Built-in split testing helps marketers optimize without third-party tools.
  
  

• Strong post-purchase funnel features that directly impact AOV.
  
  

• Reliable support and documentation for advanced funnel strategies.
  
  

Weaknesses

• Higher price point than most other page builders.
  
  

• Learning curve for users unfamiliar with direct-response marketing.
  
  

• Less flexible for general design needs outside of conversion funnels.

5. PageFly

PageFly is one of the most widely used Shopify page builders, known for its balance between design control and performance. With a modular editing system and support for nearly all Shopify page types, it gives users the flexibility to craft detailed layouts without touching code. While it doesn’t offer built-in funnels or AI tools, it’s a solid choice for merchants who value granular customization and a stable editing experience.

PageFly is suitable for merchants who want more layout control than Shopify’s native editor provides but don’t need advanced CRO automation.

Who is it For?

• Merchants looking for more design freedom without hiring a developer.
  
  

• Brands with specific layout requirements or unique product presentation needs.
  
  

• Shopify users who want to build landing pages, collection pages, or blog layouts with full control.
  
  

Pricing

Features

• Drag-and-drop editor with flexible layout grids.
  
  

• Support for all core page types including homepage, product, blog, and password pages.
  
  

• Responsive design editor with desktop, tablet, and mobile views.
  
  

• Element library with text, images, buttons, testimonials, accordions, and more.
  
  

• Global styling and reusable sections for faster workflow.
  
  

Strengths

• Strong control over layout and spacing for pixel-perfect design.
  
  

• Wide template selection and customization options.
  
  

• Free plan includes many core features for small stores.
  
  

• Stable performance and strong community support.
  
  

Weaknesses

• No built-in AI, A/B testing, or CRO-focused automation.
  
  

• Interface can feel technical or slow on large, complex pages.
  
  

• Requires more manual setup compared to funnel-first builders like GemPages or Zipify.

6. Ecomposer

Ecomposer is a rising Shopify page builder that aims to combine ease of use with performance. Built for merchants who want to create stylish, responsive pages quickly, Ecomposer comes with a generous free plan, a solid library of templates, and an intuitive drag-and-drop interface. It also supports a wide range of page types and offers good value for smaller stores or those just starting out.

Ecomposer is suitable for merchants who want a clean, no-fuss builder with enough flexibility for everyday use.

Who is it For?

• New Shopify users looking for a simple but effective builder.
  
  

• Stores that want stylish, responsive design without technical setup.
  
  

• Merchants on a budget who need a solid free plan.
  
  

Pricing

Features

• Drag-and-drop builder with live preview and mobile editing.
  
  

• Templates for product pages, landing pages, FAQs, blog posts, and more.
  
  

• Section-based design system with reusable blocks.
  
  

• Integration with apps like Judge.me, Klaviyo, and Translate & Adapt.
  
  

• Basic CRO elements like countdown timers, testimonials, and accordions.
  
  

Strengths

• Easy to use with a short learning curve.
  
  

• Good balance between flexibility and simplicity.
  
  

• Strong mobile responsiveness and template aesthetics.
  
  

• Offers a free plan that’s usable for many small businesses.
  
  

Weaknesses

• Fewer advanced features for CRO or funnel building.
  
  

• Limited testing or analytics integrations.
  
  

• May feel restrictive for merchants with more complex needs.

7. Shogun

Shogun is a long-standing Shopify page builder known for its enterprise-level capabilities and powerful visual editor. Designed with scalability and collaboration in mind, Shogun offers a sleek interface, robust layout control, and built-in A/B testing for data-driven design decisions. While it caters to more advanced users and teams, it still maintains a drag-and-drop experience for building high-performance pages.

Shogun is best suited for established brands, marketing teams, or agencies that need precision, testing, and control at scale.

Who is it For?

• Mid to large-sized Shopify brands focused on performance and testing.
  
  

• Teams that need collaborative editing workflows.
  
  

• Stores running complex product lines or seasonal campaigns.
  
  

Pricing

Features

• Drag-and-drop editor with grid-based design control.
  
  

• A/B testing built directly into the platform.
  
  

• Support for landing pages, blog pages, and custom product pages.
  
  

• Global elements and reusable blocks for consistent design.
  
  

• Integration with analytics tools, CRMs, and custom code embedding.
  
  

Strengths

• Built-in A/B testing supports continuous optimization.
  
  

• Professional-grade interface with pixel-level control.
  
  

• Suitable for cross-functional teams and multi-page workflows.
  
  

• Strong documentation and support for enterprise clients.
  
  

Weaknesses

• More expensive than most competitors.
  
  

• May be overkill for small stores or beginners.
  
  

• Slightly steeper learning curve for non-technical users.

8. Tapita

Tapita is a lightweight and beginner-friendly Shopify page builder aimed at merchants who want to quickly build promotional pages without diving into technical setup. While it doesn’t offer advanced CRO features, Tapita delivers a smooth drag-and-drop experience and a decent selection of templates for essential page types. It’s a good entry-level option for stores that prioritize speed and simplicity.

Tapita is best suited for small Shopify stores or new sellers who need a basic visual builder to get started.

Who is it For?

• Beginners launching their first Shopify store.
  
  

• Small businesses that need quick landing pages or announcement bars.
  
  

• Merchants looking for a free or low-cost page builder.

Features

• Drag-and-drop builder for product, landing, and home pages.
  
  

• Pre-designed templates for fast setup.
  
  

• Responsive design editor with mobile preview.
  
  

• Basic widgets like countdowns, testimonials, and sliders.
  
  

• SEO and page speed optimization tools built in.
  
  

Strengths

• Very easy to use, even for complete beginners.
  
  

• Clean interface with enough design control for basic needs.
  
  

• Lightweight tool that doesn’t slow down your store.
  
  

• Offers a useful free tier for testing and basic use.
  
  

Weaknesses

• Limited customization compared to top-tier builders.
  
  

• Fewer integrations and CRO-focused elements.
  
  

• Not suitable for complex funnels or advanced design needs.

9. Instant 

Instant is a relatively new Shopify page builder that focuses on speed — both in page creation and loading performance. It’s built for merchants who want to launch clean, conversion-focused pages in minutes, without needing design expertise. While its features are still expanding, Instant offers a refreshing, fast workflow and mobile-first templates that make it easy to publish pages that look great and load quickly.

Instant is ideal for fast-moving Shopify stores, especially those running frequent flash sales or campaign-specific pages.

Who is it For?

• DTC brands and dropshippers running quick campaigns.
  
  

• Merchants who want minimal setup and fast results.
  
  

• Stores looking for lightweight, performance-optimized pages.
  
  

Pricing

Features

• Lightning-fast page creation with a simplified UI.
  
  

• Templates for landing pages, product highlights, and announcements.
  
  

• Mobile-optimized design by default.
  
  

• Basic sections: image, video, headline, CTA, and testimonials.
  
  

• Page speed optimization features built into the core.
  
  

Strengths

• Extremely fast setup with minimal configuration.
  
  

• Clean, high-performing templates focused on speed.
  
  

• Great for time-sensitive marketing efforts.
  
  

• Intuitive for users with no design background.
  
  

Weaknesses

• Limited feature set compared to more mature builders.
  
  

• Not ideal for complex page structures or store-wide design systems.
  
  

• Few integrations and limited customization options.

10. LayoutHub

LayoutHub is a template-focused Shopify page builder designed for users who want to launch pages quickly with minimal customization. Its strength lies in the extensive library of pre-designed layouts, allowing merchants to pick a structure, plug in content, and publish fast. While it may not offer advanced flexibility or CRO features, it’s a solid choice for those who prefer speed and simplicity over granular control.

LayoutHub is best for merchants who want a fast and reliable way to get branded pages live without spending hours on design.

Who is it For?

• Beginners who want to avoid building from scratch.
  
  

• Merchants looking for ready-to-use templates with minimal edits.
  
  

• Stores that prioritize speed and simplicity over deep customization.
  
  

Pricing

Features

• Large library of stylish, mobile-friendly templates.
  
  

• Easy drag-and-drop builder focused on structure over flexibility.
  
  

• Page types include home, product, collection, blog, and landing pages.
  
  

• Basic elements like banners, image grids, testimonials, and FAQ blocks.
  
  

• Simple editing tools without overwhelming UI.
  
  

Strengths

• One of the fastest ways to build pages using pre-set layouts.
  
  

• Clean design templates that are mobile-ready.
  
  

• Great for merchants who need quick visual results.
  
  

• Low learning curve for non-technical users.
  
  

Weaknesses

• Limited customization compared to other builders.
  
  

• Few advanced CRO or funnel-building features.
  
  

• Less suitable for brands with highly specific design requirements.

Benefits of using Shopify page builders

Shopify page builders have revolutionized the way merchants design and optimize their stores. Whether you're a solo entrepreneur or part of a growing team, these tools offer speed, flexibility, and control — all without requiring a single line of code.

No coding required

Drag-and-drop builders empower anyone to create and customize web pages visually. Instead of relying on developers, you can build high-quality landing pages, product showcases, or promotional banners entirely on your own. This lowers the technical barrier and accelerates execution for store owners and marketers alike.

Cost-effective solution

Hiring a developer or agency can be costly, especially for small businesses or startups. Page builders reduce this expense by allowing in-house teams to handle most of the design work. This frees up budget for other areas like product sourcing, marketing, or customer support.

Faster launch times

Traditional website development can take days or weeks. Page builders shorten that process dramatically, enabling merchants to build and launch new pages in hours. This speed is essential for reacting to seasonal trends, flash sales, or campaign opportunities.

High customization and branding control

With customizable components and layout flexibility, page builders make it easy to tailor every element to fit your brand. From colors and fonts to spacing and interactive elements, you can craft a unique, cohesive experience that matches your store’s identity.

Easy-to-use, intuitive design

These tools are built with usability in mind. Their drag-and-drop interface, real-time preview, and ready-made components (text blocks, buttons, images, forms) allow you to make changes confidently, even if you have no design experience.

Built-in templates for a head start

Most page builders include a library of templates for different page types. These provide a solid starting point that can be customized to fit your brand and use case, saving time while maintaining a professional look.

Collaborative workflow

Page builders allow non-technical teams — including marketers, designers, and content creators — to contribute to the site’s design and optimization process. This reduces bottlenecks and makes cross-functional collaboration more efficient.

Easily updatable

In eCommerce, adaptability is key. With a visual builder, you can tweak layouts, adjust messaging, or add new sections in minutes, helping you stay aligned with user feedback, market shifts, or new business goals.

Wrap up

Choosing the right Shopify page builder can significantly impact how your brand is perceived, how well your pages convert, and how quickly you can scale campaigns. Whether you're looking for speed, flexibility, conversion tools, or ease of use, there's a solution on this list tailored to your needs.

That said, if you're looking for a builder that checks all the boxes — from design flexibility to conversion optimization, advanced features to affordability — GemPages clearly stands out. It empowers merchants of all sizes to build high-converting pages without code, backed by a library of CRO-focused templates, AI tools, and full funnel capabilities.

Whether you're launching your first product or running complex sales campaigns, GemPages is built to support your growth — fast, beautifully, and without limitations.

FAQs