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- What is Trustpilot?
- Why Trustpilot Reviews are Important for Your Shopify Store
- A Step-by-Step Guide to Integrate Trustpilot with Your Shopify Store
- Trustpilot Alternatives: Similar Apps to Boost Your Store’s CRO
- 4 Practices to Make the Most out of Trustpilot for Your Shopify Store
- Over to You
- FAQ about Shopify Trustpilot Reviews
Shopify Trustpilot Reviews in 2025: Everything You Need to Know
Customers are the backbone of every business, both physically and digitally. Their reviews can either make or break one’s brand, so it is not a stretch for sellers to be extra attentive when it comes to customer feedback. If you are familiar with the concept of Trustpilot as a Shopify merchant, it is time to have the best of both worlds by combining these two helpful platforms together. Curious to see how that works? Keep reading for our comprehensive guide on how to leverage Trustpilot reviews for your Shopify store and more, all in this blog post.
What is Trustpilot?
Trustpilot has become a go-to platform for both buyers and sellers to check authentic reviews.
Trustpilot is a trusted platform for all things product reviews, which are used by both business owners and customers. Established in 2007, the platform has amassed millions of reviews published by users across the globe. It goes without saying that the validity and efficiency of Trustpilot are unparalleled.
For customers, Trustpilot provides a straightforward service: to showcase genuine reviews from users who have experienced a product or service, thus, guiding other buyers towards an informed purchasing decision. It is reported that 47% of consumers always read online reviews and 32% frequently read them, further emphasizing the importance of customer reviews in eCommerce.
That said, what about businesses? In this case, the role of Trustpilot is flipped. Merchants actively use the platform to gain valuable insights into customer perspective, thus, enabling them to promptly improve their products and services. As a result, the brand performance and customer relationships are well-maintained. Additionally, sellers can capitalize on Trustpilot’s reputation to boost their brand's visibility with ratings and highlighted reviews. If you are interested in the nuances of Trustpilot for Shopify merchants, keep scrolling for our detailed analysis.
Why Trustpilot Reviews are Important for Your Shopify Store
Establish Brand Credibility
Good reviews are a powerful medium to increase brand credibility among your customers.
The first point on this list belongs to the most prominent benefit of Trustpilot reviews: brand credibility. Shopify merchants initially collect social proof from these product reviews and exhibit them on their websites, which is pivotal in the process of building trust with their customers. As mentioned above, the importance of customer reviews is not to be understated. When buyers read about the positive shopping experiences others have had with your business, they will feel more reassured to make a purchase themselves. As a whole, your brand will appear more reliable and trustworthy.
Increase Conversion Rates
Every eCommerce seller should take notice of CRO to enhance their store’s performance and maximize profits.
When customers put trust in your brand, their purchasing decisions will be positively influenced. The Trustpilot reviews prompt new prospects to not only visit your store but to perform a desired string of actions that results in making a purchase as well. Consequently, the conversion rates are greatly optimized. The reputation of Trustpilot plays a significant role in this since it acts as a form of validation to help buyers pick you over the competitors.
More from GemPages: How to Conduct CRO Tests to Improve Your eCommerce Store’s Performance
Boost SEO Performance
Search engine optimization (SEO) goes hand in hand with traditional marketing, and it can be notably enhanced with Trustpilot reviews. Through the inclusion of these reviews on your website, a fresh set of written content is introduced. A dedicated segment for user-generated content (UGC), like reviews and ratings, alongside pictures and videos, is a goldmine for a brand’s visibility on search engines. Organic traffic will then be driven to your website.
Improve Customer Retention
The secret behind a successful business is customer retention - a measure that speaks volumes about how a brand takes care of its buyers.
When customers are given a platform to voice their opinions, they will be the most honest and forthright. If you know how to address your customer’s queries promptly, a sense of loyalty will be naturally fostered. This sentiment goes for both positive and negative reviews, as one requires appreciation and one needs resolution. Over time, customer retention will be improved.
Disclaimer: automatic replies are convenient, but could become a double-edged sword. If customers are met with these robotic responses when they have legitimate concerns, they will be dissatisfied with your business.
Provide Useful Insights to Your Business
If you need a detailed report on your customer reviews, Trustpilot is the one to count on. By compiling the reviews into a coherent system, you will be able to deduce a common theme within this feedback. This way, a clear-cut recap of which areas are performing well and which ones need improvement is created at your disposal. By constantly reviewing and making changes, you will become more appealing to your customers as a brand.
A Step-by-Step Guide to Integrate Trustpilot with Your Shopify Store
Since these two platforms are widely used by eCommerce merchants worldwide, it is only natural for them to have a seamless integration. Follow our 7-step tutorial below to integrate Trustpilot with your Shopify store.
Step 1: Create a Trustpilot Account
Get started with Trustpilot by creating a business account for your brand.
First, create an account on the Trustpilot website. You can opt for a free or premium business account, alongside a suitable plan that fits your needs. Enter your business information (store name, URL, contact details) to finish signing up.
Step 2: Install the Trustpilot App on Your Shopify Store
Go to the Shopify App Store and search for Trustpilot. Install the app to begin syncing it to your Shopify store.
Step 3: Connect Your Trustpilot Account with Your Shopify Store
From Shopify Admin, open Trustpilot and log in with your account credentials. You will be instructed on how to fully connect Trustpilot and Shopify by the app. This process should be quick and frictionless.
Step 4: Set up Automated Review Invitations
Enable the Automated Review Invitations feature in the Trustpilot app. This tool is incredibly helpful to request reviews from your customers after their purchase. According to your brand’s voice, feel free to customize these invitations for maximum effects. Other branding elements can also be added.
Step 5: Use TrustBox Widgets to Display Reviews
Widgets are an integral component to showcase social proof on your Shopify store. This is where your customers see your product reviews, ratings, and the like. Select a TrustBox widget that best matches your brand identity and website layout, be it a carousel, grid, floating review, or product-specific widget.
Once you have chosen a widget, code this in your current Shopify theme for it to appear on your store. If you are not well-versed in coding, be not afraid, everything will be instructed by the Trustpilot app.
Step 6: Optimize Your Trustpilot Profile
Showcase professionalism via a well-developed Trustpilot profile. Make sure all the business information is correct, all completed with your company logo, service description, and other visual elements.
Step 7: Monitor and Analyze Reviews
When the tool is in full effect, product reviews will come pouring in. It is now your task to monitor and analyze them to garner valuable insights into your business performance. Follow these recommended steps to successfully benefit from these reviews:
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Track your TrustScore
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Use Trustpilot’s analytics
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Respond to reviews (especially negative ones)
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Take appropriate actions to improve business performance
And there you go. While Trustpilot is not the only product review platform out there, it is indeed one of the most well-known. When customers are aware of your Shopify store’s presence on Trustpilot, they will feel more inclined to leave a review. Follow our tutorial to start getting the best out of Trustpilot as a Shopify merchant.
Trustpilot Alternatives: Similar Apps to Boost Your Store’s CRO
Trustpilot is brilliant, but Shopify is not short of other amazing alternatives for your store either. These apps come fully integrated with your store, have made a solid reputation in the biz, and will potentially become your favorite add-on to ace the review game. Let’s check them out.
Yotpo
Add a user-generated content (UGC) section to complement your store and earn your customer’s trust with Yotpo.
Price: $15 (Starter) and $119 (Pro) per month. Free plan available.
If you have been operating on Shopify for a while, Yotpo might be a familiar name. This app has been launched since 2011 and has managed to become a crowd favorite among Shopify merchants. Yotpo’s ultimate mission is to help sellers display a loud-and-proud social proof segment on their website to showcase the best of user-generated content (UGC), namely product reviews and ratings. You can access the app’s intuitive interface directly from Shopify Admin and configure the settings to collect reviews from customers with ease. Yotpo works with all common social media sites, starts as low as $15 per month with a free plan available, and boasts a 4.8-star rating, what’s not to love?
Judge.me
Judge.me is a highly-rated app that help you display product reviews on your Shopify store with ease to drive sales.
Price: A paid plan at $15 per month. Free plan available.
Judge.me is another product review app about which users have little to no complaints. With less than 10 years after its initial launch, it now stands proudly among one of the highest-rated apps on the Shopify App Store. For reviews, Judge.me is unrivaled; it offers automated review requests, uses eye-catching widgets, incorporates coupons and referrals, imports reviews from other platforms, and works with all the latest themes on Shopify. With a $15 price tag, this app is definitely worth trying your hands at.
Loox
Loox has helped many businesses showcase their most prized social proof segments to achieve the perfect-looking Shopify store.
Price: $9.99 (Beginner), $34.99 (Scale), and $299.99 (Unlimited) per month.
Another excellent contender for product reviews is Loox - an all-in-one solution to take your Shopify store to the next level. Loox stands out as a beautifully designed app with built-in features like automatic review collection, diverse widgets (carousels, pop-ups, badges), review sync and import, incentives for customers to encourage reviews, and the like. It is not farfetched to say that whatever you can think of, Loox will have you covered. Depending on your needs, pick a plan from them and start rising above your competitors today.
Stamped
Give your conversion rates a boost by using Stamped to showcase the best product reviews on your website.
Price: $23 (Basic), $59 (Premium), and $149 (Business) per month. Free plan available.
If you are looking for a reasonably-priced app that is all about boosting conversion rates, Stamped is a brilliant choice. With this app, Shopify merchants can manage and monitor product reviews with automated emails, on-site widgets, and built-in SEO tools, all accessible with a user-friendly setup. With three different plans available, Stamped gives you the liberty to start slow and steady or go all out and see your business performance take off in real-time.
Ali Reviews: Kudosi Reviews
One of the most popular apps on Shopify is Ali Reviews - a well-rounded tool for everything about product reviews.
Price: $12.95 (Super) per month. Free plan available.
One product review app that stands out from the crowd is none other than Kudosi (formerly known as Ali Reviews). The popularity of this app can be seen from its sky-high star rating and number of tried-and-true reviews from Shopify merchants. These praises are well-deserved since Kudosi has everything your heart desires: 1-click import reviews from other platforms, AI-powered AliExpress review importer, reviews with photos and videos display, post-purchase emails, and many more. Kudosi can be used directly in Shopify Admin after you have signed up for a plan for only $12.95 a month.
4 Practices to Make the Most out of Trustpilot for Your Shopify Store
Be Responsive with Customer Reviews
Sometimes, the secret to achieving customer retention lies in the simplest action, namely a prompt response to buyer’s product reviews. If your customers express any concern or complaint about their shopping experiences, a surefire practice to have is to be as responsive as possible. You will have a great chance of being able to resolve their problems, eliminate confusion, and even do damage control if called for. For positive feedback, it is recommended to be receptive as well. When your customers can feel that they are taken care of on a personal level, brand credibility is consequently boosted.
Utilize Other Marketing Tools
Trustpilot is a comprehensive platform, and it will become efficient tenfold when being utilized with other marketing tools. Here are some apps that we recommend to use alongside Trustpilot for Shopify merchants:
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Social media marketing tools (Hootsuite, Buffer)
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Email marketing tools (Mailchimp, Klaviyo)
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Analytics and reporting tools (Google Analytics, Looker)
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Paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads)
Other than these third-party tools, Shopify merchants are free to browse the Shopify App Store to discover a multitude of add-ons that further complete your stores.
Regularly Review Insights for Brand Improvement
Garnering reviews upon reviews is futile if one can’t take advantage of these valuable insights. Each product review is a godsend for sellers to learn how their brands are perceived, thus, making informed decisions to improve their businesses. When a substantial number of product reviews are received, it is crucial for you to pinpoint a pattern to address the most common issues, adjust your products and services accordingly, and up your customer support game to strengthen customer loyalty. Avoid accumulating customer reviews without taking action, as it could be detrimental to your brand development.
Keep an Eye on Competitor Feedback
Since Trustpilot is a public website, it is not difficult to have access to your competitors’ product reviews. For instance, if you are in the pet food niche, look for brands in the same field that carry similar products on Trustpilot and then assess their profiles. Everything from the look of their accounts, the number of reviews, the average ratings, and the general consensus of the reviews, to how they respond to the customers. By staying on top of how your competitors are doing, you will be able to learn from their successes/failures to refine your own business performance.
Over to You
The eCommerce world is forever evolving, so it is your duty to catch on with the latest marketing tactics to keep your eCommerce store in its best shape. Connecting Trustpilot with your Shopify store is a simple, yet highly powerful strategy to maintain a solid customer base. If you have had any doubt about the legitimacy of this tool before, we hope this blog post has managed to persuade you to take a crack at it. Now it is over to you to try this out yourself and see your business take off in this new year.
FAQ about Shopify Trustpilot Reviews
