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How to Create a High-Converting Restaurant Landing page [+ Expert Tips]
For any restaurant wanting to turn online visitors into real customers, a restaurant landing page is one of the most powerful tools you can use. When paired with the right marketing strategy, it can drive more reservations, sign-ups, and orders than you might expect.
But to create a landing page that truly converts, you need the right mix of clear messaging and strong visuals that guides people to take action.
In this guide, we’ll break down the essential elements of a high-converting restaurant landing page, share step-by-step tips for building one, and show you real examples from restaurants that are doing it right.
What is a Restaurant Landing Page?
A restaurant landing page is like your digital front door as it’s the first thing people see when they’re curious about your food or your latest offer. Unlike a full website that has a bunch of pages and links, this one’s got a single goal: to get people to take action.
For example, if you’re creating a restaurant menu landing page, that action might be booking a table or placing an online order. The idea is to keep things simple and focused so visitors don’t get lost clicking around.
Most people land on these pages after seeing a social media post, online ad, or email campaign, so it’s important that everything on your restaurant landing page, from the photos to the text, immediately grabs their attention.
6 Key Elements of a Restaurant Landing Page
A great restaurant landing page needs to make visitors hungry and get them to take action. To do that, there are a few must-have elements every page should include:
1. A clear, tempting headline
Start with a headline that instantly tells people what makes your restaurant special. Maybe it’s your famous dish, your atmosphere, or a special event.
2. Mouth-watering visuals
Photos are the first thing people notice, especially on a restaurant online ordering landing page. Food visuals are what spark appetite and emotion before anyone even reads a word. Use high-quality images or videos that make people crave what you’re serving. Your visuals should match your restaurant’s vibe and leave visitors wanting to book right away.
Visuals communicate flavor better than text ever can
3. A strong CTA
Your page should clearly tell visitors what to do next, like “Reserve a Table,” or “Claim Your Offer.” Make the button easy to spot and make the action sound exciting, not robotic.
4. Trust builders
Since 63% of customers are more likely to buy from online stores with reviews and ratings, consider adding customer reviews, testimonials, awards, or social media mentions that show your restaurant is loved by real diners. A few happy comments can go a long way toward convincing new guests to give you a try.
5. Contact Information
If you’re looking for a restaurant reservation landing page, it’s essential to make people find your contact easily. So, add your phone number, address, map link, and social media handles. The easier it is to contact you, the faster they’ll make a reservation.
6. A helpful footer
Finish off your page with a clean footer. It can include extra links (like your privacy policy), contact details, or even your business hours. It’s also a great spot for social media icons so visitors can keep in touch.
How to Design a Restaurant Landing Page in 7 Steps
As we mentioned earlier, building a great restaurant landing page is part creativity, part strategy. But don’t worry, you don’t need to be a designer or a marketer to get it right. Just follow these simple steps, and you’ll have a polished, high-converting page in no time.
Step 1: Set clear objectives for your landing page
Before you dive into design or start uploading photos of your best dishes, pause for a second and ask yourself: “What’s the one thing I want people to do on this page?”
That’s your main goal and everything else on your landing page should support it.
Your goal might be to:
- Get more reservations for dine-in customers.
- Encourage online orders through your delivery platform.
- Promote a special deal or seasonal menu.
- Collect emails for a loyalty program or newsletter.
- Sell tickets to a food event, tasting, or chef’s night.
Once you know your main objective, it becomes much easier to decide what content, visuals, and buttons belong on the page, and what doesn’t.
Step 2: Select a landing page builder
Of course you could build a restaurant landing page completely from scratch, but unless you’re a web developer with hours to spare, it’s usually not worth the hassle. The faster and easier route is to use a landing page builder that lets you design something beautiful without touching a single line of code.
There are plenty of options out there but the best one for you depends on your goal and how hands-on you want to be.
No matter which landing page builders you go with, here’s what you should look for:
- Easy drag-and-drop editing: You just need some drag and drop actions to build a landing page. No coding needed.
- Templates that convert: Save your time by offering restaurant landing page templates and you can always customize them to match your brand and vibe.
- Mobile-friendly by default: Most of your visitors are checking out your page on their phones while scrolling for dinner spots, so make sure it looks great on mobile automatically.
- Built-in testing tools: A good builder helps you test headlines, photos, or buttons so you can see what actually makes people click.
- Fast load times: Food photos only look great if they load fast. Pick a builder that prioritizes speed as no one wants to wait on a blank screen when they’re hungry.
And if you’re running a restaurant on Shopify (or planning to), GemPages is one of the best tools you can use to build a high-converting restaurant landing page. As a leading Shopify page builder, GemPages gives you everything you need to design stunning, on-brand pages, without touching a single line of code.
Trusted by over 30,000 Shopify merchants, GemPages makes page-building easy with its drag-and-drop editor and AI-powered design features.
Step 3: Design your restaurant landing page
You can start completely from scratch if you’re feeling creative, or make life easier by picking a ready-made template. If you’re using landing page builder tools like GemPages, you’ll find tons of professionally designed templates built to boost conversions, reservations, and online orders.
Once you’ve got your layout, start dragging and dropping your text, photos, and videos into place. Based on your goals, you’ll want to include a few essential elements, such as:
- A compelling hero section
When visitors instantly see something appealing, they’re more likely to stay and explore.
- A short description
- A strong, clear call-to-action
- Customer reviews or ratings
- Contact info or reservation form
After that, drop in your logo and align the page colors with your brand style. Check your text colors and fonts as well to keep the whole landing page looking clean and consistent for potential customers.
Step 4: Write compelling copy
Your words are what convince people to take action. Keep the copy on your restaurant landing page short, clear, and written like you’re talking directly to your guests and welcoming them in for a meal.
Here’s how to nail your message:
- Start strong with your headline. It’s the first thing visitors read, so make it count. A great headline instantly tells people what they’ll get. For example, “Reserve Your Table at the City’s Coziest Italian Spot” says way more than “Welcome to Our Restaurant.”
- Keep the body simple and snackable. Use short sentences and bullet points to highlight your signature dishes, location, hours, or special offers. Avoid long paragraphs; people skim when they’re hungry.
- Make your CTAs clear and irresistible. A first-time visitor might want to see the menu, while a regular might jump straight to book a table. So, think about where your customers are in their decision-making. Then use action-driven phrases for your CTA button.
Step 5: Add visual content
People really do eat with their eyes before they ever take a bite and that starts the moment they land on your page.
When it comes to your hero image, lead with a bold, mouthwatering visual that instantly shows what your restaurant is all about. It should be professional, high-quality, and designed to grab attention within seconds.
As your goal is to make visitors crave your food and click that CTA button, great photos are essential. Here are a few simple but powerful tips:
- Use indirect natural lighting: Lighting can make or break your food photos. The best photos usually come from soft, natural light. The “golden hour” (early morning or late afternoon) gives you that warm, appetizing glow that makes dishes pop.
- Add a bit of shine: A little oil or water can make food look freshly made and vibrant. Give your salads a light mist of water or brush a bit of oil on grilled items to bring out their color and texture. It’s a small detail, but it makes your photos feel alive.
A little bit of technique can go a long way in making your food photos look even more irresistible.
- Experiment with angles: Different foods shine from different angles. Try shooting straight-on for burgers or cocktails, and go for a bird’s-eye view for pizzas, pasta, or brunch spreads. Don’t be afraid to move around since sometimes the best shot comes from where you least expect it.
- Keep the background simple: The star of the photo should always be the food. Use clean, neutral backgrounds to keep attention where it belongs. Avoid busy patterns or cluttered setups that distract from your dish.
What’s more, 85% of people likely to buy a product after viewing a product video, so it’s recommended that you should add a short clip showing your chef plating a dish, your team in action, or a quick behind-the-scenes peek to go a long way.
Some moments are way more mouth-watering in video than in photos
Step 6: Optimize for mobile and SEO
Most people search for restaurants while they’re out and about, phone in hand. Hence, your restaurant landing page needs to look amazing and load fast on mobile. If visitors have to pinch, zoom, or wait too long, they're probably off to your competitor down the street.
Beyond mobile design, you’ll also want your page to show up when people are searching online. A well-optimized landing page helps search engines understand your content and rank it higher.
When optimizing your landing page, pay attention to these basics:
- Title tag: Your title tag is what shows up in Google search results. Keep it short (around 60 characters) and make it clear what your page is about.
- Meta description: Your meta description is the short sentence that appears under your title in search results. It should summarize your page and sound inviting.
Here’re some other quick SEO tips
- Use keywords naturally
- Add alt text to your images as it helps with accessibility and search visibility.
- Keep your page load speed fast
Step 7: Test and optimize
At this point, your restaurant landing page is ready. But remember, the secret to turning a good landing page into a great one is testing and fine-tuning it over time.
The easiest way to do this is through A/B testing, basically, showing two slightly different versions of your page to see which one performs better.
Here are a few key things worth testing:
- Headlines: Try a few different ways of saying the same thing, for example, one emotional, one direct, one playful, and see which grabs attention.
- CTAs: Experiment with wording or button color to see what gets more clicks.
- Page layout: Move elements around, maybe the reservation form performs better above the fold, or maybe people respond better when it’s lower on the page.
Once you find what works, keep refining. Regularly check your analytics to track clicks, bookings, and bounce rates since these numbers tell you what your visitors love and what they don’t.
GemX is empowered by GemPages for robust A/B testing on your restaurant landing pages
If you’re using GemPages, make the most of its built-in A/B testing tool, GemX. You can set up and track different versions of your landing page right from the editor. With just a few clicks, you can run tests, no extra apps or tech skills needed, and get accurate results.
4 Inspiring Restaurant Landing Page Examples
To spark some inspiration, we’ve rounded up a few real restaurant landing page examples.
1. Azteca
Instead of using image, they feature a looping GIF of sizzling, smoky dishes
Azteca does an amazing job of bringing Mexican flavor to their page. The hero section, featuring a sizzling GIF of food fresh off the grill that instantly sets a delightful Mexican vibe.
Besides, since Azteca has multiple locations, they’ve added a smart “Find Your Azteca” section that lets you type in your location and automatically shows the nearest restaurant, complete with map integration and directions.
This map integration feature is super useful for visitors
2. MrBeast Burger
MrBeast Burger lean into vibrant visuals, bold fonts, and personality-packed design
MrBeast Burger targets a younger, online-savvy audience, hence their landing page perfectly reflects that energy with dynamic fonts, bright colors, and playful graphics.
The food showcase section really makes each dish pop with awesome close-up shots. They put each item against bright but simple backgrounds, so all the focus is right on the delicious food.
Learn how MrBeast Burger shows the vibe that comes with its food.
3. Fogo de Chão
Fogo de Chão’s landing page gives off pure luxury steakhouse energy with the dark color and cinematic food shots, making you feel like you’ve just stepped into an upscale dining experience.
We’re especially impressed by the “Discover the Fire of Fogo” section, where they tell their brand story beautifully. It pulls visitors in and helps build real trust.
Learn how Fogo uses storytelling and design to reflect your restaurant’s vibe
Another smart touch is their gift card popup, which appears naturally and encourages visitors to give the experience of dining at Fogo.
Add some smart features like pop-ups to capture attention for your deals
4. PoFolks
PoFolks’s hero section instantly pulls you in with a mouthwatering slideshow of their top dishes
PoFolk’s hero section greets you with a slideshow of their top dishes. Each one of the lineup can make you instantly hungry.
To build trust, they also add a review section featuring real comments from happy guests. In fact, nothing sells comfort food better than genuine praise from people who’ve been there and loved it.
PoFolks features a guest review section right on the page
Common Mistakes & Troubleshooting When Creating Restaurant Landing Page
And here are a few common pitfalls when creating a restaurant landing and best strategies to avoid them:
1. Slow loading times
You could have the most stunning food photos but if your landing page takes forever to load, people won’t stick around to see them. Sometimes, a few extra seconds of loading time can cost you customers.
Fix: Compress images, use optimized formats (like WebP), and test your page speed with Google PageSpeed Insights or GTmetrix before launching.
2. Uninspiring visuals
Using stock photos might seem like an easy shortcut but they rarely fool anyone. Instead, they make your restaurant feel less authentic.
Fix: Use real photos of your dishes, your space, and your team. Even a few smartphone shots taken in good lighting will feel more genuine than polished stock images.
3. Overly long forms
If your goal is to collect signups or reservations, you’ll need a form on your restaurant landing page. Don’t make it feel like filling out a tax return. If you’re asking for unnecessary details before offering something of real value, most will simply bounce as it feels like too much work for too little reward.
Fix: Keep your form short and simple. Only ask for what you truly need, usually a name, email, and maybe a phone number or reservation date.
4. Ignoring mobile optimization
Over 60% of traffic originates from mobile devices. If your page looks clunky or hard to navigate on mobile, you’re losing potential customers.
Fix: Preview and test your page on multiple devices. Buttons should be easy to tap, and text should be readable without zooming.
Wrap Up
If you’re ready to start creating your own restaurant landing page, the steps and examples above are a great place to begin. Just remember to keep your message clear and your visuals appetizing. Visitors should instantly understand what makes your restaurant special and how to take the next step.
At the end of the day, it’s all about turning visitors into diners. Bring them in with mouthwatering visuals, make them feel welcome with authentic content, and guide them to act.
FAQs about Restaurant Landing Page
