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You won’t need to keep searching for the perfect theme that will transform your eCommerce store any longer, as we’ve got you covered with this comprehensive list of the best Shopify themes for 2024. No matter how fresh or seasoned you are, having a professional website is the first telltale sign of a trustworthy business. Let’s see how you can revamp your brand with the assistance of the themes below.
Let’s jump right into the main event: what are Shopify themes and why do you need them?
In layman’s terms, Shopify themes are pre-built templates that control the style, function, features, and overall appearance of your eCommerce store. These themes can be purchased from the Shopify Theme Store.
If you are in the Shopify ecosystem, it is an open secret that Shopify themes are the most ideal for a functional, frictionless, and long-lasting digital storefront. While one can opt for an external theme, the number of built-in features, customization options, and app integrations is significantly higher with a Shopify theme. Need more proof? Check out our top picks for the best Shopify themes below.
Get the most out of Sense - a versatile free theme on the Shopify theme store.
Price: free.
Best for: cosmetics and beauty brands.
For a free theme, Sense is a bargain. The theme is no short of amazing features that help you set up a legit eCommerce store, from the vibrant interface to conversion-driven details like customer reviews, mega menus, cross-selling options, blogs, and press coverage sections. For amateur entrepreneurs who operate on a budget, Sense is an excellent choice to set your businesses in motion.
Present striking visuals using Refresh’s responsive layout.
Price: free.
Best for: cosmetics and body care brands.
The Refresh theme encapsulates all the most ideal components to make your brand stand out among the competitors. Everything from the bold typography, and high-quality visual sections, to the flexible layout customization are all designed for an avant-garde eCommerce website. Better yet, the theme is free, so it is all the more fitting for young blood entrepreneurs.
Dawn is known as one of the most popular themes on Shopify.
Price: free.
Best for: fashion and art stores.
The Dawn theme might look modest but it packs a punch. This free theme capitalizes on the minimalist approach that many fashion brands have embraced, where the product image takes the spotlight without distractions. Thus, the theme is adorned with media-forward pages, an elementary navigation menu, all topped with a simplified font. If you plan to dabble in the fashion industry, Dawn is an optimal starter theme to pick.
Create a new-wave art brand using Publisher’s innovative layout.
Price: free.
Best for: art, fashion, and book stores.
At a glance, Publisher might not strike you as being a free theme due to its elaborate layout and advanced features. This theme is a gravy train for small-scale, indie art brands as well as fashion stores with limited catalogs. Since visuals are everything, you’d find aesthetic elements like chic typography, minimal navigation, and a stylish color scheme. Publisher is freshly launched by Shopify and you could be one of the first to try it out.
Crave turns your products into the stars of the show with its multicolored layout.
Price: free.
Best for: food and beverage stores.
You don’t need to burn a hole in your pocket for the perfect theme for your food and beverage brand, as Crave is here to save the day. This lively theme is designed to accent your mouth-watering product images, all supported by a vibrant and playful design. The theme is not short of space to showcase your recipes, product ingredients, and nutritional values as well. Crave also offers an intuitive checkout system and mobile-first approach, making it one of the best Shopify themes for new merchants in the F&B industry.
Price: free.
Best for: artisanal and creative brands.
Another sharp contender in the free theme collection is Craft - a classy theme that celebrates craftsmanship. Handmade and artisanal stores are understandably the most fitting matches for this theme, but the customization liberty allows room for other creative businesses as well. The elegant font is paired with a neutral color scheme, while cohesive templates are used for efficient storytelling. It’s time to make a name for yourself with this free theme.
Erickson streamlines your web layout and lets your products shine.
Price: $170 USD.
Best for: cosmetics and tech stores.
If you long for an agile theme that can capture the essence of your brand, Erickson will be your best friend. Whether monochrome is your jazz, or you prefer a pop of color, this theme will excel regardless. The up-sell and cross-sell options boost the conversion rates, while different navigational elements enhance the user experience as a whole. For $170, Erickson is worth a purchase.
Mono gives you complete freedom to start a fruitful fashion business.
Price: $200 USD.
Best for: fashion and designer brands.
You can sense Mono’s vibes from a mile away, and so will your visitors if this elegant, minimalist look is what you aim for. Your products will be highlighted beautifully with this theme’s clean layout and quiet tone, all coupled with no less than effective SEO-focused features as well. Promo banners, animation, and product filtering are all ideal for an enjoyable shopping experience.
Make your products sell like hotcakes using Praise as your Shopify theme.
Price: $210 USD.
Best for: food and beverage, editorial brands.
With Praise, your products are always at the center of attention. From the product details on bar graphs, and shoppable images, to diverse photo display options - everything is tailored to show your products in their best angles. Standing at just $210, Praise has gained momentum to become a stellar choice among F&B sellers.
Transmit your brand’s value through Retina’s optimized storytelling features.
Price: $220 USD.
Best for: beauty and lifestyle brands.
Got a story to tell? Then Retina is an impeccable choice for your brand. This theme’s sleek design prioritizes long-form content and high-resolution imagery - the perfect combo for a lifestyle brand that wants to spread a meaningful message. With various homepage styles to leaf through, Retina is a resourceful theme for businesses of all sizes.
Icon helps you build a lucrative clothing brand and keep it growing.
Price: $280 USD.
Best for: women’s clothing and dropshipping brands.
Another foolproof option in our theme list is Icon - a highly-rated Shopify theme that will skyrocket your business without intensive customization. This theme will have your back in the fashion industry, with features made to encourage up-sell and cross-sell on every page. You won’t need to rack your brain to tweak every detail, since Icon’s elements are constantly updated to fit your every need.
Give your store a face-lift by adopting North as your theme.
Price: $220 USD.
Best for: high-volume and luxury brands.
North stands out not only because of its distinct, visual-focused layout but also its numerous theme styles and sales-driven features as well. The theme might look simple from afar, but its clever elements like quick shop, sticky header, unique grid layouts, and blog integration are what keep this one an outstanding choice for luxury brand owners.
Never run out of useful features when using Eurus.
Price: $250 USD.
Best for: beauty and dropshipping stores.
With 5 styles to choose from, Eurus is guaranteed to cater to a wide variety of industries, from beauty to home decor. This theme is known for its numerous feature options, namely a mobile-first concept, 4-level mega menu, pop-ups, up-sell and cross-sell, product filtering, speed optimization, and so on. This is solid proof that Eurus is not only pretty to look at, but a beast to grow your store as well.
Create a visual feast using Colors as your main theme.
Price: $240 USD.
Best for: art and creative brands.
Is ‘bold’ the keyword to describe your brand? If so, try your hand at Colors for a highly customizable theme that fits most niches. Built with all Shopify's latest features, you will never run out of efficient tools to boost your SEO and performance. Your customers will not only be enticed by visual elements but also by the intuitive navigation that comes along, making this a steal for just $240.
Parallax elevates user shopping experience through exclusive elements.
Best for: lifestyle and food brands.
Parallax is not only here to offer a great backbone for your brand, its unique tools like the parallax scrolling effect create an immersive and engaging shopping experience that separates you from the rest of the crowd. Get ready for conversion-focused details and seamless navigation when using this functional theme.
Kickstart your B2C company with the help of Startup.
Price: $240 USD.
Best for: startups and B2C brands.
You can prosper with a small inventory on Shopify, as proven by the success of many one-product stores. All you need is a suitable theme to set a solid foundation, namely Startup - a practical theme that makes small catalogs shine. The secret lies in the helpful features like customer reviews, a single-page layout, app integration, and a responsive design. Regardless of your niche, Startup won’t disappoint.
Editions shoulders the hard work for you when building a luxury brand.
Price: $250 USD.
Best for: fashion and luxury brands.
We are fond of Editions for many reasons: its ornate design, flexible sections, app compatibility, multiple templates, etc. With a $250 price tag, this theme is a smart choice for entrepreneurs who value a polished online presence where every detail sits flawlessly. If you want to enter the fashion industry, Editions will give you a helping hand.
Get the most out of Split by utilizing its unique layout.
Price: $280 USD.
Best for: apparel and accessories brands.
Fancy a captivating shopping experience like no other? Split will answer your wish. Its most prominent feature is the split screen layout - a dynamic visual statement. Across the pages are sales-driven details like advance filtering, blog segments, countdown headers, promo banners, cross-sell options, and the like. If your brand thrives on being visually appealing, Split is an immediate yes.
Symmetry is widely trusted by many Shopify merchants as a go-to theme for different industries.
Price: $380 USD.
Best for: high-volume lifestyle, fashion, and accessories brands.
Is it possible to achieve a sleek layout with an extensive catalog? The answer is yes if you opt for Symmetry - a crowd’s favorite theme that arranges your products neatly in a grid-based layout. Instead of blasting it all on the homepage, you can organize products into categories for easier browsing. All versions of this theme are suitable for high-volume stores across all niches, making it a popular choice for sellers of all stages.
District helps you sort through a hefty product catalog and retains a clean website layout.
Price: $220 USD.
Best for: apparel and lifestyle brands.
District is fitting for businesses of all sizes, but it performs the best with high-volume ones due to the featured product and collection option - an ideal element to showcase many items at once. This theme makes it easy for buyers to shop and sellers to manage with direct features that prioritize navigation. If the alluring price tag does not convince you to give District a try, let the 100% of 691 positive reviews speak for itself.
Create a first-rate website for your products using Warehouse.
Price: $320 USD.
Best for: electronics and home goods stores.
Do you want to replicate the looks of Walmart and Lowe’s websites? The Warehouse theme will help you do just the thing. Designed to house large product catalogs, there is a plethora of notable features: collection page navigation, high-resolution images, adaptable layout, cutting-edge code, etc. Dropshippers and retailers will benefit the most from this theme.
Optimize sales with an all-in-one theme like Enterprise.
Price: $380 USD.
Best for: dropshipping stores and retailers.
Ever dreamed of a one-stop shop that is not short of amazing features to get your store up and running at lightning speed? Enterprise is your answer. The name speaks for itself since this theme is trusted by large-scale businesses worldwide. The creator has 10+ years of expertise, so they know how to design a powerhouse like Enterprise. Animation, flash messages, tailored pop-ups, customizable promotional banners, infinite scroll - you name it, Enterprise has it. If you are willing to invest, this theme will have you covered from A to Z.
Transform your store with Empire’s multifaceted features.
Price: $340 USD.
Best for: electronics, home goods, and dropshipping stores.
When it comes to expansive themes that large businesses love, Empire is on everybody’s lips. This theme takes the form of an online marketplace, which will give your store a clean-cut presence. It is the perfect host for electronics, home goods, or any business that calls for frictionless functionality, intuitive navigation, and an overall responsive design. With Empire, you can perform tasks with ease while keeping the essence of your brand.
Give your products the attention they need with the Pacific theme.
Price: $240 USD.
Best for: brands with editorial content, home goods stores.
One strong contender for a well-rounded Shopify theme goes to Pacific - a no-fuss theme that takes your website to the next level. Made for stores with extensive inventories, this theme can be fully customized as your business grows. Pacific’s user-friendly navigation, advanced filtering, and reasonable price tag are huge pluses as compared to other themes of the same caliber.
Achieve the editorial look by using Impulse.
Price: $380.
Best for: fashion and lifestyle brands.
Among themes that center around storytelling, Impulse is the one to beat. The steep price tag might seem intimidating, but the brand’s advanced features and seamless interface will convince you otherwise. Impulse prides itself on the dynamic promotion designer, alongside sales-driven facets like quick view, customizable sections, and sales points. If you think your lifestyle store deserves a makeover, Impulse is a no-brainer.
Tell your brand’s story with Motion’s visual elements.
Price: $360 USD.
Best for: fashion and lifestyle brands.
If you are keen on leaving a remarkable impression on visitors, Motion will be your best bet. This theme’s specialty is smooth animations - the secret to an immersive shopping experience. Its collage options, contemporary design, cross-selling elements, and the like make Motion a stellar choice in this price range as well.
Create a red-letter first impression with the Flow theme.
Price: $350 USD.
Best for: visual-first stores.
Searching for a practical, yet aesthetic theme that highlights the best features of your store? Look no further than Flow - a sophisticated theme with equally functional elements. Time-based sales, age verifier, sticky navigation, color swatch options, etc. are some of your favorites that gain this theme its title as one of the best. This is a sign for you to showcase your products in their best angles with none other than Flow.
Expanse is an excellent choice for large-scale businesses for an organized digital storefront.
Price: $380 USD.
Best for: high-volume stores.
Another brilliant option for large-scale businesses is Expanse - a powerful theme that aims to assist you in building the most professional storefront in the market. With 94% of positive reviews on Shopify, it is evident how well this theme has performed for merchants across different fields. Whether you are a dropshipper, retail store owner, or brick-and-mortar seller who is looking to establish an online presence, Expanse won’t disappoint. Features like advanced filtering, breadcrumbs, and mobile-friendly navigation are just a few bonuses that make this theme worth a try.
Set up a website that speaks to your brand with the Area theme.
Price: $190 USD.
Best for: a wide range of industries, age-restricted products.
If you are looking for a functional theme that won’t break the banks, Area is the way to go. This theme is not your average Joe, thanks to the distinct design that supports a wide array of businesses. Some highlights include: unique grid layouts, customizable colors and fonts, cross-device integration, and a built-in system to support the sale of age-restricted products like tobacco or alcohol. For a $190 price tag, this theme is definitely a steal for large companies that are seeking a revived eCommerce website.
Elevate your skincare and clothing stores with Stiletto’s elegant layout.
Price: $350 USD.
Best for: fashion and beauty stores.
Our very last pick for a refined Shopify theme that can augment any eCommerce site is Stiletto. If the keywords that describe your brands are chic, polish, and modern, this will be your crème de la crème. Stiletto boasts a sleek layout that organizes your content and high-quality photographs side-by-side perfectly. This theme offers a wide range of conversion-focused details, namely the countdown timer, mega menu, and a handy blog section. Your path to becoming a flourishing beauty business is just a mere $350 USD away - a just price for such a versatile theme.
You might be planning a complete revamp for your eCommerce store or in the stage of building your up-and-coming brand’s online presence. No matter which boat you are in, choosing Shopify as the host platform is the right move to explore a vast array of themes, free and paid. Take this blog post as the nudge you need to upgrade your store today!