Back to Blog List

Mono-brand Magic: One Product Shopify Stores Done Right (2023)

Ginny Tran
13 minutes read
Mono-brand Magic: One Product Shopify Stores Done Right (2023)

As the market is becoming increasingly crowded, consumers face the paradox of choice. Having an abundance of options can actually leave customers feeling overwhelmed and confused.

These changing customer sentiments are forcing many brands to rethink their business strategy.

Instead of going for a scattergun approach and selling a vast product range, many upstarts choose to pare back their line to a single "hero" product. Taking one product strategy allows brands to be laser-focused and niche, zeroing in on customers' specific wants and needs.

In this article, we've rounded up several top one product brands we think are the best to have on your radar as you consider creating your own one product Shopify store.

But first, let's make sure we are all on the same page in terms of what a one product Shopify store actually means.

What Is A Single Product Store?

A single product store or one product store is an e-commerce website that sells only one product or a closely related set. It focuses on showcasing the product's unique features and benefits, providing a simplified shopping experience. These stores target niche markets and aim to maximize sales potential by emphasizing a single offering.

Crocs, Casper, and Spanx, to name a few, are some of the most well-known brands that have built their empire based on "hero" products and later expanded into new categories to reach more customers and flesh out assortments.

Learn more: 24 Best One Product Store Ideas You Should Check Out in 2023

8 Successful One Product Shopify Stores to Get You Inspired

1. Fybelle

Fybelle one product Shopify store

Fybelle's homepage gives off a feminine vibe

Fybelle is a single-product brand whose target audience are young women. From a visual standpoint, everything about Fybelle's homepage gives off a feminine vibe—from the primary pinky color and photo shoots featuring female models to the vibrant, energetic video.

This is the featured product video on Fybelle's homepage:

The clear call to action here is adding this Fybelle IPL handset to your body care routine, but if you're still unsure, there's a cost comparison between Fybelle and other traditional hair removal treatments. As you can see, you'll get the most bang for your buck if you go with Fybelle.

Fybelle one product shopify store

Want to improve the look and feel of your store?
Try GemPages and create a magnificent one-product Shopify store that stands out and delivers results. It's code-free, so you can be stress-free!

2. WaveBeamPro - The Exceptional Motion Sensor Headlamp

WaveBeamPro is a high-performance headlamp brand specially designed for enthusiasts such as hikers, campers, runners, and adventurers. The combination of two contrasting light and dark shades, along with a modern and clean style, makes it easy for visitors to understand the product's features at a glance.

One product Shopify store: WaveBeamPro

The discount information is prominently placed at the top of the homepage, along with a clear call to action, which serves as a hook to attract customers.

The WaveBeamPro homepage also includes customer testimonials and reviews, demonstrating the brand's confidence in its product and providing value to customers. By showcasing positive feedback from satisfied customers, the brand builds trust with potential buyers, encouraging them to take action.

One product Shopify store: WaveBeamPro

It is designed with details on the products’ specifications and technical information, including a comprehensive comparison to the traditional headlamps. The superior information about the product will greatly convince visitors to purchase.

One product Shopify store: WaveBeamPro

One product Shopify store: WaveBeamPro

3. Kulala Land

Kulala Land uses vibrant colors to its advantage. But the colors aren't just limited to backgrounds and product images. Even the fonts are colorful and give off a pleasant, youthful feeling.

One product Shopify store: Kulala Land

Across the homepage, the brand also displays customer reviews, the founder profile, and a FAQ section to increase product confidence and eventually convince visitors to purchase.

One product Shopify store: Kulala Land

One product Shopify store: Kulala Land

4. State of Kind

State of Kind, a single-product skincare brand, mirrors its "do more with less" philosophy through a clean, minimal, and simple site design. It uses just the right amount of text and visuals to avoid being illegible and overwhelming.

One product Shopify store: State of Kind

One notable thing about this store is that it dedicates a separate page named "Our Philosophy" to tell the story behind the product. This is an excellent takeaway as to how you can help potential buyers better understand your product and increase positive brand image.

One product Shopify store: State of Kind

Customize your one product Shopify store your way
The powerful page builder empowers you to create store pages that bring unique experiences and convert customers. No coding needed.

5. Thinx

When you first enter the Thinx site, it's hard to ignore its design. The brand focuses on visual presentation rather than being covered in too much text.

One product Shopify store: Thinx

It has lots of product videos (probably way more than most one product stores out there) but nothing that would require film festival-level videography. The iPhone camera is all you need to produce videos like Thinx's!

One product Shopify store: Thinx

Sure, videos won't get any standing ovations. But they do help to increase conversion rates. According to Wzyowl's latest video marketing report, 88% of site visitors say that they’ve been convinced to buy a product or service after watching a brand’s video.

No crazy efforts, but these small touches can revolutionize your Shopify one product store and your sales, too. So, why still roll your eyes at the idea of doing videos?

6. Bokksu

Bokksu, a Japanese subscription-based single product store, does a great job presenting its solid brand identity via its website.

One product Shopify store: Bokksu

The branded color orange is everywhere throughout the site—in the header section, hero banner image, product shots, text, and CTA buttons. This visual consistency creates a memorable experience that encourages customers to associate the color orange with the brand.

One product Shopify store: Bokksu

What's more, the brand also has a short video on the homepage explaining why Bokksu is selling an experience, not just products. By subscribing to Bokksu, you can learn, taste, and experience Japanese culture from the comfort of your own home.

7. Brew Blue Tea

It doesn't take much to explain why this single-product website works. The whole page is clearly organized—plenty of white spaces, succinct copy, and appropriate images.

brew blue tea one product shopify store

Brew Blue built a very professional-looking one product Shopify store

Across the homepage and product page, the brand Brew Blue includes a few core components to help shoppers decide if they want to make a purchase:

  • Daily product benefits 
  • Pure and potent ingredients: Clean formulations, no fillers.
  • Positive customer reviews
  • Refund policy information: 60-day returns

An one product Shopify store typically has, at minimum, five pages: a homepage, a product page, a checkout page, a contact us page, and a shipping and return policy.

But, Brew Blue builds out its website further with a blog page. As you click on the navigation menu in the top left corner, you can find a hub of helpful information about product ingredients, skincare knowledge, and more.

brew blue tea one product shopify store

8. PillowPup

PillowPup's target audience is people who love dogs and who like lovely souvenirs, and its online store resonates with that audience.

One product Shopify store: PillowPup

First off, PillowPup puts many cute photos of fluffy friends on the site, from the hero banner to the product images.

One product Shopify store: PillowPup

The brand also explains the creation process using cute dog icons, emojis, and informal language that speaks to its target audience.

Your one product Shopify store could look like these
Try GemPages for free to create stunning store pages that convert customers. No coding is required.

How to Create a One Product Shopify Store?

A multiple-product store needs multiple Shopify product pages. Meanwhile, a one product Shopify store is dedicated to a single product, thus, most of the time, one product page would suffice.

The fewer pages your store has, the less effort and time you'll spend creating, customizing, and optimizing them. It's a fact!

You simply have to figure out what you want to sell, create store pages quickly with a drag-and-drop page builder, and then start marketing.

Step 1: Choose the "hero" product to sell

If you're going to be selling just one thing, you should make sure that the product you choose is really, really good.

But how do you decide that one perfect product for your store?

Scott Hilse, an entrepreneur who successfully built a six-figure eCommerce business by selling just one product, shared some golden rules for choosing the "hero" product.

Rule 1: "I would never ever ever sell a product that I could get at Walmart or any average store that's around. I go for impulse buys."

Rule 2: "Find a product that most people haven't seen before and make for a good video. Especially starting off, you don't want to start with a really boring product. You want something that's fun."

Rule 3: To narrow down product choices, think of the potential of the market. What's something that a lot of people have? What's something they use every day?

You also need to execute product research.

Stay calm! Product research doesn't necessarily mean something complicated or full of data.

It can be as simple as checking Google Trends to see whether there is demand for the product you're about to sell.

Or, join Facebook groups, check out Pinterest boards, Tiktok videos, Instagram hashtags, and look at the social media profiles of your target audience.

If your product meets all the rules above and answers a specific need, you might have a winner!

Learn more: 15 Best Products to Sell on Shopify in 2023

Step 2: Build your online store

Once you've determined which product to sell on your one product Shopify store, it's time to build your store so you can start making money online.

Here's how you can create your one product Shopify store:

1. Choose the right one product Shopify theme for your store

Shopify is the best eCommerce platform on which you can build your very own one product store. This platform offers an extensive library of mobile-responsive, sleek, and eye-popping themes.

Shopify themes

Whatever industry you're in and whatever product you wish to sell in your Shopify one product store, you will likely find a theme that lives up to your expectation.

Learn more7 Best Single Product Shopify Themes in 2023 (Free and Paid)

2. Add product content

Next, you need to add the sole product to your store.

Adding products to your Shopify store is a very straightforward process. Shopify provides you with all the fields; you just have to fill them in with the corresponding information.

However, you don't need to enter every product detail right off the bat. You can fill in the most crucial ones first, and add more information as you go.

Adding product content on Shopify

Important note: For your product information to be displayed in full length in search engine results, you should keep the product title under 70 characters and the product description under 320 characters.

3. Fine-tune your storefront

Congrats! Now you have a bare-bones store. It's time to add some bells and whistles to enhance the allure of your store and showcase your single product.

Using a visual page builder like GemPages is the easiest, quickest, yet most effective way to further customize your store pages.

GemPages page builder

GemPages empowers you to create, customize, and optimize your store pages for conversion. No coding required!

Whether you want to launch promotional campaigns to cash in on key shopping seasons or compelling holiday-based campaigns fitting the joyous occasion, GemPages can help you accomplish all these!

GemPages page builder

With an excellent rating of 4.9 out of 5 from 3,130+ reviews, GemPages has proven to be a trusted Shopify app for thousands of Shopify merchants and brands.

Ready to elevate your Shopify storefront?
Take your storefront to the next level with GemPages page builder. Free plan available. Upgrade as you scale.

Step 3: Start marketing

Never put all your marketing eggs in one basket. In other words, go for a multichannel marketing strategy.

Let's say you've added three marketing channels to your business. That's three more funnels. Three other ways to reach new customers. Three more places for your product to strut its stuff. Of course, that also means more work and effort.

Begin with social marketing strategy. Build the business profile on social platforms like Facebook, Instagram, TikTok, etcetera.

Next, connect your Shopify store with these platforms so that you can sell on both platforms simultaneously.

The good news is Shopify allows you to connect your online store with multiple platforms like Facebook, Instagram, Pinterest, Youtube, and TikTok. This means you can add shopping tabs to your social profile or link directly to your product pages.

Learn more: 
How to Connect Your Shopify Store to Youtube?
How to Set Up The Shopify eBay Integration?
How to Connect Shopify to Instagram in 6 Easy Steps

We also recommend you try out influencer marketing. It's the best way to reach new audiences, build brand awareness, and work with collaborators who can create viral content and make sales for you.

Learn more: Shopify Collabs: What Is It and How Do You Use It?

Key Factors of A Successful One Product Shopify Store

In theory, a single-product brand takes less effort to build and manage on a daily basis. 

But if you think it's always easier said than done, same. So how are you supposed to do?

Besides a winning "hero" product, here are the can't-miss ingredients that come together to create a profitable one product Shopify store: 

1. Stunning Visuals

Here's a hard fact: Visuals are much easier to perceive than plain text.

Appealing visuals can not only complement your copy, but they can also be the critical factor to keep the visitors staying on page.

Impress your visitors right when they land in your store by displaying the most stunning product image or video in the hero banner.

Consider using carousels, parallaxes, and 3D images too, as they can take the visuals of your store to the next level, bringing about a unique, immersive shopping experience.

Learn more: 
Shopify Product Images: A 10-minute Guide for Beginners (2023)
The A-Z Guide on How to Add Video to Shopify Product Page

Your store needs some bells and whistles?
Explore GemPages' advanced design features and see what works best for your store.

2. Aspirational Content

Most customers (other than your family and friends) aren't buying from you because they love you. They want your product to do something to change their lives for the better. Hence, your one-product store page should make it easy for them to see how your product can do that.

But it doesn't mean you should get all the features onto your page. Avoid slipping into boring bullets and uninspired walls of text.

Consider creating a detailed FAQ page to quickly answer some of the most popular questions or concerns your customers may have. 

Some of the best one product Shopify store examples that we've just shown you even dedicate a separate About us page to tell their brand's story. Just another way they utilize the power of storytelling to enhance their brand identity.

one product Shopify store from GemPages' customers

Made of Memories dedicates a separate page to introduce their brand mission, values, and core team members.

3. Impressive Social Proof

McKinsey research has shown that peer purchasing insights have more influence on consumers' buying decisions than any marketing strategy

As a store merchant, you should take advantage of every opportunity to display positive feedback from prior customers to prove the credibility of your single product.

You can diversify your social proof to better represent your brand trust by combining reviews, ratings, testimonials, and user-generated videos.

GemAcademy Premium: Exclusively for GemPages paid users
Explore handy tips and tricks to build stunning pages and get up to 30% off essential Shopify apps!

4. Clear and Compelling CTAs

A visitor lands on your one product Shopify store, get interested in your products, and scroll downs to explore more. 

She read through a detailed yet not-at-all-overwhelming, inspirational product description and fantastic social proof. She is 98% convinced to buy from you.

But when she finally decides to buy, she can't find the CTA button. Most likely because she needs to scroll all the way up the page.

Who wants to miss such a golden chance to close the deal when your visitor already has her credit card out?

It's important that you trigger your CTA button at the right moment. If your buy button isn’t there when the visitor wants to buy, you’ll risk losing sales.

Keep your CTAs clear, direct, and goal-oriented. More often than not, direct “Add to Cart” or “Buy Now” will do. 

And being pushy with multiple buttons is not the perfect solution, either. Include only one CTA button on each page to avoid distractions and ensure that you are directing the viewers to take one specific action at a time.

Learn more: 14 Effective Tips to Create Call to Action Buttons that Convert

one product Shopify store example

Hopps opts for a never-go-out-of-style CTA button

Less Is More: Why Should You Consider Selling One Product?

Now that you have a better idea of what successful one product stores look like and how to create a one product Shopify store that converts.

Still, if you need some more motivation to roll up your sleeves and get started, take a glance at these advantages of selling one product:

  • Less workload: Instead of having 11 great products, you only need to focus on one. That means less work and time investment.
  • Optimized marketing budget: 100% of your marketing budget will be spent on only one product rather than a vast range of products. No more pressure when allocating your budget.
  • Hire a small team: Single product stores don't require much maintenance, so you only need a handful of people to do marketing, manage your website, and stay on top of your production line.
  • Great for branding: Brand recall is more robust when you have that one product customers will remember you for.

Over To You: Time to Build Your One Product Shopify Store

That's pretty much it about one product Shopify stores. Although a lot goes into building one, by this point, you're armed with all the nuts and bolts to kick off your own one product Shopify store.

The best time to get started is always now. Stop procrastinating and start creating your dream store today!

Don't forget to head over to GemPages when you're ready to construct and customize a Shopify store that's equal parts stunning and high-converting!

Not ready to commit but still want to kick the tires?
No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.

FAQs about One Product Shopify Store

Can you start a Shopify store with one product?
Yes! You can start selling on Shopify with a single product or a single product line.

Shopify has many features and third-party apps, making it much easier for single-product stores to operate and maximize their sales.
What does a one product store look like?
A one product store is an e-commerce store that focuses on selling only one product. This type of store typically has a very narrow focus and is designed to promote and sell a single product or product line. The goal of a one product store is to create a strong brand identity around the product and to provide a clear and concise message to potential customers about the product's benefits and features. One product stores can be very effective for niche products or products with a strong following.
Is a one product store better for dropshipping?
Generally, dropshippers should start with 5-10 products, with the primary being 1-3.

The reason behind that is it will help you sustain your business. Even if you're not able to generate profit from one product, you may from the other and build your business through trial and error.
What are top products for one product Shopify stores?
Products that work best for your one product Shopify store are something unique while still be able to sustain your business. Aim for something with healthy margins.

Here're some top trending products you can consider for your single-product business:
- Rugs and doormats
- Male groom products
- Loungewear and shapewear
- Reusable kitchenwares
- Home office gear.
Is it better to have a one product store?
It depends on the specific business goals and the products being sold. A one product store can be effective for niche products or products with a strong following, while a store with multiple products can offer cross-selling and upselling opportunities.
What are the advantages of one product store?
A one-product store offers simplicity, focused branding, and expert authority in a specific niche. It reduces costs, simplifies marketing, and can lead to higher conversion rates. However, success hinges on the chosen product's demand and market trends.
Store Ideas

Start selling on Shopify

Try Shopify for free, then enjoy the next 3 months for $1/month.

Start free trial
Shopify Sign Up Shopify Sign Up