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Giving the best first impression is important for online stores, especially for one-product stores that are counting all on only one product. That’s why the first and most important thing to consider when you start building your brand is picking the right theme to bring a good-looking presence to your store while making the product a star of the entire website.
In this article, we provide you with a detailed analysis of the 7 best single-product Shopify themes (both free and paid) to help you ease your theme selection process.
It may be not easy to find a theme that meets all the criteria listed among a dense collection of Shopify themes.
Here we make it easier for you by providing a list of the top 7 Shopify themes (both free and paid) that may work perfectly for your one-product store.
Built in the light of Shopify’s latest feature, the Online Store (OS) 2.0, Dawn is the new Shopify ‘star’, replacing the infamous Debut Shopify theme as a default theme for newly-created Shopify stores.
Dawn Shopify Theme (Free)
Created by Shopify, Dawn is the first open-source theme that converges upgrading features that promise to open up a new generation of eCommerce business, making it the best free Shopify theme at the moment.
Notable features:
With a minimalist product-centered design, enhanced performance, flexibility, and ease of use, the Dawn theme is the perfect theme for small businesses like one-product Shopify stores to promote their brand in a customizable and professional way without being heavy on their pocket.
Looking for a visually appealing, user-friendly, and SEO-compatible theme that helps you promote your single product store effectively and economically?
The free Sense Shopify theme could be what you are looking for.
Sense Shopify Theme (Free)
Created by the Shopify team in 2022, Sense is ranking high in the list of free Shopify themes that can bring a lively, clean, yet professional look to your store.
Notable features:
With the minimalistic yet energetic design, advanced customizability, and SEO compatibility, the Sense theme is a great start for new merchants and one-product stores in health and beauty fields that are on a tight budget but looking to stand out among other competitors.
Designed by Pixel Union, a leading theme design agency, Startup is a top-notch theme tailored for stores with small catalogs and single-product stores that look to highlight their cutting-edge product in an exceptional way.
Startup Shopify Theme (Paid)
Pricing: $240, one-time payment, unlimited free trial.
Notable features:
As the name suggests, Startup is the Shopify theme perfect for startups with small catalogs, making sure their product be focused and presented attractively.
Built based on the Dawn theme, Be Yours, developed by RoarTheme, is one of the most versatile Shopify themes suitable for stores of any catalog size from small to large catalogs or single-product stores.
Be Yours Shopify Theme (Paid)
Additionally, the theme is best suited for almost all niches, from fashion, beauty, automotive, industrial products, electronics, to arts, home decors, and gardening.
Pricing: $250, one-time payment, unlimited free trial.
Notable features:
Inheriting all outstanding features of the free Dawn Shopify theme, Be Yours is a powerful design tool with unlimited possibilities, promising to convert your single-product store into a super fast responsive website with a world-class user experience.
Looking for a modern and stylish theme to elevate your one-product store?
Broadcast by Invisible Themes may be your perfect choice.
Broadcast Shopify Theme (Paid)
Pricing: $300, one-time payment, unlimited free trial.
Notable features:
With a focus on showcasing products, the Broadcast theme is perfect for small businesses or one-product stores that want a modern, professional, and polished look to showcase their product remarkably.
Made available by Safe As Milk, Venue is another great choice for single-product stores and a Premium Shopify theme of the very highest quality.
Venue Shopify Theme (Paid)
Pricing: $320, one-time payment, unlimited free trial.
Notable features:
The Venue theme is an amazing way to set up and elevate your one-product store with an elegant and stunning design, powerful customization options, an easy-to-use interface, and rich built-in features.
Flow by Eight Themes focuses on minimalist design that puts your products front and center, making it a perfect theme for your one-product store.
Flow Shopify Theme (Paid)
Although the theme price is a little bit higher than other Shopify themes, remember that you pay what you get.
Pricing: $350, one-time payment, unlimited free trial.
Notable features:
As an imagery-focused theme offering high customizability, Flow has all you need to style your single-product store your own way.
Be careful when picking a theme for your one-product Shopify store; you may want a theme that is eye-catching enough to help your product stand out and grab customer attention, but simple enough to not drive them away at the same time.
While Shopify Theme Store makes it easier with a wide range of best single-product themes accompanied by reviews and demo stores, you need to build your own criteria to pick the theme that fits your needs.
Here are several factors that you should take into consideration when making decisions on theme selection.
Shopify Theme Store offers a myriad of theme templates that come at various price points, and all you need to do is to select a theme that fits your product and your budget as well.
If you are starting an eCommerce business and your budget does not allow you to spend on premium themes, then free themes, which provide you with basic features and customization options, can be a good start.
However, when your store scales up, you’d better upgrade your theme to a paid one which provides you with more functionality and complex features to elevate your store.
Keep in mind that either free or paid themes can work for your store; choose smartly so that your pocket won’t get hurt.
Your store’s looking is customers’ first impression of your brand, making it a determined factor to attract and retain customers as you may not want to drive them away with only one click.
Make sure to select a theme that has an attractive storefront, a clean and easy-to-understand user interface (UI), and a perfect color palette that matches your brand.
More importantly, the theme should be designed to showcase only one product in the best possible way with features such as high-quality product images, video integration, and product zoom functionality.
Differentiation is the key when it comes to online shopping, so it is especially vital for your one-product Shopify store to give customers a unique experience when they are navigating through the website. Simply put, don’t make your store look like other stores that use the same theme.
To do that, make sure you select a highly-editable theme that allows you to customize various aspects of the design, such as fonts, colors, and layouts, to match your brand identity and stand out from competitors.
Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?
Good user experience is crucial to the success of an eCommerce business, so make sure you take the following features into consideration when picking a one-product store theme.
Mobile responsiveness: With more and more consumers shopping on their mobile devices, it's essential that your website is mobile-friendly and responsive to various screen sizes. Shopify allows you to view demo stores of a theme in both desktop and mobile designs, so examine the mobile preview carefully.
Mobile-friendly design is made available on all Shopify themes.
A good Google ranking is vital for online stores, so it is best to choose an SEO-friendly Shopify theme for your single product store.
Look for the following features to make sure the theme is compatible with SEO:
There will be a lot of things to do once you start working on your theme, some of which may be too complex for you to handle.
Therefore, when selecting a theme, look for those that come with quick, reliable, and effective customer support in case you need assistance with any aspect of the theme.
Read all testimonials and customer reviews for the theme’s service before making a purchase to make sure immediate assistance from theme developers is available every time you need it.
There is no recipe for a perfect theme. A perfect theme is one that fits your needs and expectations, that promotes your product in the way you want it to be and within your capacity.
Choosing the right theme is proportional to the success of your one-product store, so make sure you get off on the right foot.
Shopify Theme Store is a great place for you to start, especially with our above list of top 7 single-product Shopify themes. However, if you are ready to elevate your game in the eCommerce space, do not just stop at a Shopify theme.
Take your theme up a notch with Gempages page builder which provides you with diverse features, elevated design and increased functionality to create, customize, and optimize your one-product Shopify store and make it stand out from the crowd.
Set your own criteria right now, pick the right theme, and leverage GemPages to perfectly represent your brand in the way you want!