Top 11 Best Single Product Shopify Themes in 2024 (Free and Paid)

Giving the best first impression is important for online stores, especially for one-product stores that are counting all on only one product. That’s why the first and most important thing to consider when you start building your brand is picking the right theme to bring a good-looking presence to your store while making the product a star of the entire website.

In this article, we provide you with a detailed analysis of the 7 best single-product Shopify themes (both free and paid) to help you ease your theme selection process.

Best Single Product Shopify Themes - Free

It may be not easy to find a theme that meets all the criteria listed among a dense collection of Shopify themes.

Here we make it easier for you by providing a list of the top 7 Shopify themes (both free and paid) that may work perfectly for your one-product store.

1. Dawn

Built in the light of Shopify’s latest feature, the Online Store (OS) 2.0, Dawn is the new Shopify ‘star’, replacing the infamous Debut Shopify theme as a default theme for newly-created Shopify stores.

Dawn Shopify Theme (Free)

Created by Shopify, Dawn is the first open-source theme that converges upgrading features that promise to open up a new generation of eCommerce business, making it the best free Shopify theme at the moment.

Notable features:

• Open-source coding: Use HTML and CSS to minimize the use of JavaScript
• Chic and minimalist design: Built with a product-centered mindset
• Media-forward product page: Give customers a realistic sense of the product
• High performance and speed: 35% faster than Debut theme
• Adaptive layout: Optimized for mobile devices
• Advanced customizability: Offer greater customization flexibilities to your store design and content without special coding
• Compatibility: Work well on all browsers, including Internet Explorer 11
• Ease of use: Allow content customization on all website pages and provide improved Metafields

With a minimalist product-centered design, enhanced performance, flexibility, and ease of use, the Dawn theme is the perfect theme for small businesses like one-product Shopify stores to promote their brand in a customizable and professional way without being heavy on their pocket.

2. Sense

Looking for a visually appealing, user-friendly, and SEO-compatible theme that helps you promote your single product store effectively and economically?

The free Sense Shopify theme could be what you are looking for.

Sense Shopify Theme (Free)

Created by the Shopify team in 2022, Sense is ranking high in the list of free Shopify themes that can bring a lively, clean, yet professional look to your store.

Notable features:

• Refreshing and attractive design: Designed with a fresh and modern color scheme, soft gradient, and curved elements. 
• Better product understanding: Improve understanding of the product and build trust with potential customers by including testimonials, videos, and detailed product descriptions.
• Advanced customization options: Offer store owners various ways to customize the theme, giving them full control over their store’s look without special coding.
• SEO compatibility: Include several SEO features to promote your brand, such as press coverage, mobile-friendly layout, social media, fast loading times, etc.
• User-friendly interface: Simple yet effective layouts, optimized for conversions

With the minimalistic yet energetic design, advanced customizability, and SEO compatibility, the Sense theme is a great start for new merchants and one-product stores in health and beauty fields that are on a tight budget but looking to stand out among other competitors.

3. Refresh

The following recommendation for the list of free Shopify single product themes is Refresh, which boasts a clean and modern design. A notable feature of this theme is its assertive headings and a minimalist color palette that focuses on your products, allowing you to captivate visitors from the moment they land on your site.

Notable Features:

• Slide-out cart: Enhance user experience with a slide-out cart, ensuring a seamless and intuitive checkout process.
• Quick buy: Streamline the purchasing journey with the Quick Buy feature, providing customers a swift and convenient way to make their purchases.
• Image rollover: Showcase your products dynamically with image rollover effects, engaging visitors and highlighting product details.
• Sticky header: Maintain brand visibility and navigation ease with Refresh's sticky header feature that stays accessible as users scroll through your site.
• Product filtering and sorting: Provide a personalized shopping experience with advanced product filtering and sorting options, helping customers find exactly what they're looking for.

Pro tip: Easily add a fancy image rollover feature with GemPages. Install GemPages and watch this tutorial for more detailed instructions.

4. Spotlight

Spotlight, a free Shopify theme, promises a clean and efficient design, allowing your products to take center stage in a stylish yet effortless manner. With a streamlined buyer experience, Spotlight can help to enhance the visibility of your offerings, ensuring they shine brightly.

Besides, the theme facilitates an easy and swift launch, featuring an intuitive layout optimized for a seamless setup. In just minutes, you can go from inception to online presence. 

Spotlight Shopify Theme (Free)

Notable features:

• Stock Counter: Keep your customers informed with real-time product availability, creating a sense of urgency to drive conversions.
• FAQ Page: Enhance customer support with an easily accessible FAQ page, addressing common queries and providing valuable information.
• Image Rollover: Engage visitors and showcase product details dynamically with image rollover effects, offering a closer look at what matters.
• Product Videos: Elevate product presentation by seamlessly incorporating videos into listings, providing an immersive and informative experience.
• Recommended Product: Boost cross-selling opportunities by suggesting complementary items, enhancing the overall shopping journey for your customers.

5. Publisher

Publisher is a good recommendation for a free Shopify theme for simple product stores. With this theme, you can prioritize your brand narrative with its minimalist navigation, offering contextual links to products and categories throughout the page. By keeping the navigation clean and straightforward, your customers can effortlessly explore your offerings, creating a seamless and immersive browsing experience. 

Publisher Shopify Theme (Free)

Notable Features:

• Mega Menu: Facilitate seamless navigation with the mega menu feature, providing a comprehensive view of your product categories and offerings to enhance user engagement.
• Sticky Header: Maintain brand visibility as users scroll through your site with the sticky header feature, ensuring easy navigation and a consistent brand presence.
• Slide-out Cart: Elevate the user experience by implementing a slide-out cart that simplifies the checkout process, ensuring shoppers' intuitive and efficient journey.
• FAQ Page: Address customer queries effectively by incorporating an FAQ page, providing valuable information and improving overall customer support.
• Stock Counter: A very useful conversion-driven element to have in your store can notify when the sale will end and boost consumers to make a purchase.

>>> Read more: Important Website Optimization Factors for Seasonal Sales

6. Crave

Are you still in search of the ideal Shopify theme for your store featuring a single product? Crave is an excellent free choice. Its vibrant and playful design allows you to crank up the fun, utilizing bold colors and distinct shadows that not only demand attention from buyers but also perfectly showcase the unique personality of your brand. 

Moreover, Crave understands the importance of catering to on-the-go buyers. With mobile-optimized layouts and dynamic checkout options, you can meet your buyers wherever they are. The theme ensures a seamless experience across various devices, allowing your customers to explore and purchase with ease, regardless of the platform they choose.

Alt-text: A screenshot of Crave - Shopify theme.

Notable Features:

• Cart notes: Customize the shopping journey by enabling customers to include specific instructions or notes when completing their orders, adding a personal and unique touch to their experience.
• Cross-selling: Boost your sales by implementing cross-selling strategies, suggesting complementary products to customers and enhancing their overall shopping journey.
• High-resolution images: Showcase your product in its finest detail with high-resolution images, providing a visually appealing and immersive experience for potential buyers.
• Enhanced search: Simplify navigation and improve user experience with an enhanced search feature that helps customers quickly find what they're looking for, increasing overall satisfaction.
• Sticky header: Guarantee the visibility of your brand and effortless navigation with the sticky header feature, which remains accessible while users scroll through your site, ensuring a continuous and captivating browsing experience.

Learn more: Check out sales potentials from cross-selling and up-selling.

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Best Single Product Shopify Themes - Paid

1. Startup

Designed by Pixel Union, a leading theme design agency, Startup is a top-notch theme tailored for stores with small catalogs and single-product stores that look to highlight their cutting-edge product in an exceptional way.

Startup Shopify Theme (Paid)

Pricing: $240, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Offer access to four stunning presets, Tech, Home,  Cloth, and Travel, with a one-time payment.
• Stylish modular design: Make sure your product is highlighted remarkably.
• Optimized for small businesses: Use perfect layouts to make your product stand out. Be able to scale as your business grows.
• Easy navigation: Use a sizable, multiple-column drop-down menu that makes it easy for users to navigate.
• Optimized for video and larger images: Feature YouTube or Vimeo videos and high-resolution images to beautifully showcase your product.
• Great customer support: Quick and effective customer service with high customer feedback ratings.
• Mobile-friendly layout: Made responsive to mobile devices
• Customizable layout, icon, and text tiles: Provide multiple content widths, product page layouts, custom icons, and text that make it easier to customize the theme per your needs.
• SEO compatibility: Feature rich SEO features, namely integrated social feeds, mobile-responsive design, product reviews, blog posts, EU translations, etc.

As the name suggests, Startup is the Shopify theme perfect for startups with small catalogs, making sure their product be focused and presented attractively.

2. Be Yours

Built based on the Dawn theme, Be Yours, developed by RoarTheme, is one of the most versatile Shopify themes suitable for stores of any catalog size from small to large catalogs or single-product stores. 

Be Yours Shopify Theme (Paid)

Additionally, the theme is best suited for almost all niches, from fashion, beauty, automotive, industrial products, electronics, to arts, home decors, and gardening.

Pricing: $250, one-time payment, unlimited free trial.

Notable features:

• Five theme styles: Five beautiful presets available: Sweet, Dark, Peace, Trendy, and Beauty, with a one-time payment.
• Full OS 2.0 support: 30+ sections made available to enable a variety of customizations.
• Unique and mobile-first design: Focus on an excellent user experience and fully mobile responsiveness.
• Conversion-friendly amenities: Offer various features that increase conversions, such as quick buy, slide-out cart options, etc.
• Fast loading speed: Implement clean coding practices to keep the site ultra-light in weight, significantly reducing loading time.
• Rich built-in features: Loaded with tons of features, minimizing the use of external Shopify apps.
• Various customization options: Feature multiple modern layouts that allow for straightforward customization without special coding.
• SEO compatibility: Include a wide range of SEO-friendly features, namely 30+ sections available, EU translations, mobile-friendly interface, fast loading speed, etc.

Inheriting all outstanding features of the free Dawn Shopify theme, Be Yours is a powerful design tool with unlimited possibilities, promising to convert your single-product store into a super fast responsive website with a world-class user experience.

3. Broadcast

Looking for a modern and stylish theme to elevate your one-product store?

Broadcast by Invisible Themes may be your perfect choice.

Broadcast Shopify Theme (Paid)

Pricing: $300, one-time payment, unlimited free trial.

Notable features:

• Three theme styles: Three spotless presets: Clean, Modern, and Bold, with a one-time payment.
• Rich and unique features: Offer tons of features, including one-of-a-kind features, such as 1 click add to cart and product upsells.
• Optimized for mobile devices: Designed with a focus on mobile traffic conversions.
• User-friendly interface: Provide an intuitive design with easy navigation.
• Ease of use: Implement an easy-to-use menu system that enables quick access and easy customization of your content.
• Optimized for high-volume stores: Tailored for stores with a large volume of transactions in a certain period.
• SEO compatibility: Include powerful SEO options to boost your reach, namely 20+ sections, custom social media integration, robust promotional features, EU translations, press coverage, etc.

With a focus on showcasing products, the Broadcast theme is perfect for small businesses or one-product stores that want a modern, professional, and polished look to showcase their product remarkably.

4. Venue

Made available by Safe As Milk, Venue is another great choice for single-product stores and a Premium Shopify theme of the very highest quality.

Venue Shopify Theme (Paid)

Pricing: $320, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Four stunning presets: Morning, Evening, Weekend, and Twilight, with a one-time payment.
• Beautiful and easy-to-use design: Different presets make it possible to showcase your product in either a minimalistic, sleek, trendy, or classy way.
• Optimized for one-product stores: Include a single featured product option that remarkably highlights your product.
• Conversion-ready features: Provide a powerful Quick Shop feature that enables your store to sell more with fewer clicks, boosting conversions.
• Optimized for age-restricted products: Offer an age-checker feature that is suitable for online stores with age-restricted products.
• Mobile-responsive design: Clever and responsive layouts that make your site look great on all devices.
• High customizability: Feature flexible layout options and customization options that allow you to fully control your store’s look and feel.
• Superior customer support: Exceptional and experienced support team that offers immediate and helpful assistance when needed.
• SEO compatibility: Feature rich SEO-compatible options, namely EU translations, mobile-friendly design, social media integration, etc.

The Venue theme is an amazing way to set up and elevate your one-product store with an elegant and stunning design, powerful customization options, an easy-to-use interface, and rich built-in features.

5. Flow

Flow by Eight Themes focuses on minimalist design that puts your products front and center, making it a perfect theme for your one-product store.

Flow Shopify Theme (Paid)

Although the theme price is a little bit higher than other Shopify themes, remember that you pay what you get.

Pricing: $350, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Three top-notch presets: Byron, Queenstown, and Cannes, with a one-time payment.
• Clean, minimalist yet stylish design: Bring a unique and modern look to your online store.
• User-friendly interface: Created with easy-to-use design and navigation. 
• Optimized for video: Allow you to feature a YouTube or Vimeo video on the homepage.
• High customizability: Provide various customization options to make the theme fit your business’s branding and look.
• Rich built-in features: Offer a wide range of features that allow you to make your vision come true.
• Conversion-friendly amenities: Offer various features that boost conversions, such as back-in-stock alerts, product filtering, quick buy, slide-out cart options, etcetera.
• Incredible customer support: Fast, friendly, and effective customer support that receives great customer feedback.

As an imagery-focused theme offering high customizability, Flow has all you need to style your single-product store your own way.

6. Eurus

Eurus theme is currently one of the top choices for Shopify stores, offering a versatile and highly customizable solution for a wide range of industries, including health & beauty, fashion, baby & kids, and home & garden. 

Pricing: $240, one-time payment, unlimited free trial.

Notable features:

• Five theme styles: Offer access to five versatile presets, Puff, Breeze, Breath, Swirl, and Whiff, with a one-time payment.
• Feature rich: Packed with 40+ customizable sections & 25+ conversion-boosting functions.
• Optimized for speed: Over 90 tested speed on both mobile and desktop devices, combined with passing all Core Web Vitals metrics.
• Enhanced SEO: Movable collection description to anywhere on the page. If there's information solely intended for SEO that you prefer customers not to focus on, you can easily place it toward the bottom of the page. Moreover, you can adjust heading levels (from h1 to h6) for each block or section to ensure that website headings are well-organized.
• Mobile-First: Made responsive to mobile devices
• Well-organized navigation: 4-level mega menu allow you to show promotions, contact, banners, products, etc. right in the menu, making it easy for visitors to navigate in just a few clicks.
• Optimized for video and high-resolution images: Feature YouTube or Vimeo videos and high-resolution images to beautifully showcase your product.
• Great customer support: Quick and effective customer service with high customer feedback ratings.
• Multi-language support: Easily expand globally by leveraging Eurus Theme. Upto 10 languages are fully-supported.

The Eurus theme is ideal for elevating your store. It enhances user experience and maximizes revenue with built-in functionality that is rarely found together in one theme. Its comprehensive features help streamline your store's performance, offering a seamless and efficient shopping experience for customers.

Factors to Consider When Choosing a Single Product Shopify Theme

There are several Shopify themes that may suit your requirements. When confronted with numerous options, it becomes necessary to narrow down the most suitable themes by applying the criteria outlined below:

1. Your Budget

It is important to look at the price. The Shopify Theme Store offers both free and premium options. Begin with a free theme for basic features, but as your store grows, consider upgrading to a paid theme for enhanced functionality.

2. Intuitive Design

The look of your store is the first impression customers have of your brand. Choose a theme with an attractive storefront, clean UI, and a color palette that aligns with your brand. Ensure it is designed to showcase one product effectively, with features like high-quality images, video integration, and zoom functionality.

3. Customizability

You should opt for a highly-editable theme that allows customization of fonts, colors, and layouts to match your brand identity. Stand out from competitors and create a unique experience for your customers.

Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?

4. User Experience

It is a must to prioritize good user experience with easy-to-use navigation, fast load times, and optimized checkout. A theme should be lightweight, prioritize simplicity in navigation, and offer a seamless checkout experience. And don’t forget the translation support and mobile responsiveness, especially for international sales.

 Mobile-friendly design is made available on all Shopify themes.

5. Search Engine Optimization Compatibility

A good Google ranking is essential. Choose an SEO-friendly theme with features like custom metadata, mobile responsiveness, fast loading times, valid HTML, social media sharing options, and language support to enhance your online visibility.

Read more on this essential SEO checklist article to elevate your site's ranking on search engines.

6. Customer Service

Look for themes with reliable customer support. Once you start working on your theme, you may encounter complexities. Opt for themes with quick, effective customer support to assist with any issues. Read testimonials and customer reviews to ensure immediate assistance from developers is available when needed.

Ready to Transform The Look of Your Store?

There is no recipe for a perfect theme. A perfect theme is one that fits your needs and expectations, that promotes your product in the way you want it to be and within your capacity.

Choosing the right theme is proportional to the success of your one-product store, so make sure you get off on the right foot.

Shopify Theme Store is a great place for you to start, especially with our above list of top 7 single-product Shopify themes. However, if you are ready to elevate your game in the eCommerce space, do not just stop at a Shopify theme.

Take your theme up a notch with Gempages page builder which provides you with diverse features, elevated design and increased functionality to create, customize, and optimize your one-product Shopify store and make it stand out from the crowd.

Set your own criteria right now, pick the right theme, and leverage GemPages to perfectly represent your brand in the way you want!

Not ready to commit but still want to kick the tires?

No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.

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What is the best theme for one product store?

A free theme like Dawn or Sense with a product-centered design, or a Premium theme with rich features like Startup, Be Yours, or Flow can all be great choices for one-product stores. Make sure to pick the theme that fits your brand and budget.

Which free Shopify theme is best for a single product store?

Built as a replacement for Debut Shopify Theme, Dawn is currently the hottest free theme on Shopify. The theme is loaded with upgrading features of Shopify’s OS 2.0, bringing enhanced performance, flexibility, and ease of use to users.

What should I consider when choosing a single product Shopify theme?

When selecting a single product Shopify theme, make sure to look for factors that impact your store’s look, performance, and conversions, including intuitive design, customizability, user experience, SEO compatibility, and customer support.