7 Best Single Product Shopify Themes in 2023 (Free and Paid)

Giving the best first impression is important for online stores, especially for one-product stores that are counting all on only one product. That’s why the first and most important thing to consider when you start building your brand is picking the right theme to bring a good-looking presence to your store while making the product a star of the entire website.

In this article, we provide you with a detailed analysis of the 7 best single-product Shopify themes (both free and paid) to help you ease your theme selection process.

Best Single Product Shopify Themes - Free

It may be not easy to find a theme that meets all the criteria listed among a dense collection of Shopify themes.

Here we make it easier for you by providing a list of the top 7 Shopify themes (both free and paid) that may work perfectly for your one-product store.

1. Dawn

Built in the light of Shopify’s latest feature, the Online Store (OS) 2.0, Dawn is the new Shopify ‘star’, replacing the infamous Debut Shopify theme as a default theme for newly-created Shopify stores.

Dawn Shopify Theme (Free)

Created by Shopify, Dawn is the first open-source theme that converges upgrading features that promise to open up a new generation of eCommerce business, making it the best free Shopify theme at the moment.

Notable features:

• Open-source coding: Use HTML and CSS to minimize the use of JavaScript
• Chic and minimalist design: Built with a product-centered mindset
• Media-forward product page: Give customers a realistic sense of the product
• High performance and speed: 35% faster than Debut theme
• Adaptive layout: Optimized for mobile devices
• Advanced customizability: Offer greater customization flexibilities to your store design and content without special coding
• Compatibility: Work well on all browsers, including Internet Explorer 11
• Ease of use: Allow content customization on all website pages and provide improved Metafields

With a minimalist product-centered design, enhanced performance, flexibility, and ease of use, the Dawn theme is the perfect theme for small businesses like one-product Shopify stores to promote their brand in a customizable and professional way without being heavy on their pocket.

2. Sense

Looking for a visually appealing, user-friendly, and SEO-compatible theme that helps you promote your single product store effectively and economically?

The free Sense Shopify theme could be what you are looking for.

Sense Shopify Theme (Free)

Created by the Shopify team in 2022, Sense is ranking high in the list of free Shopify themes that can bring a lively, clean, yet professional look to your store.

Notable features:

• Refreshing and attractive design: Designed with a fresh and modern color scheme, soft gradient, and curved elements. 
• Better product understanding: Improve understanding of the product and build trust with potential customers by including testimonials, videos, and detailed product descriptions.
• Advanced customization options: Offer store owners various ways to customize the theme, giving them full control over their store’s look without special coding.
• SEO compatibility: Include several SEO features to promote your brand, such as press coverage, mobile-friendly layout, social media, fast loading times, etc.
• User-friendly interface: Simple yet effective layouts, optimized for conversions

With the minimalistic yet energetic design, advanced customizability, and SEO compatibility, the Sense theme is a great start for new merchants and one-product stores in health and beauty fields that are on a tight budget but looking to stand out among other competitors.

Best Single Product Shopify Themes - Paid

3. Startup

Designed by Pixel Union, a leading theme design agency, Startup is a top-notch theme tailored for stores with small catalogs and single-product stores that look to highlight their cutting-edge product in an exceptional way.

Startup Shopify Theme (Paid)

Pricing: $240, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Offer access to four stunning presets, Tech, Home,  Cloth, and Travel, with a one-time payment.
• Stylish modular design: Make sure your product is highlighted remarkably.
• Optimized for small businesses: Use perfect layouts to make your product stand out. Be able to scale as your business grows.
• Easy navigation: Use a sizable, multiple-column drop-down menu that makes it easy for users to navigate.
• Optimized for video and larger images: Feature YouTube or Vimeo videos and high-resolution images to beautifully showcase your product.
• Great customer support: Quick and effective customer service with high customer feedback ratings.
• Mobile-friendly layout: Made responsive to mobile devices
• Customizable layout, icon, and text tiles: Provide multiple content widths, product page layouts, custom icons, and text that make it easier to customize the theme per your needs.
• SEO compatibility: Feature rich SEO features, namely integrated social feeds, mobile-responsive design, product reviews, blog posts, EU translations, etc.

As the name suggests, Startup is the Shopify theme perfect for startups with small catalogs, making sure their product be focused and presented attractively.

4. Be Yours

Built based on the Dawn theme, Be Yours, developed by RoarTheme, is one of the most versatile Shopify themes suitable for stores of any catalog size from small to large catalogs or single-product stores. 

Be Yours Shopify Theme (Paid)

Additionally, the theme is best suited for almost all niches, from fashion, beauty, automotive, industrial products, electronics, to arts, home decors, and gardening.

Pricing: $250, one-time payment, unlimited free trial.

Notable features:

• Five theme styles: Five beautiful presets available: Sweet, Dark, Peace, Trendy, and Beauty, with a one-time payment.
• Full OS 2.0 support: 30+ sections made available to enable a variety of customizations.
• Unique and mobile-first design: Focus on an excellent user experience and fully mobile responsiveness.
• Conversion-friendly amenities: Offer various features that increase conversions, such as quick buy, slide-out cart options, etc.
• Fast loading speed: Implement clean coding practices to keep the site ultra-light in weight, significantly reducing loading time.
• Rich built-in features: Loaded with tons of features, minimizing the use of external Shopify apps.
• Various customization options: Feature multiple modern layouts that allow for straightforward customization without special coding.
• SEO compatibility: Include a wide range of SEO-friendly features, namely 30+ sections available, EU translations, mobile-friendly interface, fast loading speed, etc.

Inheriting all outstanding features of the free Dawn Shopify theme, Be Yours is a powerful design tool with unlimited possibilities, promising to convert your single-product store into a super fast responsive website with a world-class user experience.

5. Broadcast

Looking for a modern and stylish theme to elevate your one-product store?

Broadcast by Invisible Themes may be your perfect choice.

Broadcast Shopify Theme (Paid)

Pricing: $300, one-time payment, unlimited free trial.

Notable features:

• Three theme styles: Three spotless presets: Clean, Modern, and Bold, with a one-time payment.
• Rich and unique features: Offer tons of features, including one-of-a-kind features, such as 1 click add to cart and product upsells.
• Optimized for mobile devices: Designed with a focus on mobile traffic conversions.
• User-friendly interface: Provide an intuitive design with easy navigation.
• Ease of use: Implement an easy-to-use menu system that enables quick access and easy customization of your content.
• Optimized for high-volume stores: Tailored for stores with a large volume of transactions in a certain period.
• SEO compatibility: Include powerful SEO options to boost your reach, namely 20+ sections, custom social media integration, robust promotional features, EU translations, press coverage, etc.

With a focus on showcasing products, the Broadcast theme is perfect for small businesses or one-product stores that want a modern, professional, and polished look to showcase their product remarkably.

6. Venue

Made available by Safe As Milk, Venue is another great choice for single-product stores and a Premium Shopify theme of the very highest quality.

Venue Shopify Theme (Paid)

Pricing: $320, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Four stunning presets: Morning, Evening, Weekend, and Twilight, with a one-time payment.
• Beautiful and easy-to-use design: Different presets make it possible to showcase your product in either a minimalistic, sleek, trendy, or classy way.
• Optimized for one-product stores: Include a single featured product option that remarkably highlights your product.
• Conversion-ready features: Provide a powerful Quick Shop feature that enables your store to sell more with fewer clicks, boosting conversions.
• Optimized for age-restricted products: Offer an age-checker feature that is suitable for online stores with age-restricted products.
• Mobile-responsive design: Clever and responsive layouts that make your site look great on all devices.
• High customizability: Feature flexible layout options and customization options that allow you to fully control your store’s look and feel.
• Superior customer support: Exceptional and experienced support team that offers immediate and helpful assistance when needed.
• SEO compatibility: Feature rich SEO-compatible options, namely EU translations, mobile-friendly design, social media integration, etc.

The Venue theme is an amazing way to set up and elevate your one-product store with an elegant and stunning design, powerful customization options, an easy-to-use interface, and rich built-in features.

7. Flow

Flow by Eight Themes focuses on minimalist design that puts your products front and center, making it a perfect theme for your one-product store.

Flow Shopify Theme (Paid)

Although the theme price is a little bit higher than other Shopify themes, remember that you pay what you get.

Pricing: $350, one-time payment, unlimited free trial.

Notable features:

• Four theme styles: Three top-notch presets: Byron, Queenstown, and Cannes, with a one-time payment.
• Clean, minimalist yet stylish design: Bring a unique and modern look to your online store.
• User-friendly interface: Created with easy-to-use design and navigation. 
• Optimized for video: Allow you to feature a YouTube or Vimeo video on the homepage.
• High customizability: Provide various customization options to make the theme fit your business’s branding and look.
• Rich built-in features: Offer a wide range of features that allow you to make your vision come true.
• Conversion-friendly amenities: Offer various features that boost conversions, such as back-in-stock alerts, product filtering, quick buy, slide-out cart options, etcetera.
• Incredible customer support: Fast, friendly, and effective customer support that receives great customer feedback.

As an imagery-focused theme offering high customizability, Flow has all you need to style your single-product store your own way. 

Factors to Consider When Choosing a Single Product Shopify Theme

Be careful when picking a theme for your one-product Shopify store; you may want a theme that is eye-catching enough to help your product stand out and grab customer attention, but simple enough to not drive them away at the same time.

While Shopify Theme Store makes it easier with a wide range of best single-product themes accompanied by reviews and demo stores, you need to build your own criteria to pick the theme that fits your needs.

Here are several factors that you should take into consideration when making decisions on theme selection.

1. Your Budget

Shopify Theme Store offers a myriad of theme templates that come at various price points, and all you need to do is to select a theme that fits your product and your budget as well.

If you are starting an eCommerce business and your budget does not allow you to spend on premium themes, then free themes, which provide you with basic features and customization options, can be a good start.

However, when your store scales up, you’d better upgrade your theme to a paid one which provides you with more functionality and complex features to elevate your store.

Keep in mind that either free or paid themes can work for your store; choose smartly so that your pocket won’t get hurt.

2. Intuitive Design

Your store’s looking is customers’ first impression of your brand, making it a determined factor to attract and retain customers as you may not want to drive them away with only one click.

Make sure to select a theme that has an attractive storefront, a clean and easy-to-understand user interface (UI), and a perfect color palette that matches your brand.

More importantly, the theme should be designed to showcase only one product in the best possible way with features such as high-quality product images, video integration, and product zoom functionality.

3. Customizability

Differentiation is the key when it comes to online shopping, so it is especially vital for your one-product Shopify store to give customers a unique experience when they are navigating through the website. Simply put, don’t make your store look like other stores that use the same theme.

To do that, make sure you select a highly-editable theme that allows you to customize various aspects of the design, such as fonts, colors, and layouts, to match your brand identity and stand out from competitors.

Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?

4. User Experience

Good user experience is crucial to the success of an eCommerce business, so make sure you take the following features into consideration when picking a one-product store theme.

• Easy-to-use navigation: It is important not to make users think when they navigate your site; otherwise, they will leave. Therefore, simple and easy-to-use navigation should be a priority in the process of theme selection.
• Fast load times: Page load time impacts user experience. So, select a fast, lightweight theme that gets rid of unnecessary heavy elements like animations, slideshows, etcetera.
• Checkout optimization: It is essential to make the checkout process easy and straightforward to minimize cart abandonment. Pick a theme that offers an optimized checkout experience with clear and simple-to-understand visual cues such as add-to-cart buttons, back buttons, and order summaries to guide users through the purchasing process.
• Translation support: For businesses with international sales, it is a plus to provide different language content for visitors with different languages. So if worldwide expansion is your priority, make sure to select a theme that allows customers to find products in their languages.

Mobile responsiveness: With more and more consumers shopping on their mobile devices, it's essential that your website is mobile-friendly and responsive to various screen sizes. Shopify allows you to view demo stores of a theme in both desktop and mobile designs, so examine the mobile preview carefully.

 Mobile-friendly design is made available on all Shopify themes.

5. Search Engine Optimization Compatibility

A good Google ranking is vital for online stores, so it is best to choose an SEO-friendly Shopify theme for your single product store.

Look for the following features to make sure the theme is compatible with SEO:

• Custom metadata
• Mobile responsiveness
• Fast loading time
• Valid HTML
• Social media sharing options
• Language support

6. Customer Service

There will be a lot of things to do once you start working on your theme, some of which may be too complex for you to handle.

Therefore, when selecting a theme, look for those that come with quick, reliable, and effective customer support in case you need assistance with any aspect of the theme.

Read all testimonials and customer reviews for the theme’s service before making a purchase to make sure immediate assistance from theme developers is available every time you need it.

Ready to Transform The Look of Your Store?

There is no recipe for a perfect theme. A perfect theme is one that fits your needs and expectations, that promotes your product in the way you want it to be and within your capacity.

Choosing the right theme is proportional to the success of your one-product store, so make sure you get off on the right foot.

Shopify Theme Store is a great place for you to start, especially with our above list of top 7 single-product Shopify themes. However, if you are ready to elevate your game in the eCommerce space, do not just stop at a Shopify theme.

Take your theme up a notch with Gempages page builder which provides you with diverse features, elevated design and increased functionality to create, customize, and optimize your one-product Shopify store and make it stand out from the crowd.

Set your own criteria right now, pick the right theme, and leverage GemPages to perfectly represent your brand in the way you want!

Not ready to commit but still want to kick the tires?

No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.

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What is the best theme for one product store?

A free theme like Dawn or Sense with a product-centered design, or a Premium theme with rich features like Startup, Be Yours, or Flow can all be great choices for one-product stores. Make sure to pick the theme that fits your brand and budget.

Which free Shopify theme is best for a single product store?

Built as a replacement for Debut Shopify Theme, Dawn is currently the hottest free theme on Shopify. The theme is loaded with upgrading features of Shopify’s OS 2.0, bringing enhanced performance, flexibility, and ease of use to users.

What should I consider when choosing a single product Shopify theme?

When selecting a single product Shopify theme, make sure to look for factors that impact your store’s look, performance, and conversions, including intuitive design, customizability, user experience, SEO compatibility, and customer support.