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Starting an eCommerce store has proven to be a lucrative endeavour, especially in today’s saturated online marketplace. Success, however, doesn’t simply happen overnight.
Instead, it requires much due diligence and strategic planning in order to even place your business in a position to garner its first sale… By implementing the strategies outlined throughout this guide, you’ll not only improve your chances of increasing traffic but generating sales in the process.
So, if you’re trying to figure out how to increase sales on Shopify, this article is for you. In what follows, we’ll be outlining 17+ proven strategies for increasing your sales for your Shopify store.
SEO is a surefire strategy for increasing visibility and traffic. Obviously stated the more visibility and traffic, the more opportunity for conversion. The best part of optimizing for SEO is that it doesn’t cost a dime!
Whether through the implementation of high-quality images and/or videos, captivating copy, or optimizing descriptions via keywords, reviews, and/or calls to action, optimizing your web pages for search engines will not only increase your SEO score but will also improve overall user experience, thus sales.
While some perceive some marketing tactics to be psychologically manipulative, others simply perceive them to be strategic. In any case, using urgency and scarcity tactics have proven effective at both capturing consumer attention, increasing engagement, and ultimately boosting conversions.
The Lingerist chooses to display the stock quantity in the product page designed with GemPages.
Whether it’s the integration of a countdown timer, a promotion of a flash sale, or a trigger informing potential consumers of low inventory, urgency and scarcity tactics will inevitably increase demand, thus encouraging action that wouldn’t otherwise be taken.
As the most common and effective web personalization tactic, conversion-boosting pop-up forms provide an opportunity for webpage visitors to interact and engage with the store itself.
If executed appropriately and designed aesthetically, conversion-driven pop-ups will increase the likelihood of actionable decisions being made; consider it a call to action of sorts.
GemPages’ customer–The Factor Formula uses a pop-up to grow its SMS marketing list.
Pop-ups can be embedded throughout the buyer’s journey, whether during the inquiry phase, decision phase, or checkout phase. Whichever you choose, it’s important to ensure that it’s triggered at the right time, for a failure to do so may just annoy the consumer to the point of frustration.
The brand Cowboy triggers a pop-up when customers scroll to the very bottom of the site.
Over 50% of online consumers report that reviews and testimonials influence their buying decision, suggesting that it might just be the most important integration that an eCommerce business can make.
In order to take advantage of this daunting statistic, however, you first need to generate said testimonials and reviews.
How do you do this? By asking, of course! Luckily, there are several great automation apps that optimize the way in which you ask for a review.
What you’ll learn in the strategies that follow is that social proof is undeniably the most reliable source of influence that a business can behold.
Topaz shows customer reviews on the product page created with GemPages
Similar to that of a pop-up, a call to action acts as a primary driver for encouraging a decision or action, thus increasing conversions. The value of a call to action can’t go unnoticed. In short, its ability to increase conversions is like no other.
However, not just any call to action will suffice. Instead, a strong and strategically placed call to action is necessary.
The truth is, even for the most intrigued and interested of consumers, actions may be delayed or not taken at all. Through the implementation of a call to action, however, interest can be shifted toward conversion, encouraging them during the most vulnerable moment of their buying journey.
Though not the most glamorous of features, customer service is, in essence, the backbone of any successfully operated eCommerce website. Unfortunately, too often, businesses fail to consider the investment into customer service, instead prioritizing direct profits; if only they knew that A+ customer service will inevitably lead to greater profits.
Whether it’s a neatly organized Frequently Asked Questions Section or a live chatbot implementation, don’t make the mistake of lacking a customer support presence on your website. If you have the capital and skill to integrate technology and automation, then you’re already ahead of the game!
While A/B testing won’t directly increase conversions on its own, its mechanism will inform you of the best strategy to move forth with, thus allowing you to employ said strategy to then optimize for conversion.
By gaining insight into the highest-performing headlines, designs, and calls to action, you’ll have gained insight into the highest-converting approach for a given campaign, whether it’s an email promotional campaign or otherwise.
When launching an A/B test, however, be sure to only test against one metric at a time, for measuring more than one metric at once will blur the lines between what the actual catalyst is.
Although not a direct conversion-boosting action, gaining an understanding of how potential consumers interact with your site will provide you with the necessary insight to better approach your overall marketing strategy.
Whether it’s bounce rates, click-through rates, time spent on a particular page, or otherwise, tracking and measuring these key metrics will detail what you’re doing right and what you’re doing wrong, ultimately allowing you to make the necessary adjustments to increase conversions.
Reducing the abandoned cart rate on your website is imperative for those looking to optimize conversions and capture potential consumers. While most have the preconceived notion that abandoned carts imply disinterest, the opposite happens to be true.
Contrastingly, abandoned carts imply that consumers have reached the final step of their buyer journey before the ultimate convertible action. Oftentimes, all they need is a nudge… This is where abandoned cart email campaigns come into play!
The abandoned cart email from Casper
By informing them of their abandoned cart via an automated email campaign, and even offering a potential last-minute offer to create urgency, such campaigns can capture those who would have otherwise been lost to abandonment.
If you’ve ever been on a website with a low loading speed, you likely understand how frustrating and deterring it can be. Not only does it impede the customer’s experience but it also detracts from your sales capabilities as a business; you could have the best-in-class product available, however, without an efficient website, how are your consumers going to garner the patience to find out?!
With attention spans being at an all-time low, it’s imperative that you capture the attention of your audience in record time; we’re talking within the first 6 seconds! Failure to do so is a failure to earn the conversion.
With the vast majority of online purchases now occurring via a mobile device, it’s imperative that business owners and marketing professionals alike focus their time on mobile optimization.
Don’t be the business that ignores mobile opportunities. Instead, be an early adopter and allow your bottom line to speak for itself…
Using a visual page builder is the easiest yet most effective way to create mobile-friendly site design. GemPages page builder, for instance, offers an extensive library of responsive templates. Hence, you can rest assured that your pages will look on point on whichever devices your customers are browsing.
GemPages empowers you to create fast-loading, mobile-friendly store pages.
At its most basic, localizing your content increases engagement and relevancy, thus increasing the likelihood of conversion. Businesses that take advantage of localization strategies are much more likely to experience lower bounce rates, greater lead generation, and sales.
We can tell Not Pot is a young, fun, and energetic brand from their website content.
It’s all but common sense to suggest that a personalized shopping experience is the best shopping experience. As such, wouldn’t it ultimately result in higher conversion, thus sales?! Yes, yes it would…
Personalizing the buyer’s experience through customized email campaigns, exclusive discounts, and tailored quizzes that offer optimal product suggestions will only make the consumer feel more comfortable throughout their journey.
The trust that you build and the credibility that you earn by leveraging personalization is an unmatched strategy with regard to chasing conversions.
The job of an eCommerce business doesn't end when they’ve converted a lead into a customer. Instead, it happens to be just the beginning…
In short, while it’s great to earn your first conversion, it should be your goal to convert them into repeat buyers and lifetime ambassadors. This is accomplished largely through upselling and cross-selling campaigns.
A simple illustration of the difference between upselling and cross-selling
By definition, upselling is the act of appealing to an existing customer, and encouraging them to purchase an additional product that complements the original product they purchased.
Cross-selling, on the other hand, is the act of appealing to an existing customer, encouraging them to make an additional purchase relevant to their original product purchased; A slight difference but a meaningful distinction nonetheless.
If you’ve ever visited a website with poor navigation, slow load times, and suboptimal checkout processes, you likely understand how frustrating the experience can be when trying to make a standard online purchase. In short, if you don’t optimize the checkout process as a business, you’re going to experience abnormally high abandoned cart rates.
In order to avoid this from occurring, ensure that the entirety of the checkout process only requires 2-3 steps at maximum while also ensuring that load times are speedy. This will only increase the likelihood and conversion and ultimately make for a happier consumer.
Taking high-quality product images and producing professional-grade content through said imagery will only further compel your target audience to convert.
Not only does it help build brand identity but it also boosts authority and trust, proving to your audience that you only provide the highest quality of products and/or services.
After all, the images are the first and last thing a consumer will see before they purchase… Don’t you want to make a great first impression?!
Offers are a great way to encourage purchases and conversions among those interested in your business. While in the best of circumstances, target consumers will invest in your business at full price, oftentimes offers are required to increase the likelihood of conversion.
Whether via discounts, free shipping rates, bundled offers, or seasonal exclusives, optimizing your offers is a surefire strategy for not only increasing consumer loyalty but ultimately total sales.
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Get creative, but ensure that the offers you provide are both valuable to the consumer and to you as your business. In other words, you don’t want to break the bank just for the sake of capturing a few additional leads…
Last but certainly not least, In today’s digital economy, content has proven to be king, both on websites, social media platforms, landing pages, product pages, FAQ pages, email campaigns, and otherwise.
The brand Bangn Body tells their brand story on its online store
Evidently, not just any content will suffice, for today’s consumers often see through the noise and BS. Instead, it’s imperative to prioritize value and transparency, for this is what will ultimately result in greater conversions.
As an added benefit, high-quality content also lends itself to improving SEO scores; another proven tactic for garnering traffic and increasing sales!
Trying to increase conversions has proven a task for many e-commerce businesses. With several strategies to choose from, it can be difficult to know where to begin. Hopefully, this article acts as a mere guide to help you increase your conversions!
To further optimize your eCommerce store, consider GemPages!
Compatible with all Shopify themes, GemPages is an intuitive drag-and-drop editor that helps you create store pages that are equal parts stunning and high-converting. And the best part is you don’t need to touch a line of code!