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To maximize revenue on your Shopify store, there are two main ways:
While the former may turn out to be expensive and takes many efforts, the latter can be much more cost-effective and lucrative.
But how to increase sales with your existing customers or have them spend more?
One of the great techniques to achieve this is to offer Shopify product bundles.
So, this blog post will guide you on the basics of Shopify product bundling, its importance, step-by-step guide, best practices, and the best bundle app for Shopify.
A Shopify product bundle is a technique used by merchants to combine multiple products and offer them as a single package, usually at a discounted price or with a free gift.
For example, if you’re selling personal care products, you can create a bundle of several products such as body wash, shampoo, conditioner, body lotion, deodorant, and so on.
There are several ways to offer product bundling. Here are some of the most popular ones:
Pure bundling means a set of items that can be purchased only within a bundle or package and not as individual items.
Since this technique limits the choices given to customers, you need to ensure that the products included in the bundle are essential or attractive enough for customers to buy in the bundle deal.
Singer ProSeries™ Bundle available on Wayfair is a good example of pure bunding as it covers the essential items for a sewing kit.
This bundle from Singer includes scissors, snips, seam ripper, and pins - which makes it a perfect bundle for professionals, novice DIY-ers, and sewists.
In cross-sell bundling, customers are offered complementary products or add-ons along with the main product. One simple example of this technique is selling a phone case and earphones as add-ons along with a phone.
REI (Recreational Equipment, Inc.) is a great example of cross-selling bundle offers. REI's product page for Men's pants specifically promotes "Complementary Items" such as t-shirts and hoodies that can go well with the pants.
REI’s cross-selling bundle offer lets customers add more products related to the primary product that they are looking to purchase.
As the name suggests, these are the types of product bundles where customers are offered products that were frequently bought together in the past or are more likely to buy them together based on the type of products you offer.
ASOS does a great job at recommending highly relevant products to its customers using machine learning. According to Elaine Bettaney - a Data Scientist at ASOS, their AI team developed a machine learning model that can recommend a complete outfit based on the “seed product” that the customer is looking for.
When a customer is looking to purchase ASOS DESIGN cropped shirt, ASOS recommends matching heel sandals and a tote bag similar to the ones shown with the model in the product image.
Mixed bundles combine different individual products that are also available to purchase separately. By purchasing a mixed bundle with a discount, customers can buy those products at a cheaper rate as compared to buying them individually.
Kylie Cosmetics’ Bath & Body Bundle includes six different products that could be bought in a mixed bundle as well as individual items. The price of this mixed bundle is lesser than the total price of all those individual items combined.
Kylie Cosmetics has many mixed bundle offers available on their online store.
BOGO is one of the most popular and widely-used product bundling types. Customers love when they can buy one product and get another one for free (or sometimes, with heavy discounts).
Clothing brands are usually found promoting such BOGO offers to their customers. For example, buy 2 t-shirts and get 1 free or buy two pairs of socks and get 1 free.
That said, it’s not limited to just clothing brands. Barnes & Noble Booksellers promotes "Buy One, Get One 50% off” and “Buy One, Get One Free” offers for products such as books, eBooks, audiobooks, etc.
With “Buy One, Get One Free” offers from Barnes & Noble Booksellers, customers can buy different eBooks or books from the same author or genre.
By bundling your products together, you can sell more products to a customer, and thus, it helps you to increase the Average Order Value (AOV). With higher AOV, you can increase your Return on Investment (ROI) and grow your business faster.
Product bundles are usually sold with a discount offer which encourages the buyers to benefit from the "package deal". If a customer buys those items individually, the total cost would be more as compared to the bundled package. Thus, customers like to take benefit of such offers and it helps you to increase your sales.
If you are marketing every product individually, the marketing cost is most likely to go up. But if you bundle them together and market or advertise them as a single unit, you’ll be able to promote several products at the marketing cost of one product. This will help you to bring down the overall cost, and thus, increase the profit margin.
Product bundling can help you manage the inventory of your store if done in the right way. You can also bundle low-selling products along with high-selling ones to increase the probability of selling those products and clear the stock of low-selling products.
Note: Make sure that offering a low-selling product with a high-selling one should not impact your brand’s credibility.
If you are managing the fulfillment and shipping of the products on your own, product bundling can help you better manage your handling and shipping. It will help you to ship less number of boxes for more products. This not only makes the process more convenient but also helps you to reduce the cost.
In this guide, we’ll take you through two different methods of creating a product bundle on Shopify:1. Create a product bundle within Shopify Admin and GemPages
You can watch this video for a visual instruction or scroll down for a step-by-step guide on how to create Shopify product bundles
First, we're going to create a new bundle product from the existing individual products as shown in the example: Blue Gem Hydration Mask, BlueGem Cleansing Water, and BlueGem Toner.
To create the bundle product, click on the Add product in the top right corner.
After clicking on the Add product button fill in all the details for the bundle product such as Title, Description, Media (product images), and so on.
Now, we'll set pricing for the bundle offer to create a "Buy more, save more" offer. Let's say one BlueGem Cleansing Water bottle is $70. So, two bottles should cost $140. However, if we add a 30% discount, the final bundle price would be $98.
To set this pricing, we’ll insert $98.00 in the Price section and $140.00 in the Compared at price section on the product page in Shopify admin.
Once you fill in the complete details, you can create another bundle for a cross-sell offer for all three products using the same method.
Once you have the app ready, go to the GemPages editor page and select the preferred template.
Click on the Library option and you’ll see different tabs for Elements, Blocks, and Templates.
Click on Blocks, and type in the keyword “bundle” in the search field to view all the bundle blocks available for you to design your product page.
Once you have imported the selected bundle block, you can start placing the products and customizing your bundle block as per your need. Finally, when everything is set up, you can hit Publish button in the top right corner to launch your bundle offer.
If you’re planning to use a Shopify product bundle app, the process to create a bundle would vary depending on the app that you install. For this guide, we have used the “Frequently Bought Together” app as an example.
This app has a quite simple and easy-to-follow process to set up.
Go to the Shopify App Store and search for product bundle apps and you’ll find plenty of apps in the search results. If you want, you can directly type in the name of the app to quickly find your specific app.
Once you’ve found your app, go to the app, and click on Add app button.
Once you click on the Add app button, you’ll be taken to the Shopify admin window. Click on the Install app button.
Once the app is installed, you’ll see the installation wizard where you can follow just a few simple steps. Click on Next to continue proceeding with the initial setup.
Choose how many product recommendations you’d like to display on your product page. You can choose up to three product recommendations. Once chosen, click on Next again.
In this step, you can choose the position or placement of the widget. The app will provide you with 4 different options or locations:1. Below the 'Add to Cart' button
Once you’ve selected the widget location, click Next again. And don’t worry about the location setting, you can always go into the configurations to change it later if needed.
Once you've selected the widget location, you can click on Start with the app enabled! Or if you want, you can skip enabling the app, and do it later once you configure your discounts and other settings.
After completing the initial setup, you can explore and configure other app settings as per your requirements. You can configure Manual bundles, Discounts, Visual preferences, and so on.
Product bundling is a useful technique to boost your sales and generate more revenue. But it’s important that you use the right strategies depending on your business and target audience.
Here are some of the best practices to level up your Shopify product bundling strategy:
Every store is different and that’s why every store may need a different strategy based on its target audience and type of products. It is crucial that you prepare a product bundling plan and strategy.
Here are some fundamental aspects to consider in your planning and strategy:
This is one of the most important aspects for the success of your bunding offer. This is where you can finalize what kind of offer you want to give or how much discount is to be given.
While you need to ensure that the offer is attractive to the customers, you also need to make sure that you have enough margin to provide that offer in the long run. You can perform some research on successful product bundling strategies and even come up with creative ideas based on the research and studies.
Interesting findings on product bundling techniques and offers:
Just creating a solid bundle offer isn’t enough. You need to make your customers aware of the offer by putting it in front of their eyes.
Here are some of the key areas of your Shopify store that you could use for your bundle offer promotions:
A landing page is a standalone web page where customers land after clicking on an ad or any promotional link. This page is specifically created for the promotion or advertising of a product or service and gives a higher conversion rate if used in the right manner.
You can create a landing page for your bundle offer and list all the benefits and features of your bundle product. You may also find this article helpful to learn more about Creating A Striking Shopify Landing Page.
Here are some of the things that you should consider while promoting your product bundles through email marketing:
Why should a customer purchase your bundle offer and spend more money instead of buying a single product?
What are the benefits and features of your bundle product?
Your website or product copy should immediately and effectively answer these questions to persuade the buyer to hit that “Add to Cart” or “Buy Now” button.
As we just saw in the above step-by-step guide, the Frequently Bought Together app can help you display personalized product recommendations on your product pages. The app uses an AI algorithm to generate these recommendations.
Frequently Bought Together helps you to sell more by promoting the other relevant products based on automatic as well as manual recommendations.
Rating and reviews: 4.9 out of 5 (2150 reviews)
Frequently Bought Together Pricing:
In the product bundle apps category, Zoorix is one of the highly-rated Shopify apps. The app supports various types of bundle offers such as frequently bought together, volume discounts, and warranty upsells as well.
Zoorix app lets you create multiple types of product bundle offers. This also enables you to try and experiment with different offers to see which one works the best.
Rating and reviews: 5.0 out of 5 (469 reviews)
PickyStory is packed with a bunch of features that could help you to provide various types of bundle offers to your customers. On top of those features, the app also helps you to provide AI-powered personalized recommendations for related products.
With PickyStory, you can offer and test different types of bundle deals and layouts to find the perfect one for your business.
Rating and reviews: 4.9 out of 5 (334 reviews)
That’s it for now about Shopify product bundles!
We hope that this detailed guide will help you in the journey of launching and scaling your product bundle strategy.
Depending on the various factors that go into the bundling strategy, we also hope that you’d be able to make the decision on the best bundle app for Shopify.
And don’t forget - whenever you’re ready to launch your Shopify product bundle strategy, you can do so with GemPages to design and style your website with a free plan and no credit card required!