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10+ Top Trending Niches in eCommerce [with Statistics] - 2024

GemPages Team
13 minutes read
ecommerce trending niches

“Riches are in the niches.”

If you’re in the eCommerce or digital marketing space, you must’ve heard this popular quote. It implies that you're more likely to succeed in building a profitable business when you sell to a specific niche than trying to sell to everyone.

And that’s why many entrepreneurs have already shifted to niches and many are looking to learn about what niches are trending in eCommerce. 

In this blog post, we’ll share our insights on top trending niches with statistics, popular categories of products within those niches, pro tips, and a guide on how to find trending eCommerce niches.

What are “Trending Niches” in eCommerce?

First, let’s understand what’s a “niche”.

The entire market can be divided into different niches based on the specific industry, product category, interest, hobby, or a specific community of people.

These niches could be broad, e.g., “sports enthusiasts” which consist of many different sports. This niche can be narrowed down to make it more specific, e.g., “baseball clothing” or “baseball equipment”.

Here’s one more example: “pet lovers” is a broad niche, and it can be narrowed down based on the type of pets, e.g., “cat lovers”; and then, we can narrow it down even further — e.g., “clothing products for cat moms”.

So basically, a niche is a specific segment or customer base in the market.

“A trending niche” is a specific market segment that is popular or gaining popularity — leading to high customer demand and enormous sales for the products within that niche.

If you’re looking to start a Shopify/eCommerce store with a trending niche, we’ve got you covered. We’ll be covering different types of trending niches so that you can have a broad idea about what should be the right choice for you.

Also, we’ll be sharing some trending product categories or specific products within these trending niches.

1. Work-from-Home Equipment

Work-from-home culture escalated to new heights during the pandemic; however, it didn’t just stop once the pandemic ended.

In fact, considering the popularity of the creator and gig economy, it’s only expected to continue growing further with time.

People are looking for tools and equipment to work comfortably from their home office. Standing desks, chairs, lighting, and laptop stands are among some of the popular home office equipment.

For example, if we see the search interest for the keyword “laptop stand” in Google Trends, it shows that it has consistently been one of the popular search terms in the US from 2020 to 2024.

Google Trends showing search interest for laptop stands

Similarly, if you see the trend of “standing desk” in the past 12 months, you can see how popular the search term has been in the US.

Google Trends showing search interest for standing desks

According to Statista, the market for home office furniture is estimated around US$49.61 billion in 2024. The US and Germany are among the top countries with a high demand for home office furniture.

2. Sports & Fitness Equipment

Are you passionate about a certain sport or physical fitness? If yes, you can convert that passion into a business opportunity. 

According to Straits Research, the market size of sports equipment was valued at around US$341 billion in 2022 and it's expected to grow at 6.7% CAGR to reach US$611.27 billion by 2031.

Graph showing the market size increase in the sports equipment niche

The best thing — you have plenty of options to narrow down your niche to specific sports equipment.

The Straits Research report also helps us understand how different types of sports contribute to the total market size. This data can help you choose the specific products in your niche.

Graph showing market size by sports type from 2020 to 2032

Here are some popular products in this niche:

Sports equipment

Fitness equipment

Sport balls



Exercise bikes

Nets and goals

Rowing machines

Protective gears


Swimming equipment


Winter sports equipment



Pro tip: Build a community around sports or fitness enthusiasts and it will help you create a loyal customer base. You may need to assign a dedicated community manager to ensure the community is monitored and encourage engagement from the members.

3. Home & Kitchen Items

Home and kitchen items include a wide range of products that you can sell to a broad audience. Or you can specialize in any one category from the following ones:

  • Home furniture — e.g., sofas and couches, dining tables, foam mattresses, TV mounts, bookcases, shoe storage boxes, etc.
  • Home decor items — e.g., mirrors, rugs, curtains, wall art, throw pillows, white noise sound machines, and so on.
  • Kitchen appliances — Here’s a list of the top searched kitchen gadgets shared by Mr. Appliance:

Most searched kitchen gadgets in the US

Learn more: 15 Top Home Decor Shopify Stores

4. Tech Gadgets & Accessories

Many tech gadgets and smart devices have gained popularity in recent times. Some examples are drones, smartwatches, video projectors, robotics, and so on.

When buying some of the tech devices, customers also need supporting accessories. Here are some ideas for accessories: 

  • Smartphone or tablet stands
  • Portable chargers
  • Selfie sticks 
  • Camera bags

Here’s a glimpse of how some of these products have consistently shown high search interest in Google Trends:

Google Trends showing search interest for different tech gadgets and accessories

Pro tip: The niches in this segment (equipment and furniture) have some great opportunities for high-ticket sales. You can find many high-ticket (expensive or premium) products that you can sell through the dropshipping model as well.

4. Personalized Gift Jewelry

Gift jewelry is a trending niche throughout the year (to some extent). That said, you may notice upward and downward trends depending on the season or occasion.

For example, the year-end (last quarter) is the best time of the year for selling gift jewelry items. However, you can also sell jewelry items on various occasions throughout the year, e.g., Valentine’s Day in February, Mother’s Day in May, and so on.

In 2024, US consumers spent around $7 billion on jewelry items on the occasion of Mother's Day. Also, some occasions are not specific to months, e.g., wedding anniversaries, birthdays, etc.

The key is offering personalized jewelry items to entice the customers. You could offer to write a personalized gift message or engrave the name on a jewelry piece.

According to Fortune Business Insights, The global jewelry market size is estimated to be valued at US$230.94 billion. The report also suggests the following top four jewelry items that contribute the most to the valuation:

  • Necklaces
  • Earrings
  • Rings
  • Bracelets

Product-wise global jewelry market share

6. Community-Based Print-on-Demand Products

If you’re enthusiastic about selling POD clothing products, you might already know that many POD eCommerce stores are selling clothing and various POD products.

To stand out from the crowd, you can choose a specific community as your niche or target customers.

For example, ND Renegade is a POD-based brand with a mission and spirit of celebrating and embracing neurodiversity. You can build a community-based brand depending on your area of interest.

The market size of the global print-on-demand industry was valued at US$6.3 billion in 2022 and it's expected to reach US$45.6 billion by 2031 with a CAGR of 25.3% during 2023–2031.

Graph depicting the increase in the print-on-demand market size

Combining the insights from Printful and Printify — two of the popular POD suppliers — we’ve shortlisted some of the best-selling POD products:

  • T-shirts
  • Sweatshirts
  • Hoodies
  • Mugs
  • Leggings
  • Sportswear
  • Denim jackets
  • Tote bags
  • Hats
  • Canvas
  • Blankets
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7. Health & Wellness Products

The health and wellness products market is valued at nearly US$7,235 million in 2024. The forecasts suggest the demand in this segment is estimated to grow at a rate of 8.2% between 2024 and 2034.

Here are the top US health and wellness purchases as reported by McKinsey & Company:

  • Appearance
  • Health
  • Fitness
  • Nutrition
  • Sleep
  • Mindfulness

Learn more: The Top 15 Shopify Fitness Stores in 2023: What Are They Doing Right?

Data points from McKinsey Future of Wellness Survey

Important note: Obviously, this niche is associated with highly critical and sensitive products related to health. You must ensure you have the required expertise to sell products or services in this segment. Also, you must follow the rules and regulations of the applicable government to sell health and wellness products.

8. Men’s Grooming Products

The market size of men's grooming products is projected at US$58.83 billion in 2024 — and it's predicted to reach nearly US$75.09 billion by 2029.

Considering the beard trend in men’s fashion and lifestyle, many products have become popular specifically for beard care. Here are some of those products:

  • Beard wash
  • Beard oil
  • Beard growth serum
  • Beard wax

Also, you may consider shaving products such as:

  • Shaving foam
  • Shaving cream
  • After-shave gel

Apart from these, you can expand into shaving or beard care tools and accessories such as beard trimmers, razors, travel kits, etc.

9. Beauty & Cosmetic Products

Beauty and cosmetics niche has been one of the evergreen niches. Also, it has a relatively low entry barrier. 42% of the consumers say they enjoy experimenting and trying new brands.

Here are some specific niches you can target under beauty & cosmetic products:

  • Skincare
  • Hair care
  • Makeup
  • Fragrance

Bar chart displaying four main beauty product categories

According to McKinsey & Company, the beauty market is expected to reach nearly $580 billion by 2027 with a growth rate of 6% a year.

10. Other Fitness Products

So, we mentioned about the fitness equipment earlier in this article. However, we should also consider some other fitness-related products that we don’t consider under the equipment segment.

For example, clothing products designed specifically for gym or yoga lovers are also trending products in this niche. As you can see in these results from Google Trends, products like yoga mats, yoga trousers, and even yoga courses have good popularity in Google Search.

Google Trends showing search interest for different yoga products

11. Pet Products

Pet owners consider their pets as family members, and thus, they want to take care of them just like they do for themselves.

From their food to medicine to even their toys — pet products are always in demand. The US pet industry was worth US$90.5 billion in 2018 and is now estimated at US$150.6 billion in 2024.

The increase in the US pet industry valuation over the years

In 2023, US customers spent US$147 billion for their pets, and these are the expected expenditures in 2024:

  • Pet foods & treats: $66.9 billion
  • Supplies, Live Animals & OTC Medicine: $32 billion
  • Vet Care & Product Sales: $39.1 billion
  • Other Services: $12.6 billion

Pet foods and treats can be a good business idea that you could niche down further for specific animals. Here are some insightful data points shared by American Pet Products Association:

Survey statistics showing different types of pets in the US

12. Sustainable Products

Why sell sustainable products?

Sustainable products create a positive impact on the environment and help the economy as well as society in general, by implementing responsible use of the resources.

Here are some great insights from NIQ's sustainability study that shows the changing consumer behavior about the importance of sustainability:

  • 76% of consumers want brands to take the initiative to minimize their environmental footprint.
  • 79% of global consumers said they were very likely to select a specific retailer if they had a wide range of sustainable products in their stores.
  • 26% of global consumers say it's difficult to find sustainable products in stores.

A graphic showing the increased importance of sustainability

Keep in mind — “sustainable products” is a broad term for a niche and it can be associated with multiple product categories. Here are some examples:

  • Recycled and eco-friendly clothing products
  • Renewable energy devices such as solar panels
  • Products made from recycled plastic bottles
  • Personal care products made from natural resources
  • Sustainable and reusable bags
  • Energy-efficient electronic devices

13. Bluetooth-Powered Devices

Chances are you’re already using some sort of Bluetooth device. On top of that, the market keeps coming up with new Bluetooth devices.

Here are some popular Bluetooth products that you may consider:

  • Bluetooth keyboard and mouse
  • Speakers
  • Microphones
  • Headphones
  • Car adapters
  • Transmitters
  • Phone stands with Bluetooth speakers

14. Digital Products

Digital products are not only a trending niche but also a highly profitable niche.

The profit margins in digital products could be massive compared to physical products because the cost of producing digital products does not increase in proportion to the number of sales.

Digital products could range in different price points — from low-ticket to high-ticket digital products — depending on the value of content. 

Here are some examples of low-ticket digital products:

  • Templates
    • E.g., Canva templates, Notion templates, etc.
  • Photos
  • Recipes
  • zPrintable stickers
  • Printable wall art

Here are some examples of high-ticket digital products:

  • eBooks
  • Audiobooks
  • Online courses
  • Music
  • Research reports 
  • Software or apps

Here are some interesting statistics from Statista: 

  • The global market size of eBooks is expected to reach US$14.61 billion in 2024.
  • The revenue of the audiobook market is expected to reach US$3.41 billion in 2024.
  • The number of audiobook users is expected to reach 120.6 million by 2029.

Pro tip: To sell high-ticket digital products, you should build a personal brand. Build a solid social media presence and share valuable content first before you promote your digital products.

Of course, when determining a trending niche, it has to be backed by some sort of research or data. You can perform your own market research or conduct a survey.

However, first, check the data that’s already available through tools like Google Trends and check the industry reports to see how the trend has been over the years.

Some products may become trending and then fade away within a few months. So, you want to ensure that the trend is going to be there for a long time. 

Analyze the competition in the market

If it’s trending, it’s likely that you’ll already have competition in the market. While you shouldn’t disregard the idea based on how much competition there is in the market, you must be aware of it to create your unique selling proposition (USP).

Also, analyze how well the competitors are doing while selling their products. You can measure this based on factors like the number of reviews on platforms like Amazon.

Consider Your Area of Interest & Expertise

When you’re already familiar with the niche due to your personal interest or professional expertise, it will help you quickly learn or implement your ideas.

Prepare a list of products that fit into your area of interest and expertise. Then, analyze the market demand and profitability of those products.

Be a Part of Niche Communities

By being a niche community member, you can observe the problems and preferences of your ideal customers. Based on these observations, you can brainstorm what products could be helpful to them.

Also, it will help you promote your products to the community members and gain early feedback on your products when launched.

Ask Your Audience

Do you have an existing audience through your personal branding (social media followers)? If yes, ask them directly as to what solution they’re looking for.

If you don’t have an audience, it could be helpful to build an audience before launching your eCommerce store. It will help you market your product organically and reduce your customer acquisition cost.

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  • Earn Higher Revenue & Profits

Since you’ll be selling in a trending niche, obviously, you’ll have a better opportunity to generate huge sales and revenue. As your business scales, your overall profits will also go upward.

  • Build Highly Effective Branding & Marketing

When building a brand in a specific niche, your brand messaging becomes simple and clear. Also, you can create highly personalized marketing material for your target audience. As a result, it will help you enhance the effectiveness and conversions of your marketing campaigns.

  • Establish Authority in the Market

You can become the go-to brand for your niche customers. This will help you build authority in the market and build trustworthiness.

  • Build a Loyal Customer Base

Customers are more likely to purchase from a niche store. You can convert a first-time buyer into a repeat buyer and increase the customer lifetime value (CLV).

Learn more: How to Add Products to Shopify: A 5-Step Instructional

You just learned about the top trending niches of eCommerce. Selling in these niches can help you build and scale your business at a rapid pace. 

Use this article to brainstorm ideas that are relevant to you. However, this is just one of the steps in the process. Once you finalize an idea or shortlist a few of them, you need to drill down further and check other aspects to execute the idea.

Especially, the method of sourcing your products plays a crucial role. You can either start a dropshipping store or manufacture on your own. Once you’re ready to start your Shopify store, don’t forget to check out GemPages to build a stunning store design and landing pages.

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What are niches in eCommerce?
Niches are specific segments of the overall market that could be based on a particular industry, product category, interest, hobby, or a specific community of people. For example, “coffee lovers” can be considered a niche in eCommerce to sell coffee products and machines.
What niche is trending in 2024?
Here are some of the trending niches in eCommerce: Work-from-home equipment, sports & fitness equipment, home & kitchen items, tech gear & accessories, personalized gift jewelry, community-based print-on-demand products, health & wellness products, men’s grooming products, beauty & cosmetic products, pet products, sustainable products, Bluetooth devices, digital products, and so on.
Which niche is most profitable?
One of the most profitable niches is “digital products” because it does not have raw materials and shipping costs associated with the number of sales. If you’re looking for profitable niches for physical products, you may go with high-ticket products in the following niches: Home decor & interior, kitchen appliances, fitness & sports equipment, consumer electronics, and outdoor equipment.
How to pick a profitable niche?
To pick a profitable niche, consider the following aspects: 1. Market demand for the product 2. Existing competitors for the same product 3. Availability of suppliers that can minimize the cost of the product and 4. Product size to assess the shipping cost.
What is the unique niche?
A unique niche is a market segment that may not have a common or general audience interested in the product but a very specific set of people. For example, let’s say you’re selling items like telescopes and other science-related items, you may spark an interest in only a specific audience and not a general audience.

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