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TABLE OF CONTENTS
- What Kind Of Jewelry Sells Well On Shopify?
- What is the Target Market for Jewelry?
- How Do I Design My Shopify Jewelry Store?
- Apps to Boost Your Jewelry Store Sales
- Selling Personalized Jewelry on Shopify
- How Do I Promote My Jewelry Business?
- Shopify Jewelry Store Examples
- Sum up
- FAQ about Starting Shopify Jewelry Stores
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All About Shopify Jewelry Stores: A Beginner’s Guide
Updated:
10
minutes read
Looking to turn your passion for jewelry into a thriving business? A Shopify jewelry store might be your perfect launchpad.
With the right strategies, you can captivate a global audience, showcase your unique designs, and build a brand that sparkles. Whether you're crafting handmade pieces or curating a collection, this guide will help you navigate the essentials of setting up a successful Shopify jewelry store.
Let's dive in and discover how you can make your jewelry shine online!
Learn more: 10 Best Shopify Jewelry Themes (Paid and Free)
What Kind Of Jewelry Sells Well On Shopify?
The answer is straightforward. Almost anything can sell on Shopify, but the key is offering a product with broad appeal.
Handmade jewelry can be a great seller, but many successful Shopify stores offer non-handmade items too. Specializing in a niche, like body piercings or bridal jewelry, is often beneficial. For example, selling helix hoop earrings will likely attract more buyers than handmade epoxy jewelry with dead insects (yes, those exist!).
By focusing on products people want and finding a unique niche, you can increase your chances of success on Shopify.
The top Shopify jewelry stores don't sell the unusual or bizarre. They sell the everyday jewelry pieces that most people want.
Likewise, many of the most successful sellers utilize jewelry dropshipping stores which take the burden of carrying the product on-hand away from the seller. In case you were wondering, dropshipping is the practice of a third party storing and shipping the items on a by-order only basis.
Learn more: 11 Top Shopify Dropshipping Stores That You Can Learn From in 2024
What is the Target Market for Jewelry?
The target market for jewelry is diverse and can be segmented based on various factors such as demographics, psychographics, and purchasing behavior. To increase the profitability of your online store, you should first select and target a successful niche.
Basically, everyone wears jewelry regardless of their gender or age. Yet, the most successful Shopify stores target a specific niche.
Here are some key segments that help in tailoring marketing strategies, product offerings, and communication to effectively reach and engage the target audience for jewelry.
Demographic Segments:- Age: Teenagers and young adults prefer trendy, affordable jewelry, while older adults seek timeless, high-quality pieces.
- Gender: Women’s jewelry includes a wide variety, while men often focus on watches, rings, and bracelets.
- Income Level: High-income individuals invest in luxury and designer jewelry, while lower-income individuals prefer budget-friendly or costume jewelry.
- Lifestyle: People with active social lives might buy more statement pieces for events, while those with a minimalist lifestyle might prefer simple, everyday jewelry.
- Values: Eco-conscious consumers might seek out sustainable and ethically sourced jewelry, while others may prioritize unique, artisanal pieces.
- Occasion: Jewelry purchases are often tied to special occasions such as weddings, anniversaries, birthdays, and holidays. Bridal jewelry is a significant market segment.
- Frequency of Purchase: Some consumers buy jewelry frequently as part of their fashion routine, while others might only buy for special occasions.
- Preferences can vary significantly by region and culture. For example, traditional jewelry styles may be more popular in certain countries or among specific cultural groups.
Learn more: 10+ Top Trending Niches in eCommerce [with Statistics] - 2024
Selling jewelry online can be spectacular with Shopify!
Important note: From February 2024, The "$1 per month for the first 3 months" offer is no longer available. Instead, you can still explore Shopify with the new deal: Get 3 days free then first month for $1. Now let embark on your business journey! Find out more with us.
How Do I Design My Shopify Jewelry Store?
One of the most impressive elements of selling jewelry online is the plethora of available apps to customize your end-user experience. From creating contact forms to inviting users for shop updates to "Buy Now" buttons, apps such as GemPages are designed to increase sales and promote customer retention. One of the most important factors to consider when designing your Shopify jewelry theme is highlighting the features and benefits of the products.
Shopify jewelry store design DOs
- DO invite the customer to sign up for an email list by offering a percent-off discount.
- DO create listings that show the item you are selling in detail.
- DO use keywords in your listing descriptions.
- DO create a visually appealing website design that is easy to navigate.
- DO highlight best-selling items on your home page.
- DO create trust through posting your reviews on your page.
Shopify jewelry store design DON'Ts
- DON'T lose leads by not having an email list gathering system in place.
- DON'T use fuzzy or unfocused pictures in your listings.
- DON'T falsify the materials used in the products. (For example, don't call an item "Sterling Silver" if it is only sterling silver-plated).
- DON'T use the pictures of other sellers for your listings.
- DON'T add music to your page. It is distracting and slows down the site.
Create and customize your Shopify jewelry store your way
The GemPages page builder empowers you to create store pages that bring unique experiences and convert customers. No coding needed.
Apps to Boost Your Jewelry Store Sales
In today's ever-changing world of technology, there are many tools that you can put in your toolbox to ensure that you are utilizing the best apps to generate sales. From Ali Reviews for creating a positive social media presence through reviews to Klaviyo, which creates email and SMS marketing, the sky's the limit when it comes to apps that will integrate with your Shopify store to ensure its success.
Learn more: Top 15 Strategies for Boosting eCommerce ROI in 2024 [+Examples]
Trending jewelry pieces can create revenue!
Selling Personalized Jewelry on Shopify
Custom jewelry is one of the best niches for selling jewelry online, and a Shopify jewelry website is the ideal place to start this business. Not only is custom jewelry a hot seller, but it is also an excellent way to celebrate momentous occasions. However, if you are creating a dropshipping jewelry Shopify site, please remember those custom items take longer for shipping, so list your shipping times accordingly.
Learn more: How to Sell Personalized Items on Shopify
How Do I Promote My Jewelry Business?
When selling jewelry online, remember that you don't just hang your shingle out and immediately get sales. Shopify jewelry websites require promotion. There are many ways to do this, and we will explore many of them. The decision of where to sell jewelry online is up to you. However, there are many avenues for you to pursue selling jewelry online successfully. The ways to kickstart your jewelry store on Shopify are as follows:
Facebook Groups for People Who Love Jewelry
People love jewelry, and it shows on social media. Even better, many Facebook groups for those who love to have a little bling on their fingers or ears! The best way to utilize these groups is to join them and network with the people within them. Some may allow advertising; some may not. However, the process of networking within them is priceless. Not only will you possibly make a friend or two, but you might also make a sale! Or two or more!
Learn more: How to Build a High-Converting Facebook Ads Funnel [2024]
Using Instagram to Promote Your Jewelry Store
They say that "every picture tells a story, don't it?" This fact is why Instagram is one of the premier social media websites for Shopify jewelry stores. Not only can you display your items, but you can also network to gain friends and sales. Instagram is the perfect platform to show off your jewelry dropshipping store or handmade jewelry store. Whether you're selling earrings or pocket watches, Instagram is the perfect place to turn your store into a top online jewelry store.
For more advice on presenting your photos on Instagram, see also: Shopify Product Images.
Social Media Sells!
Engaging Influencers to Promote Your Jewelry
One of the neatest features of social media is the ability of strangers to collaborate together. Social media influencers have taken the term "word of mouth" to a whole new level. In case you were wondering what a "social media influencer" is, they are people who promote video reels, blog posts, photo posts, and text posts regarding an item or topic of interest.
How this works for the most popular online jewelry stores is that the jewelry store will approach an influencer with the promise of sending them an item and the influencer will review it on their social media pages and website. Regarding the cost of this promotion, generally, it is only the price of the item you send for review.
The best part is that some social media influencers have millions of followers. Social media influencers have vastly changed the landscape of marketing and promotion, and it dramatically benefits anyone with a Shopify jewelry store who is looking to promote it. Whether you're selling handmade jewelry online or custom dropshipping jewelry, a social media influencer will be sure to bring customers to your website.
Learn more:
Shopify Collabs: Drive more sales by connecting with Influencers
Shopify Product Bundles: Why They Matter and How to Do Them Right?
How to Increase Sales on Shopify: 17+ Proven Strategies in 2023
How To Use Product Recommendation On Your Shopify Store to Boost Sales?
Shopify Collabs: Drive more sales by connecting with Influencers
Shopify Product Bundles: Why They Matter and How to Do Them Right?
How to Increase Sales on Shopify: 17+ Proven Strategies in 2023
How To Use Product Recommendation On Your Shopify Store to Boost Sales?
Shopify Jewelry Store Examples
One of the questions that any new business owner should be asked is their goal in selling and how they wish to present themselves. For example, would you model your store after Victoria's Secret or Target if you were selling ladies' undergarments? Obviously, the answer is Victoria's Secret! Look at the top Shopify jewelry stores below to see how they've utilized both the Shopify platform and the Gem Pages app to create some of the top online jewelry-selling stores.
Gardens of the Sun
Gardens of the Sun uses GemPages and Shopify to sell their colored stones and rings online.
Upon entering the Gardens of the Sun website, you're greeted by a pop-up offering exclusive discounts for your shopping journey. What could be better than starting your experience with the promise of savings on every order?
The above-the-fold section of this store features a vibrant rainbow icon and the slogan "Throughout June, 10% of sales from our Pride Collection will be donated to Arus Pelangi" – a compelling way to support the LGBT community.
Pro tip: Design your above-the-fold section with GemPages following these best tips to attract your viewers
Step into Jewelry316 - a brand from China, where every piece of jewelry is a testament to elegance and sophistication. Their collection, designed exclusively for women, shines through captivating, eye-catching imagery that beckons you to indulge in a touch of luxury.
Taiwan’s Jewelry 316 uses GemPages and Shopify to sell a range of jewelry including necklaces.
Pro tip: Elevate your product showcase effortlessly with a carousel. This dynamic feature allows you to display multiple images seamlessly, capturing your audience's attention as they glide by. Unlock the potential of carousels with GemPages and transform the way you present your products.
Experience the unmatched elegance at Hamra, a jewelry store dedicated to high-end creations. Hamra's pieces blend sophistication with timeless luxury, offering an inspiring and irresistibly captivating charm.
Selling high-end watches online is easy with Shopify and GemPages.
What makes Hamra stand out is the way they showcase their products. Detailed videos, eye-catching motions, etc., all contribute to the value of Hamra's sophistication.
Pro tip: It's not hard to own a store that looks so luxurious. Use GemPages to design your store and watch your brainchild transform
Learn more: The A-Z Guide on How to Add Video to Shopify Product Page
The Jeweller Plug uses Shopify and GemPages to sell jewelry for both men and women.
What sets Jeweller Plug apart is its clear and precise category division. With dedicated sections for men, women, new releases, and best sellers, customers can effortlessly find what they need, making their shopping experience smooth and enjoyable.
Learn more: The Best-Selling Products on Shopify for Beginner and Experienced Sellers (2024)
These Shopify jewelry store examples are the perfect representations of how to do things correctly when setting up your Shopify jewelry store. Find out more here with us to learn from the top stores.
Sum up
Starting a jewelry business is undoubtedly challenging, but once you dive in, you'll find that even the most complex problems have solutions. Because the allure of significant profits in the jewelry industry is undeniable, you cannot ignore it.
Begin your journey with the Shopify platform and a few essential store-building apps; choose a niche market you're passionate about, find your store a trustable supplier and start your venture today.
Your store could look like this!
Take your storefront to the next level with GemPages page builder. Free plan available. Upgrade as you scale.
FAQ about Starting Shopify Jewelry Stores
Is Shopify good for jewelry businesses?
Yes! Shopify is an excellent online jewelry selling platform for the jewelry store entrepreneur.
How much do small jewelry businesses make?
Like any other business, the bigger the effort the bigger the rewards. You can make anywhere from a few bucks a month (not exaggerating) to tens of thousands of dollars a month! It all depends on the items you choose to sell and the effort you put into your jewelry selling endeavor.
How much money do you need to open a jewelry store?
It all depends on which route you choose to go. If you are creating handmade jewelry, then you will need to purchase materials on top of setting up your Shopify website and making an advertising budget. If you are creating a jewelry dropshipping store, you only need to create a Shopify site and budget for advertising. In reality, you can start your Shopify jewelry store for under $100 in either scenario.
What type of jewelry is most profitable?
The profitability of any jewelry sale depends on three factors—desirability, availability, and cost of materials. For example, if you sell a trending item and find it at a lower production cost, you will make more money. Custom items also fetch more in listing price due to their personalized nature. However, the amount of revenue you create depends on you being a leader in your niche and creating the most excitement for your product.
- What Kind Of Jewelry Sells Well On Shopify?
- What is the Target Market for Jewelry?
- How Do I Design My Shopify Jewelry Store?
- Apps to Boost Your Jewelry Store Sales
- Selling Personalized Jewelry on Shopify
- How Do I Promote My Jewelry Business?
- Shopify Jewelry Store Examples
- Sum up
- FAQ about Starting Shopify Jewelry Stores
