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Shopify is a versatile platform where merchants can sell virtually anything, but navigating this abundance of options requires careful consideration. The term “best-sellers” can apply to various contexts, from seasonal items to regional favorites.
In this blog post, we will explore the best-selling products on Shopify for 2024, aligned with the latest shopping trends. To provide you with actionable insights, we will also recommend strategies for both novice and experienced Shopify sellers to maximize their success with these products.
Ready to dive in? Let’s get started!
Shopify’s versatile and multifaceted interface allows users to sell a wide variety of products.
In this chapter, we will touch on the different elements of a best-selling product: its typical traits, benefits, and which source is the best to find them.
We all know what makes a product become a best-seller: it has been sold more than any other product in a store’s catalog.
What makes certain products best-sellers on Shopify? Let’s explore the key attributes that contribute to their popularity:
Finding trending products to sell on a huge platform like Shopify is not a difficult task. One quick Google search will yield numerous results right at your disposal. However, this convenience could be a double-edged sword. You could be overwhelmed looking at the different results and, thus, are more prone to making a faulty decision.
Learn more: 10+ Top Trending Niches in eCommerce [with Statistics] - 2024
So, what is the right move?
We highly advise you to check information from reliable sources, whether it is a machine-powered product research tool, articles from solution companies in the eCommerce sectors, or insights from real consumers on online forums. Below is a list of useful tools and resources for your consideration:
Pro tip: To further narrow down the pool, filter products based on your region, niche, target audience, and business size. For example, if you are a clothing brand from Canada, use the above-mentioned tools to stay informed of the latest fashion trends in your area, instead of running after popular products from other regions with a different target audience.
Carrying best-selling products seems like a great idea, but does one really need them to succeed? The answer is: maybe.
We can’t deny the prosperity of companies that only carry one single product line for years. However, if you are a new business owner who is finding your footing, or a long-standing brand who is looking for ways to reinvent yourself, knowing what sells best will offer tremendous assistance.
The benefits of having best-selling products in your Shopify store below will hopefully convince you further.
Picking the right products will get the ball rolling for first-time eCommerce sellers.
First-time entrepreneurs are often faced with a bazillion tasks upfront, where choosing what to sell ranks as number one. This process will not be a piece of cake, but in turn, will set a solid foundation for one’s business if done right.
If you are looking for an in-depth guide on starting a Shopify store from scratch, we have got you covered with this tutorial. Since this topic is all about the best-selling products, we will go over the most important information for beginners to up their Shopify stores.
After all the whats and hows above, this chapter will answer the question you came to this blog post with: what is the best-selling product on Shopify? We have taken into account the usual budget, experience, and overall attributes of a novice seller on Shopify to craft the below list for you.
Pro tip: Use Google trend to find products and Google Analytics to tracking your
We have shown how beneficial selling popular can be for Shopify merchants, it is only fair that we thumb through the possible setbacks one might face. Thus, let’s look at the pros and cons of selling trending products for beginners on Shopify.
Pros |
Cons |
Drives sales quickly |
High-competition and price wars |
Increases brand awareness |
Possible brand dilution due to uneven marketing strategies |
Lower marketing costs to promote already-trending products |
Supply and inventory issues due to the high demand |
Customer acquisition from organic traffic |
As briefly mentioned above, selling trending products could cut down on marketing costs for beginners, as these products are already being talked about by thousands to millions of people. That said, there are marketing tactics to make use of to get your business out there faster.
Experienced Shopify sellers should always stay in the loop to reinvent themselves.
Now, the spotlight is on Shopify merchants who are already carrying these best-selling products in their stores. If you are a veteran seller who is seeking a strategy to further capitalize on these best-sellers, then the tips and tricks below might be of assistance.
The secret to keeping your store’s most prized products selling like hotcakes is conducting product analysis. This means data from experts and your own product’s performance is crucial in refining your best-sellers on a routine basis. Moreover, keeping an eye on your competitors is a smart move to compare and improve for the better.
If you have had these products on the shelves for a while, your supplier must have been a compatible match. In that case, congratulations! However, if you are forced to settle with a moderate supplier for the time being, it is advised to seek a better one as they have a direct influence on the quality of your products.
For best-selling products, the market is highly saturated, which means one slip-up could cost you a customer. Thus, collaborating with a reliable supplier who can ensure consistent product quality, abide by the contract, and allow customization for your products to stand out from the rest is your best bet. If you are in the dropshipping business, this factor is even more crucial.
A good pricing strategy eliminates potential price wars, which is a no-no with high-demand products. As experienced sellers, adjusting prices based on current demand, competitors, and your own inventory capacity is a must.
Additionally, bundle pricing is a neat marketing tactic for store owners to introduce new products, increase sales, and relieve slow-moving inventory while keeping the best-sellers in the spotlight.
Building your eCommerce store from scratch requires a lot of time and effort, which is why it is all the more important when a best-selling product is on the shelf. You don’t want to risk losing potential customers with a subpar storefront when they land on your website.
If you are in the Shopify ecosystem, creating an outstanding landing page is a walk in the park. With a fully integrated app like GemPages, anybody can whip up a stunning landing page to promote their store’s best-sellers and keep the visitors on the website long enough to convert.
Another efficient task to take on is A/B testing - a simple metric to achieve the best performance for your store and especially, the product page. Other details to keep in mind are mobile optimization and user-friendly layout. For your customers to find the best-selling product tab, it should not be hidden under several layers of a drop-down menu. Instead, try to make it as conspicuous as possible.
Colourpop puts its “Best Sellers” tab on the top navigation menu for intuitive browsing.
Running a few-year-old business has its perks, which in this case is the past customer shopping experience. Customers are the backbone of every business, therefore, enhancing their experience will keep your business thriving. If you have received an influx of orders thanks to the best-selling products, take full advantage of this and encourage feedback from your buyers. Every feedback is a golden opportunity to perfect their future experience and increase customer retention.
Along the journey, customer support is also a must-have. Using AI-powered tools to offer 24/7 live chat, virtual assistance, personalized product recommendations, and more to keep the buyers coming back.
eCommerce is a multifaceted field, where sellers must get on with the latest topics to put their businesses on the map. Having high conversion rates is incredible, and knowing exactly what to sell to keep the momentum going will bring you success tenfold. This guide aims to equip both novices and veterans with the right knowledge to perfect their catalogs with the best-selling products on Shopify, so we sure hope it has helped you get closer to your business goals. Now let’s get out there and start making money!