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Shopify Conversion Rates: A Beginner’s Guide (2023)

GemPages Team
10 minutes read
Shopify Conversion Rates: A Beginner’s Guide (2023)

As an eCommerce retailer, your biggest priority should be knowing how to increase your Shopify conversion rate.

But what is a good Shopify conversion rate? And how do you increase your conversion rate on Shopify?

What is A Conversion Rate?

The overall percentage of website visits that convert or result in a conversion action is known as a conversion rate.

Specifically, the conversion rate is calculated as follows: The number of specific actions taken in a certain time frame/total visits to your website during that same time period.

Why Should You Monitor Your Shopify Conversion Rates?

Monitoring your conversion rate provides you with a way to measure the performance of your website as well as the performance of your applications. With an accurate grasp of your Shopify conversion rate, it becomes much easier for you to identify the areas in which you need to make improvements. These are the kinds of changes that can lead to a sizable boost in your total conversions rate.

How To Increase the Conversion Rate For Your Shopify Store?

There are plenty of proven ways to increase your Shopify conversion rate. Here are a handful.

1. High-Quality Product Images

Customers should be able to see what they are purchasing; therefore, providing them with high-quality product photographs is one of the best moves you can make to increase the conversion rate of your website.

It is recommended that you use photographs and shots that represent your products in the most creative way possible. There are a whole range of tips and tricks you can use to create amazing product photos.

fingers turning up the conversion rate

Your conversion rate is one of the most important metrics to monitor.

2. Detailed Product Descriptions

In order to have high converting product pages, you need to start ranking in search engine results pages (SERPs), and you won't be able to do that without having optimized your product descriptions. Make sure that you write product copy that is easy to read and does not contain any unnecessary fluff when describing the characteristics of your products and the ways in which they can improve the lives of your customers.

Because the keywords you employ can have a significant impact on where your website ranks in Google's search results, it is in your best interest to select keywords that are competitive and highly related to the things you sell.

3. Eye-Catching & Self-Explanatory Product Videos

Creating videos that are captivating and appealing is the best strategy to take these days if you want to thrive in the e-commerce sector and see an improvement in your Shopify conversion rates. We even advise readers that they offer a brand story through the medium of video in order to facilitate the formation of a connection between their brand and their customers.

You don't even need to have extraordinary video editing skills because there are standard templates available that can help you make a gorgeous final version of a product video.

Check out our guide on How to add video to Shopify product page

4. Social Proof

In today's world, if you want to compete with the finest in the eCommerce market, displaying social proof is really important.

For the purpose of increasing the conversion rate of a website, it is imperative that you make your social media shares and any customer endorsements available on your website.

5. A Catchy Headline

There is no question that the headline will be the very first thing that potential consumers look at when they visit your website. Because of this, the headline needs to be attention-grabbing so that it can convince people to make a purchase.

A title that emphasizes the benefits of the products must be included on each and every one of Shopify's product pages.

6. Reviews & Ratings

One of the best ways of improving your Shopify store is to use reviews and ratings to your advantage. All of your Shopify product pages must have genuine reviews from your customers because that is how you can make your website visitors trust your brand and, eventually, make a purchase.

a person leaving a review with the mobile phone

Reviews and ratings can boost confidence in your products.

7. A Popup Form

Are you wondering how a popup form can lead to high converting product pages?

To begin with, a popup form is an effective and efficient method of acquiring information regarding prospective buyers. Second, you can encourage them to fill out the popup form by giving them some type of reward, such as a discount or an incentive. That is one way that you can successfully boost your eCommerce conversion rate.

8. Free Shipping

Many clients are reluctant to make purchases from websites where they must pay a shipping fee, even though practically all websites charge a shipping fee. That means that by providing free shipping you can differentiate your brand from others.

Your Shopify conversion rate will see a significant increase as a result of this one change.

9. A Strong CTA

Do you know how to increase the conversion rate on your website? Well, a solid call to action (CTA) can do wonders. It is as necessary as anything else to have a concise and easy-to-understand CTA to encourage visitors to purchase your products.

Your Shopify website should have a theme, and the CTA should match your branding/color scheme.

GemPages Features To Boost Your Shopify Conversions

Although the struggle is real when it comes to improving eCommerce conversions, you don’t need to be concerned because there are plenty of GemPages features you can use to boost your conversions.
Here are the top 4:

1. A/B Testing

You can take full advantage of GemPages A/B testing feature to improve content management, reduce your bounce rate, boost your conversions, reduce cart abandonment, and increase subscriptions/opt-ins. With A/B testing you can test two different landing pages against each other to decide and find the page layout that converts best.

Launch high-converting landing pages with GemPages
Quickly create compelling, conversion-optimized landing pages to wow visitors and convert them into buyers.

2. Lazy Loading

Lazy loading is a programming approach that delays the process of initializing or constructing an object until it is actually needed. Online images, in general, fall under this category. In addition to improving speed and performance, this feature will also give the user the impression that the page loads faster than it actually does.

a phone with an image of page speed optimisation

Lazy Loading is important to make sure that your page loads quickly.

3. Stock Counter

GemPages stock counter feature enables you to add an inventory counter to your product page. You can display notifications for low-stock, out-of-stock, or overstock situations with a variety of customization choices. When visitors get the message that a particular product is low in supply, it will encourage them to make a purchase quickly.

Stock counter GemPages

Stock Counter features in GemPages's template

4. Countdown Timer

A countdown timer is a useful feature of GemPages that you can include in any e-commerce platform. When the clock starts ticking, customers panic about missing out on sales and are more likely to make a purchase.

Countdown timer GemPages

Countdown timer feature from GemPages's template

Your store needs some bells and whistles?
Explore GemPages' features and see what works best for your store. Free plan available. No strings attached.

Top 5 Shopify Apps To Boost Conversions

Obviously, there are a lot of ways to improve eCommerce conversions. Here are a bunch of apps that can help.

Appstle Subscription & Loyalty

You may expand your business with this app because it makes a consumer’s buying experience easier and encourages loyalty.

Appstle℠ Subscriptions

Appstle is the most customizable subscriptions tool with product swap, custom shipping, build-a-box, bundling, etc

ReConvert Upsell & Cross Sell

This is another incredible app you can use to improve eCommerce conversions. As it boosts your website’s AOV and checkout flow. You can also expect this app to improve the shopping experience of your users.

ReConvert Upsell & Cross sell

ReConvert's conversion focused post purchase upsell funnel helps you grow AOV & maximize the profit of every sale

Recharge Subscriptions

Using this amazing application, you cannot only measure the performance of your eCommerce business, but you can also optimize it to perfection. If your Shopify conversion rate is one of your primary concerns, using this app is one of the best options you have to make things work in your favor.

Recharge subscription Shopify

Recharge is the leading subscription management solution


With robust options for photo reviews, wish lists, loyalty programs, gift cards, referrals, and user-generated content (UGC), Growave is an all-in-one Shopify marketing app you can rely on to improve your Shopify store.

Growave Shopify

Boost customer loyalty & repeat purchases with Growave


Small and large retailers can automatically create more money and raise their store AOV thanks to the bundles-app PickyStory. With high-performing bundle layouts, you can offer enticing packages throughout your store. PickyStory provides a range of package offerings to assist your visitors at each stage of the purchasing process.

screenshot of the picky story homepage

Adding Shopify apps that add a loyalty program or bundles can also boost your conversions.

Wrapping Up

There you have it, a guide on how to increase your shopify conversion rate. It is undoubtedly a challenging task to compete in the online world, but we are certain that following the tips and tricks of this guide can help increase Shopify CRO to a level you can only dream of without the right tactics.

Moreover, now you have a good idea of what a good shopify conversion rate is, you can easily analyze where your website is in terms of conversion.

So, all you need to do is follow all the provided instructions, and you will experience a significant boom in the conversion rate of your website.

FAQs about Shopify Conversion Rates

What is a good conversion rate for Shopify stores?
If you want to be successful, your Shopify conversion rate needs to be higher than 3.7%. Your store will rank in the top 20% of all stores on Shopify if its effective conversion rate is 3.7 percent or higher and among the top 10% if it is 5.2 percent.
What is a good conversion rate for Shopify dropshipping?
Across all industries, the average landing page conversion rate is 2.35%, whereas the top 25% converted at 5.31% or higher. The top 10% of landing pages, or those with conversion rates of at least 11.45%, should be your objective.
What is a good B2B sales conversion rate?
It is reasonable to expect a 1.5-3% conversion rate from your website or landing pages if you have the right kind of visitors and the right kind of call to action.
What is a bad conversion rate?
The average conversion rate for businesses is between two and three percent. If your conversion rate is less than 3%, you need to be concerned and review your eCommerce tactics.

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