Shopify Collabs 2025: In Depth Review for Store Owners and Creators

As influencer marketing continues to surge, the industry reached $24 billion in 2024, reflecting its rapid growth and central role in modern advertising. That momentum helped social media surpass paid search, driving $247.3 billion in global ad spend in 2024, and projections show it will grow to $266.92 billion by the end of 2025. Shopify recognized this early and launched Shopify Collabs in 2022, providing a streamlined platform for brands and influencers to connect.

Whether through micro-influencers with 10,000 to 100,000 followers or mega-influencers with over a million, these creators have a powerful impact on their audiences, with 69% of consumers trusting influencer recommendations. This makes them highly effective marketing partners for your brand.

Shopify Collabs makes it easy for brands and influencers to partner up, helping both sides boost visibility and engagement in a competitive market.

In this guide, we’ll cover everything you need to know about Shopify Collabs, including how it works, costs, eligibility, and tips for success. Let’s dive in!

What Exactly Is Shopify Collabs?

Shopify Collabs is an app that connects Shopify creators and influencers with Shopify store owners, making influencer marketing easier for everyone.

For creators—especially those exploring Shopify for creators—this platform is a powerful way to build real partnerships with brands that align with their style and audience. By joining the platform, influencers can find brands they like, join programs, and promote products to their followers—all while earning commissions. Everything is simple to manage in one place, from applying to campaigns to tracking progress and payments. Each creator profile includes important details like follower count, engagement rate, and social channels, helping brands find the right fit.

For store owners, Shopify Collabs takes the stress out of influencer marketing. It lets them easily find creators who are perfect for their brand, expanding their reach to new audiences. Collabs does a lot of the work, from matching them with influencers to handling partnerships and tracking results, so store owners can focus on growing their business.

If influencer marketing has ever seemed complicated, Shopify Collabs makes it simple, helping creators and brands work together smoothly and successfully.

How is Shopify Collabs different from Dovetale?

Never used Dovetale? Skip this section

1. It’s got a new name and a new look. The Dovetale brand has been retired with the functions and features now branded Shopify Collabs. Shopify Collabs is still an app that you need to add to your store, but its design reflects the Shopify brand–the Dovetale feather has been retired and replaced with the Shopify shopping bag.

2. You don’t need to log in to the app separately. In the days of Dovetale, you needed to log into the app to access its services. Under the Shopify brand, that’s become a thing of the past. All you need to do is install the app and log in to Shopify as per usual.

3. You don’t need to set up separate staff accounts. With Dovetale, you added a team manager to manage your influencers. This was separate from the staff members that had access to your Shopify store. These have now been integrated so that staff permissions are all managed through your Shopify admin.

 

4. Communications will all be sent to the email address on your Shopify account. This is as opposed to the email address connected to your Dovetale account when Dovetale was a separate entity.

5. It’s easier for creators to find your brand. With Dovetale, content creators had to apply through your application page. With Shopify Collabs, however, content creators can use a separate Shopify search engine to browse brands and choose products that suit their audience.

6. The domain name of application pages will change from Dovetale to Shopify. This will be automatically changed, and links that are pointed at your Dovetale page will automatically redirect to your Shopify page.

7. It’s free. Before being taken over by Shopify, Dovetale used to cost $99 a month on its cheapest starter plan. Shopify Collabs, on the other hand, is free for all Shopify users.

How Does Shopify Collabs Work?

Boiled down to its simplest form, Shopify Collabs works by connecting content creators to Shopify merchants. Content creators promote the merchant’s products, and merchants reward the content creators with either free gifts or money. In practice, this is broken down into three key parts:

• Finding customers through the Shopify Collabs Discover influencer platform.
• Taking applications through your merchant community page.
• Paying your content partners through affiliate links, free gifts, and/or cash.

1. What is the Shopify Collabs Discover influencer platform?

The Shopify Collabs Discover platform is a database of content creators from around the world and Shopify merchants that have connected to the Shopify Collabs app.

Merchants can search this influencer platform for content creators they can use to promote their products. Similarly, content creators can search the platform for brands to promote to their followers in exchange for compensation.

2. What is a Shopify Collabs community page?

Your community page is the heart of your Shopify Collabs campaign. This is where content creators can learn more about your store, what you’ve got to offer, and apply to partner with your brand.

Mobile technology has given rise to a range of nano-influencers in niche markets.

Creating a clear and straightforward community page is key to attracting the right content creators for your brand. Sell your brand but also clearly articulate what you expect from your partners and what they can expect from you.

A community page includes a sign-up form, and you can choose which questions to ask through your Shopify admin. Demographic information is vital for making sure that your products reach the right audience.

3. How do you pay a content creator?

• Affiliate and Commission Management: Shopify Collabs affiliate links are links that are used to record the sales driven by any one particular content creator. An affiliate link is unique to each content creator. For each sale that is made by a consumer that follows a creator’s affiliate link, the creator generally receives a commission.

• Free gifts: One way to reward content creators is to give them free gifts or merchandise. This is particularly important if you want them to create content that involves using your product. Cosmetics or clothing, for example.

• Cash: A one-time payment to make a particular piece of content is probably the most popular way of rewarding a content creator. Along with negotiating the fee, you can also negotiate how long it should be active.

The Benefits of Using Shopify Collabs for Merchants

Not a merchant? Skip to the benefits of using Shopify Collabs for creators

Instead of looking for content creators, they can look for you. At the core of effective influencer marketing is matching the right product with the right audience. In the past, brands would search creator marketplaces and approach content creators. Shopify, however, has flipped this process around.

At the heart of Shopify’s approach is an influencer marketing platform, dubbed Shopify Collabs Discover, that contains all of the brands that have signed up to Shopify Collabs. This platform is searchable by influencers who can find products that they believe best match their target audience. Content creators, after all, know their audiences best. (Note: As of writing, this is not active, but Shopify is taking early bird applications).

It brings everything together all in one place. With Shopify Collabs, you can send gifts, create affiliate links, and issue payouts to creators, all inside your Shopify admin. You can also manage applications and track sales made through your affiliate program.

The Benefits of Using Shopify Collabs for Creators

It is easier to find brands to work with. With Shopify Collabs, creators can search Shopify’s database to find brands that reflect the interests of their audiences. This should lead to more appropriately targeted products which should lead to more sales and more affiliate commissions for you.

 Fashion influencers are often paid in cash and receive free gifts and samples

It’s easier to work with brands. When you have found a brand you like, you use an online application form to reach out to said brand. This form has been developed to guide brands toward collecting all of the necessary information for a brand to make an informed decision. This is important when working with smaller brands with less experience that might normally engage in a lot of back and forth as they try to work out exactly what information they need–demographic information, traffic data, and whatnot.

How to Get Started with Shopify Collabs?

1. Install the app

Follow this link to the Shopify App store and click install.

2. Open an account

Setting up a Shopify Collabs account is relatively simple. There are only three steps.

• Go to your Shopify admin panel and click on Settings and then Apps and sales channels.

• You should see a list of apps you’ve installed. Find and open Shopify Collabs.

• You should see the Shopify Collabs terms and conditions. After agreeing to the terms and conditions, you’re all set, and you can get started creating your creator community.

3. Create your community

(In case you missed it, see: What is a Shopify Collabs community page?)

In brief, your community page is where creators learn about what you do and apply to partner with your brand.

From the Shopify Collabs dashboard, click on edit your application page. This is divided into five sections.

3.1 Application

This is where you design your community page.

• Page design: This is where you add your logo and choose a background and button color.

• About your brand: This is where you add a heading, a brief description, and choose your button text (your call to action).

• Collab benefits: Tell content creators what’s in it for them if they sign up to your program. List the perks and benefits of partnering with your brand.

• Images: Add some photos of your products or images that best represent your brand. You can also pull those images from your Instagram account. (see also: Shopify Product Images: A 10-minute Guide for Beginners [2025])

3.2 Social

This is where you choose which social networks creators can use to apply.

• There are six social networks to choose from: Instagram, YouTube, Twitter, Facebook, TikTok, and Twitch.

• Toggle the on/off switch to choose the networks you want to accept.

Brands can choose which influencer platforms they would like to take applications from.

3.3 Profile

This is where you decide what information you want applicants to provide.

• First name, last name, and email address are already selected and can’t be changed.

• There are several demographic options, including date of birth, location, and gender. You can use this information to align your target markets with your content creator applicants.

• You can also add additional contact information, including a phone number and shipping address.

• Finally, choose which of the creator’s social handles you would like them to provide (it’s the same social networks listed earlier).

3.4 Survey

This is the part where you quiz your applicants to determine whether or not they’re a good fit for your brand.

• This is an interactive form, and you can add or remove questions as you see fit.

• Questions can be short answer, long answer, multiple choice, or selections that can be either radio buttons or a drop-down menu.

• You use the up and down arrows on the side to change the order of your questions.

3.5 Share

At this point, you should have your community and application pages customized to your own specifications. All that is left to do is let people know that your content creator community is open for business and taking new applicants. Shopify Collabs gives you three ways to do this.

• Link to your application page: Copy the link provided and paste it on your blog or website, or share it on your social networks.

• Add it to your Shopify store: This field should already be populated with your website address. All you need to do is add a title for your page and then click Create Page. This will now be added to your store. However, you may still need to add it to your navigation menu.

• Add a widget to your store: This is a floating widget at either the bottom left or bottom right of your website. You can change the text on the label and the button color too.

Finally, click Save & Finish.

Makeup influencers can help to boost your cosmetics sales.

 And that’s it! Your Shopify Collabs community is up and running. All you have to do next is wait for content creators to come flooding in. If you want to be more proactive, however, you can jump on the Shopify Collabs Discover platform and start searching for creators yourself.

How to Find Creators with Shopify Collabs Discover?

(In case you missed it, see: What is the Shopify Collabs Discover platform?)

In brief, Shopify Collabs Discover is where you search for content creators to promote your brand.

You’ll find it in the navigation menu running along the top of your Shopify Collabs dashboard.

There are two basic parts to a Shopify Collabs Discover search: the search parameters and the search results.

1. Search Parameters

This is where you decide how and where you want to search and what you want to search for.

• Platform Selector: Use the platform selector to choose the social network you would like to search. You can choose from Instagram, YouTube, Facebook, Twitter, and Twitch, and you can also search through a database of blogs. This tool allows you to easily collaborate with creators across various platforms, maximizing your reach and engagement.

• Search Bar: The Shopify Collabs Discover search bar has several options for narrowing down your search, which will depend on which platform you select.

• Keyword: Search the database using a specific search term. You can also narrow this selection down by going to the settings menu and selecting only certain places to search. For example, with Instagram you can choose to search usernames, display names, bios, posts, or a combination of all four. The options vary depending on the social network.

• Location: Use this to search for creators within a specific geographic area. For example, if you’re selling maple syrup, you might want to target only Canadians. Like a keyword search, you can narrow down your search by choosing only specific areas. Whether or not you can search by location will depend on the social network you’ve selected.

• Hashtag: This search parameter allows you to search through specific hashtags on social media posts. You can narrow this down by the number of hashtags: zero or more, one or more, or all. You can also choose a timeframe. This can be either the last 14, 30, 90 or 180 days.

• Username: You can search using any or all of the first three in combination or perform a username search. You can either search for a specific user or search with only part of a username.

• Category: For Facebook and YouTube, you can also search by category.

• Mentions: With YouTube and TikTok, you can also search for mentions. Like hashtags, you can choose the number of times a search term needs to appear for it to count: zero or more, one or more, or all. There is also an option to search the last 14, 30, 90, or 180 days.

• Results Filter: After you have performed your search, depending on the platform you have selected, you’ll have a range of options to choose from to filter your search.

• Search in/exclude lists: You can use this setting to exclude creators on lists that you’ve already created. Alternatively, you can use this setting to search within lists that you have already created.

• Required accounts: This gives you the ability to find creators that work across multiple platforms. For example, if you want an influencer that has both an Instagram and a TikTok account.

• Following: You can also narrow down your search based on the number of followers an influencer has. This is useful if you’re looking for an audience of a specific size to match a specific budget.

• Metrics: Data is imperative for informed decision-making. Choose from: following, average engagement, average likes, average views, total likes, average comments, average shares, total views, average retweets, average peak viewers, Alexa rank, and post frequency.

When you have completed your search, you should have a list of creators.

2. Search Results

Analyzing your search results is equally as important as setting the parameters.

Search results in the Shopify Collabs Discover influencer marketing platform come with a range of important data

At the time of writing, this was a little clunky, but essentially you use a combination of three factors to sort through your results.

• Metrics: As in the search parameters, these change depending on the platform selected but can include: following, average engagement, average likes, average views, total likes, average comments, average shares, total views, average retweets, average peak viewers, Alexa rank, and post frequency.

• Growth: This will let you choose the time period from which you want to pull data. It’s either the last seven or the last 30 days.
• Sort: This reorders the results based on growth, the metric you have chosen, the number of followers a creator has, or the reach a blog post gets.

Sort through the content creators and either head to their social channels to contact them directly or save them to a list for later.

How to create an Affiliate Program for Influencers on Shopify Collabs?

With Shopify Collabs, you can easily create an affiliate program to expand your brand’s reach by teaming up with influencers!

Here’s how to get started in a few simple steps:

Choose Influencers You Want to Partner With
Once you have influencer applicants, decide which ones you’d like to work with. These selected influencers will be your brand ambassadors, helping you promote your products to their followers. Once they’re on board, you’re ready to start sending them gifts or special discount codes!

Set Up Gifts for Influencers
In the Gifts tab on Shopify Collabs, click Create Gifts to start making offers for your influencers. You can offer:

• Free Products: Send them samples they can review, unbox, or create tutorials for, helping their followers get excited about your brand.
• Percentage-Based Discount Codes: Give influencers a discount on your products, making it easier for them to purchase and share with their audience.
• Dollar-Based Discount Codes: Offer a specific dollar amount off, which they can also pass along to followers.

Send Free Products

To send a free product, create a “gift” name and set the options, like which products they can pick. When influencers go to checkout, they’ll see a $0 price and can claim the gift without paying. This way, no manual work is needed, and you avoid the back-and-forth to confirm sizes, colors, and addresses.

Provide Discount Codes
Discount codes are a great way to attract influencers and encourage them to share. Choose Discount Code (%) or Discount Code ($) to get started, then add a name, discount amount, and any product limits. These codes are perfect for influencers to share with their followers, giving everyone a reason to check out your products!

Track Your Affiliate Program
Once your gifts and discounts are live, you can easily track how many times each one is used. This helps you see which influencers and offers are making an impact.

With Shopify Collabs, setting up an affiliate program is quick and easy—making it simple for influencers to spread the word about your brand!

Real Success Stories of Shopify Collabs

Shopify Collabs has helped businesses of all sizes from rising startups to well-known brands, to build impactful creator partnerships. Below are real-world examples of how merchants are leveraging the platform to boost sales, reduce costs, and grow communities.

Duradry Lowers CAC by 29% Through Creator Collaborations

Duradry, known for its anti-sweat solutions, reduced customer acquisition costs by 29% by partnering with over 250 creators. Using Collabs’ customizable affiliate setup, Duradry generated $50K+ in sales, while also improving credibility through authentic creator content and reviews.

Solgaard Sees 287% Growth in Creator-Driven Revenue

Sustainable lifestyle brand Solgaard boosted creator-generated revenue by 287% month-over-month after expanding its ambassador program with Shopify Collabs. Through features like Recruit and custom commission tools, Solgaard partnered with 50+ ambassadors, driving over $50K in sales and strengthening its presence on Instagram, YouTube, and TikTok.

Shopify Collabs Review: Pros and Cons

Pros
The platform stands out with its clean and user-friendly interface, making it incredibly easy to navigate. Managing multiple accounts and tracking influencer campaign performance is seamless—an excellent asset when making strategic business decisions.

One notable advantage is the flexibility it offers: brands can set their own commission rates for influencers based on budget and goals.

Having all tools centralized in one place also significantly reduces time spent on manual tasks.

Cons
Customer support could be improved. Currently, assistance is only available through a Support Portal, and users must wait in queue after submitting a ticket via email—responses may take longer than expected.

Best Practices for Success on Shopify Collabs

Want to turn your Shopify Collabs journey into a success story? While a little luck always helps, long-term success comes from smart planning and strategy. Here are some proven tips you can follow:

For Merchants

• Craft Compelling Partnership Offers: Attract top-tier creators by outlining clear, enticing partnership terms. Offering competitive commission rates and perks like early product access or exclusive discount codes can set your brand apart.
• Choose the Right Creators: Focus on partnering with creators whose audience closely matches your target market. Review engagement rates, content quality, and audience insights to ensure a strong brand fit and higher conversion potential.
• Leverage Analytics for Optimization: Take full advantage of Shopify Collabs’ built-in analytics to measure campaign performance. Keep an eye on metrics like click-through rates, conversion rates, and AOV to fine-tune your strategy and reward high-performing creators.

For Creators

• Stay Authentic in Your Promotions: Work with brands that genuinely align with your values and content style. Authentic storytelling and honest recommendations tend to generate more trust, engagement, and sales.
• Utilize Linkpop to Showcase Products: Shopify’s Linkpop lets you create a personalized storefront for your audience. Keep it updated with your favorite picks and current promos to drive traffic and purchases directly from your content.
• Use Data to Improve Your Strategy: Track your performance to understand what works best. Metrics like CTR and conversion rates help identify which products and content types resonate most with your audience, so you can double down on what drives results.

Common Challenges and How to Address Them

While Shopify Collabs continues to evolve and improve, users may encounter a few common challenges. Here are three key issues and practical solutions for each:

Fraud and Coupon Farming
A common concern with affiliate programs is coupon farming, where discount codes are shared on unauthorized deal sites, reducing their intended value. To mitigate this, Shopify Collabs provides tools for tracking code usage and monitoring where they’re shared. Merchants should also clearly outline the terms of use and collaborate with trustworthy, vetted creators to limit misuse.

Creator Engagement Issues
Not all creators are equally active or aligned with a brand’s values, which can lead to weak campaign performance. To improve engagement, merchants should thoroughly evaluate creator profiles, reviewing metrics like content quality and audience interaction. Keeping communication open and transparent helps build stronger, more collaborative relationships.

Limited Availability
Currently, Shopify Collabs is only available to users in the U.S. and Canada, which may be restrictive for international brands and creators. While waiting for broader expansion, merchants outside North America can consider regional partnerships or alternative influencer platforms in their market.

Conclusion

And that’s about it! It’s not everything in the Shopify Collabs app. There are a lot more features that make adding influencer marketing to your marketing program much easier. These are, however, the basics, and it’s enough to get you set up and on the right track.

Influencers and content creators are a fantastic way to build brand awareness and boost sales. The Shopify Collabs makes this process that little bit easier and connects merchants and creators in a way that hasn’t really been done before–at least not to the extent that Shopify intends.

This is a great new app with lots of potential and coupled with a Shopify store beautifully designed using GemPages drag-and-drop editor, you can use it to boost your sales, drive conversions, and build trust in your brand.

FAQs about Shopify Collabs