In today's digital age, social media has become a crucial part of any successful online business. And when it comes to social platforms, Instagram is one of the most popular and effective ways to reach and engage with potential customers.
By connecting your Shopify store to Instagram, you can showcase your products to millions of users and turn followers into loyal customers.
So, if you're ready to take your business to the next level, follow the guide to learn how to connect Shopify to Instagram.
Why Shopify Instagram Integration Is Important for eCommerce Businesses?
Shopify Instagram integration is becoming increasingly important for eCommerce businesses. Here are a few reasons why:
Massive User Base: Instagram has over 1 billion monthly active users, and with its growing popularity, it has become an essential platform for eCommerce businesses to connect with potential customers.
Increased Visibility: By integrating your Shopify store with Instagram, you can easily showcase your products to a massive audience. Instagram's visual-based platform makes it easier for businesses to showcase their products, increasing brand awareness and reach.
Enhanced Shopping Experience: The Shopify Instagram integration allows businesses to create a seamless shopping experience for customers. Customers can view your products, make purchases, and complete transactions without ever leaving the Instagram app.
Targeted Advertising: Instagram's ad targeting capabilities allow businesses to reach their target audience more effectively. By integrating Shopify with Instagram, businesses can create targeted ads based on user demographics, interests, and behaviours, resulting in better ad performance and increased conversions.
Before setting up Shopify Instagram Integration, you need to make sure that you are eligible to use the Instagram Sales Channel. This requires that you meet the following requirements:
Location Requirements: You need to be located in one of the supported countries. You can check out the list of supported countries on the official Shopify website.
Compliance Requirements: You must comply with Facebook's Commerce Policies and its Merchant Agreement. Instagram is owned by Facebook, and the platform has set certain policies and agreements that you must adhere to before you can use the Instagram Sales Channel.
How to Link Shopify To Instagram: Step-by-step Guide
Step 1: Create Shopify Store and Instagram Business Account
To connect Shopify to Instagram, you'll need to have a Shopify store and an Instagram Business account. If you already have a Shopify store, you can skip this step.
Users have the option to create a Shopify ID using their Email, Apple, Facebook or Google ID.
To create an Instagram Business account, follow these steps:
Download the Instagram app and sign up for an account. If you already have a personal Instagram account, you can switch to a business account by going to your profile and tapping the three lines in the top right corner, then selecting Settings > Account > Switch to Professional Account > Business.
Follow the prompts to set up your business profile. You'll need to provide information about your business, such as your website, contact information, and business category.
Users can switch their Instagram personal account into a professional account.
Step 2: Connect Your Instagram Account to Your Facebook Page
To connect your Instagram account to your Facebook page:
Log in to your Facebook account.
Click on the drop-down arrow in the top right corner of the page.
Click on "Settings."
Click on "Instagram" in the left-hand menu.
Click on "Connect Account."
Follow the prompts to connect your Instagram account.
Step 3: Set Up A Facebook Shop
To connect your Instagram Business account to your Shopify store, you'll need to have a Facebook Shop set up. This will allow you to tag products in your Instagram posts and stories.
To set up a Facebook Shop:
Log in to your Facebook account.
Click on the drop-down arrow in the top right corner of the page.
Click on "Create Page."
Follow the prompts to create a new page for your shop.
To set up a shop, go to “Meta Business Suite.” The Business Suite is a one-stop shop to manage all the marketing and advertising undertakings of your Facebook page.
To add a Facebook shop go to “Commerce Business Manager” and click on the “Create a Shop” section.
Follow the prompts to set up your shop.
Step 4: Link Facebook and Instagram Business Account to Shopify
To link your Instagram Business account to Shopify, follow these steps:
Go to your Shopify account and select the Facebook and Instagram Shopping Sales Channel. You can access the Sales Channel by clicking "Sales channels" in the left-hand sidebar of your Shopify dashboard.
Click on “Start Set-up” and follow the prompts to connect your Facebook account. Shopify and Facebook integration is an important step to tag your products on Instagram.
The approval process of the Facebook business page on Shopify may take up to 48 hours. Once connected, you'll be able to manage your Facebook and Instagram accounts from within Shopify.
Step 5: Enable Instagram Shopping
With your Facebook Shop connected to your Shopify store, you're now ready to set up Instagram Shopping.
To enable Instagram Shopping:
Go to your Instagram profile and tap the three lines in the top right corner.
Tap Settings > Business > Shopping. If you don't see the Shopping option, your Instagram account may still be under review for approval to use the Instagram Shopping feature.
Follow the prompts to connect your Instagram account to your Facebook Shop.
Wait for Instagram to review your account and approve your product tagging. This process can take a few days, during which time you can still create and publish posts on Instagram.
Step 6: Tag Shopify Products in Instagram Posts and Stories
Once your product tagging is approved, you can tag your Shopify products in your Instagram posts by following these steps:
Create a new post in Instagram and select a photo or video.
Tap "Tag Products" and select the product you want to tag.
Move the tag to the appropriate spot in the photo or video.
Now share your post.
Nan&Lu is an apparel brand specializing in women’s clothing. The brand has created an Instagram shop and tagged its products on its Business page.
Tips To Boost Sales After Successful Shopify Instagram Integration
Let’s have a look at some of the effective tips to help you boost sales after a successful Shopify Instagram integration.
Optimize your Instagram profile: Before you start promoting your products on Instagram, make sure your profile is optimized. Your profile should include a clear profile picture, a bio that accurately describes your brand, and a link to your Shopify store.
Create high-quality visuals: Instagram is a visual platform, so it's important to create stunning visuals that showcases your products. Use professional photography, clear and concise descriptions, and hashtags that are relevant to your brand and products.
Use Shopify Buy Button:Shopify Buy Button can help boost sales on Instagram by enabling businesses to sell their products directly on the platform. With the Buy Button, businesses can create shoppable posts on Instagram, allowing users to make purchases without ever leaving the app.
Run Instagram ads: Instagram ads are a great way to reach a wider audience and promote your products. You can create ads that appear in users' feeds or stories, and target specific demographics and interests. Make sure your ads are visually appealing and include a clear call to action.
Engage with your followers: Engaging with your followers on Instagram is important to build a loyal customer base. Respond to comments and direct messages, and ask your followers for feedback on your products.
Monitor your analytics: Monitoring your analytics is important to see what's working and what's not. Use Instagram Insights and Shopify analytics to track your engagement, click-through rates, and sales.
Use this data to adjust your strategy and improve your results.
Examples Of eCommerce Businesses Who Grew After Shopify Instagram Integration
Connecting Shopify to Instagram has proven to be a game-changer for many eCommerce businesses, helping them increase their sales and grow their customer base.
Kylie Cosmetics is a makeup brand founded by star Kylie Jenner. The brand has become popular among Instagram users.
Kylie Cosmetics was founded by Kylie Jenner, she created the makeup brand to give her fans access to vegan and skin-friendly makeup. The brand has grown tremendously after Shopify Instagram integration.
After integrating with Shopify, Kylie Cosmetics reported a significant increase in sales, with the brand's Instagram following growing to over 24 million.
MVMT Watches is an eCommerce business that offers stylish and affordable watches for men and women. After integrating with Shopify, the brand's Instagram following grew to over 1.5 million, and their sales increased by 60%.
MVMT watches is a brand that creates affordable, sleek, and quality watches for young people. The brand’s sales and following increased after Shopify Instagram integration.
The brand also used Instagram's paid advertising feature to target potential customers, resulting in a 7x return on investment.
Kith is a streetwear brand that offers apparel and footwear. After integrating with Shopify, the brand's Instagram following grew to over 2.5 million, and their sales increased by 160%.
Kith is a fashion and lifestyle brand selling all kinds of apparel, footwear, bags, accessories for men and women. The Shopify Instagram integration helped Kith to grow on Instagram and increase its sales.
The brand also used Instagram's influencer marketing feature to collaborate with fashion influencers, resulting in increased brand awareness and sales.
Shopify Instagram integration is a powerful way to boost your sales and reach a wider audience. By leveraging Instagram's massive user base and Shopify's eCommerce capabilities, businesses can tap into a new market of potential customers and increase sales.
FAQs about Shopify Instagram Integration
Why can’t I connect my Shopify store to Instagram?
Some of the reasons for failed Instagram Shopify integration might be:1. Your Instagram account isn't set up as a business account.2. Your Shopify store doesn't meet Instagram's requirements.3. Technical issues on either the Shopify or Instagram end could also be preventing you from connecting the two platforms.
How many followers do you need to connect Shopify to Instagram?
The plus point of connecting Shopify to Instagram is that there is no minimum number of followers required to connect your Shopify store to Instagram. However, you will need to meet Instagram's eligibility requirements to create a smooth shopping experience.