Best Shopify Product Pages You Should Emulate for Success

WRITTEN BY
Ginny Tran
PUBLISHED
TIME
9 minutes read
shopify product pages

Product pages are the lifeblood of your online store.

An effective product page shows potential customers what a product looks like, tells them what it feels like, and makes them envision their life with your product in it.

Unfortunately, creating killer product pages is not an easy feat. In fact, many brands struggle with product page design.

That's also the reason why we've crafted this article—to help you create eye-popping, high-converting Shopify product pages without a hitch.

In this piece, we'll cover:

  • Vital elements of any great Shopify product pages
  • Outstanding product page design examples from GemPages' customers
  • Easy guide on how to customize Shopify product pages.

What Is a Shopify Product Page?

In the simplest form, a Shopify product page is a page on your Shopify store that describes a particular product or service. This product detail page can include specifications like price, features, reviews, and product comparison.

An online store might have one or multiple product pages—depending on its business model. A single-product store might need only one product page, but a multi-product store demands various product pages.

Vital Product Page Design Elements

Of course, you only need a product name, a description, and a call-to-action to create a bare-bones product page.

Nevertheless, Shopify product page templates with basic components are unlikely to sell, which highlights the need for advanced Shopify customization. The more stunning your page is, the more likely it will convert.

Here’s an overview of the key elements you can include on your Shopify product pages to make them equal parts stunning and high-converting:

  • An SEO-optimized, concise product title.
  • Pixel-perfect product media, including product images, gifs, and videos.
  • A detailed, intriguing product description.
  • Special offers and discounts.
  • Shipping information, return, and refund policy.
  • Ample customer testimonials
  • A Frequently Asked Questions (FAQ) section
  • Compelling add-to-cart call-to-actions (CTAs)

5 Examples of The Best Shopify Product Pages

Swedishness

Swedishness, a Scandinavian food brand, knocks it out of the park with its one-of-a-kind product pages.

Typical Shopify product pages will more or less look like this: product images on the left; product details on the right.

The standard layout of a product page

This is what the standard product page looks like

Of course, there's nothing wrong with this.

But, Swedishness rings the changes on its product page design by locating all product details on the left and product visuals on the right. The black sidebar menu stays fixed throughout all of the different product pages.

Swedishness’s product page created with GemPages

Swedishness’s product page created with GemPages

Another thing we love about this product page of Swedishness is the video the brand slips in. As you click on the arrow, you are treated to a product video instead of another image. And, to your surprise, it's a cartoon video!

The brand doesn't produce the video—it's embedded from YouTube. No crazy efforts, but these small touches can revolutionize your Shopify product pages and your sales, too.

If you've decided this Julmust drink is a must on your Christmas dinner table, click on the black Add to Cart button, and you'll be directed to a checkout window right away. There, Swedishness continues suggesting products you might also like—a key move to increase average order value.

Swedishness’s product page created with GemPages

Swedishness’s product page created with GemPages

Swedishness's product page finishes off with the very last hook. We love how the brand maximizes the footer to highlight the refund policy. Bold, concise, powerful copy gives customers a feeling of security, makes them feel valued, and ultimately convinces them to purchase.

Swedishness’s product page created with GemPages

Swedishness’s product page created with GemPages

Saturnbird

Saturnbird is a visual brand, much like its product pages. A clean design style draws your eyes to a few key elements: the product, black copy, and an interactive button.

Saturnbird’s product page created with GemPages

Saturnbird’s product page created with GemPages

But the rest of its product page isn't as simple as what you see above the fold. Scroll down, and you'll find more infographics, gifs, and images to learn more about the product.

Saturnbird’s product page created with GemPages
Saturnbird’s product page created with GemPages

There are lots to fawn over here. First, the sleek gif visualizes how customers can make a smooth cup of iced latte with Saturnbird's product. Of course, this is not professional-level videography. But it's a gif, and people love moving things.

Underneath the gif is a step-by-step guide making it easier for customers to take a screenshot and save the recipe for future use.

Saturnbird’s product page created with GemPages

Saturnbird’s product page created with GemPages

Another fantastic thing about Saturnbird's product page is that it gives you a bunch of product details, but it feels anything but overwhelming. The product information, like ingredient details and product comparison with competitors, is displayed in such an intriguing way. No walls of text, just simple yet effective infographics.

Saturnbird’s product page created with GemPages

Saturnbird’s product page created with GemPages
Saturnbird’s product page created with GemPages

The Lingerist

The Lingerist, a conscious lingerie brand, creates product pages that reflect the enegery of feminism.

The Lingerist’s product page created with GemPages
The Lingerist’s product page created with GemPages

The infrastructure of its product page is standard but exceptionally executed. The page has exquisite images, including lifestyle shots and minimalist photos that capture the entire product against a white background.

Underneath the Add to cart button, the brand uses a subtle but effective stock quantity display to trigger urgency. It also suggests another product that can be the perfect duo combined with the product you're currently viewing. You know, the cross-selling technique.

The Lingerist’s product page created with GemPages

The Lingerist’s product page created with GemPages

Since many undergarments are not eligible for a return, the brand does everything it can design-wise to reduce friction, questions, and returns. The Lingerist's product page includes as much relevant information as possible, like model size and whether the product fits you in your usual size.

Nutt

Nutt's Shopify product pages are modern-looking, colorful, and aesthetically pleasing with a mix of pastel color palettes, high-quality flat lays, easy-to-read fonts, and balanced spaces.

Nuut’s product page created with GemPages

Nuut’s product page created with GemPages

Nuut’s product page created with GemPages

Another particular element of these product pages is the sticky customer review button. On the fence about this paleo meal plan? Click on the black sticky button and scroll down for recent testimonials.

Nuut’s product page created with GemPages

Nuut’s product page created with GemPages

Nodiee

Nodiee is a brand that sells portable and versatile white noise machines for good sleep. Its product page focuses on supplying shoppers with all the information they need to make a purchase.

If you already have your credit cards out, you can go ahead and place your order straight away. To sweeten the pot, Nodiee also offers a quantity discount—buy two, get $20 off and buy three, get $40 off.

Nodiee’s product page created with GemPages
Nodiee’s product page created with GemPages

All the product details, including features and what's in the box, are stored under the dropdown menu. Hence, if you're on the fence, you have all the essential information at your disposal to make a purchase.

Nodiee’s product page created with GemPages

Nodiee’s product page created with GemPages

Scroll down, though, and a more exciting product discovery awaits. The "why you'll love Nodiee" section, the product comparison graphic that depicts Nodiee's edge over others, and a dropdown FAQ section covering the points most shoppers have.

Nodiee’s product page created with GemPages

Nodiee’s product page created with GemPages

Nodiee’s product page created with GemPages

Nodiee’s product page created with GemPages

The brand knows the power of testimonials. It spends nearly one-third of the page space to show embedded reviews—to give you a sense of how much previous customers have enjoyed this product.

How to Customize Shopify Product Pages?

We've just shown you five outstanding product page examples that were created with GemPages. As you can see, all these product pages went beyond the standard default theme and basic Shopify customization.

Using GemPages page builder is an easy yet effective way to perform advanced customization for your Shopify product pages. And the best part is you don't need to know a lick of code!

With GemPages, there’s no need to start from a blank slate. Just choose from our collection of ready-made product page templates and make it yours by uploading your products, inserting some fresh content, and adding images, videos, animations, and effects.

Here is a quick guide to bring your expected product pages to life.

Step 1: Go to the GemPages dashboard and click on the Create New Page button. From the dropdown menu, select your page type. Click on the Product Page.

Customize your Shopify product pages using GemPages

Step 2: Explore the GemPages template library to find the one that fits your needs. All GemPages templates are mobile-responsive, so you can rest assured that your Shopify product pages look on point on whatever devices your customers are browsing.

You can hover over the template and click on Preview to check if it matches your requirements. Click on Edit to pick the template and start making your mark.

GemPages template library

GemPages offers an extensive library of ready-made templates

Step 3: Click on the Save button to save your work. You can later come back and add more visuals and content to your product page. The page will be automatically switched to draft mode. Hit Publish as you're ready, or schedule your publication date.

Customize your Shopify product pages using GemPages

Tips: If your brand has multiple products and each product has a different product page, our Global Styles feature can help make things easier for you. This feature allows you to make all your modifications in one place, save them as a preset, and apply it to each of your product pages (or any page type, for that matter).

Here is the easy guide on how to use our Global Styles feature to ensure brand consistency across your pages. Check it out!

Invest in Your Product Page Design and Reap The Rewards

We've come a long way to look at all the nuts and bolts of Shopify product pages, the best product page examples that really work, and the tool and tips you need to nail your own pages.

While the investment you put into designing your product pages is enormous, considering the great benefits it can generate, it’s definitely worth the effort.

But you can always go for the easier way with GemPages. As the most powerful page builder for Shopify, GemPages empowers you to create, customize, and optimize your pages for conversion. Even when you're a newbie, you can quickly figure out how things work and design your Shopify product pages without a hitch. It's coding-free, so you can be stress-free!

FAQs about Shopify Product Pages

How do I make my product page better on Shopify?

Customizing is the way to a better-looking, high-converting Shopify product page. You can perform basic Shopify theme customization via the theme editor in Shopify. Or, you can install a third-party page builder (e.g., GemPages) for a more advanced, unique storefront.

How to create multiple product pages on Shopify?

Step 1: From your Shopify admin, Products > Add product.
Step 2: Title your product, and add product descriptions and product media.
Step 3: Add product details.