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How to Add Tabs in Shopify Product Pages in 5 Minutes

8 minutes read
add tabs to product pages using GemPages

Online shoppers expect easy navigation, organized information, and a clutter-free interface when browsing product pages. One effective way to achieve this is by adding tabs to your Shopify product pages. Tabs allow you to neatly compartmentalize product details, making it easier for customers to find the information they need quickly and efficiently.

In this guide, we will explore the benefits of adding tabs to Shopify product pages, as well as various methods for implementing them in the smartest and fastest way.

Why Add Tabs to Shopify Product Pages?

1. Improved User Experience

Online shopping can sometimes feel like wandering through a big store with no signs. You're searching for a product and have to navigate through lots of pages and text. It can be confusing and frustrating. Tabs change that.

Tabs are like little labels on the shelf that say what's inside. Each tab is like a section where we put different types of information. For example, one tab has product details, another has customer reviews, and one more has shipping info. It's like putting everything in its own neat box. This makes it easy for shoppers to find what they're looking for without getting lost. 

A screenshot of a product tab feature on a Shopify theme

Make your product detail page neat might drastically enhance user experience.

2. Enhanced Organization of Product Details

Tabs allow you to categorize product information effectively. You can separate specifications, reviews, shipping information, and more into distinct tabs, streamlining the user's navigation process. This enhanced organization can lead to increased user engagement and higher conversion rates.

Below is an example from

A screenshot of apolloindustriesllc product page with tabs

A good way to present information about the product without redirecting your customer many times is using product tabs. 

3. Reduced Clutter on Product Pages

Have you ever walked into a messy store? It's overwhelming, right? Online stores can be the same. Lots of text and pictures can make it hard for customers to focus on what they want. But tabs are like those neat containers that keep things tidy. When a shopper clicks on one, it's like opening a box. They get the details they want, and everything else stays neatly packed away. This helps reduce the mess and confusion on your store's pages.

A screenshot of a product tab feature on a Shopify theme

Don't let customers down by too many words with too crowded demonstrations. Product tabs can reduce the clutter on product detail pages.

How to Add Tabs in Shopify Product Pages

Now that you understand the benefits of using tabs, let's explore how to add them to your Shopify product pages.

Method #1. Using Shopify Themes

Shopify offers a wide range of themes that come with built-in tab functionalities. Here's how you can add tabs using a Shopify theme:

Step 1: Log in to your Shopify admin > Online Store and click Themes > Navigate to Theme Library and choose Visit Theme Store dropped down from Add theme button. 

A screenshot of Shopify admin dashboard

Step 2: Choose a theme that supports tabbed product pages and hit Try theme

A screenshot of a free Shopify theme that has product tab feature

Tip: If you want a free Shopify theme that supports product tabs feature, you can consider the Origin theme.

Step 3: Once you've selected a theme, Shopify will navigate you back to the Theme dashboard with a note showing that the theme is being configured to your store. You will need to wait until the configuration is ready.

A screenshot of Shopify admin dashboard showing that it is adding a theme to an existing store

Step 4: Once the chosen theme is added successfully, click the respective Customize button. 

customize Shopify theme

Step 5: Add and customize tab content by filling in the relevant information, such as product descriptions, specifications, reviews, and more.

Step 6: After customizing the tabs to your liking, click save and publish the changes.

Pro Tips: In each Shopify theme, the product tabs feature will be disclaimed under the feature description. You can identify which theme offers this accessibility without needing to click the preview buttons.

 A screenshot of product tabs features on a Shopify theme's  feature description.

Learn more: Shopify Theme Detector: How to Check What Shopify Theme A Store is Using?

Method #2. Using Custom Code

If you want more control over the design of your tabs, you can implement them using custom code. Here's a basic guide of how to do it:

Step 1: In your Shopify admin, navigate to Online Store > click on Themes > … (Actions) > choose "Edit Code"

A screenshot of editing code of a theme on Shopify admin

Step 2: Within the code editor, locate the product template file (usually product.liquid) >  add the necessary code to create tabs. This might involve HTML, CSS, and JavaScript. 

You can have more code guides here

Step 3: After making the code modifications, save your changes and preview your product pages to ensure the tabs appear and function as intended.

Important note: This method is more complex than the previous one, and we do not recommend following it unless you are proficient in coding. Otherwise, there's a risk of code mixing. The best option is to use a pre-built solution, such as a Shopify landing page builder app

How to Add Tabs in Shopify Product Pages Using GemPages v7

GemPages is a user-friendly and powerful Shopify page builder that simplifies the process of adding tabs to your product pages. Let's take a closer look at how to use GemPages v7 to add product tabs to your PDP in a smartest and fastest way.

Customize your Shopify store pages your way
The powerful page builder empowers you to create store pages that bring unique experiences and convert customers. No coding needed.

Method #1. Using GemPages’s Tab Element

Using tab elements is one of the quickest ways to add product tabs to your existing product page. Follow these below steps or you can read GemPages’ Help guide on Tab element to get the most out of the feature.

Step 1: Install GemPages > Go to the Create landing page using link or image.

A screenshot of GemPages v7 dashboard

Step 2: Within the GemPages Editor > Navigate to the left sidebar > Search for Tab in the search box.

A screenshot of finding the tab element on GemPages v7 Editor

Step 3: Drag and drop the element to the design area and customize information. 

You can click on each tab element to add and customize content, such as product specifications, reviews, and more. Also, you can easily format text, add images, and organize information.

how to customize the tab element on GemPages v7

Step 4: Ensure that your tabs are optimized for mobile devices by previewing and adjusting the layout as needed.

Step 5: Once you're satisfied with your tabbed product page, save your changes and publish it to make it live on your Shopify store.

Method #2. Using GemPages’ Pre-built Templates

This option might be ideal for you, store owners, who are unsure about how to design your product detail page. 

You can consider these pre-made templates for Virtual Reality Headsets as your starting point within our continuously growing list of templates.

Step 1: Install GemPages > Get into GemPages dashboard > Click Create page using image or URL.

find templates with tabs from GemPages v7

Step 2: Navigate to Template library > Select Product page > Find the templates having product tabs > Add to page the chosen one.

Step 3: Customize and add information about the products and hit Publish.

From here, you can not only customize the information but also adjust the number of tabs and how they are displayed using GemPages' element settings.

A screenshot of the tab element setting on GemPages v7

Tip: You can get a preview for all the GemPages’ proprietary templates here.

Tips for Using Tabs Effectively to Improve User Experience

While adding tabs to your Shopify product pages is a great way to enhance the user experience, it's essential to use them effectively. Here are some tips to get the most out of tabs:

1. Use Descriptive Titles

Create tab titles that clearly describe the content within each tab. For example, "Product Specifications," "Customer Reviews," "Shipping Information," etc. Descriptive titles make it easier for users to find the information they're seeking.

Learn more: How to create a testimonial page using GemPages.

2. Prioritize Information

Identify the most critical product details or information your customers are looking for, such as specifications, reviews, or FAQs. Place essential information in the default or first tab to ensure it's immediately visible to users.

3. Utilize Icons or Symbols

Consider using small icons or symbols next to tab titles to provide visual cues about the content. For example, a star icon for reviews or a question mark for FAQs. Icons can quickly convey the nature of the information within each tab.

4. Maintain Consistency

Consistency is key in providing a smooth user experience. Keep the tab placement and style consistent across your product pages. Users should know where to find information consistently. If possible, use the same tab structure for all products to create a standardized experience.

5. Mobile-First Approach

When designing your tabs, consider a mobile-first approach. Ensure that the mobile experience is smooth and intuitive. Tabs should be easily accessible and user-friendly on all devices, including smartphones and tablets.

6. Regularly Update Content

Keep your tabbed content up-to-date. Remove outdated information and add new details, reviews, or FAQs as needed. An outdated product page can lead to a poor user experience and potentially drive customers away.

Your store needs some bells and whistles?
Explore GemPages' features and see what works best for your store. Free plan available. No strings attached.


Adding tabs to your Shopify product pages is a simple yet effective way to improve the user experience, enhance the organization of product details, and reduce clutter. Whether you choose to use Shopify themes, custom code, or apps like GemPages, you now have the knowledge to create clean and user-friendly product pages that customers will appreciate.

By following the tips provided, such as using descriptive titles, prioritizing information, and maintaining consistency, you can ensure that your tabs are not only visually appealing but also highly functional. If you are looking for the fastest and smartest way to add tabs in Shopify product pages, GemPages is always a good approach. 

FAQs about Adding Tabs to Shopify Product Pages

Can I add tabs to my existing Shopify theme, or do I need to change it?
You can add tabs to your existing Shopify theme without changing it. Many themes allow you to enable and configure tab sections within the theme editor. If your theme doesn't support tabs, you can also use custom code or third-party apps to add this feature.
What are the benefits of using tabs on my product pages?
Tabs provide several benefits, including an improved user experience, enhanced organization of product details, and reduced clutter on product pages. They make it easier for customers to access specific information, such as product specifications, reviews, and shipping details, in a clean and organized manner.
Can I use tabs to display different product variants or options on a single product page?
Tabs are typically used to organize and present information related to a product, such as descriptions, specifications, reviews, or FAQs. However, they may not be the best method for displaying product variants or options. To showcase different product variants, consider using Shopify's built-in variant selection tools or custom product options in your theme.
Are there any SEO considerations when using tabs on product pages?
SEO (Search Engine Optimization) is essential for product pages. When using tabs, make sure that the content within the tabs is accessible to search engines and not hidden from indexing. Properly structured HTML and CSS can help ensure search engines can crawl and index the content within tabs. Additionally, it's essential to have relevant keywords and information within the tabbed content to improve search engine rankings.
How can I track the performance of my tabbed product pages and determine if they are improving user engagement or conversion rates?
To track the performance of your tabbed product pages, you can use various analytics tools, such as Google Analytics or Shopify's built-in analytics. Pay attention to metrics like time on page, bounce rate, and conversion rate. You can set up event tracking to monitor user interactions with tabs, such as clicks on specific tabs, to understand how users are engaging with your tabbed content.

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