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Picture this: your potential customer is hovering over the "Add to Cart" button, hesitating. They have a few burning questions they need answering before making the buying decision. They frantically scroll through your website, searching for the answers they need, but to no avail. It's a maddening experience that can quickly turn a sale into a missed opportunity.
The solution to these problems lies within the humble Shopify FAQ page. Despite often being overlooked or dismissed as unimportant, a Shopify FAQ page can be a game-changer for any Shopify store, saving both your business and customers from frustration and confusion.
A great FAQ page is one that is designed with the customer in mind and addresses all of the common questions that customers may have about your product or service.
Here are some characteristics of a great FAQ page:
Creating an FAQ in Shopify is made easier with a feature-rich drag-and-drop page builder like GemPages.
To create an FAQ page with GemPages, make some tweaks to the ready-made FAQ template and/or customize pre-made FAQ sections–like below:
Head to the GemPages dashboard > Create a new page > Landing page.
Once you're in the GemPages editor, click on the Library button on the top bar.
To find the FAQ page template, select Information Page from the filters and then click on the Add to page button.
Now, you need to make a few simple adjustments to match your business. This might include adding your email address, phone number, and store location.
Important note: While our FAQ template covers all essential information, make sure to double-check and tweak it to align with your business. Your business is one-of-a-kind, and your FAQ page should be too!
Voilà! Your FAQ page is now good to go!
But if you are the type of merchant who takes your storefront very seriously (we love that), you need to check out GemPages’ pre-made block library.
Whether you want to showcase your brand's personality or add some visual flair to your FAQ page, these blocks make it easy to create a customized page that stands out and oozes your brand personality.
Simply select the blocks that speak to you, add them to your FAQ page, and then rearrange them as needed to create a layout that's entirely your own.
Learn from the best, as they said. To save you the trouble and hassle of researching on your own, our team has compiled a list of Shopify businesses that are nailing their FAQ pages. And the best part? All of these exceptional FAQ pages were created using GemPages!
Their hero banner is like a fresh coat of nail polish–vibrant, attention-grabbing, and oh-so-satisfying to look at.
But it's not just about the looks. With internal links to other pages, Doonails has basically created a map that leads straight to the treasure trove of product info, homepage, and more.
With just two main colors–black and white, L’objet has created a sleek and sophisticated look that's totally on point. But the real star of the show is their sticky table of contents on the left-hand side, which is like a GPS system for finding answers.
Instead of boring old text, the brand Avenija Okusov used fun and funky emojis to add a pop of color and personality to every question. It's like a mini emoji party, and we're here for it!
But these icons aren't just for show - they actually make it super easy to find what you're looking for. And if you can't find the answer you need, they've got you covered with a contact form CTA at the bottom.
And that’s pretty much it about a Shopify FAQ page. Although a lot goes into crafting a great one, by this point, you’re armed with all the essentials to master the art and science of it.
By putting in the effort to address common customer questions upfront, you’ll be able to create a more streamlined and enjoyable shopping experience that leads to more conversions.
By the way, if you are looking for a powerful yet user-friendly solution to zhuzh up your FAQ page, you may want to check out GemPages page builder. With GemPages, you can make use of a range of pre-made templates and blocks to quickly create a Shopify FAQ page that’s equal parts informative and stunning.