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7 Best SEO Apps for Shopify in 2023 (Free and Paid)

Olivia Nguyen
11 minutes read
Shopify SEO Apps

Your Shopify online store has gone public with a stunning storefront, perfect products, and great content, but how come the number of orders could be counted on the fingers of one hand only?

Don’t worry! All you need right now is a strategic approach to search engine optimization (SEO) with the help of a reliable Shopify SEO app.

Fortunately, Shopify brings you a plethora of cutting-edge SEO apps, each equipped with powerful features and invaluable tools to help you climb the search engine ranks and attract more customers to your newly created store.

In this blog post, we will delve into the 7 best SEO apps for Shopify in 2023 for higher rankings and increased visibility.

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Shopify SEO Apps in a nutshell

What is SEO and an SEO App?

In the competitive realm of eCommerce, SEO is the key to success, and a powerful SEO app is the weapon to help you achieve that success.

SEO, short for Search Engine Optimization, refers to the practice of optimizing a website and its content to improve its visibility and rankings on search engine results pages (SERPs), making it easier for the target audience to find the website when they search for a relevant topic. In other words, the more SEO-optimized your Shopify site, the more visible it is on search engines. And greater visibility can translate into greater traffic and increased sales to the site.

Learn more: How to Increase Sales on Shopify: 17+ Proven Strategies

Simple as it may sound, boosting SEO for Shopify stores involves a variety of intricate details and tasks on and off the page, from site speed, keywords, meta tags, meta descriptions, and image tags to sitemap, backlinks and a lot more. These can take a lot of time and effort to handle, especially for those who are not SEO specialists.

That’s when an SEO app comes into play.

Although Shopify offers certain built-in SEO features, installing an SEO app is crucial to ensuring you get the best possible results while saving you time for what you do best.

Best Shopify SEO apps

As a leading eCommerce platform, Shopify offers an extensive library of SEO apps to assist merchants in optimizing their stores and boosting traffic from search.

Equipped with a great suite of features and insights for effective SEO strategies, Shopify SEO tools are designed to streamline and automate various SEO tasks, assisting you in tracking SEO performance, identifying and addressing SEO issues, and ultimately enhancing your store’s rankings and conversions.

Learn more: Shopify Conversion Rates: A Beginner’s Guide (2023)

What Can a Shopify SEO App Do for Your Store?

You may wonder what exactly a Shopify SEO tool can do for your online store. Well, actually, the best Shopify SEO apps can transform your Shopify’s search engine presence and maximize its online reach in several ways.

Here are some of the best functions that a good SEO app can perform to help you achieve your SEO goals:

  • Research and analyze relevant keywords associated with your products and industry. This function helps you find the right keywords to include in your content, product descriptions, and meta tags, thus increasing the chances of your pages appearing in search engine results for relevant queries and attracting more qualified traffic to your store.
  • Optimize each web page within your Shopify store (on-page SEO optimization). This function focuses on enhancing the structure and content of your site for better SEO by recommending proper keyword usage, optimizing meta titles, descriptions and other on-page elements, and ensuring your content is structured effectively.
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  • Create and monitor backlinks (off-page SEO optimization). This function involves analyzing the quality and relevance of your backlinks and offering suggestions for acquiring new backlinks through outreach, content creation, or guest blogging. With high-quality backlinks, your store can gain authority and credibility in the eyes of search engines.
  • Address technical SEO aspects that impact your store’s performance (technical SEO optimization). This function assists in identifying and fixing broken links, optimizing site speed and mobile responsiveness, improving site navigation and URL structure, and generating XML sitemaps for a more user-friendly and search engine-friendly Shopify site.
  • Track and analyze your store’s SEO performance. Gathering key SEO metrics such as organic traffic, keyword rankings and conversions, this function lets you monitor and measure the effectiveness of your SEO efforts so that you can make timely changes accordingly for better SEO results.
  • Assess the SEO strategies and performance of your competitors. This function helps you gain insights into their top-ranking keywords, backlink profiles, successful SEO tactics, and other SEO-related data. This information enables you to refine your own SEO approach and uncover opportunities to gain a competitive advantage.
  • Stay updated with the latest SEO practices. This function keeps you updated on the latest SEO trends, algorithm changes, and best practices, ensuring your store’s SEO remains aligned with current practices to stay ahead of the competition.

7 Best SEO Apps for Your Shopify Store

1. Booster SEO & Image Optimizer

Booster SEO & Image Optimizer app on Shopify

Booster SEO & Image Optimizer offers an all-in-one solution for on-page SEO success.

If you are seeking an ultimate solution for your on-page SEO optimization, Booster SEO & Image Optimizer is the way to go.

Being one of the highest-rated SEO apps on Shopify, Booster SEO & Image Optimizer by Booster Apps boasts of providing all-in-one SEO tools to improve rankings and optimize organic traffic. Featuring a wide array of powerful SEO features, the app is designed specifically to make sure your store is set up for on-page SEO success.

Ratings and reviews: 4.9/5 (4,809 reviews)


  • 1-day free trial
  • Free plan: Free with limited features
  • Pro plan: US$39/month

Highlighted Features:

  • Bulk image compression engine: Bulk optimize and compress your store images for improved page loading speed and higher SEO scores;
  • On-page SEO optimization: Ensure all on-page elements of your site are properly optimized;
  • Technical SEO optimization: Keep you aligned with Google’s best practices;
  • SEO Autopilot feature: Instantly detects, diagnoses and fixes SEO issues on your store;
  • Broken link monitoring: Track and automatically fix broken links that impact your site’s performance;
  • Weekly SEO Health reports: Gather and provide key metrics for SEO improvements;
  • Integration with various SEO tools, including Google Search Console, ChatGPT, Yotpo Reviews, Okendo Reviews, JudgeMe Reviews, and Loox Reviews.

2. SEO: Image Optimizer Page Speed

Avada’s SEO Image Optimizer Page Speed app on Shopify

Avada’s SEO Image Optimizer Page Speed app focuses on optimizing your store images and page speed.

Another hot-ticket item among Shopify users looking for an all-inclusive SEO solution names SEO:Image Optimizer Page Speed, developed by Avada (Avada SEO Suite). 

The Avada SEO app focuses on image optimization and page speed optimization, the two critical factors that can deter potential customers and negatively affect your search engine rankings. With these optimizations, the app ensures your online store delivers a seamless browsing experience to your customers, thus contributing to enhanced SEO visibility and increased conversions.

Learn more: 10 Best Shopify Apps for Conversions in 2023

Ratings and reviews: 4.9/5 (4,495 reviews)


  • 14-day free trial
  • Free plan: Free with basic features
  • Pro plan: US$34.95/month

Highlighted Features:

  • Instant page speed and score booster: Optimize and compress images to increase loading speed and boost SEO score;
  • Alt tag optimization: Automatically add alt tags to every image on your product page, collection page and blog post;
  • Meta tag automation: Automatically set up meta titles and descriptions and preview them right in the app;
  • Social meta: Display store info on social channels;
  • Auto Ava SEO Audit: Automatically scan SEO issues on the product, collection, blog post and other pages;
  • One-click optimized Google structured data: Auto-fill and submit structured data of your web pages to the Google Search Engine just in one click;
  • Site verification: Verify the authority of your site across various search engines;
  • 404 page redirection: Detect and redirect broken links (404 pages) to a specific URL;
  • Advanced SEO analysis: Thoroughly analyze the Product, Collection and Blog pages and provide detailed reports with suggested problems and improvements;
  • Integration with Google Search Console.

3. SearchPie: SEO Booster & Speed

SearchPie: SEO Booster & Speed app on Shopify

SearchPie: SEO Booster & Speed is branded as a one-size-fits-all SEO app.

As the name suggests, SearchPie: SEO Booster & Speed by Secomapp was born to make SEO easy as pie.

Claimed to be a one-size-fits-all Shopify SEO app, the SEO Booster app provides vital SEO solutions and subscription plans that fit all stores on Shopify, helping you handle all SEO-related issues of your online store right at your fingertips. 

Ratings and reviews: 4.9/5 (3,237 reviews)


  • 3-day free trial
  • Starter plan: Free with basic features
  • Premium plan: US$39/month
  • Enterprise plan: US$79/month or US$9 per feature

Highlighted Features:

  • Detailed SEO statistics: Provide comprehensive and up-to-date SEO reports to help you track the performance of your SEO efforts;
  • Speed booster: Enhance the loading speed of your site with instant page and pre-loaded page. Mobile pages’ speed is optimized with AMP;
  • Full site scan: Scan all pages and products on your store for existing SEO issues and provide actional recommendations;
  • Image optimization: Automatically generate alt tags for all product images and optimize image filenames for better rankings on top Google image search;
  • Bulk meta tag optimization: Save time by allowing you to edit the meta tags for all products at once;
  • Keyword optimization: Suggest SEO keywords relevant to your products and help you strategically place them in your meta tags, headings, and content;
  • 404 URLs auto-detected and fixed: Automatically scan and fix broken links on your store;
  • Auto rich snippets JSON-LD: Automatically add rich snippets to make your site readable to Google;
  • Sitemap submission: Submit sitemaps for Google to crawl your data faster;
  • Integrations with Pagefly,, Growave, Weglot, Facebook, and Google.
A page builder with built-in on-page SEO checklist
We help you optimize on-page SEO before publishing so that you can focus on building an amazing pages that sell.

4. Plug In SEO

Plug In SEO app on Shopify

Plug In SEO is one of the most trusted and widely-used SEO apps on Shopify.

Another heavy contender in the SEO app championship is Plug in SEO, one of Shopify’s most widely-used SEO apps.

Developed by Plug in Useful, the app empowers you to take control of your store’s SEO by highlighting areas for improvement and then providing step-by-step recommendations for better search engine visibility. 

Ratings and reviews: 4.7/5 (2,577 reviews)


  • 14-day free trial
  • Basic plan: US$9.99/month
  • Essential SEO plan: US$19.99/month
  • Small store plan: US$29.99/month
  • Medium store plan: US$49.99/month

Highlighted Features:

  • Automatic SEO audits: Perform a comprehensive site audit to detect SEO problems and fix them with easy-to-follow instructions and powerful tools;
  • One-click SEO data optimizer: Improve your click-through rates with Google structured data and rich snippets;
  • Speed reports: Provide detailed and up-to-date speed reports on both desktop and mobile devices;
  • JSON-LD structured data: Offer updated schema markup for rich snippets;
  • Title and meta description templating: Allow you to customize SEO-friendly templates for your title and meta descriptions;
  • 404 URL checker and fixer: Check for broken links and set up permanent redirects for them;
  • SEO text optimization: Repair your images with text for enhanced visibility;
  • Keyword research: Research and suggest specific keywords to optimize your store for organic search terms;
  • Detailed SEO documentation: Provide helpful videos and detailed articles on SEO for beginners;
  • Integrations with Google, Bing, Langify, Locksmith, Google Search Console, and

5. SEO Manager

SEO Manager app on Shopify

SEO Manager is the perfect fit for those new to website optimization and eager to learn about SEO.

Among our top picks for Shopify SEO plugins and apps, SEO Manager is an easy-to-use and install tool that effectively assists Shopify merchants in optimizing their online stores in search engines.

To help you easily get started with the app, SEO Manager presents a step-by-step tour to guide you through all the built-in features that you can leverage to manage SEO for your Shopify site. Also, the app offers a wide range of extensive SEO resources and valuable insights to enhance your understanding of SEO principles and practices, making it an ideal fit for those new to website optimization and eager to learn about SEO.

The only drawback of the app is the absence of a free plan; however, we are sure that your spending of $20 per month for such a great SEO app is worth every penny. 

Ratings and reviews: 4.7/5 (1,723 reviews)

Pricing: US$20/month with a 7-day free trial

Highlighted Features:

  • Real-time performance scan: Offer a comprehensive scan of your entire store’s performance and provide actionable recommendations for improvement;
  • Page templates: Allow you to create page templates to automate title, description and image alt text;
  • Sitemap submission: Automatically submit your sitemap to Google;
  • Schema/structured markup: Automatically add schema/structured markup to pages to enhance visibility in SERPs;
  • Real-time 404 repairs: Detect and fix broken links in real time; 
  • Integration with Google, Google Search Console, and Bing.

6. Hextom: Bulk Image Edit & SEO

Hextom’s Bulk Image Edit & SEO app on Shopify

Hextom’s Bulk Image Edit & SEO app is one of the best Shopify SEO apps for image optimization.

What might significantly impact your customer’s overall experience and brand perception right at the time they visit your online store? Yes, it is your product images.

Learn more: Shopify Product Images: A 10-minute Guide for Beginners

With this perception in mind, Bulk Image Edit & SEO by Hextom is created to offer an all-in-one image editing solution for all online businesses, ensuring the images are beautifully displayed without compromising the site’s loading speed. Whatever you want to do with your images, the app will make it possible.

Ratings and reviews: 4.8/5 (2,027 reviews)


  • Starter plan: Free with limited features
  • Basic plan: US$9.99/month
  • Professional plan: US$19.99/month
  • Advanced plan: US$49.99/month

Highlighted Features:

  • Image compressor: Compress image file sizes without losing any quality for better loading time;
  • Alt text optimization: Optimize image alt texts and filenames for better SEO with customizable templates;
  • Watermark added: Add watermarks to your product and theme images in bulk for protection;
  • Bulk image editing: Square, resize, crop, rotate, frame and trim your product images all at once. Your product images are also reshaped into the same sizes for a professional look;
  • Image uploading and downloading: Bulk upload and download your store images for backup, restore or product launch;
  • Image standardization for social media: Resize your images to fit any social channels.

7. Smart SEO

Smart SEO app on Shopify

Smart SEO provides effective SEO strategies and features at affordable prices and without technical expertise.

Smart SEO by Sherpas is a powerful Shopify SEO tool to help you implement effective SEO strategies at reasonable prices and without technical expertise, making it the perfect match for those with a tight budget and simple SEO needs.

With its comprehensive toolkit and automation capabilities, Smart SEO simplifies complex SEO tasks and automates mundane ones, allowing you to enjoy the convenience of a streamlined SEO process.

Ratings and reviews: 4.9/5 (1,166 reviews)


  • 7-day free trial
  • Free plan: Free with basic features
  • Pro plan: US$9.99/month
  • Business plan: US$19.99/month
  • Premium plan: US$29.99/month

Highlighted Features:

  • Structured data automation: Provide JSON-LD structured data, helping Google better understand your store;
  • Page speed optimization: Increase page loading speed for better UX and higher rankings in SERPs;
  • Meta tag generation: Instantly generate meta tags and alt tags for all products listed on your store;
  • Broken link detector and fixer: Automatically detect and fix broken links on your store;
  • Bulk image optimization: Bulk upload images and optimize the image size for better SEO results without compromising quality;
  • Microdata removal: Check for legacy structured data in your theme and remove microdata if present;
  • Intuitive dashboard: Display essential details such as image optimization, page speed, structured data and more.
  • SEO performance reports: Monitor your SEO trends in real time and generate SEO performance reports.
  • SEO recommendations: Offer tips and suggestions for SEO improvements.
  • Integration with other SEO apps, including Product Reviews, Yotpo Reviews, Loox Product Reviews, Stamped Product Reviews, Fera Product Reviews, and Rivyo Product Reviews & QA.

Get Your Online Store Noticed With The Best Shopify SEO App!

In this ever-evolving digital marketplace, harnessing the potential of SEO is no longer an option; it is a necessity.

Whether you opt for a free or paid app, these best Shopify SEO apps in our list offer you a wide array of invaluable resources, from comprehensive keyword research and analysis to on-page optimization, backlink building, and performance tracking, to elevate your SEO game.

Now, let’s seize your online success in the eCommerce realm with the right Shopify page builder like GemPages to build a visually professional online store and the right Shopify SEO tool to make the store more visible to your target audience.

Bring in more traffic with a stunning, SEO-optimized storefront
GemPages offers all the tools you need to create a captivating Shopify storefront and lets you optimize on-page SEO for every page.

FAQs About SEO Shopify Apps

What is the best Shopify SEO app?
The best SEO app for Shopify may depend on your specific needs, budget, and preferences. Here is our recommended list of the top 7 Shopify SEO tools:

1. Booster SEO & Image Optimizer
2. SEO:Image Optimizer Page Speed
3. SearchPie: SEO Booster & Speed
4. Plug In SEO
5. SEO Manager
6. Hextom: Bulk Image Edit & SEO
7. Smart SEO
Is Shopify SEO free?
Yes, Shopify does provide its users with several basic built-in SEO features and functionalities for free right on its platforms. However, it is recommended to invest in additional Shopify SEO plugins and apps for better SEO performance.
How can I promote my Shopify website?
Here are several effective strategies to promote your Shopify website to the right audience:
M/br>1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Email Marketing
5. Paid Ads
6. Customer Reviews and Testimonials

Check out our definitive guide on How to Get Your First Sale on Shopify for more information.
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