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A conversion rate is one of the most important metrics for any Shopify store owner or eCommerce business owner in general.
The more you increase the conversion rate of your business, the less your customer acquisition cost will be. But every entrepreneur knows that it’s easier said than done.
Luckily, the Shopify App store has solutions for almost any problem or challenge a business might face. This blog post will help you learn the basics of conversion rates and how you can improve your along with a list of the best Shopify apps for conversions.
(Not interested? Skip to the list of the 10 Best Shopify Apps for Conversions)
First, here is a simple formula for calculating your conversion rate:
The ‘conversion’ could be any desired action that you want as a business owner. It may vary depending on the goal of your business, for example, it could simply be the sale of your product or service, becoming a member, signing up to a newsletter, or joining a community.
Let’s say your goal is to sell a digital product. You were able to get 100 website visitors within a specific time. Out of all those 100 visitors, 15 purchased your digital product. Using the formula above, this would mean that your website or business had a conversion rate of 15%.
Before we jump into the best Shopify apps for conversions, let’s see the crucial factors that can greatly impact your conversions.
This way, you’ll get a better idea as to which apps offer you the features and benefits that are linked with these factors and can enhance your conversions.
Conversions are highly impacted by the credibility of your business. According to a study conducted by Stanford University, 46.1% of participants considered the design of the website to evaluate its credibility. A further 28.5% of participants considered the structure of the information inside the website too.
So, make sure that your website design looks appealing, collections and products are well-organized, and it has proper product images.
The rapid increase in online shopping by mobile users has made it a necessity to optimize your website for mobile alongside desktop PCs. In fact, 79% of smartphone users have used their mobile devices to make a purchase.
A/B testing (also known as split testing) is a great technique to optimize your conversions. In this method, you can create two different versions of the same web page or landing page content to see which one works the best from a conversion standpoint.
One of the most famous and loved words in marketing is “FREE” because eCommerce business owners and marketers know it works like a charm. In one survey 61% of customers indicated they were ‘somewhat likely’ to cancel their purchase if free shipping was not offered.
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Website copy and product descriptions play a huge role in influencing conversions. In fact, according to a consumer study commissioned by Salsify, 87% of consumers said that precise, rich, and complete product content plays a crucial role in their buying decisions.
According to the Canvas8 study that was commissioned by Trustpilot, 89% of customers check online reviews during their buying journey, and 49% of customers consider positive reviews as one of their top three influences in their buying decisions.
Studies conducted on eCommerce businesses found a nearly 70% cart abandonment rate. In simple terms, it means that 70% of customers leave websites with products left in their shopping carts. So, creating a dedicated email campaign for cart abandonments is a great way to convert those potential customers into actual buyers.
Not having a generous or clear return policy could be one of the main reasons why your customers don’t proceed through the checkout and instead abandon their cart. One study found that 67% of customers check the Return Policy page before making a purchase. Usually, businesses that offer a 30-day return policy are more likely to convert than ones that don’t.
A landing page is a powerful digital marketing tool to increase conversions. It’s a dedicated website page where visitors land after clicking on a link – this is usually used in conjunction with ads. Omnisend analyzed over 128,000 email campaigns and found that landing pages have the highest conversion rate at 23%.
(See also: How to design a high-converting landing page)
Now that we know which all aspects need to be considered in choosing the right Shopify apps for conversions, let’s go through the list of top Shopify apps and see how they can help you boost your conversions.
GemPages is a page builder that helps you design your Shopify store with an intuitive drag-and-drop editor. This app has solutions for some of the most critical factors that we just discussed about improving conversions.
Whether it’s about improving your website design, optimizing your site for mobile devices, creating appealing landing pages, or performing A/B testing for your web pages – GemPages can be your go-to Shopify app for conversions.
GemPages is a dynamic page builder for Shopify.
On top of that, GemPages integrates with many Shopify apps in other categories such as email and SMS marketing, product reviews, and upsell and cross-sell apps which can further boost your sales.
Pricing: GemPages offers a free plan with no credit card required.
Judge.me helps you gather star ratings as well as photo and video reviews from your customers. The app also provides six free themes to showcase your best ratings through a review carousel.
Judge.me is a fast-loading, fully customizable review app in 37 languages
All of these ratings and reviews provide an important element of social proof to your website, and thus, help to improve your conversions. One more feature that could benefit you is Judge.me’s ability to show product reviews on Google Shopping.
Pricing: Offers a free forever plan. Paid plans start at USD $15/month.
Shopify App Store Link: Judge.me Product Reviews
Omnisend is one of the top-rated email & SMS marketing automation platforms on the Shopify app store. Ecommerce stores all around the world are using it everyday to increase brand loyalty and generate significant sales, with less work.
It helps stores achieve this by covering the entire on-site funnel, from email & SMS list building, to blast emails, behavior-triggered automation workflows, like the abandoned cart or welcome series, targeted segmentation for greater personalization, insightful reporting, and so much more.
Pricing: free plan is available for up to 250 contacts per month and 60 free SMS. Paid plans start from $16/month
Shopify App Store link: Omnisend Email Marketing & SMS
Along with website design, one more important element that we discussed was the structure of the information. The Product Filter & Search app can help you to organize your product filters and search options.
This app allows your customers to find any product in your store within seconds with the help of advanced filters and search features.
Create advanced product filter and smart search bar to enhance shopping experiences & boost sale
You can also increase your conversions using their smart merchandising feature which helps you to automatically promote the right products by setting up strategic triggers.
Pricing: This app has a 14-day free trial. Paid plans start from USD $19/month.
Shopify App Store Link: Product Filter & Search
Klaviyo is one of the most popular email marketing and SMS marketing platforms on the Shopify app store. It helps you create email marketing campaigns with segmentation and personalization.
Klaviyo is an email and sms marketing app for Shopify.
With Klaviyo, you can set the abandon cart email sequences to increase your conversions. Also, there are many other email and SMS marketing campaigns that you can automate and boost your sales.
Pricing: Free plan for up to 250 email contacts and 50 SMS contacts. Paid plans start from USD $20/month for email and USD $5/month for SMS.
Shopify App Store Link: Klaviyo: Email Marketing & SMS
Growave offers you the benefits of multiple apps within just one. This app covers loyalty and rewards, product reviews, referral programs, wish lists, social logins, and Instagram feeds.
Growave is a whole bunch of apps all rolled into one.
All these features can contribute to increasing the conversions of your Shopify store. For example, loyalty points can encourage customers to apply them as a discount and make a purchase. Another interesting thing is that once customers complete the purchase, you can reward them with more loyalty points and entice them to continue buying with your store in the future as well.
Pricing: The basic plans start at USD $9/month (30-day free trial available).
Shopify App Store Link: Growave: Loyalty, Wishlist +3
The Hextom app has many features that are specifically conversion-oriented because they are mainly related to urgency, scarcity, and trust. It can be very useful, especially during promotional events such as Black Friday, Cyber Monday, and holiday sales.
This app helps to convey urgency throughout the checkout process by allowing you to add urgency to the product, collection, as well as cart pages. Apart from the urgency, one more factor that can help you enhance your conversions is scarcity. You can add an inventory countdown to products low in stock to push consumers to make a purchase quickly.
But make sure you use these features carefully as they can have an impact on your brand’s credibility if used incorrectly.
Pricing: Free plan available, paid plans start at USD $9.99/month.
Shopify App Store Link: Hextom: Ultimate Sales Boost
So, we talked about adding an element of social proof to your website and how it can influence a customer’s buying decisions. But what if I say that we can also add an extra element of social proof in a more fun and exciting way?
It would be like the cherry on the cake, right?
Instafeed can help you do that by enabling you to use your Instagram feed to create social proof. This app allows you to automatically bring in fresh content from your Instagram account to your Shopify store. You can display posts in a grid or slider layout and customize the spacing and layout as well.
Pricing: Free plan available, paid plans start at USD $5.99/month.
Shopify App Store Link: Instafeed ‑ Instagram Feed
The ReConvert app helps you boost your conversions by upselling and cross-selling products. It’s basically about selling more products through recommendations of higher valued or related products to your customers when they are buying any product from your store. This can enhance your average order value (AOV) and increase your revenue and profits.
Some of the key features of this app include one-click upsell offers, Smart AI-product recommendations, and upsell bundles. Also, you can transform your ‘Thank-you page into a revenue-generating opportunity with upsells, cross-sells, urgency timers, and pop-up discounts as well.
ReConvert Upsell & Cross Sell helps boost sales by recommending like-products among other things.
Pricing: Free plan for up to 49 monthly store orders. Paid plans start at USD $7.99/month for up to 99 monthly store orders (30-day free trial available).
Shopify App Store Link: ReConvert Upsell & Cross sell
If you have ever done shopping on Amazon, you might have seen a feature that shows ‘Frequently bought together’ products. But what’s more interesting is that you can create this Amazon-like feature on your Shopify store as well.
Frequently Bought Together is an app that lets you configure this feature and increase your cross-selling conversions. When a customer visits any product page, this app recommends ‘frequently bought together’ products as a bundle and customers can add all those products to their cart with just one click.
Currently, this app’s pricing plan indicates that they have a free plan to support new independent businesses for any Basic and Shopify stores created in the last 2 months. Their paid plans start from USD $9.99/month.
Shopify App Store Link: Frequently Bought Together
For any eCommerce business owner, after bringing in traffic to their website, the next most important factor is increasing conversions. Also, if you’re running paid ads to bring in traffic, customer acquisition costs can shoot up very quickly.
Thus, it’s crucial to keep an eye on your conversion rates and look for anything that can help you enhance your conversions.
At GemPages, we want to help entrepreneurs to scale their businesses and achieve their goals. This post is just one more attempt to help guide you on your Shopify journey, to boost your conversions, and increase your revenue and profits.