Testimonial Pages That Slay: Real-life Examples to Inspire You
Did you know that 93% of consumers read online reviews before making a purchase decision?
So, how can you make sure that potential customers are seeing the best possible reviews and testimonials? Enter the testimonial page–a powerful tool for building trust, establishing credibility, and converting curious visitors into loyal customers.
In this article, we'll explore the world of testimonial pages and share some of the most innovative and effective designs we've seen. We'll also provide you with hard data and expert advice on how to create a testimonial page that stands out from the crowd and drives sales.
So, get ready to learn how to harness the power of social proof and turn your customers into your biggest advocates!
What Are Testimonials, Exactly?
At its core, a testimonial is a statement or endorsement from a satisfied customer that highlights their positive experience with a product, service, or brand.
Testimonials/Review can take many different forms, from written quotes to video interviews, and they can be featured on a variety of platforms, including social media, review sites, and of course, your own website.
Benefits of Testimonials for Your Online Store
- Establish Credibility: By presenting genuine feedback from happy customers, testimonials can establish the credibility of your online store. This, in turn, can cultivate trust among potential customers and make your business more appealing to them.
- Differentiate Your Business: Having testimonials on your online store can set you apart from the competition by emphasizing the unique features or advantages that your customers value. By doing so, you can distinguish your business from others in a saturated market and gain a competitive edge.
- Increase Conversion Rates: Ultimately, the goal of testimonials is to increase sales. By providing social proof and building trust with potential customers, testimonials can help to overcome objections and encourage more people to take action and make a purchase.
Best Testimonial Page Examples to Get You Inspired
As the saying goes, it's wise to learn from those who have achieved success in your desired field. That's why we've done the research for you and curated a list of some of the most successful Shopify businesses that are using testimonials to establish their brand, attract more traffic, and increase profits.
By following in the footsteps of these businesses, you can save time and effort and get straight to implementing proven strategies. So, if testimonials are helping other businesses thrive, why not take advantage of this powerful tool for your own success?
1. Snow Fox Skincare
Snow Fow Skincare brand
Snow Fox Skincare is a brand that stands out from their competitors, not just because of their ethical and sustainable practices, but also their ability to captivate and engage customers through their ingenious testimonial page design. They have even created a dedicated page to showcase testimonials, highlighting the satisfaction of their customers.
The page is dedicated solely to testimonials, allowing customers to see a wide range of product experiences and benefits
Snow Fox Skincare, a proud customer of GemPages, a shining example of how a well-designed testimonial page can benefit a business.
What makes their testimonial page design so good?
- This testimonial page aligns with Snow Fox's branding, showcasing their clean and minimalist aesthetic, and reinforcing the brand's message of sustainability and clean beauty.
- The design of the page allows for straightforward navigation and features succinct yet well-crafted customer testimonials that go straight to the heart of the matter.
- The use of striking before-and-after images provides powerful visual evidence of the effectiveness of Snow Fox's products, instantly grabbing the viewer's attention.
- They feature testimonials from real customers and include their names and how long they've been using the products, adding credibility and authenticity to the page.
2. Seed Needs
Seed Needs brand
Seed Needs is a family-owned and operated business that has been in the seed industry since 2006. Their mission is to provide high-quality seeds to home gardeners all over the world.
Seed Needs' testimonial page is a standout example of customer engagement and transparency.
Seed Needs' use of a testimonial page is impressive, providing a platform for customers to share their experiences as well as giving potential customers the opportunity to make informed decisions about their products.
What makes their testimonial page design so good?
- As soon as you land on the page, you are greeted with a message inviting you to share your thoughts and leave a review.
- Seed Needs goes above and beyond with their testimonial page design, featuring not only a filtering option but also a search bar, making it incredibly easy for customers to find the information they need.
- The brand also provides two separate sections for reviews - one for site reviews and another for product reviews. This allows potential customers to read about the brand as a whole, as well as individual products.
- Each customer testimonial is displayed in a clear and concise format, with the customer's name and rating at the top, followed by a bold statement summarizing their experience, a detailed review, and the date of the review.
3. HarperSage
HarperSage is a fashion-forward ethical lifestyle brand that empowers multifaceted women with community and style.
Unlike Snow Fox Skincare and Seed Needs, HarperSage takes a different approach to showcasing their customer testimonials. Instead of having a separate page dedicated to testimonials, they cleverly integrate them into their homepage design. This is a great example of how testimonials can be incorporated into different pages on a website to enhance the user experience and increase trust in the brand.
Testimonials can be added to product pages, landing pages, and even checkout pages to provide social proof and increase conversions. The key is to strategically place them in areas where they will be most effective and relevant to the user's journey.
Learn more: Shopify Pages 101: A Beginner's Guide to Creating a Killer Online Store
What makes their testimonial page design so good?
HarperSage, a client of GemPages, has done an exceptional job of seamlessly integrating customer testimonials into their homepage design.
- Instead of simply listing reviews in a block of text, they use a slider format that allows customers to swipe through images and quotes for a more engaging experience.
- Each testimonial includes a photo of the customer wearing the product, which adds authenticity and helps potential customers visualize how the clothing looks in real life.
- HarperSage includes a subtle call-to-action link beneath each image that directs users to the product page, encouraging them to take action on their interest in the product.
How to Build Effective Testimonial Pages with GemPages?
GemPages provides a dynamic and flexible solution for creating a powerful testimonial page tailored to your specific requirements. Using our user-friendly drag-and-drop page builder, you can design visually stunning and user-centric testimonial pages that embody your brand's essence and individuality.
Whether you are aiming to build a standalone testimonial page, our two ready-to-use testimonial templates are at your disposal to offer a quick and hassle-free solution.
On the other hand, if you just want to add testimonials to your current pages, our collection of 50+ pre-built blocks grants you the flexibility and freedom to customize with ease.
1. Use GemPages’ Ready-made Templates (Ideal for Creating a Separate Testimonial Page)
GemPages provides two tailored templates for testimonials:
- The testimonial detail template is ideal for showcasing a detailed testimonial with a long-form text description, making it a great choice for one product Shopify stores.
- Meanwhile, the testimonial list template is perfect for displaying a range of testimonials in a list format. It includes small images or icons next to each testimonial and can also feature video testimonials for added variety and engagement.
To create a testimonial page using one of these testimonial page templates, follow these steps:
Step 1: Head to the GemPages dashboard > Create a new page > Landing page
Step 2: Click on the Explore Template button. Select Introduction from the filters and choose the template you want to use.
Step 3: Hover over the template that speaks to you. Then, click on Add To Page. For example, if you opt for the Testimonial detail template.
Step 4: Next, simply replace the default information with your own, including product name, image, and details, as well as customer reviews. GemPages has already taken care of the design, so you won't need to worry about adjusting it. The template is optimized for various devices, ensuring a seamless browsing experience for your customers.
2. Use GemPages’ Pre-built Blocks (Ideal for Incorporating Testimonial Designs into Existing Store Pages)
GemPages has got you covered with our library of 50+ pre-built blocks designed specifically for testimonials. Whether you demand a more unique section in your testimonial page, feature customer reviews on your homepage or include a dedicated testimonials section on your product pages, our blocks offer easy customization and advanced flexibility.
Learn more: Shopify Customization: How to Build Custom Shopify Pages That Sell?
To add these pre-built blocks to your current pages:
Step 1: Navigate to your desired page within the GemPages dashboard and select the Explore block button.
Step 2: Then, choose Social Proof from the list of available block categories. From there, you can preview the testimonial blocks by clicking on the eye icon.
Step 3: Once you find your favorite option, click Add To Page.
Step 4: Personalize the block to fit your brand by customizing the product name/image, customer information, testimonial content, and other relevant details.
You can adjust the font size, spacing, and alignment to ensure your testimonials are easy to read and visually appealing.
Expert Tips for Collecting Testimonials and Testimonial Page Design
For Collecting Testimonials
- Ask for Feedback from Friends and Family Members: Start by reaching out to people you know and trust, who have experienced your product or service. This can help you gather initial feedback and create a foundation for building your testimonial page.
- Reach out to Existing Customers: Consider sending an email to your existing customers requesting feedback and testimonials. Offer an incentive or discount in exchange for their participation.
- Leverage Social Media Platforms: Use social media platforms like Facebook, Instagram, and Twitter to gather feedback and testimonials from your followers and customers.
- Offer a Feedback Form: Create a simple feedback form on your website to make it easy for customers to submit their feedback and testimonials.
For Testimonial Page Design
- Display Testimonials Prominently: Place your testimonials in a prominent location on your website, such as the homepage or a dedicated testimonial page.
- Create Your Testimonial Page with Pre-made Templates and Blocks: Consider using pre-made templates and blocks, such as those available through a Shopify page builder like GemPages, to simplify the design process and ensure a professional look.
- Use Compelling Images: Use high-quality images that capture the essence of your product or service to complement your testimonials and create a visually appealing testimonial page.
- Use Video Testimonials: Video testimonials are a powerful way to capture the emotion and enthusiasm of your satisfied customers. Consider adding video testimonials to your page to make it even more impactful.
- Include Real Names and Photos: Including the real names and photos of your customers can add credibility and authenticity to your testimonials.
- Provide Context: Include the customer's industry, location, and use case to provide context and make the testimonials more relatable to your potential customers.
- Add A Call-to-action: Include a call-to-action at the end of your testimonial page to encourage potential customers to take action and make a purchase.
Wrapping Up
Testimonials are a powerful tool for building trust and credibility with your potential customers. A well-designed testimonial page can make all the difference in converting visitors into buyers.
Whether you are a one-product store or an eCommerce business selling multiple products, GemPages offers a versatile solution for creating visually appealing and user-friendly testimonial pages. Take inspiration from testimonial design examples out there, but don't forget to add your own unique touch to make it truly stand out. With GemPages' pre-made templates and pre-built blocks, you can easily customize your testimonials to fit your brand's personality and style.
