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Your homepage reflects the overall style, personality, and story of your brand.
It gives your customers a clear idea of what your brand has to offer and the reason to buy from you. Especially for new customers, who’ve never purchased from your brand, your homepage could be the deciding factor in whether or not to make a purchase.
But what makes the best Shopify homepage?
Well, there are many aspects that go into building a great homepage for the Shopify store.
This blog will help you explore the key elements and best practices of a great homepage along with some awesome examples of Shopify homepage designs for inspiration.
The hero section (also known as above-the-fold content) is the key section on any website. When any customer visits your website, this is the first section they’ll see on your website before scrolling down or clicking on any other page, link, or button.
Apart from the fundamental elements like the brand logo and navigation bar, the hero section should have three other important elements:
My Happy Flo’s hero section is a great example that covers a nice hero image, solid headline, sub-headline as well as a CTA button.
While designing your home page, keep a broader audience in mind, including desktop as well as mobile users. This will help you with your store’s mobile conversion optimization.
Consider all these important points coming straight from Google:
User experience is one of the crucial factors that can impact your Shopify store’s conversion rate. The logic is simple. Poor user experience can increase your bounce rate, meaning less potential for conversion.
Create a smooth and seamless experience for your visitors by making it easy for them to find what they need. Make sure that your header menu is properly structured so that customers can navigate easily. Also, page load speed is a crucial factor for the UX. Follow all the best practices to compass images and upload videos by embedding YouTube or Vimeo links.
You must’ve heard about color psychology, right?
Colors have the power to evoke emotions in people. Your brand’s color scheme represents your brand’s style and personality. Your color scheme should not be limited to the logo design only. Your homepage design should also have a consistent and cohesive color palette.
Consider your target customers as well as the type of products when choosing the color palette for your homepage design. Also, do not overlook the usage of appropriate fonts. Fonts also play a similar role just like your color scheme to convey your brand’s emotions.
Vinokilo is a vintage fashion brand. The color scheme as well as the fonts used in its homepage design matches the brand's style.
Express your value proposition within 10 seconds and gain attention from your visitors for several minutes.
Yes! According to Nielsen Norman Group, visitors usually leave a webpage within 10 to 20 seconds; however, a clear value proposition is useful to keep their attention for a much longer time.
A clear value promotion should communicate how your product fulfills a need, what is the key benefit, and why your product is better than any competitors in the market.
People may easily overlook the importance of the footer section. However, the footer is the section that contains some critical information that customers may require to go through before making a buying decision.
You can include the following key aspects in your footer section:
You don’t necessarily need to include all of the above things but see what is required for your business and what might be helpful to your customers.
While shopping online, customers consider social proof as one of the most important factors. In fact, according to TrustPulse, 97% of customers go through the reviews before buying, and 88% of customers trust product reviews more than ads.
However, keep in mind that social proof is not limited to just customer reviews. You can even highlight the endorsements from any well-known influencer, celebrity, or expert. Also, you can mention any press or magazine that has covered a story or review about your brand.
ELEGOO creates products that are highly regarded in the 3D printing industry, maker communities, and STEM classrooms. On its homepage, ELEGOO has displayed various press reviews mentioning the benefits of its products.
Media elements like images, slideshows, videos, and animations make your homepage content more appealing and it quickly grabs the attention of your store visitors. If you want, you can also add GIFs to the Shopify homepage.
Apart from the hero image section, you can also add banner images to highlight specific content and make it visually appealing along with a compelling copy. But again, make sure that you keep the user experience in mind and ensure that your media elements do not negatively impact your Shopify store’s speed.
It’s time to explore some of the best Shopify homepage examples. We’ve noted down the things that we liked the most about these homepages and the areas of improvement, in our opinion.
Kokada’s homepage looks as delicious as its products.
Yes, Kokada's homepage design is full of vibrant colors and eye-pleasing imagery. Kokada offers high-quality and health-conscious products made with natural ingredients that taste great, too. And its homepage surely conveys why customers should buy their products.
Fluxies' homepage design is one of the great examples of how you can design conversion-oriented homepage sections. Throughout the homepage, Fluxies has given various types of CTAs, including the enticing one for customers to take the quiz to find out their style. All these can elements can make the homepage very interactive and engaging for customers.
Also, social media icons and payment options are perfectly aligned in the bottom center.
Amoris Beauty has done its homepage design with beauty just like its name. The entire homepage is designed with clean and aesthetic design elements. As soon as you land on Amoris Beauty’s homepage, the “Bye Bye Flyaways” headline clearly conveys the benefit of their product, a hair styling wand.
Link to the About Page: Nowadays, customers have become more brand conscious than ever before. They want to know the story behind the brand from which they are buying anything. While Amoris Beauty has mentioned a short and one-sentence detail about the brand, they could’ve created a dedicated section to introduce who they are as a brand and link it to the About page
Relevant’s homepage built with GemPages Shopify page builder
Right from the hero image section, Relevant has shown its connection with nature. Relevant has nicely used different product carousel sections to showcase its popular and single products. Also, they have used some other important sections to show the brand’s credibility as well as social media posts.
Bangn Body has created a homepage that attracts attention and keeps customers engaged with its brand. The header section not only has a nicely organized navigation menu but also has a tab to check out its rewards/loyalty program.
Placement of the CTA button: Ideally, the CTA button on the hero section should be placed in a way that would be visible to customers as soon as they land on the homepage, without scrolling it. Bangn Body’s Shop Now CTA button is placed a bit too low on the hero section that you need to scroll down to see it.
Koh’s homepage has just the perfect design it should have for a brand that offers home cleaning products. Koh’s headline copy conveys the key benefit of its product - “Create a cleaner, happier home with Koh.”
Smyle’s homepage is a great example of how you can create a minimalistic yet impressive homepage design. Smyle has included the key elements of the homepage design such as the headline copy, CTA buttons, social proof, FAQs, etc.
Pro Tip: While all these are great examples to get some positive takeaways, you should always stay unique with your own brand style. Go with the necessary elements that are needed to convey your brand’s message and be creative with positioning your product in the spotlight.
There are three different ways to create a Shopify homepage. We will take you through each of them and you can go for the one that best suits your needs.
In this method, you can simply use Shopify’s built-in theme editor if you need just the basic sections available in your Shopify theme.
To customize your theme using the theme editor, go to Shopify admin and click on Online Store > Themes under Sales Channels.
Then, click on the Customize button and you’ll find the Home page template for customization. Using this editor, you can customize, add or remove different theme sections depending on your needs.
Since this is the Shopify in-built theme editor, you have limited options based on the sections available in your theme editor. For example, if you want to add elements like a pricing table, carousel, or number counter, you may not have such options in many themes.
You can read our detailed guide here: How to Customize Your Shopify Theme in The Theme Editor.
If you have coding experience with Liquid, you can edit the homepage code on Shopify to do a higher level of customization. Alternatively, you may hire a Shopify Expert or freelance web developer to customize your theme to add sections not available in your installed theme.
You can read detailed information on Using Liquid for a Higher Level of Customization.
If you want to take your homepage customization to the next level without worrying about editing the code, you can use the GemPages Landing Page Builder app.
This way, you won’t have to edit code or hire a developer every time you want to make changes to your homepage. Whether you want to make minor or major changes, you can do it easily using the intuitive drag-and-drop editor.
Go to the Shopify App Store and Install the GemPages Landing Page Builder app.
Go to GemPages Dashboard and click on the Home Pages tab. Then, click on the Create New Template button.
Once you create a new template, you have two options: 1. Use a pre-designed template from an extensive template library of GemPages, and 2. Create your own template from scratch using various elements that you can simply drag and drop from the sidebar.
If you’re not sure where to start or looking for some cool design inspirations, you can explore the library of professionally designed templates by GemPages. Preview the available templates and pick any template that matches your brand’s style.
One of the major benefits of using GemPages is that you have far better flexibility to customize your home page the way you want.
Even if you’re using a template, you’re not limited to the template design. You can bring in any element to enhance the template design or tailor it to your brand and create a stunning home page.
Once you've saved all of your customizations using the Save button on the top right corner, you can click the Preview button to see how everything may look on your website.
At this point, the homepage that you designed is just saved to the database but not made public yet. Once you're completely satisfied with the final preview, you can hit the Publish button and your homepage will go live.
And that’s it!
It’s that easy to create your own customized homepage tailored to your brand.
Designing the best Shopify homepage may take a good amount of time and effort.
But it’s the most visited page on your website and you just can’t ignore its importance. With the right tool like GemPages, you can make the process much easier and create a high-converting homepage design.
Keep in mind that creating a well-designed and relevant homepage is not a one-time process. You may need to make changes, customize the design elements, or bring in new sections altogether in the future to stay relevant to your customers.
We hope this detailed guide has given you the ideas and inspiration to create your own striking and professional homepage design.