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In the competitive world of eCommerce, increasing revenue and building a loyal customer base are the keys, and that's where upselling comes in handy. It's like the "extra cheese on your pizza" of eCommerce - a simple and effective way to boost your average order value and entice customers to return.
In this article, we'll share 7 proven tips on how to upsell on Shopify like a pro. Whether it's during the customer journey or Shopify upsell after purchase, we've got you covered.
Plus, we'll provide practical, real-world examples to help you apply these strategies to your store.
Upselling is a sales technique encouraging customers to upgrade their purchase to a higher-end or pricier product than initially intended. By offering complementary or upgraded products, you can enhance their overall experience and boost their satisfaction while boosting your sales at the same time.
When shopping for Brow Powder on the Kelley Baker Brows website, you'll get recommendations for other brow essentials like highlighters, sharpeners, or setting gels - everything you need to slay those brows!
Here are some specific benefits of upselling for your Shopify store:
Product bundling is a clever retail tactic combining complementary products to entice casual browsers and eager buyers. Travis Perkins, a UK-based retailer, saw impressive results with customized product bundles, including a 133% higher ROAS, an 11% increase in AOV, and a 53% decrease in cost per transaction.
To effectively use product bundling, it's crucial to choose the right technique. According to Taylor Daniel, a merchandise planning expert, brands should focus on one or two methods in their pricing and promotion strategies.
Here are three effective bundling techniques to consider:
My Favourite Things has introduced "By More, Save More" bundles on a range of products, providing customers with attractive deals.
Blume, a skincare store, incentivizes customers to buy more through its Buy 2 GET 1 FREE program.
Amazon's famous "Frequently Bought Together" section suggests complementary products often purchased together, making it easier for shoppers to find related items and increase their order value.
Creating product bundles is a powerful way to increase sales, but you must ensure your customers see them. That's where GemPages comes in. With GemPages, you can create stunning product bundles and showcase them on your homepage, product pages, banners, and more. The best part? You don't need to be a coding expert to use GemPages. With its user-friendly interface and pre-built bundle strategies, you can create a bundle offer in minutes.
Get visual instructions on creating Shopify product bundles by watching the video below:
Personalized product recommendations are like the "do you want fries with that?" of eCommerce - a simple yet effective way to increase sales and customer satisfaction.
Here are some GemPages product recommendations strategies for your store:
United by Blue's "You May Also Like" page offers a clean and effective way to suggest similar products to shoppers, enhancing their shopping experience and increasing the store's upselling potential.
Tentree cart page features targeted products that entice customers to add them to their cart.
By suggesting additional features or upgrades to a product that a customer is already interested in, you can increase the perceived value of the product and provide an enhanced user experience.
For example, if a customer shows interest in buying a tuxedo, retailers can suggest a matching top or offer gift-wrapping services. This strategy can add value to the purchase and incentivize the customer to make a confident buying decision.
Pop-ups have earned themselves a bad reputation over the years, with most people regarding them as the most hated advertising technique on desktops, as revealed by a study conducted by the Nielsen Norman Group.
However, the reality is that pop-ups can serve as more than just an advertising tool. In fact, they can be an interactive method for eCommerce sellers, particularly when it comes to upselling. By promoting sales or suggesting complementary purchases/cross-selling at checkout, pop-ups can be a valuable resource for Shopify owners.
A pop-up is not just a pure advertising method but rather an engagement tool that connects with website visitors.
To ensure a successful pop-up strategy, here are some DOs and DONTs to keep in mind:
According to a survey on pop-ups, 45.6% of respondents expressed annoyance with pop-ups due to their ubiquity, while 28.6% found them irritating because they always appear first when accessing a website.
Your pop-up should be anything but dull and unappealing. It should catch the user's eye and pique their interest, making them want to engage with it rather than dismiss it immediately.
Don't be too pushy when it comes to collecting personal information through pop-ups. Users value their privacy, so asking for too much personal information too soon can be a major turnoff.
Lil Bucks' pop-up is both engaging and on-brand, designed to capture the user's attention and match their brand tone perfectly.
Offering a discount can reduce the annoyance that customers may feel toward pop-ups since everyone loves a good deal!
Designing an effective loyalty program can be a game-changer for your business. Did you know that loyal customers spend 67% more than new ones? By creating a loyalty program, you can boost your sales and encourage repeat purchases. Here are some ideas to help you design a loyalty program that will help you upsell:
Growave is one of the most cost-effective Shopify upsell apps that provide a loyalty program, along with a range of other useful features.
Boost customer loyalty with Growave's rewards program and VIP tiers.
Seafolly's Beach Club program offers various membership tiers with corresponding benefits and rewards.
Discounting means slicing the price tag of an item to make it more attractive to customers. Well, duh. You knew that, right? But did you also know that discount pricing can be a powerful strategy to achieve three key business goals?
First, it can increase customer traffic to your store or website. Second, it helps to clear out old inventory that's been collecting dust in your stockroom. And last but not least, it can lead to an uptick in sales. (Cha-ching!)
But, like all good things, it's best used in moderation. Otherwise, you risk losing the power of the discount and cutting into your profits.
Here are some smart ways to use discounts to upsell on Shopify:
When comparing the price of a print subscription alone to the price of a print and web subscription together, it's a no-brainer to choose the latter. Why pay the same amount for less?
Kylie Cosmetics utilizes free shipping to promote increased purchasing among customers.
Win your customer with a good abandoned cart mail
Seasonal sales, like Black Friday, are extremely effective in generating a buzz among customers. But have you ever wondered why? Well, the answer lies in urgency and scarcity tactics. Customers are more likely to take action when they know that the offer is only available for a limited time or when the product is running low in stock.
For instance, if a customer can buy a new phone at a discount throughout the year, they may not feel the need to buy it immediately. However, if the same phone is offered at a discounted price for a limited time, customers are more likely to make the purchase.
By incorporating urgency and scarcity tactics into your marketing strategy, you can increase demand and encourage customers to take action. This can be done by integrating a countdown timer, promoting a flash sale, or notifying potential customers of low inventory.
Not only do these tactics increase sales, but they also create a sense of excitement and urgency among customers, making them more likely to remember your brand and return for future purchases
Imagine this: someone offers you a piece of cake. You might decline, saying you're not interested. Or you might accept it if you're in the mood for something sweet. The same goes for upselling. To increase the likelihood of a customer accepting an upsell, you must offer it at the right time and place.
So, when is the right time? Typically, it's when the customer's buying intent is high. This could be on the product page, cart/checkout page, or even after checkout (post-purchase). These are the moments when the customer is most engaged and more likely to make a purchase.
To drive conversions, it's best to place upsells when a customer's buying intent is high.
While it's important to present additional options to customers, there are certain occasions where you should hold back:
Again, remember, timing is everything. Don't try to sell a cake to someone on a diet - it won't end well for anyone!
In a study, 60% of visitors flocked to a booth with more options, but only 3% of them made a purchase.
In contrast, at a booth with fewer choices, only 40% of visitors stopped by, yet 30% of them went on to make a purchase.
So, narrow your choices to increase your chances of converting visitors into buyers!
Don't miss out on potential sales by offering upsells that are too expensive. Instead, suggest affordable options that complement what your customers are already purchasing. For example, if they're buying a shirt, suggest a similar one in a different color, rather than a pricey jacket.
Imagine being a skilled chef, sampling various cake flavors to determine which one your guests will enjoy the most. With GemPages A/B testing, you can apply the same concept to upselling techniques, allowing you to test and discover which tactics your customers can't resist.
Should you show a tempting photo of your upsell, or leave it up to the imagination? Maybe add some clever copy to seal the deal?
A/B testing takes the guesswork out of the equation, showing you which strategy is the most effective. It's like having a crystal ball that tells you which upselling moves will make your customers say, "Yes, please!"
Looking to boost your sales and customer loyalty? Upselling is the way to go! With the help of GemPages, you can design a store page that sells without any coding knowledge and has everything you need for effective upselling.
So don't miss out on the chance to increase your sales and keep your customers happy - give these proven tips and examples a try today!