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What Makes a Great Educational Landing Page? 10 Examples & Best Practices Behind Them
If you’re searching for educational landing page examples, chances are you want to see what actually works before investing more time and effort.
We dove deep into real pages from the well-known platforms like HubSpot Academy, Coursera, edX, TikTok, and GemPages Academy, etc. to spot the key patterns for winning.
This guide is for marketers, creators, educators, and businesses who want real, usable inspiration. In this article, we’ll walk through 10 educational landing page examples and break down exactly why they work. Then, we’ll pull out best practices you can steal, so you can build a landing page that actually converts.
What is an Educational Landing Page?
An educational landing page is a focused webpage designed to teach, inform, or guide visitors around a specific topic while encouraging them to take one clear next step. Instead of trying to sell right away, it leads with value and education.
That next step is usually something like:
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Downloading a free guide or ebook
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Signing up for a webinar or workshop
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Enrolling in an online course
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Joining an email list or newsletter
Educational landing pages are commonly used for online courses, free resources, product tutorials, or thought-leadership content to build trust, and turn curious readers into engaged leads.
10 Inspiring Educational Landing Page Examples
To spark ideas and help with your planning, we’ve gathered some of the best educational landing pages online and pulled out key takeaways you can apply to your own designs.
1. GemPages Academy
GemPages Academy’s designed to educate first, sell second, which makes the experience feel genuinely helpful.
GemPages Academy is a learning hub built to help merchants master page building with GemPages and improve their overall eCommerce performance.
Right from the start, the hero section creates a warm welcome and clearly lets visitors know exactly where they’ve landed with the simple headline, “Welcome to GemPages Academy.”
Just below, the page embeds an introductory video that explains what GemPages is and how it helps merchants build better Shopify pages. This is followed by a series of video tutorials that walk users through using GemPages in real, practical ways.
GemPages Academy also organizes more tutorials by specific store-building goals so visitors can quickly find relevant lessons without feeling overwhelmed.
What you can steal:
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Organize educational content by goals or skill levels
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Combine video tutorials with clear headings for easy scanning
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Keep the layout clean so learning feels simple, not overwhelming
2. HubSpot Academy
HubSpot Academy is a great example of an educational landing page done right.
HubSpot Academy is a well-known learning platform that specializes in courses and certifications for modern business skills, especially for marketers, sales teams, and growing businesses.
Their educational landing page feels really clean and simple. The “Why learn with HubSpot Academy?” section quickly explains why learning with HubSpot Academy is worth your time and what you’ll walk away with after completing a course.
They also highlight key course topics like inbound marketing, social media, and content marketing, clearly indicating the target audience. Within seconds, visitors know whether these courses are for them.
Showing key course topics helps visitors quickly understand the value of the course and decide if it’s right for them.
What you can steal:
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Create compelling sub-headlines that clearly communicate value
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Use clear, easy-to-spot CTA buttons with consistent message “Sign up for free courses”
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Show strong social proof using highlighted numbers of professionals joined
3. TikTok Academy
The landing page instantly speaks to its target audience with an on-brand hero section
With over 1.59 billion global users, TikTok is a powerful channel for brands targeting Gen Z and younger audiences. And, TikTok Academy is launched officially by TikTok to help marketers, creators, and agencies get better results on the platform.
This TikTok Academy’s educational landing page instantly uses a dynamic, youthful header filled with real TikTok-style visuals that feel familiar and on-brand. Instead of long explanations, TikTok Academy features short, insightful videos directly on the page, which works as a strong trust signal. Visitors can quickly see that the content is practical and up-to-date.
TikTok embed insightful videos right on the landing page as a powerful trust signal,
What you can steal:
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Generate copy and visuals that perfectly match your target audience
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Place video content directly on the landing page to build trust
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Include a clear section for upcoming webinars or live sessions
4. Coursera for Business
From Coursera, you can learn that focusing on results will bring a big result
Coursera for Business takes a different approach by leading with results and outcomes, rather than just listing features or courses. Right away, you can see powerful statistics, such as “Hiring for skills is five times more predictive of job performance than hiring for education.”, which frames learning as a business advantage.
At the bottom of the page, Coursera also embeds a lead capture form directly. Instead of sending visitors elsewhere, they allow businesses to request more information or get started right away.
What you can steal:
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Lead with outcomes and data, not just features
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Use strong statistics to support your value proposition
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Highlight recognizable brands to build instant trust
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Embed a simple form to capture leads without distraction
5. Khan Academy for Kids
Khan Academy Kids page focuses on promoting a mobile app
Khan Academy Kids is a great example of an educational landing page built specifically to promote a mobile app. The entire page is focused on one clear goal: encouraging parents and educators to download the app and start using it with kids.
Below the hero section, they show a testimonial video featuring real families using the app, so visitors quickly see how it can support their child learning.
And because they’re promoting an app, they also include a visual preview section that showcases actual screens from the app.
These images give visitors a clear sense of what kids will experience before downloading
What you can steal:
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Use testimonial videos early to build emotional trust
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Include visual previews so visitors know exactly what they’re getting
6. Codecademy Coaching
Codecademy’s page is concise and displays the most important information for visitors.
When you scroll down Codecademy Coaching’s educational landing page, you'll spot a carousel of logos from big companies that hired their graduates.
They then introduce their expert coaches with photos, titles, and areas of expertise, which makes the experience feel more personal and supportive. Instead of an abstract promise, you can actually see who will be guiding you through the learning process.
What you can steal:
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Use company logos early to establish instant credibility
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Showcase real experts with faces, titles, and experience
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Explain your process clearly with “How it works” section so learners know what to expect
7. Harvard Business School Online for Organizations
From the language they use to the visuals they choose, the experience clearly signals that this offering is designed for organization
When it comes to creating a polished, high-credibility educational landing page, Harvard Business School Online sets the bar high.
Their Courses for Organizations page is built to appeal directly to companies and leadership teams looking for serious, results-driven learning. Thus, everything about the page feels professional and intentional. The copy focuses on transformation and business impact, which aligns perfectly with what decision-makers care about.
What you can steal:
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Match your tone, language, and visuals to your target audience
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Use polished design to reinforce credibility and authority
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Offer downloadable resources for high-intent, research-driven visitors
8. Thinkific Training
Utilizing videos makes your page feels engaging and more interactive
The Thinkific Training Launch Accelerator educational landing page uses a graphic video right in the hero section instead of relying on static images.
One standout section is the “The 8-Week Launch Journey.” This part clearly breaks down what learners will focus on each week, giving visitors a clear roadmap of the entire program.
This structure is especially effective for longer programs, where visitors want to know what they’re committing to before signing up. It makes the learning experience feel organized, achievable, and well thought out.
What you can steal:
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Use a short explainer or graphic video in the hero section
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Clearly outline the learning journey with a week-by-week breakdown
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Show structure to build confidence and reduce hesitation
9. Skillshare
Skillshare landing page instantly feels creative and inspiring from the first scroll.
Skillshare is a hub for creative learning, offering thousands of classes in design, illustration, photography, writing, marketing, and more.
And their educational landing page is packed with tons of animations and colorful graphics that mirror the kind of creativity Skillshare teaches.
In the footer, Skillshare smartly directs visitors to its social media channels, keeping them engaged even if they’re not ready to sign up yet.
What you can steal:
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Let your visuals reflect your brand personality
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Use visuals to inspire, not just inform
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Leverage your footer to guide visitors to social platforms and ongoing engagement
10. edX
This page does a great job of laying out all the important details in a clean, logical way.
edX is a learning hub that brings online courses from top universities and institutions to learners around the world. One strong example is their landing page for HarvardX: CS50’s Introduction to Cybersecurity.
This page lays out all the important details in a clean, logical way. Visitors can quickly see what the course covers, how long it takes, who the instructors are, and whether a certificate is included.
A neat addition is a section plugging more courses with the title, "Want a deeper learning experience?" It's a smooth way to promote related content.
What you can steal:
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Be transparent about length, instructors, and certificates
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Cross-promote related courses without interrupting the main message
Read more: 15+ Successful Online Course Landing Page Examples
Best Practices to Create an Educational Landing Page
Now that you’ve explored 10 standout educational landing page examples, you’ve probably picked up a few ideas you’re excited to try on your own page.
Next, let’s go a step further. In this section, we’ll break down the best practices behind those examples, pulling insights from what you’ve just seen and from proven industry expertise.
1. Start with a compelling headline
You only have a few seconds to grab a visitor’s attention. That’s why your headline matters more than anything else on the page. A strong headline makes it clear that spending time on your content will lead to a real, valuable outcome.
For example, imagine an educational landing page for an online marketing course:
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Outcome-driven headline: “Grow Your First 10,000 Email Subscribers”
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Feature-driven headline: “Email Marketing Course With Video Lessons”
When writing your headline, ask yourself: What transformation will the learner experience after completing this? If your headline clearly answers that, you’ll instantly hook the right audience.
2. Write persuasive copy
Great educational landing page copy shouldn’t feel like marketing copy at all. It should feel natural and easy to read. Simple words, short sentences, and clear structure always win. Even when your offer is complex, your copy shouldn’t be.
While some educational offerings need longer explanations, most landing pages perform better when they’re easy to scan. That means:
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Short paragraphs (no big text blocks)
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Bullet points instead of long explanations
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Clear sections with helpful subheadings
When writing your value proposition, focus on what matters most to your audience. Ask yourself how your educational content fits into their real-life challenges. Strong persuasive copy usually includes these three elements:
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Dream outcome: What does your learner truly want? This could be a better job, more confidence or higher income. Frame your message around the result they’re working toward, not just the lesson itself.
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Perceived likelihood of success: People need to believe they can actually achieve the outcome. Reduce their hesitation with social proof, testimonials, credentials, certifications, or guarantees.
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Time to results: Be clear about how long it takes to see progress since setting expectations helps prevent bounce and increases conversions.
Read more: Transform your landing page with a winning content framework
3. Show your education in action
When visitors can see what the learning experience looks like, it becomes much easier for them to imagine themselves taking part.
Visuals act as a shortcut to understanding. Instead of explaining every detail in text, you can quickly show how your course, lesson, or resource works. This might be through:
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Screenshots of the learning platform
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Short demo or explainer videos
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Step-by-step animations
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Real learners interacting with the content
4. Show social proof to boost credibility
Even if your landing page clearly lists benefits and outcomes, most people trust other people more than they trust marketing claims. Word-of-mouth remains one of the most powerful trust signals, and reviews or testimonials can make a huge difference.
Seeing real learners share their experiences helps remove doubt and makes your offer feel safer. It signals that others have tried your education and found value in it.
You can use social proof in many forms, such as:
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Testimonials from past learners
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Star ratings or written reviews
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Short quotes paired with photos or names
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Case studies or success stories
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Highlighted numbers (students enrolled, certificates earned, companies trained)
Placing social proof near your CTA or early on the page helps build confidence quickly. When visitors see real people benefiting from your educational offering, they’re more likely to trust you and convert faster.
5. Include a clear CTA
A clear CTA removes confusion and helps visitors decide whether they’re ready to take the next step.
Your CTA should stand out both in copy and design. While a basic “Submit” button works, it often feels cold or unclear. You can make your CTA more engaging by using friendly or professional microcopy that matches your audience.
Design also plays a big role. A CTA button should visually pop from the rest of the page, often by using a contrasting color and enough spacing around it.
6. Optimize for mobile
These days, a large portion of your traffic comes from mobile devices. If your educational landing page doesn’t look good or work smoothly on a phone, you’re likely losing potential learners before they even read your content.
Start with a mobile-first design mindset. Instead of designing for desktop and shrinking things down later, build your landing page for mobile screens first. It also supports better SEO, since Google uses mobile-first indexing, meaning pages optimized for mobile are more likely to rank well in search results.
Next, make sure your page is touch-friendly. Mobile users rely on their thumbs, often using just one hand. To create a smooth experience:
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Place CTA buttons where they’re easy to reach
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Add enough spacing between clickable elements
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Avoid tiny text or crowded sections
7. A/B test and update your page
Best practices are a great starting point, but A/B testing is what truly helps educational landing pages reach their full potential.
Not sure if a benefit-driven headline will perform better than a course-focused one? Wondering whether rearranging your enrollment form could boost sign-ups? Or debating if a brighter CTA button will grab more attention? Instead of guessing, test it.
With GemX by GemPages, you can easily run A/B tests on your educational landing page and compare different versions side by side. This lets you see what actually drives more registrations and engagement, so you can optimize with confidence and make decisions based on real data.
Final Thoughts
Creating an effective educational landing page takes more than just good design. It’s a mix of clear messaging, thoughtful structure, and ongoing improvement. Everything starts with strong, easy-to-understand copy that clearly communicates value and guides visitors toward one meaningful action.
But the work doesn’t stop once your page goes live. To get the best results, you need to track performance and see how people actually interact with your page. In short, a great educational landing page is never truly “finished.” The more you measure and refine, the more impact it will have on your overall success.
FAQs about Educational Landing Page
