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- Why Optimize Your Shopify Store for Mobile?
- Shopify Mobile Speed Optimization
- Best Practices for Mobile Speed Optimization
- Mobile Optimization For Shopify SEO
- Best Practices for Mobile SEO in Shopify
- Shopify Mobile Speed Optimization Services
- Shopify SEO Services
- Final Thoughts on Mobile Optimization in Shopify
- FAQs About Mobile Optimization in Shopify
Shopify Mobile Optimization: Boost Mobile Speed & SEO [2025]
![Shopify Mobile Optimization: Boost Mobile Speed & SEO [2025]](http://gempages.net/cdn/shop/articles/Mobile_optimization_-_thumb_520x500_3d413bc6-c12e-428d-b49a-e8da86fb3f68_1024x1024.webp?v=1736736976)
Mobile devices might be small in size but not in their impact, especially in eCommerce.
The scale of mobile commerce has made mobile optimization one of the most crucial aspects in the eCommerce industry. Customers expect a seamless experience even when they’re shopping through their smartphones.
That’s why mobile speed optimization and mobile SEO (Search Engine Optimization) must be prioritized by Shopify or any eCommerce store owners.
In this blog post, we’ll help you with detailed guides and best practices for Shopify mobile optimization, not just for speed but also for SEO. Plus, we’ll cover some of the popular Shopify mobile speed optimization services and mobile SEO services.
Let’s get started!
Why Optimize Your Shopify Store for Mobile?
The rise in mobile commerce has been taking some rapid strides in recent years — and it will have an upward trend in the coming years too.
According to Statista, mobile commerce revenue is estimated to reach nearly US $2.5 trillion by 2024. And it is expected to reach $3.4 trillion by 2027 covering 63% of the total retail eCommerce market.
Thus, mobile optimization has become more critical than ever before. Let’s take a look at some of the advantages of mobile optimization in Shopify or eCommerce space.
Benefits of Shopify Mobile Optimization
- Increase sales and revenue: Optimizing your site for mobile enhances the revenue as more mobile users shop from your store.
- Enhance the conversion rate: When you offer a seamless experience to mobile users, they’re likely to complete more purchases from your store.
- Better customer experience: By making it easy to shop through mobile, you can enhance the customer experience and make them keep coming back to your store.
- Lower customer acquisition cost (CAC): If your mobile site is not up to the mark, the visitors you bring through ads or marketing campaigns might bounce off your website. Thus, it can increase your customer acquisition cost. But if our site is mobile optimized, these instances can be minimized and it will reduce the CAC.
- Boost SEO: A mobile-optimized site is also likely to rank higher in SERPs (Search Engine Result Pages) which can help boost organic traffic from search engines like Google and Bing.
- Sync with social media channels: A lot of social media users might visit your website through mobile and vice versa. A mobile-optimized website helps make this transition smooth and easy.
Shopify Mobile Speed Optimization
How to Test the Mobile Speed of Your Shopify Store?
There are multiple ways to check your Shopify store’s speed performance. We’ll talk about the main two:
1. Shopify’s Web Performance Report
Go to Shopify Admin, and click on Analytics > Reports in the left sidebar. Then, you can simply search the keyword “Web Performance” and you’ll find the report in the Behavior category.
Click on the report to see your store's performance statistics. As you can see in the below example of a demo store, the “Largest Contentful Paint” shows a speed of 2.59 seconds indicating an area of improvement.
The above example is for “All devices” just for your reference; however, you can click the dropdown on the right side to change the device type.
2. Google’s PageSpeed Insights
Similarly, you can test our mobile speed performance using a free tool — PageSpeed Insights. It will not only help you with the performance scores but also show you the diagnostics of the issues that are hindering your store’s performance.
You can find your website’s scores with different categories named — Performance, Accessibility, Best Practices, and SEO.
Best Practices for Mobile Speed Optimization
1. Choose a Fast-Loading Theme
One of the first steps in optimizing your Shopify store for speed is to make sure you choose the right theme. Your theme is one of the key factors that can impact your site's speed.
Research and test multiple themes before finalizing one. When researching themes, you can specifically search for mobile-friendly designs in the Shopify Theme Store.
Learn more: 10+ Fastest Shopify Themes - Tested | Free and Paid
That said, you may also want to ensure that the theme can represent your brand’s style and meet your requirements. Check out these themes for great aesthetics, mobile-friendly design, and a high percentage of positive reviews:
2. Use a Mobile-Friendly Page Builder App
Just like your Shopify theme, a page builder app can also play a crucial role in enhancing your Shopify store’s design, speed, and performance for mobile. You can create fast-loading store pages and landing pages using GemPages — one of the most loved page builder apps for Shopify.
With an impressive rating of 4.8 out of 5 stars, GemPages is racing toward 5,000 reviews — which shows how the app is helping thousands of merchants worldwide.
Along with the fast page-load speed, GemPages can also help you with high-converting store/landing pages with professionally designed templates. GemPages has an extensive library of templates for various types of brands and shopping events.
You can simply customize the template using the visual drag-and-drop editor. This way, you can design and optimize your Shopify store regularly even without having a professional web developer or designer in your team.
2. Optimize the Media Elements:
If you’re using a lot of media elements on your store such as images, videos, animations, etc. — you need to ensure those are optimized for mobile.
Choose WebP image format as it's a modern image format designed to provide high-quality and lossless compression for web images. You can use an image compression or format conversion tool to optimize images.
Apart from that, as a best practice, it’s better to embed a YouTube or Vimeo link instead of uploading a video on the Shopify server.
If you’re using GIFs on your mobile pages, it’s advisable to remove those GIFs and replace them with static images for faster loading.
Learn more: Shopify Image Optimization: 11 Easy Ways
3. Use Shopify Apps for Mobile Speed Optimization
There are many apps available in the Shopify App Store that can help you enhance your store speed for mobile. Here are the recommended Shopify apps for mobile speed optimization:
SearchPie SEO & Speed optimize
It goes without saying that you shouldn’t be installing multiple apps that overlap major use cases. So, perform your research before installing the app and finalize the one that best serves your needs.
4. Use Hero Image Instead of Slideshow
The slideshows look nice and engaging, and they also give you a scope to cover more information with multiple images. However, the downside is that the slideshows take a bit of time to load all the images and it may impact your page load speed on mobile.
Thus, if speed is your priority, it’s better to use a single image only for the hero section or any other major sections on your eCommerce store.
5. Remove Shopify Apps You Don’t Use
Shopify apps can help you with various aspects; however, if you install unnecessary apps, it’s only going to increase the burden on your store.
With every app, you may insert some additional code into your store. Especially, if you’re using customer-facing apps (the ones used to display information on your web pages), it can impact your page-load speed.
Sometimes, you may have installed an app for testing but if it’s not in use, there’s no point keeping it. Evaluate if you need all the apps and if there are ones that can be removed.
6. Optimize Your Code
There are many ways to optimize your code for better speed performance. Minifying your HTML, CSS, and JavaScript code could help you boost your site speed. Also, remove any unnecessary JavaScript if you’ve implemented custom coding.
You can also minify your code by removing unnecessary elements like whitespace, comments, etc. Reduce the HTTP requests. Manage your tracking codes using Google Tag Manager.
7. Use Lazy Loading
Lazy loading is a technique that delays the loading of the images and videos until it’s actually required for the user. This way, it helps optimize the use of resources and increase the page load speed. Again, if you’re using GemPages on your Shopify store, you can use the lazy loading feature to optimize your page speed.
Mobile Optimization For Shopify SEO
Apart from optimizing your website for speed, you also need to take care of the mobile SEO.
What is mobile SEO?
Mobile SEO (Search Engine Optimization) is the process of optimizing your website’s mobile version for search engines such as Google and Bing.
The process and best practices for Mobile SEO are basically similar to general SEO practices; however, there are certain things that you could do specifically for mobile users.
Best Practices for Mobile SEO in Shopify
1. Implement Mobile-First Design Approach
Emphasize the mobile-friendly design right from the get-go when building your Shopify store. Make sure the mobile layout is properly designed with the proper size of different elements.
Wireframing and prototyping can help you visualize your design for mobile and implement the mobile-first approach in your design.
Learn more: Mobile-First Online Store Design: 10 Technical Considerations for Responsiveness
Your website design has to be responsive in adapting to small screens on mobile devices. If you’re using GemPages, you can easily set up visibility for desktop, mobile, and tablet.
2. Mobile Keyword Research
Depending on the device type of the users, you may find different patterns in the search behaviors of your audience. That’s why you must perform mobile keyword research to enhance mobile SEO.
Mobile keyword research helps you find the typical search terms that users type into their smartphones when searching for something online. Create content around the keyword you find through the research.
3. Voice Search Optimization
A lot of mobile shoppers use voice search to find products. According to Statista, the use of digital voice assistants is expected to reach 8.4 billion units by 2024. You need to optimize your content for voice search to attract such mobile users.
You need to think of the keywords that people would typically use to find your product if they’re using a voice assistant device. Perform research for such voice keywords and incorporate them into your content strategy.
4. Mobile User Experience (UX) Optimization
Make sure mobile users have a great user experience when accessing your website on mobile. This can include several factors such as:
- Content optimization: Make sure your mobile content is concise, clear, and to the point.
- Font types & size: The type of fonts and their size can impact your user experience. Make sure the font type and size are appropriate for the best readability.
- Image size: Check if the images can be seen properly and are not cut off. As a best practice, you should use smaller images for mobile.
- Navigation & CTAs: Help website visitors with an easy-to-use navigation menu and make sure the CTAs are designed and placed properly.
5. Local Search Optimization
Mobile users tend to use their smartphones when shopping from local brands.
If your target audience is mainly local customers, this could be a great way to attract such mobile users. Create content around local topics and use keywords suitable for local search.
On top of that, you can also implement a local backlinking strategy by connecting with other local brands. Set up your free Google Business Profile and submit your information in other local directories as well.
Shopify Mobile Speed Optimization Services
While there’s a lot that you can do to optimize your store’s mobile performance, we understand that you might not have time to do all of that. Thus, you may also look into hiring professionals who specialize in Shopify mobile speed optimization services.
Here are some of the services you can consider:
1. BSS Commerce
BSS Commerce is a popular full-service eCommerce solutions provider with over a decade-long industry experience.
BSS Commerce has an excellent rating of 5 out of 5 stars from 1,255 reviews on the Trustpilot.
Here’s what BSS Commerce’s process looks like for Shopify speed optimization:
- Email sharing/calling
- Analysis by experts and suggestions on suitable solutions
- Shopify store design & development based on the solution
- QA and UA Testing with ISTQB-Certified Testers
- Delivery of the Shopify store and crucial documents
- Maintainance & long-term support
2. SpeedBoostify - Powered by SetuBridge
SpeedBoostify is an agency powered by SetuBridge. SpeedBoostify has a team of Shopify experts and 10 years of industry experience.
SetuBridge Technolabs has an impressive rating of 4.9 out of 5 stars from a total of 33 reviews on Clutch.
SpeedBoostify takes care of the following aspects for Shopify speed optimization:
- Audit & Analysis
- Shopify Theme Optimization
- Page Size Optimization
- Apps Audit & Optimization
- Images Optimization
- JS/CSS Requests Optimization
- Font Loading Optimization
- External Tracking Code Optimization
- Core Web Vitals Optimization
3. Webplanex
WebPlanex InfoTech is an eCommerce development company that helps eCommerce brands with various types of services including Shopify speed optimization.
Webplanex has a rating of 4.7 out of 5 stars from 20 reviews on Clutch.
The agency is so confident in the quality of service that it guarantees a 90+ score on Google PageSpeed Insights or they’ll return 100% of money if they fail to deliver what’s promised.
Here are the brief details on Webplanex’s Shopify speed optimization workflow:
- Shopify Website Evaluation
- Share Findings with You
- Create a Road-Map
- Pricing Plan Selection
- Your Site Optimization
- Reporting
4. W3 SpeedUp
W3 SpeedUp is a service provider focusing specifically on speed optimization services.
W3 SpeedUp has a good overall rating of 4.4 out of 5 stars from 82 reviews on Trustpilot.
One of the best things we love about the W3 SpeedUp agency is its price transparency. They have listed detailed pricing plans on the service page. The Basic Shopify Optimization plan starts at just US$200.
Shopify SEO Services
1. WebFX
WebFX is an agency that helps mid-size and enterprise-level Shopify brands with various marketing, SEO, design, and development services.
With a great rating of 4.9 out of 5 starts from 396 reviews on Clutch, WebFX is one of the highly impressive digital marketing agencies.
Broadly speaking, WebFX’s Shopify SEO service includes the following aspects:
- Custom strategy
- Revenue-driving store optimizations
- Turn-key solution
- Targeted content improvements
- Industry-specific strategies
2. OuterBox
OuterBox is a digital marketing agency with over two decades of experience. OuterBox helps with various services including SEO, paid media, web design, CRO, email marketing, and analytics.
OuterBox has an impressive overall rating of 4.9 out of 5 stars from 60 reviews on Clutch.
OuterBox’s Shopify SEO service includes a variety of action items:
|
Custom Shopify SEO strategy |
Product optimization |
|
Code review and optimization |
Category Optimization |
|
Shopify speed optimization |
URL optimization & updates |
|
Content marketing and content creation |
Robust monthly SEO reports |
|
Internal link building |
Google Ads consulting focused on eCommerce sales |
|
External link-building campaign |
Conversion rate optimization |
|
eCommerce keyword research |
|
3. Coalition Technologies
Coalition Technologies is a company that offers web design and SEO services. The agency is a certified Google Ads Premier partner and has a team of SEO professionals. It also has custom (internally developed) software to help clients bring the desired results.
Coalition Technologies has a good rating of 4.7 out of 5 stars from 139 reviews on Clutch.
4. Go Fish Digital
Go Fish Digital is a full-service digital marketing agency that offers Shopify SEO services with many other services.
Go Fish Digital’s SEO service includes:
- Keyword Research
- Technical SEO
- Content Optimization
- Shopify Speed Optimization
- UX Improvements
- Analytics
Final Thoughts on Mobile Optimization in Shopify
Mobile optimization is no longer just another activity that can be parked for future developments. The need for mobile optimization is right now.
You must start evaluating your store’s mobile performance and see if there are any areas of improvement. With constant improvements, you can boost your growth and revenue through mobile commerce.
To learn more about eCommerce marketing strategies and best practices, check out more resources on GemPages Blog. Join the GemPages Facebook community to network and learn from like-minded entrepreneurs and experts.
FAQs About Mobile Optimization in Shopify
