Shopify Social Media Integration: A Detailed Guide

Why use Shopify social media integration?

Obviously, the coverage of social media marketing is undeniable, whereas every business has spent great effort to increase their social media presence more competitively than ever. 

That’s why, they want to make their social media pages accessible anywhere at anytime. 

To meet this demand, the launch of Shopify social media integration applications has received massive usage ever since its launch on the Shopify store. Many of them allow businesses to integrate social media into their Shopify stores, from landing page builders to social media feed creators.

This process has become one of the mandatory steps when setting up their Shopify site, promoting the brand’s social media stronger than ever. 

So, how can you implement this process on Shopify? And how to maximize sales through this integration? Check this article out!

Introduce Shopify Social Media Integration 

Shopify social media integration simply means connecting your online store with your social media accounts. 

It lets you easily share your social posts in your emails, embed them on your Shopify blog, and add clickable social media icons on your site. This way, even if your customers aren’t on their social apps, they can still interact with your content directly from your Shopify store. 

The ultimate purpose of this is to boost engagement and keep your Shopify store accessible wherever your customers are. 

You can integrate social media accounts anywhere on your site. Source: HeyCarson

Read more: How to Add Social Media to Shopify Stores for Beginners

Why Shopify Owners Need Social Media Integration?

As a Shopify store owner, connecting your shop with social media platforms like Instagram, Facebook, and TikTok can significantly boost your business. That’s why it is one of the most used and most convenient features on Shopify, especially during the peak of social media marketing. 

Let’s look at some proofs:

1. It creates a consistent brand experience across platforms

Once customers see your Shopify brand consistently across different platforms, they remember you more easily. Recognizing this behavior, Shopify simplifies the process with built-in tools that help maintain your brand identity from your store to social media and back again.

2. It maximizes your Shopify content investment

Creating quality social content takes time and resources. With Shopify's social media integrations, you can reuse content across multiple channels. 

Want to reach more audiences toward that viral TikTok you created?

Embed it directly on your Shopify product pages or include it in your Shopify email campaigns through apps like Klaviyo.

3. It builds trust through social proof on your Shopify store

When customers post positive content about your Shopify products, it shows others that real people enjoy what you sell. Many Shopify landing page builders like GemPages or visual editing apps like Instafeed or Foursixty let you easily display these posts directly on your product pages, potentially increasing engagement by up to 50%.

Social proofs are meant to increase the site’s trustworthiness. Source: Shopify

How To Implement Shopify Social Media Integration?

The uniqueness of Shopify social media integration is that everything stays synced automatically. When you update a price or product description in your Shopify admin, the changes appear everywhere. 

This saves you tons of time and ensures customers get consistent information no matter where they find your products. Let’s see how you can do it:

1. Add Social Media Buttons

Adding social media buttons to your Shopify store is one of the simplest yet most effective ways to start your Shopify social media integration journey. 

These buttons are small icons that link directly to your business profiles on platforms like Instagram, Facebook, TikTok, or Pinterest. They invite your store visitors to connect with you on social media with just a single click.

They play as a bridge between your store and your social channels: When customers discover products they love on your Shopify store, they want to see more of your brand personality or stay updated on new releases through your social channels.

Adding them to your Shopify store is actually pretty straightforward: 

• Log into your Shopify admin dashboard

• Go to "Online Store" and then click on "Themes"

• Find your current theme and click "Customize"

• Look for "Theme Settings" (usually at the bottom left)

• Scroll until you find the "Social Media" section

• Enter your social media profile URLs in the appropriate fields

• Save your changes

If you're looking for something more unique, you can add custom icons by editing your theme code in the assets section. However, this might require an advanced level of technical coding.  

After setting everything up, preview your store to make sure the icons display correctly, and the links work properly.

2. Link To Your Social Media Channels

This Shopify social media integration process simply means attaching direct links to your social media channels according to the button you just created on your Shopify store.

Shopify makes this process surprisingly straightforward! 

Each platform connects slightly differently, but the core idea is the same - you're linking between your Shopify store and the places where your customers already spend their time.

Let's look at how to connect the major platforms:

Facebook and Instagram (2-for-1!)

Since Meta owns both Facebook and Instagram, Shopify cleverly allows you to connect both through a single integration called the Facebook Sales Channel.

Here's how:

• Make sure you have a Facebook Business Page, Instagram Business account, and Facebook Business Manager account

• In your Shopify admin, go to Sales Channels and add the Facebook Sales Channel

• Connect to your Facebook account when prompted

• In the Facebook Shop section, click Start Setup and agree to Facebook's terms

• Shopify will automatically sync your products with both platforms

Once connected, any changes you make to products in Shopify automatically update on both platforms. You can tag products in your posts, letting customers click and buy without leaving their favorite social app.

Pinterest

Here is how you can integrate Pinterest into your Shopify store:

• Create a Pinterest Business account if you don't have one

• From your Shopify admin, install the Pinterest app or add it as a Sales Channel

• Connect your Pinterest Business account

• Let Shopify sync your products, creating "Product Pins" that show prices and availability.

Increase sales through Pinterest by pinning the product pages on your Shopify store. Source: Pinterest

TikTok

No exceptional! The process of integrating TikTok into your Shopify store is similar:

• Download the TikTok app from the Shopify App Store

• Install and connect your TikTok account

• Let it sync your product catalog

• Start creating shoppable TikTok content

X (formerly Twitter)

While there's no official Shopify sales channel for X yet, you can use third-party apps like Outfy or Post Studio to share products and manage your X presence.

3. Integrate Social Media Feeds

Social media feed widgets display your latest posts from platforms like Instagram, Facebook, or Twitter right on your website. They update automatically whenever you post new content, keeping your store looking current without any extra work from you.

Getting these feeds set up on your Shopify store is quite simple:

• Log into your Shopify admin dashboard

• Visit the Shopify App Store and search for a landing page builder like GemPages (if doesn’t have one) or social media feed app (if already have an existing website) - popular options include Tagembed, Socialwidget, and InstaFeed

• Install your chosen app and follow the setup instructions

• Connect your social media accounts by granting the necessary permissions

• Customize how your feed will look - most apps let you adjust layouts, colors, and what information appears with each post

• Choose where you want your feed to appear on your store (homepage, product pages, dedicated social page, etc.)

Create a social media feed right on your Shopify site. Source: Shopify

Many apps offer direct integration, where you simply select where you want the feed to appear within the app's settings. 

For apps without this feature, you'll need to add a code snippet through a Custom HTML block in your theme editor - but don't worry, the apps usually provide clear instructions for this.

Once everything's set up, save your changes and check your website to make sure the feed displays correctly on both desktop and mobile devices.

These social feeds do more than just look good - they show visitors that you're active and engaged, build trust through authentic content, and can showcase user-generated content like customer photos with your products. It's an effective way to enhance your Shopify social media integration while creating a more dynamic shopping experience.

4. Utilize Social Media Proofs

Social proofs are powerful elements in your Shopify social media integration strategy that help build trust with potential customers. 

By integrating these social media proof applications, Shopify owners can showcase real customer experiences and interactions with your brand, leading to higher conversion. Many, in particular, allow you to import reviews from social platforms or encourage customers to share their purchases directly on their social accounts, creating a continuous loop of visibility for your brand.

These apps offer various ways to showcase social proof:

• Pop-up notifications showing recent purchases ("Sarah from Toronto just bought this item")

• Customer photo reviews displayed on product pages

• Star ratings that appear in search results

• Testimonial widgets highlighting your best feedback

• Social media mentions and user-generated content

You can adjust how frequently these elements appear, their style, and where they show up in your store. The key purpose - finding the right balance and providing enough social proof to build confidence without overwhelming or distracting visitors.

To do this, you’ll need to:

• Log into your Shopify admin dashboard

• Visit the Shopify App Store and search for social proof apps

• Popular options include Fera Product Reviews, Loox, and Judge.me

• Install your chosen app and follow the setup instructions

• Customize how your social proof elements will display

How To Maximize Your Facebook & Instagram Sales Through Shopify Social Media Integration?

Connecting your Shopify store to Facebook and Instagram can significantly boost your sales by bringing your products to where your customers already spend their time. Here's how to make the most of this integration:

Meet Your Customers Where They Are

Instead of just hoping customers find your Shopify store, you can showcase your products directly on Facebook and Instagram where millions of potential customers are scrolling daily. 

If you are wondering, for what purpose?

The one & only - to let your customers buy your products without ever leaving the app they're using. So accessible!

Create A Seamless Shopping Experience

When you integrate Shopify with Facebook and Instagram, you can:

• Tag products in your posts and stories so customers can tap and buy

• Create customized product pages that match your brand's style

• Build excitement for new products with preview pages and reminders

• Let customers check out directly on Facebook or Instagram

Integrate Shopify into your Instagram shopping page. Source: Tagshop

Supercharge your social media ads

The integration gives your ads extra selling power by:

• Syncing your entire product catalog from Shopify to Meta Ads Manager

• Showing your ads to people most likely to buy from you

• Measuring exactly which ads are driving sales

• Improving targeting while reducing your cost per acquisition

Keep everything in sync automatically

One of the biggest benefits is simplicity:

• Update a product price or description in Shopify, and it changes everywhere

• Create product tags and shoppable posts right from your Shopify admin

• Get real-time inventory updates across all platforms

• Manage everything from one place—your Shopify dashboard

Speed Up Checkout With Shop Pay

Once customers decide to buy, Shop Pay's one-tap checkout makes purchasing quick and easy without leaving Facebook or Instagram. This faster checkout experience has been shown to increase conversion rates significantly.

By implementing Shopify social media integration, you're turning your social media followers into customers and creating multiple storefronts where you only need to manage one inventory. 

It's a smart way to grow your business without multiplying your workload.

Conclusion

In short, Shopify social media integration is not only about making your website accessible and promoting social media channels; it is also about upscaling your social media as a sales channel. 

By implementing social buttons and utilizing every marketing channel to link to your social media pages, you are making customers’ purchasing processes and decisions more straightforward than ever. 

Follow the guide above, and let’s see how it efficiently works out on your Shopify store!