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How to Add Social Media to Shopify Stores for Beginners (2023 Updated)

GemPages Team

Guides

Updated: August 22, 2023

4 minutes read

Are you looking to boost your Shopify store's visibility and sales?

Try adding social media to your Shopify store. Connect popular platforms like Instagram, Facebook, and TikTok to your site for increased brand awareness, stronger customer relationships, and boosted sales.

But how to add social media to Shopify? In this guide, we'll walk you throughintegrating social media into your Shopify store. Let's get started!

Connecting social media platforms like Instagram, Facebook, and TikTok to your store will provide many benefits.

Increase brand awareness - Adding social media icons to your Shopify store allows your visitors to follow your social media accounts and you to stay connected with them even after they leave your website.
Give customers a way to interact with you - Thanks to its ability to receive live feedback and facilitate discussions, social media can help you foster relationships with your customers and gain their insights.
Build trust and credibility - A solid social media presence and active engagement with your audience can help you earn trust and boost your business’s credibility.
Improve customer satisfaction - Customers have a faster and more convenient way to ask support-related questions. Instead of navigating away from the website to find contact information, they can directly ask questions or provide feedback through social media.

Learn more: 12 Brand Building Tips Shopify Store Owners Need to Know

Some common places where you can strategically add social media icons on your Shopify store are:

Footer - Adding social media icons to the footer keeps them visible throughout the browsing experience. As you can see in the picture below, BottleTop makes its social share buttons count by placing them at the bottom right of the website.

social media icons footer

Adding social media icons to the footer keeps them visible throughout the browsing experience

Product pages - Adding social media icons to product pages is a great way to encourage visitors to share your products with their network, just like Share Music does.

social media icons product page

Adding social media icons to product pages encourages visitors to share your products with their network

Blog posts - If you have a blog, you can add social media icons to individual blog posts. This is a great way to encourage visitors to share your content with friends and followers.

GemPages’ places social media icons at the bottom of blog posts to trigger content sharing

There are two main methods to add social media icons to your Shopify store:

Using Shopify Theme Editor
Using Third-party Apps

For most Shopify themes, you can easily add social media icons to the footer using the Shopify Theme Editor. If you want to place these buttons in other positions such as a product page or a blog post, you will need technical expertise to edit code.

In this blog post, we will only focus on how to add social media icons to the footer.

Step 1: On the Shopify Admin, head to Sales Channel > Online Store > Themes. Then click Customize.

Step 2: On the Theme Editor, select the Theme Settings icon at the top left sidebar > Scroll down to the SOCIAL MEDIA section.

Step 4: Add social media links to Shopify.

Simply add links to your social accounts to the box. As you can see, there are many social media channels that you can add to your Shopify footer including Instagram, Facebook, Youtube, TikTok, Twitter, and so on.

add social media Shopify

Step 5: Hit Save and check the result in the live view.

social media footer Shopify

Most Shopify themes have a footer section in the Editor where you can directly add social media icons. However, if you want to place social media icons in other positions without coding, you can turn to third-party apps.

Genuinely, if you are using a page builder like GemPages, you can easily add social media buttons to Shopify without any coding skills. All you have to do is drag and drop the social media element to your desired positions.

In the example below, GemPages is used to create a product page that includes social media buttons.

Step 1: Go to the Shopify App Store > Install GemPages.

Install GemPages Shopify app store

Step 2: From the Shopify Admin, head to the Apps section > Choose GemPages Landing Page Builder.

access GemPages

Step 3: From the GemPages Dashboard, select the page you want to add social share buttons.

gempage dashboard

Step 4: Once you access the Editor, on the Element tab, scroll down to the Booster section > Drag and drop the Social Share element into your desired position. You can also customize the social share buttons by editing text, color, background, and URL within the Editor.

Step 5: Hit the Publish button.

Note: You can only add social share buttons to Shopify pages created by GemPages.

Want to customize your Shopify store pages with ease?

Try GemPages to create a stunning Shopify store that delivers results. It's code-free, so you can be stress-free!

Wrap up

Just follow these step-by-step guides on how to add social media to Shopify and start connecting with your customers effortlessly.

But why stop there? Go beyond the default Shopify theme and customize your social media buttons using GemPages - no coding needed! Simply drag and drop social media and feed elements and adjust the look to your liking.

Visit GemPages today to elevate your Shopify pages!

How to link Shopify to Facebook and Instagram?

Follow this step-by-step guide to connect Shopify to Instagram and Facebook.
Step 1: Create a Shopify store and Instagram business account
Step 2: Connect your Instagram account to your Facebook page
Step 3: Set up a Facebook shop
Step 4: Link your Facebook and Instagram business account to Shopify
Step 5: Enable Instagram shopping
Step 6: Tag Shopify products in Instagram posts and stories

Where to Add Social Media in Shopify?

You can place social media icons strategically in different areas of your store, such as:
1. Footer: Extend your social presence by placing links to your profiles in the footer section, which customers are likely to navigate before they leave.
2. Product pages: Encourage sharing by adding social media share buttons to the product pages.
3. Blog posts: Simplify your readers’ sharing experience by including social media share buttons on your blog posts.

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