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There’s a plethora of ways to drive traffic to your online business, with paid advertising often comes out on top of the list. As evident as the benefits of paid social media ads are, there is a widely underrated tool that Shopify store owners should utilize to its fullest potential: blogging. Underrated is, well, an understatement, since some eCommerce hustlers may still be wondering how to add a blog to Shopify.
In short, this is a golden opportunity for you to make a remarkable impression on them with your blog posts, thus driving organic traffic to your very online store. If you have a general idea but are unsure where and how to begin, keep reading for our list of the best Shopify blog examples that will guarantee to inspire yourself with your own blogging adventure.
Think of the blog page as the cherry on top of your Shopify-branded cupcake.
Perfecting the home and product pages is great, but having another source that helps assist both the newcomers and regulars will give you that edge over the competitor in the same field. When someone is searching for a quick answer, being able to provide them with accurate and useful information is key.
Being one step ahead of even the most trusted news sources will greatly raise brand awareness and take you further to becoming a more recognizable business.
So, what are the exact benefits of blogging? Let’s check it out.
Learn from the best, as they said. To save you the time and effort of researching yourself, our team has curated some of the most successful Shopify businesses that are making use of blogging to establish their brand and drive in traffic and profits. If all the cool kids are doing it, why aren’t you?
Pure Matcha, an Australia-based business, offers all things matcha, green tea and teaware products. The use of simple layout web design gives their store a calming feel, where visitors can freely explore as they go without being bombarded with a million pop-ups.
This design choice also translates into their blog page.
Their blog posts are separated into three categories: recipes, green tea news and health & wellness. This clever strategy helps their store appear in more search results via blog posts that answer questions from “how to store matcha and green tea” to “matcha bubble tea recipe”. Pure Matcha also cleverly leans into writing locally - with articles revolving around the best matcha and tea spots in cities across Australia.
Pure Matcha goes locally with their blog post.
What’s special: Despite the name, Pure Matcha has a wide variety of other tea-adjacent goods. These products are neatly displayed in their blog posts of many subjects, which simultaneously still provide reliable information. When a potential customer decides to make a purchase, they will feel compelled to add the other merchandise to their cart too.
Goose Studios is not just a regular clothing store. Its founders specifically aimed to create an apparel brand that is 100% ethically and organically sourced. This mantra has a major influence on how they do their business, which instead of focusing on driving sales at any given chance, they opt to encourage their customers to only buy when needed.
Goose Studios’ business objective and mantra.
With the planet’s best interest in mind, their blog posts are not always SEO-focused. Alongside sustainable clothing lists and fashion top picks, the founders themselves are fond of touching on sustainability news and sharing music recommendations. This marketing tactic adds an abundance of personality and uniqueness to their brand, which helps maintain a loyal customer base.
Goose Studios cover different topics with their blog posts.
The whole website gives out a modern and aesthetically pleasing impression consistently across all pages. The blog posts are spreaded into three columns, which averts crowdedness or excessive scrolling.
What’s special: Some brands put driving traffic and sales at their core, some brands don’t. Goose Studios’ priority is not to appear in every search result, but more to build a tight-knit community of environmentally-conscious buyers through their blog posts. This paints the brand in a positive light and makes it stand out among the crowd.
No matter which page you have been introduced to, the Beavertown Brewery website will be a surefire eye-catcher with its splashy layout.
The brand has made great use of GemPages page builder and customized every element to fit their aesthetic and vibes, from the homepage to their blog posts.
The colorful blog posts of Beavertown Brewery.
The Beavertown folks know their niche, and they are masters at delivering exactly what their customers want. Beer enthusiasts are sure to be impressed with their comprehensive beer masterguide, with their products linked directly on the bottom of the page. Beer gift ideas for different holidays and local pub recommendations are also helpful content to keep existing customers interested as well as to turn first-time visitors into frequenters. This eCommerce is definitely one of the most outstanding Shopify blog post examples on the block.
What’s special: The brand took the time to personalize every thumbnail for their blog posts, which adds professionalism and charm to the whole brand’s aesthetic. If you’ve got your hands full with other factors while setting up your Shopify store, websites such as Unsplash and Shutterstock are always good sources for free images.
Koprez supports and promotes an active lifestyle by offering a variety of body supporting gears. Their target customers range from avid gym goers to people with specific body pains that need relief.
As most people who experience pain or injury may not be at all familiar with these types of products, Koprez has made it their mission to provide as much helpful information as possible through their blog posts. The SEO content centers around their specialties, which help drive traffic and boost sales at the same time.
The simple blog template from GemPages fits well with Koprez’s blogging style, which allows the content to rise above all without any other distractions.
Koprez’s blog post with minimal style and linked products.
What’s special: Koprez focuses on textual information, which means their knowledge and proficiency will be shown clearly through their blog content. They are also an effective way to showcase certain products from a more thorough perspective, as compared to the limited space of the product descriptions.
As the name suggests, Korean Skincare is where you can find the best Korean beauty and makeup products, as well as personalized advice and assistance to anyone who is passionate about skincare.
The business is based in the Netherlands, however, their blogging content is available in English. This is a smart and effective marketing move from the team, as their content gets much more exposure on the search results.
Korean Skincare’s featured blog posts.
Let’s take one of their most popular articles - How to determine your skin type. A person who is on the first step of their skincare journey will be more likely to type this exact question into the trusty Google search bar. Using strategic, SEO-friendly words and phrases will invite more clicks onto the post. Best case scenario, this organic traffic will convert to leads and sales.
Another bonus point for this online store is how seamlessly their own products are integrated into the blog. They cleverly link to each product using visual content, not just a line of texts.
Korean Skincare integrates their products into the blog post.
What’s special: The whole layout of the blog feels minimalistic, but packed full with topics that cover every aspect of skincare and all things alike. Clear call-to-action buttons are placed alongside recommended products without being intrusive to the visitor’s reading experience. If your store is in the same niche as this eCommerce, a good look at their website will possibly inspire you to add blog posts to your Shopify store.
The Connected Apparel clothing brand celebrates women of all shapes and sizes, without an age limit. They have an eye for contemporary fashion pieces with a simplistic design.
However, their blogging content is no plain-Jane. The brand has done an exceptional job of crafting a well-suited SEO strategy, with enticing titles and topics that highlight their products.
The soothing beige, white and black color combination conveys a sleek and modern feel to the whole website, while their self-taken photo shoots promote authenticity. This eCommerce embodies modest Shopify blog themes, which are a perfect pair with their products.
Connected Apparel’s blog posts of different topics.
What’s special: Connected Apparel’s blog posts cover fashion tips, where they lean on the ever so burning “what to wear” question. They make an effort to create detailed guides on how to coordinate clothing items, style them, and take care of them. This shows how much they know their stuff, and how openly they are to share with their customers.
Fluxies target the unfairly taboo subject even in this day and age - period. Their products include multi styled period-proof underwear and pants. Their store not only carries an environmentally friendly alternative to regular period products, but they also provide essential knowledge on women’s health and wellness through their blog posts.
Fluxies cover different period topics on their blog posts.
The transparency in content also poses a highly effective SEO tool. There have been times where you and I came to the internet for health answers first and foremost instead of asking other people or meeting a professional. Fluxies has an impressive list of blog posts that cover the most common inquiries and issues surrounding periods. A visitor can go from liking their content to making a purchase right then and there.
What’s special: Fluxies sticks to the classic black texts on white background design, which gives the whole website a sleek look as well as easy navigation for visitors. A comments section on the bottom of each blog post opens up conversion naturally, thus boosting engagement and activities on their website.
Fluxies implement a comments section on the bottom of their blog post.
LEGO is one of the most recognized toy companies, and Game of Bricks does customized light kits based on different LEGO sets.
Their website design is simple and clear-cut, without the flashy visual content. The blog posts are mainly built around curated LEGO gift ideas, anticipated LEGO content, and in depth review of a specific set. The vibe of their website feels like a retro game store or a digital Blockbuster, which neatly flows with the on-sale products.
Game of Bricks’ different blog topics.
What’s special: The blog posts are constantly updated, with comprehensive and helpful content. This business obviously knows their niche, and they are building a community with the same interest through these blog content.
Prepare yourself for a visual buffet while on Rainbow Vision’s online store, as they offer self-designed paper goods and gifts. The artsy aura shows on their blog, which displays not so much SEO focused, but mindful and intimate content.
Rainbow Vision’s vibrant homepage.
The Rainbow Vision team consists of aspiring artists who are just doing what they love, and the genuineness is shown between the texts. The community which appreciates their products will love to have this kind of blog content in their inbox. This blogging style does not mean SEO traffic is deserted, it is simply just a suitable approach in regard to the business’s mission.
Rainbow Vision’s personalized blog posts.
What’s special: They do not have a copious collection of blog posts, but each one is personally crafted with the artists’ own thoughts and perspectives. The brand personality naturally shines through without sacrificing their style for traffic or profit.
Rowan is dedicated to dog care products with human-grade ingredients.
This business’s clean and professional layout is not just all for show. Their collection of intensive blog posts prove that they know what they are doing, and they do it well.
Rowan adds product recommendations on the bottom of their blog post.
From tasty dog treat recipes to dog care tips, Rowan has clear answers for the most common questions a dog lover may have. They also make sure to break up the texts into different sections and keep it short, thus creating a more eye-pleasing visual layout.
The relevant products are strategically positioned on the bottom of the post, with enticing call-to-action buttons to ensure a traffic-turn-lead action.
What’s special: Rowan has the exact answer to the question “why should I buy these products instead of the drugstore dog care products for half the price?” via blog posts with beauty chemists and doctors. When they have reliable information available on their very store, prospects are more likely to build trust and become valuable customers.
Cocofloss’s product is guaranteed to put a smile on your face, literally. Their dental floss is deemed superior to any other on the market, which was created by the Cu sisters - a dentist and artist/engineer duo.
The vibrant website layout gives the feeling of a pediatric dental clinic, with a rainbow and sunflower on the wall. Cocofloss definitely did not go the minimal route, and maximalism looks great on them.
The blog page is filled with fun recipes, useful tips and advice. Visitors expect a coherent aesthetic throughout the whole website, and they did just the thing.
Specific blog posts that show how to care for their very own products is an amazing email marketing strategy for existing customers, while others which answer burning questions like “how to whiten teeth” helps introduce new visitors to the store.
Cocofloss’s colorful selection of blog posts.
What’s special: For a dental health business, Cocofloss does not shy away from creating sugary recipes. This seems counterintuitive, but is actually brilliant. After all, their target customers are not individuals with pearly white, squeaky clean teeth who constantly avoid sweet stuff. People with a sweet tooth are what they aim to have as customers. Having web clicks on the recipes will simultaneously create new leads for their business.
Now that the “can you blog on Shopify” question is off the table, let’s take a look on how to add a blog to your Shopify store.
Blogging is a straightforward practice. All the effort should shine through the content itself. That is why GemPages has simplified the blog creating process via the following easy steps.
Step1: Go to Dashboard > Blog Posts, all your blog posts can be found here. The ones that are not originally created in GemPages will be labeled “From Shopify.”
Step 2: Click the “Create New Page” button to start a new blog post.
Step 3: Feel free to start from a blank canvas and let your creativity flow, or simply select a pre-built template from the list of many. Whether you prefer a minimal design or a more colorful feel, our Shopify blog templates are sure to accommodate your needs.
Step 4: A new window will appear, prompting you to name your blog post and choose to show/hide Header and Footer.
Once you are done, please click the blue “Create” button to create your new blog post.
Once you have learned the basics, pick a blog aesthetic that fits your store, or customize each blog depending on the content. The possibility is endless.
No matter what industry you are in, blogging with Shopify is always a noteworthy marketing strategy to take into consideration. Depending on the objective of your business, the style and content of your blog posts are yours to decide.
If being on the front page of Google is where you think it’s at, feel free to have a look at the businesses with extreme SEO focused content listed above. If you prefer to create a more personalized type of blog posts to appeal to an existing customer base or a specific community, check out the other Shopify store owners that are doing similar deeds. If finding balance in both is your sweet spot, sway your boat that way.
It is also perfectly okay to figure out as you go. Entrepreneurship is not always following the same tried-and-true formula, but to build your own path.
While you brainstorm, GemPages Page Builder can give you a hand in creating a stunning visual to get started with your journey the right way.