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With the online retail industry growing in leaps and bounds, the fashion industry has not been left behind. An increasing number of consumers are turning to online stores to purchase clothes, even though it might not seem intuitive to buy clothes online. This means eCommerce stores, many of which run on Shopify, are enjoying a boom in business.
So, which Shopify clothing stores are crushing it in 2023? Continue reading to find out.
In a nutshell, yes!
Shopify is an excellent platform for building your online clothing store. For starters, the platform is intuitive and easy to set up. It comes with numerous native features that every online store needs to thrive, including inventory management tools.
Additionally, Shopify allows you to scale up to meet the traffic demands of your online store. Whether you're a startup looking to establish yourself in the fashion industry or run a multi-million dollar fashion brand, Shopify can meet your needs.
Crucially, numerous clothing companies have achieved enormous success selling clothes using Shopify, as you will see below.
Inherently Responsive – Shopify is innately responsive. Therefore, you can create a Shopify store that loads quickly and offers an excellent user experience.
Integrates well with social media – In an era where social media plays a massive role in marketing, integrating your eCommerce store well with your social media platforms is critical to success. Shopify integrates seamlessly with all major social media platforms, making social marketing much easier.
Access to a vast library of apps – using Shopify provides access to various apps that can make your business more efficient and cost-effective. For example, you can use the GemPages page builder to build stunning Shopify store pages optimized for conversion.
Estimated Revenue: $550 million
Gymshark was founded in 2012 by proprietor Ben Francis. The company had humble beginnings, starting with just a sewing machine and a printer operating from a garage. Ben and his friends used to prepare orders and send them out in jiffy bags. A decade later, the company has grown to a billion-dollar company.
A notable element of Gymshark's success as a brand and a Shopify store is its insistence on building a vast social media following.
To give you a sense of the scale of their following, they have over 6.1 million followers on Instagram on their main account Gymshark. They have accrued over 1 million followers on their Gymsharklifting branded account and over 3.3 million on their Gymsharkwomen branded Instagram account.
Their following is equally enormous across other social platforms, totaling close to 8.5 million followers across Facebook, TikTok, Twitter, and YouTube.
Significantly, Gymshark has transformed its enormous and loyal following on social media into 14 successful ecommerce Shopify stores with customers in 230 countries.
Estimated Revenue: Over $500 million.
Fashion Nova is a Southern California-based eCommerce store and clothing brand built on Shopify. The brand has grown in stature within the fashion industry as one of the go-to destinations for all the latest fashion trends at affordable prices. Notably, it has something for everyone and every season.
Fashion Nova is a leader in social media marketing. They've worked with and received endorsements from global stars such as Cardi B, Kylie, and Black Chyna (which can be expensive).
The company has turned endorsements into a vast social media following, especially on Instagram.
They have over 25 million followers across its social channels—much of its success emanates from converting its loyal social media followers into buyers.
Learn more: How to Connect Shopify to Instagram in 6 Easy Steps
Estimated Revenue: $400 million.
Good American is one of the leading Shopify women's clothing stores today. The brand focuses on one fashion industry category – denim jeans. It's the brainchild of brand expert Emma Grede and Khloe Kardashian.
The company launched to rousing business success in 2016. Good American sold over $1 million in products on their first launch day.
Since its launch, the company has grown tremendously and expanded beyond denim products. They're ever-increasing their product categories while sticking to their core values–providing their customers with clothes that fit and flatter the entire range of women's body shapes and sizes.
Estimated Revenue: $237 million
Bombas is a clothing brand that sells items under four categories: socks, t-shirts, underwear, and slippers. The New York-based brand is renowned for supporting the underprivileged in America.
Since its founding in 2013 by David Heath and Randy Goldberg, the brand has been operating its famous One Purchased = One Donated program, which has been part of its branding since its inception.
For every clothing item customers purchase, they donate a similar clothing item to charities. To that end, they've partnered with over 3,500 Giving Partners and have donated over 75 million items.
Kith is a streetwear brand that has used Shopify to bolster its success. While the company was established even before Shopify existed, switching to Shopify has made it possible for the company to grow online sales tremendously. The brand is a renowned trendsetter in the streetwear market and has garnered endorsements from the likes of LeBron James. A visual experience dominates the store. Their store uses large, high-quality images to give customers a clear vision of every clothing item. You can shop by collection or by a more visually dominated function - the “Lookbook”.
Estimated Revenue: $100 million
Knix is an intimate women's apparel brand that supplies women with leak-proof underwear and wireless bras. Their range of underwear, loungewear, maternity clothing, shapewear, and much more is designed and crafted to offer exceptional comfort.
From its inception, the brand has focused on educating women and providing experiences centered around experts helping women find their right fit, whether at their stores or online. With the global pandemic reducing in-store businesses, the company shifted its focus to providing expert advice online.
They developed and implemented a low-fi virtual fitting system involving a 20-minute consultation with a "Knixpert" right into their Shopify store.
Additionally, amid the pandemic, they moved their annual warehouse sale online, attracting over 35,000 customers within 10 minutes of the sale going live.
Estimated Revenue: $20 million
Kotn is a clothing brand that targets Gen Zs and millennials. The Canada-based company is renowned for selling high-quality clothing items that last long with being relatively cost-effective. Additionally, the company is best known for its unique business model.
Their farm-to-store business model allows Kotn to bypass expensive and sometimes unreliable intermediaries while maintaining a high-quality production process. The net benefit of their model is that they pass on the cost savings to their customers while giving farmers in Egypt higher returns for their crops.
Ultimately, they produce clothes with ethically sourced raw materials, which has helped them grow to Certified B Corporation® voted Best for the World™.
Estimated Revenue: $11 million.
Launched in 2007 by Greg Chait, The Elder Statesman is a luxury loungewear clothing brand known for oversized joggers, slouchy T-shirts, crew-neck sweaters, hats, and cardigans made from cashmere. The brand's core philosophy is creating high-quality clothing that can endure generations.
With this in mind, they use the best quality hand-spun cashmere sourced from Japan, Italy, and Mongolia. Additionally, all the pieces are created by experienced traditional artisans, giving each piece a unique look and feel.
Estimated Revenue: $5 million
Black Halo Store is a California-based, female-founded clothing company selling evening and business wear and tailored dresses. The company makes excellent use of email marketing and social media, especially Instagram, to drive traffic to its Shopify store, which has grown tremendously. The visual-centric user experience extends from their social media use to their store.
For instance, their Shopify store uses large high-definition imagery to display and sell their clothing.
Estimated Revenue: $3 million.
Asphalte is a unique clothing brand that Antonin, William, and Rodolphe created in 2016.
The Bordeaux-based clothing brand's unique pre-order business model relies on customer input to decide which clothing items to design, make, and sell. In other words, the company co-creates products with its customers. The co-creation process has enhanced Asphalte's customer retention.
After all, many of their customers are interested in buying products they play an active role in creating.
Before the company produces a new collection, they survey its loyal customers and followers on its email list and social media. The product design team uses the feedback to design their product prototypes. After that, the prototypes are released on their website, where customers can pre-order.
Consequently, the company has an estimated annual turnover of around €25 million, with its website garnering over 500,000 monthly visitors.
When you study the 10 Shopify clothing stores crushing it in 2023, you'll quickly realize the importance of branding. Branding is at the core of these companies' success in previous years and today. Each of these companies has a strong brand that they continue to nurture.
Additionally, we learn that it's essential to intuitively showcase your unique value proposition and selling points as part of your branding. Whether a company niches down to a particular product category or even clothing item (such as denim jeans in the case of Good America), these brands create unique selling prepositions and ensure they educate their customers about it.
You can recreate these elements of their branding success using GemPages Page Builder. With GemPages, you can create a unique on-brand storefront that provides a seamless and intuitive user experience for your customers, making it easier for them to engage with your brand and make purchases.
By leveraging GemPages' intuitive drag-and-drop interface, you can easily create custom page layouts, add photography and multimedia elements that reflect your brand's personality and unique value proposition, and choose from a range of custom themes that help your clothing store stand out.
A common theme among successful clothing brands on Shopify is their focus on selling high-quality products. Learning from the companies we've explored above, clothing brands should sell premium products for their brand to succeed.
Focusing on the quality of their products bodes well for retaining existing customers, which, in turn, bolsters a company’s bottom line and continued growth.
All top Shopify clothing stores combine unique website layouts, photography styles, custom themes, and other design elements as part of their online branding efforts. By creating and implementing unique front ends with stellar UX, they make a great user experience part of their branding.
You can recreate these elements of their branding success using GemPages Landing Page Builder.
The fashion industry is highly competitive. Additionally, more companies are coming online, increasing the competition. With this in mind, clothing brands should be innovative with their marketing to succeed in growing their companies. Whether you choose to use social media and influencer marketing as Gymshark has done or follow the path of Bombas and implement ethical marketing, clothing brands must ensure they’re innovative.
Builtwith.com indicated that over 4.25 million Shopify stores exist today, with sellers across 175 countries. Shopify has proven to be a sales-effective, cost-efficient, scalable, and reliable platform for creating eCommerce stores. As our list of top 10 Shopify clothing stores crushing 2023 shows, you can use this platform to create a thriving clothing business. And with an excellent page builder such as the GemPages Landing Page Builder, you can create a store that meets branding needs and optimize your store to convert website traffic into paying customers.