What exactly are the best Shopify apps for clothing stores? Well that depends on what you want to do. There is an app for just about everything and that’s important–being able to create a unique Shopify fashion store that cuts through the clutter is crucial in a very crowded marketplace.
In fact, as of 2021, the most popular Shopify category was fashion apparel with over 75,500 stores in operation on the eCommerce platform. As the third largest online retailer in the US, Shopify is used by some of the most popular fashion apparel brands like Gymshark, Allbirds, MVMT Watches, FashionNova, and more.
Furthermore, the eCommerce industry in the US is projected to reach $205 billion in 2022, and projections for the online fashion sector could reach upwards of $300 billion by 2025!
This represents a huge opportunity but also a lot of competition.
In order to rise above the rest, you need a well designed, high-converting store and here are 16 of the best Shopify apps you can use to make that a reality.
This Shopify app is the solution if you’re looking for a one-stop shop to easily create your online clothing store.
GemPages is a creative tool engineered to help online merchants like you design high-converting Shopify pages easily and without coding.
Zede Paris built their website with GemPages’ drag and drop page builder.
GemPages provides an intuitive drag-and-drop page builder, easy-to-use templates, and in-app integrations to help you build your store and your brand, and to drive sales.
You can even split-test different templates on the same page with Google Analytics to see what works best for your brand. After installing the GemPages app, you’ll be on your way to converting those curious consumers into, not only paying, but also returning customers.
How do you get the social proof you need to build trust between you and your potential customers? Start with honest reviews from past customers. Around 62% of shoppers are more likely to buy clothing after seeing photos and videos from past customers.
The Ali Reviews app allows you to collect product reviews from SMS and emails, easily transfer social proof from other apps, and increase your ROI using widgets that help connect your customers with your brand.
You can create a free account limited to small stores with an allowance of 60 orders per month, 10 reviews per product, and 10 reviews imported from Ali Express.
You can upgrade to other packages as your online store brings in more customers.
Cross Sell & Cart Upsell
Every business owner knows the best way to scale revenue is to cross-sell and upsell whenever possible. The best way to drive conversions is to personalize their online shopping experience in your Shopify store as much as possible.
Cross Sell & Cart Upsell is one of the best Shopify apps for upselling. It personalizes recommendations for your customers and delivers them through pop-ups. When they click ‘add to cart’, it also offers convenient bundle deals, and displays ‘complete the look’ items so your customers can easily add additional items and you can earn more money.
Convenience is king for any online shopper, so saving customers even more time with percentage discounts and add-ons with personalized AI-powered suggestions can give your Shopify clothing store an edge.
Your online store should reflect your mission and your personality. The EcomSolid app can help you reach the 88% of shoppers saying authenticity is important when supporting and buying from a brand. Customizable theme builders, unique presets, and complete branding page modification capabilities can help you create beautiful, eye-catching pages where your customers will be glad to stay and shop.
EcomSolild integrates seamlessly with GemPages
You can actually use EcomSolid alongside GemPages to streamline the look and function of your Shopify store’s web design.
You can get all the basics for your store for free, publish up to five pages, use email and live chat, and gain access to the template library in full.
Frequently Bought Together
Since 2016, this Shopify app has trained its AI-powered algorithm to enhance your customers’ shopping experience, refine its suggestions, and recommend first-class products to help you upsell.
The styles work with Shopify’s most popular themes, and the bundle discounts available can be anything from percentage discounts to free shipping.
You can use this for a seamless workflow in your Shopify admin. There is a free plan and a 30-day free trial, so you can have time to use Frequently Bought Together and see how well it works. It also comes with 24/7 support for your Shopify business and can help boost your conversion rate.
You could have the best online clothing store on Shopify but customers won’t find you without the right marketing plan. Did you know that Thursday is the most popular day to purchase fashion apparel? Your shoppers are ready to buy - but they need to know you’re there.
Growave is an all-in-one marketing solution to increase your reach with online customers. With one simple install, you can have one app that does the work of five different platforms, including tools for your store like reviews, rewards, wish lists, Instagram, and social media logins.
A digital marketing plan is an important part of building your brand
This bundle of tools can help customers go from seeing your brand on Instagram to wearing it in real life and there’s no credit card required to try Growave for 30 days for free.
Finding ways to get your product in front of customers can be a challenge, but Infinite Options is one of the top Shopify apps for increasing sales for a reason. Adding value during the check-out process can do wonders for increasing revenue and keeping your repeat customers.
The app allows you to bundle add-ons like gift wrapping and rush processing to help your customer and boost overall revenue. As shoppers put items in their cart, they will see personalization options like engraving, monogramming, and custom printing.
Though additional charges may apply, it’s only $9.99 per month, and you can try it with a 14-day free trial to see how it works.
In 2022, it’s evident that user-generated content is king. As one of the world’s most popular social media platforms, Instagram is an online clothing store’s ultimate gateway to converting followers to customers. Out of 130 million active Instagram users, 72% are influenced to buy what they see on this very popular platform.
You can use the Instafeed app with your Shopify store to expand your online reach, drive visitors to your store, and build your brand reputation with customers who can’t wait to show the clothes they bought on Instagram.
Instafeed is an Instagram app that is minimal in style and easily customized to link posts directly to your online shop. The app has a free plan, so you can start using it immediately.
We’ve established that social proof is the lifeblood of any online store’s success and one of the best ways to increase conversions. The next step is creating a seamless thread from just showing off your reviews to making them convert site visitors into recurring paying customers.
What sets Judge.me apart is their two plans that are transparent in detail and affordable in pricing.
Effectively showcasing your reviews can help boost your sales.
The first one is, in their words, ‘forever free’ with unlimited email review requests, photo and video reviews, and SEO snippets to use. Their second plan is just $15 a month with extra features to build your business like email templates, multi-synchronization reviews, third-party app integration, and white labeling capabilities that allow your brand to shine.
Communication is essential to ensure customers feel engaged and wanted in your online store. How you handle customer service, questions, complaints, and feedback is key to running a successful online clothing store.
Klaviyo helps you turn customer data into a great marketing plan for email and SMS text messaging. Using first-party data directly from customers has helped online stores save up to 1.5x in expenses and gain 2.9x revenue profit.
Klaviyo allows integrations with their app to boost your marketing power while providing ready-to-use templates, self-sending messages, and benchmark analytics to help track and improve your business’ performance. You can start with a free plan allowing 500 monthly emails, 150 SMS/MMS credits, and email and chat support. Your plan can expand as your Shopify store does.
After you’ve launched your Shopify clothing store, you need to build your visual branding.
LAI Reviews can help with pre-made templates to show off your most appealing reviews. You can import reviews, showcase them with beautiful user-generated photos, and improve your store’s design with multiple customizable layouts.
The ‘automated email’ feature will simplify follow-ups to keep your business top of mind for your customers, which is great since 75% of shoppers prefer email for restock and brand deal notifications. Also reporting tracks the reviews received through automated emails. The ‘Free Forever’ plan includes import capabilities from CSV and AliExpress, no watermarks, SEO-rich Google snippets, and six layouts with 12 color themes.\
LAI Reviews is a cost effective way of showcasing your best reviews.
The Essential plan is $4.95 per month and includes everything for free, plus imports from Oberlo and Eprolo, customizable layouts, and sorting control for unlimited review content pop-ups.
Visual branding is non-negotiable in the online business world. To trust your business, people need to see how other shoppers have enjoyed your products. The best way to do that is to give them the tools to share personal reviews on their terms.
Loox allows a seamless experience for your customers by allowing customer engagement, visual reviews, and customer referral links all in one place.
The plans available are flexible and include a 14-day free trial, with a set of plan options starting at $9 per month for reviews only, and $14 per month for providing reviews and referral access.
Product Filter & Search
Creating a user-friendly experience should be a top priority for your business. If your customers don’t find your store easy to navigate, they’ll leave to find a store that does.
Keeping them on your site could be as easy as using the Product Filter & Search app to improve searching with functions like instant suggestions, catalog redirect, typo-tolerance, and spellcheck.
The search bar, filter page, and search results page all use their smart product display to filter product options by tags, variants, and meta fields of different styles to help them find products quickly. You’ll get a dedicated email, call, and live chat support team that can handle all levels of Shopify stores to grow sales.
Subscriptions are gaining popularity due to the convenience of getting your favorite deals and products shipped right to your door regularly. With this newer eCommerce model reaching over $100 billion in sales in 2021 alone, it’s clear that customers support online stores that make their lives easier.
A subscription service can be a great way to drive sales
The Recharge Subscription app sets up your subscription program in minutes with its free plan as you seamlessly integrate with your existing systems and payment processors.
Your shoppers can manage their subscriptions through a customer portal and SMS to let them skip or schedule delivery, swap products, and improve conversion with automatic payment retries.
You’ll get real-time insights into what customers need through APIs and integration with top Shopify tools.
Who doesn’t like to get a nice thank you note? Your customers are no different. ReConvert is a top Shopify app to upsell that could boost your revenue by 15% through customizable thank you pages that convert to one-click upsells and a special popup that gives shoppers time-sensitive deals.
An easy drag-and-drop builder makes your setup process effortless and post-purchase surveys help you tailor your shop to your ideal customers.
Reorder buttons and order tracking widgets are sent to your customer, giving you a greater chance of upselling for recurring purchases.
Every shop owner struggles with recapturing those lost sales due to abandoned carts. Nearly 69% of online shopping carts are abandoned. Yikes! Luckily, Tobi has an automated texting campaign to help you recover those abandoned carts, improve cross-selling, and increase upselling through SMS and Messenger marketing.
You can set up a system for new customers to gain rewards and receive order notifications alongside other marketing news to keep them engaged. You can also view all the data on store revenue, audience insight, and promotional campaigns.
The pay-as-you-go Pro-Go monthly plan gives you payment flexibility, while the Pro Flex plan starts at $29 a month for stores generating up to $1000 in sales using Tobi.
So which app is best for your Shopify clothing store?
There are more Shopify apps for your online clothing store to help you boost sales, increase conversions, and build brand loyalty by making your site user-friendly and customer-focused.
What is best for you may not be best for someone else but this extensive list is a pretty good place to start.
Remember to choose the app that suits your business needs and lead to more satisfied shoppers and a happier you!