Hiring a Shopify Landing Page Development Service: 3 Most Affordable Methods

If you are in the eCommerce industry, you know all too well about the importance of a digital storefront. While being an online merchant alleviates the hassle of building a physical store, it calls for a meticulous setup of your website - the mothership that houses all your business activities. Being visually striking but lacking functionality is simply insufficient, and vice versa. To have a smooth-sailing eCommerce store, you ought to pay attention to the technical performance of your site that begins at the very first step: the landing page. This blog post is dedicated to giving Shopify sellers all the intel needed to level up your business, especially on how to hire the best Shopify landing page development service, no matter what your budget is. 

The Most Common Shopify Development Services

A proficient Shopify developer can give your store a glow-up with the addition of a multitude of services.

Store Setup and Customization

The initial steps of getting a Shopify store up and running can be completed in minutes, but advanced customization is a continuous procedure that could benefit from a professional development service. The more elaborate your store is, the greater the chance of it leaving a lasting impression on your customers. Here are some details that a third-party service could help you with:

• Page building and modification: A developer is able to build pages for specific purposes and revamp existing pages for a coherent website appearance.

• UI & UX optimization: Configure website layout, menus, media, font, color scheme, interactive features, etc., for a smooth UI & UX.

• Cart and payment setup: Develop a seamless cart and payment system to lead buyers to the end of the sales funnel and lower the abandonment rate.

• Custom feature addition: incorporate components that are unique to your brand for a prominent brand identity.

Custom Theme and Template

Though looking simple at a glance, the famous beauty brand Kylie Cosmetics is using a custom theme to obtain this contemporary presence.

The Shopify Theme Store, as well as compatible templates from a reliable page builder like GemPages, is a brilliant resource for Shopify merchants to kickstart their businesses. That said, many large-scale businesses tend to find an elaborate solution to achieve a more polished and refined look. So, what do professional website developers do that makes such a difference? They utilize the multifaceted function of coding to tweak the most minute detail, thus producing a brand-aligned theme that prioritizes mobile optimization, speed, and advanced accessibility features. For non-tech-savvy sellers, partnering with an expert is the best bet to acquire these qualities.

App Integration

The Shopify ecosystem is nothing short of impressive due to its comprehensive collection of built-in tools. However, certain outsider apps can pump up your store’s potential and make it stand out from the crowd. To do this, website developers focus on app integration - a function where third-party apps, customer relationship management (CRM) tools, AI tools, and POS systems can all be capitalized. These add-ons may require extensive development, but their advantages are unmatched when it comes to delivering a harmonious UX.

Store Migration

Store migration refers to the shift from another eCommerce platform to Shopify. This operation can be done by novice and seasoned merchants, who can both be assisted by a website developer. All the factors that make up the integrity of your store can be safely transferred or replicated, from data, domain, layout, and functionality to media and cross-device compatibility. Look for developers that offer post-service maintenance, as your website may need monitoring after migration should any problem surface.

SEO and Marketing Optimization

Optimizing SEO is a joint team effort. While your marketing team calls the shots on content creation and the designer department makes sure things look and run flawlessly, the developer experts are in charge of the logistics. Factors such as technical issues (broken links, inaccessible content, slow page speed, etc.), A/B testing, and search result optimization are all a part of a developer’s expertise regarding SEO. By keeping the common mishaps at bay, your search ranking and conversion will be improved.

Landing Page Development

A landing page is the unsung hero to advertise new product launches, promotions, and generate leads for your store. While its purpose is straightforward, multiple components are needed to create an ideal landing page that garners the most optimal result. A development service can tailor the page to fit your current campaign, optimize layouts and CTAs, boost speed, and add tracking tools.

The next chapter will give you different ideas on how to craft the perfect landing page for your Shopify store. Let’s explore below.

The Devil’s in the Details: How to Perfect Your Landing Page with Shopify Development Services

Adding interactive content is an amazing tactic to keep your visitors hooked and interested in your brand.

Advanced Product Customization

When a store manages to cater to one’s specific desire, they are more prone to come back. The landing page typically forms the first impression of a buyer with a brand, so showcasing your ability to customize products is a great call.

A Shopify developer is capable of adding live product reviews, exclusive discounts, custom item options, and the like to pique your visitor’s interest. Instead of presenting a short landing page that only consists of text and pictures, one where buyers can view, compare, and pick a customization option will grant you a competitive edge. 

Interactive Content

As mentioned, a landing page is a golden opportunity to show what your brand is all about, so why not go all out by adding interactive elements that boost engagement? Whether it is the roll-out of a new collection or a sales promotion for the upcoming holiday, one can greatly take advantage of fun details like a 360-degree product view, shoppable video, a product before-and-after tool, product try-ons on their photos, gamified pop-ups (i.e., spin-the-wheel discounts), augmented reality product preview, and so on. If done right, buyers will be more eager than ever to check out the rest of your store.

Custom Lead-Generated Forms

For lead-capturing landing pages, the form takes all the spotlight, and it can go beyond a basic email sign-up. With a Shopify developer’s helping hand, different types of forms are at your disposal, be they pre-filled, quiz-based, or multi-step. The key to getting these leads lies in their designs - if the forms are fun, intuitive, and concise, you will have a better chance at getting the visitors to submit them. As a result, a stronger conversion funnel is formed.

Speed Optimization

A visitor can click that dreaded X button due to a 1-second delay only, hence the importance of speed prioritization. To ensure your landing page runs without hiccups, a developer’s job is to create a complete package with lazy loading, media optimization, a fast content delivery network (CDN), mobile compatibility, and more. All the top-tier content will go down the drain if your customers won’t stick around long enough to see it, so this step can’t be overlooked as a part of a perfect landing page.

3 Ways to Find the Best Shopify Landing Page Development Service

Freelance Platforms

Storetasker is a trustworthy platform for Shopify-qualified talent whose expertise can transform your store.

Freelance platforms are a foolproof medium for sellers across different industries to hire the most suitable talent, as shown above with Storetasker. This site is just one of many whose missions revolve around bringing sellers and freelance eCommerce experts together, including developers who provided services mentioned in this blog post. Storetasker, Fiverr, Upwork, Toptal, and Arc.dev are all excellent options.

Overseas Developer Marketplace

Worldwide Shopify experts are available for hiring via useful mediums like Lemon.io - a service that connects merchants and developers from Europe and LatAm.

If you are based in the U.S. or North America in general, you may have missed overseas talent due to the abundance of options in your region. While hiring developers from afar seems counterintuitive, it is an excellent option to discover experts with (mostly) lower rates. To branch out, opt for international developer marketplaces such as Lemon.io, an outlet that is home to verified European and Latin American developers. Another promising region is Southeast Asia, where developers from the Philippines and Vietnam are becoming more well-known and trusted. These countries have their own freelance platforms, namely OnlineJobs.ph and TopDev.vn.

Gemians (GemPages’ Exclusive Development Service)

Try your hand at Gemians - a service made specifically for developing high-converting Shopify landing pages.

As a long-standing landing page builder that is used by Shopify businesses, GemPages is dedicated to building an all-encompassing tool that aims to revolutionize your eCommerce store: Gemians. This recently-launched tool of ours is the ultimate solution to enhance conversion rate optimization (CRO) for your landing page, with a full funnel setup by our proficient team of Shopify developers. You can put your trust in us, as we know our way around not only website development but Shopify as a platform as well.

Our Top Tips to Pick the Most Suitable Development Service for Your Shopify Store

Communicating your goal and budget with the developers is the ultimate gateway for you to inch closer to finding the best match.

Be Clear with Your Goal and Budget

Website development is an umbrella term for numerous facets that go into keeping an online store in check. So, first and foremost, you need to be able to identify your goal and budget. What do you want to achieve? Do you have a specific desired result in mind? How much are you willing to spend? These questions will set the groundwork to finding the most suitable development service and save you time and effort.

Evaluate Their Knowledge about Shopify

We have given you several options to scout developers of all shapes and sizes, but the most vital quality they need to possess is knowledge about Shopify. Needless to say, the more well-versed one is, the better. However, if they fit the other criteria but have not worked on too many Shopify-based projects, be sure that they possess the skills needed to carry on the task at the very least. You wouldn’t want to risk hiring someone who does not know their way around the platform.

Confirm Their Expertise with Past Customers

This tip applies not only to Shopify developers but also to other partners such as designers, SEO agencies, suppliers, etc. as well. If they have a public portfolio on a third-party website, read the reviews thoroughly to evaluate their expertise. If needed, you can directly reach out to past customers for more insider information on their professionalism, communication skills, pricing, and the like before making the initial contact.

Key Takeaways

A development service is not a required must-have for an eCommerce seller, but it can get rid of a tremendous amount of work, especially for busy hustlers or those without much technical knowledge. If you are in the same boat, this blog post is the sign to hire a developer who will take your Shopify store to the next level. Take our insights and build the most perfect website today!

FAQ about Shopify Landing Page Development Service