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Choose the Best Sales Funnel Builder & Software: The Complete Guide [2024]

GemPages Team
13 minutes read
Choose the Best Sales Funnel Builder & Software: The Complete Guide [2024]

So, you have a great product or service to sell.

You know which audience to target for your offer. 

You also have methods to bring traffic to your website or budget to spend on ads.

All sounds great! But — how do you convert that traffic into your buyers?

For that, you need to execute a solid marketing strategy — and that’s where sales funnel builder tools and software can do all the magic.

Whether you’re running an eCommerce business, offering services, selling online courses, or building a membership program, we’re here to help you with all the aspects you should consider when choosing the best sales funnel builder software.

What is a Sales Funnel Builder?

Before answering this question, let’s briefly explain:

What is a “Sales Funnel”?

A sales funnel is a marketing strategy created to walk customers through a journey—consisting of subsequent stages—from making them aware of your brand/product to enticing them to buy it.

Now, let’s understand what a sales funnel builder or software is:

A sales funnel builder is a tool or software that helps you create, monitor, and manage a digital sales pipeline through all the stages of a sales funnel, i.e., awareness, interest, evaluation, desire, sale, and retention.

Sounds like a technical definition, right? Let’s make it simple with a hypothetical example to see “how does a sales funnel builder work” throughout all the stages mentioned above:

A graphical example displaying how a sales funnel builder works

Why Use a Sales Funnel Software?

Better Conversion Rates

Conversion — a prospect turning into a buyer — is the core reason why you should use a sales funnel builder. The sales funnel software helps strategically engage customers with your brand and entices them to purchase your product.

Great Insights on Customer Behavior

A good sales funnel builder lets you monitor the customer journey from start to finish. This also allows you to identify the areas that need improvement for better customer engagement and conversions.

Pro tip: Enhancing customer engagement is influenced by the experience they have when navigating your funnel. Make sure to fine-tune the UI/UX to leave a lasting and positive impression in the hearts of your customers.

Data-Driven Approach

When running a business, you can’t make decisions on guesswork. You need to base your decisions more on data or facts than on predictions. Sales funnel software can help you eliminate the guesswork and help you make better business decisions.

Target the Specific Segments

A sales funnel builder gives you the flexibility to run multiple campaigns tailored to specific audiences. You can create sales funnels that are personalized and optimized for specific customer segments, and thus, it also helps get better results on your marketing efforts.

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11 Best Sales Funnel Builder Software

1. GemPages + Shopify

GemPages combined with Shopify is a powerful solution that’s beyond just a sales funnel — it’s a deadly eCommerce beast.

Shopify, one of the best eCommerce platforms in the world, and GemPages, one of the most popular landing page builders for Shopify — together can build a high-converting landing pages to optimize your sales funnel to skyrocket your eCommerce business.

Homepage of GemPages displaying its visual editor

Key Features:

  • Drag & Drop Visual Editor: GemPages makes it fun to create or customize your landing pages with ease — no coding skills required.
  • AI-Powered Image-to-Layout: Convert an image or URL into a layout and customize the design as you need.
  • Library of Templates: GemPages has a huge library of professionally designed templates that you can configure with your unique customizations.
  • Responsive Design: Create a great user experience by creating your store or landing pages that can be optimized for all device types — mobile, tablet, or desktop.
    • Set of eCommerce-exclusive features
      • Product Templates
      • Pop-up Notification
      • Countdown Timer
      • Dynamic checkout
      • Stock Counter
      • Flow Actions
      • Animations


    GemPages offers a free plan to create and launch your first landing page. The paid plans start at just $29/month or $23/month (when billed yearly).

    GemPages’ pricing plans

    Shopify offers a 3-day free trial, and then $1/month for the first three months. After those three months, the Basic plan costs just $32/month.

    Shopify pricing plans

    What Customers Love about GemPages & Shopify:

    Both GemPages and Shopify are highly rated and loved by hundreds and thousands of merchants.

    GemPages has an impressive overall rating of 4.9 out of 5 stars from 3,877 reviews on the Shopify App Store.

    This summary of Shopify merchants’ reviews about GemPages will give you a glimpse of it:

    Summary of GemPages’ merchant reviews

    Talking of Shopify, if you look at the number of positive ratings the platform has received on G2, its competitors don’t even come closer to it.

    g2 rating

    When using Shopify with GemPages, you can leverage the entire ecosystem to run your business at an affordable cost. Sidra Qasim, the founder and CEO of Atoms, is one among many happy Shopify merchants who take advantage of this ecosystem to reduce their costs.

    Shopify merchant’s post about 93% reduction in cost by Shopify ecosystem

    Potential Downside to Consider:

    Just to be clear again, GemPages is not a standalone sale funnel solution. You need a Shopify store to use GemPages to create stunning landing pages to optimize your sales funnel. That said, it’s also a strong point considering the powerful Shopify ecosystem.

    Start selling on Shopify for $1/month
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    2. ClickFunnels

    ClickFunnels is one of the most widely used funnel builders in the world. Like many other funnel builders, ClickFunnels helps you create a sales funnel without any coding experience.

    Homepage of Clickfunnels

    Key Features:

    • Templates: You can use readily available templates to kick-start your funnel campaign.
    • Drag-and-Drop Editor: Easily customize the funnel using the drag-and-drop editor.
    • Email Marketing: Offers an in-house email marketing solution to manage email marketing without third-party integrations.
    • A/B Testing: Lets you test multiple variants of your funnels.
    • Analytics: Review the real-time data of your audience to see which part of the funnel needs improvements.


    Clickfunnels offers a 14-day free trial, then the paid plans start from $147/month or $127/month (when billed annually).

    Pricing plans of Clickfunnels

    What Customers Love about ClickFunnels:

    ClickFunnels has an overall rating of 4.6 out of 5 stars from 390 reviews on G2. ClickFunnels users appreciate how it is easy to set up and use.

    ClickFunnels’ rating on G2

    Potential Downside to Consider:

    It’s quite an expensive solution as compared to other solutions. The monthly billing starts at $147 per month which may not fit into the budget for small business owners. Also, many of its customers have shared feedback about it being too expensive.

    3. ActiveCampaign

      ActiveCampaign is an advanced email marketing, automation, and CRM (Customer Relationship Management) software. 

      Homepage of ActiveCampaign

      Key Features

      • Email Marketing & Automation: Create and automate various types of email marketing campaigns including broadcast, triggered, targeted, scheduled, transactional, and autoresponder emails.
      • Inline Forms: Allows you to collect data from your audience to learn about their preferences.
      • Landing Pages: Lets you create your custom landing pages.
      • API & Webhooks: Allows you to connect other tools with open API access. So, if you'd like to integrate a tool without a native integration, you can do so using the API.


      Pricing plans of ActiveCampaign

      What Customers Love about ActiveCampaign:

      ActiveCampaign has an overall rating of 4.4 out of 5 stars from 1797 reviews on G2. Many customers love the email marketing and automation capabilities of this platform.

      active campaign g2

      Potential Downside to Consider:

      The implementation may take some time and training as there seems to be a steep learning curve as reported by multiple users.

      4. Wishpond

        Wishpond offers marketing tools such as landing pages, popups, and forms as well as marketing automation.

        Wishpond homepage

        Key Features:

        • Landing Page Templates: Offers over 100 landing page templates covering multiple industries.
        • Website Popups: Create popups with a drag-and-drop editor.
        • Contests & Promotions: Lets you create different types of social media contests and competitions including sweepstakes, photo contests, Instagram hashtag contests, referral contests, leaderboard contests, etc.
        • Marketing Automation: Create segmentation-based email marketing campaigns with the user data. 
        • Referral Suite: Lets you incentivize engagement on your social media channels.


        As of writing this article, Wishpond doesn’t have set pricing plans on its pricing page. Instead, it lets you book a demo call with a specialist who can assist you with flexible pricing plans.

        Calendly booking on the Wishpond pricing page

        What Customers Love about Wishpond:

        Wishpond has an overall rating of 3.7 out of 5 stars from 161 reviews on G2. Wishpond users highly praise the quality of its customer support.

        wishbond g2

        Potential Downside to Consider:

        Wishpond doesn’t have a clear pricing structure which makes it complicated to finalize if it’s the right fit for you. Also, the rating of 3.7 stars from 161 reviews suggests that the software is in its early stage of development and will improve with time.

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        5. Systeme

 is an all-in-one marketing platform that lets you create sales funnels, online courses, webinars, and membership campaigns. 

          Homepage of

          Key Features:

          • Sales Funnel Templates: Use readily available sales funnel templates.
          • Website Builder: Create your website with a simple interface using templates.
          • Affiliate Program Management: Manage affiliates and their payouts in a centralized platform.
          • Online Courses: Lets you build your online course and manage students.
          • Blog: Use the blog as a tool to bring traffic to your website.
          • Products: Allows you to dropship or sell your own products.


          Pricing plans of

          What Customers Love about Systeme:

          Systeme has an overall rating of 4.8 out of 5 stars from 295 reviews on G2. Systeme customers love its affordable pricing and quality of customer service.

          G2 ratings of

          Potential Downside to Consider:

          Based on the reviews on G2, it seems the software is not among the best user-friendly options, and thus, it may take some time to get used to it.

          Learn more: Key UX Improvements in GemPages v7

          6. ConvertKit

            ConvertKit is mainly suitable for digital creators. ConvertKit can help you manage email marketing campaigns, sell digital products, run a paid newsletter, or enhance your link-in-bio with a Creator Profile.

            ConvertKit’s homepage

            Key Features:

            • Email Broadcasts: Allows you to create one-time email campaigns for your subscribers.
            • Landing pages: Create landing pages with the help of pre-designed templates.
            • Forms: Lets you create forms.
              • Digital Products & Subscriptions: Create your own digital products and offer subscriptions.


              ConvertKit’s pricing plans are based on the number of email subscribers you have, and you can check out the pricing for your specific case by selecting the subscriber count.

              ConvertKit pricing plans

              What Customers Love about ConvertKit:

              ConvertKit has an overall rating of 4.4 out of 5 stars from 193 reviews on G2. Small business owners and creators love its email marketing automation.

              ConvertKit rating on G2

              Potential Downside to Consider:

              If you’re planning to build an eCommerce platform, ConvertKit may not be the best option in the market.

              7. Zendesk Sell

                Zendesk Sell is a sales CRM software that helps your sales team enhance productivity and provides visibility of your sales funnel. 

                Zendesk Sell homepage

                Key Features:

                • Email Integration: Allows you to integrate your existing email account such as Microsoft Office 365, Gmail, or any other email provider account.
                • Lead Management: Lets you track and manage your leads.
                • Sales engagement tools: Consolidate the targeted lead lists, create profiles with contact information, and create automated email flows to bulk outreach.
                • API access: Allows you access to its open APIs to build any custom solution with the help of the Zendesk apps framework.
                • Reporting and analytics: Gives you visibility to your sales pipeline with forecasting of revenue growth, pipeline analysis, and sales metrics.


                Zendesk pricing plans

                What Customers Love about Zendesk Sell:

                Zendesk Sell has an overall rating of 4.2 out of 5 stars from 481 reviews on G2. Zendesk Sell users love the intuitive interface and praise it as a user-friendly tool.

                Zendesk Sell reviews on G2

                Potential Downside to Consider:

                Some of the Zendesk Sell users have reported issues related to integration with other tools.

                8. Keap

                  Keap is known as one of the popular CRM and automation platforms that's built especially for small business owners.

                  Keap’s homepage

                  Key Features:

                  • CRM: Manage all your customers' information and interactions in a centralized CRM.
                  • Sales & Marketing Automation: Set up email, texts, and marketing automations based on client actions.
                  • Email Marketing: Easily set up email automations using the templates.
                  • Sales Pipeline: Lets you track your sales process and pipeline with a visual dashboard.
                  • eCommerce and Payments: Sell your products online and collect payments.
                  • Mobile App: Allows you to set up a business phone line, SMS, and email.


                  The monthly plans start at $199 per month; however, if you go with the annual billing, it starts at $159 per month with a 20% saving.

                  Keap’s pricing plans

                  What Customers Love about Keap:

                  Keap has an overall rating of 4.2 out of 5 stars from 1465 reviews on G2. Keap users have shared positive feedback on its automation capabilities and user-friendliness.

                  keap g2

                  Potential Downsides to Consider:

                  Many Keap users have reported that the tool has a steep learning curve and it takes a good amount of time to get used to it. That said, Keap does provide the required training and resources for those who are willing to invest time and learn it. 

                  More importantly, even with its entry-level plan ($159/month), it’s an expensive tool for small business owners.

                  Want to turn your store into a cash cow?
                  With GemPages page builder, you can create compelling store pages that wow visitors and convert them into buyers.

                  9. GetResponse

                    GetResponse is a marketing platform that provides various solutions including email marketing, marketing automation, and eCommerce marketing.

                    Homepage of GetResponse

                    Key Features:

                    • Email Marketing Tools: Offers AI email generator and AI campaign generator powered by OpenAI technology.
                    • Landing Page Generator: Allows you to create landing pages using AI, templates, and drag-and-drop page builder.
                    • Marketing Automation Features: Use the visual workflow builder, advanced triggering, web events, and pre-built templates to set up marketing automation.
                    • Suit of eCommerce Marketing Automation: Use eCommerce-specific features such as transactional emails, promo codes, abandoned cart recovery, and product recommendations.
                    • Multichannel Engagement: Lets you engage with your audience through different channels such as web push notifications, SMS marketing, live chats, popups, and forms.


                    GetResponse offers a 30-day free trial to check out all of its standard plan features with no credit card required.

                    GetResponse pricing plans

                    What Customers Love about GetResponse:

                    GetResponse has an overall rating of 4.2 out of 5 stars from 675 reviews on G2. Many users have shared positive feedback about its user interface and customer service.

                    get respond g2

                    Potential Downside to Consider:

                    GetResponse users have expressed their challenges about limitations in terms of design flexibility and templates.

                    10. Leadpages

                      Leadpages is a drag-and-drop website and landing page builder tool that can help you create your sales funnel.

                      Homepage of Leadpages

                      Key Features:

                      • Drag-and-Drop Builder: Covers various functions including custom & hidden form fields, social media preview, device-specific preview, and so on.
                      • Conversion tools: Lets you optimize the funnel with exit-intent pop-ups, A/B testing, real-time analytics, alert bars, and optimization tips.
                      • Design & Templates: Lets you use design tools with customizable templates, icon library, countdown timers, Calendly embed widget, social share buttons, etc.


                      Leadpages offers a 14-day free trial, and then, paid plans start at $49 per month if paid monthly. With annual billing, the plans start at $37 per month.

                      Leadpages’ pricing plans

                      What Customers Love about Leadpages:

                      Leadpages has an overall rating of 4.5 out of 5 stars from 222 reviews on G2. Many users love how the tool is easy to use.

                      lead pages g2

                      Potential Downside to Consider:

                      Based on the feedback from the Leadpages’ users, you may have to go through a bit of a learning curve to figure out some technical aspects.

                      11. Kajabi

                        Kajabi is a great sales funnel solution for creators looking to sell online courses, offer coaching programs, or build membership sites.

                        Kajabi’s homepage

                        Key Features:

                        • Website Builder: Build your website using a drag-and-drop builder with unlimited hosting.
                        • One-Click Marketing Sequences: Create your marketing sequences easily with the help of built-in funnel templates.
                        • Landing Pages: Lets you create landing pages using the templates for various purposes such as sales pages, webinar pages, opt-in forms, upsells, and download pages.


                        Kajabi pricing plans

                        What Customers Love about Kajabi:

                        Kajabi has an overall rating of 4.3 out of 5 stars from 73 reviews on G2. The thing that most Kajabi users love about this platform is that it's an all-in-one solution for their requirements.

                        kajabi g2

                        Potential Downside to Consider:

                        While Kajabi is a great solution for creators, it may not be a suitable option for eCommerce entrepreneurs. Also, it’s quite expensive starting at $149 per month with the monthly billing option.

                        Learn more: 14 Best Shopify Apps to Increase Sales (2023)

                        Factors to Consider in a Sales Funnel Builder

                        • Business Model:

                        First off, consider the type of business model — eCommerce business, service business, membership site, online courses, digital products, etc.

                        For example, if you’re running or planning to start an eCommerce business, GemPages (with Shopify) is a great solution that comes with a bunch of powerful features and benefits — at an affordable pricing, too.

                        • Features

                        Make sure the software has all the primary features and functionalities to fulfill your business needs. Different business models may require a different set of features. So, consider your business model when reviewing the features and functionalities.

                        • Pricing

                        Evaluate if the pricing fits into your budget and if it justifies the set of features. In some cases, software may be costly because it offers a ton of features, but do you really need all those features or will you be paying for the features you don’t need? 

                        On the flip side, cheap solutions may not have the flexibility or customization per your needs.

                        • Ease of Use

                        Is there a steep learning curve to get used to the software? If yes, can you afford to spend the required time or are there better solutions? You can figure this out by checking the reviews or tutorials.

                        • Third-Party Integrations

                        No matter how good the tool is, you’ll need to integrate it with some or the other tool(s). Or if you’re already using other software or tools, check if you can easily integrate with those tools.

                        • Automation

                        The best solution is the one that reduces your tasks through automation — without compromising the quality. Check the automation capabilities to speed up your operations with available resources.

                        • Scalability

                        As your business grows, the software must be able to keep up with it. Also, from a future perspective, consider how the pricing tiers go up depending on the business size.

                        • Customer Support

                        Does it have 24x7 support and what channels of support are being offered? Even if the tool is great, if they’re not offering good customer support, it might become an issue in the long run.

                        • Customer Reviews

                        What are the existing customers saying about the software? Especially the reviews from businesses similar to yours can give you a great idea about whether the software can meet your needs.

                        Final Thoughts on Sales Funnel Builders

                        When starting an online business of any sort, you’ll always have plenty of options to choose from. But the important thing is to assess your business needs and choose the right platform accordingly.

                        If needed, test a couple of tools with the free trial/plan, and then you can commit to the software only after you're completely convinced of its capabilities.

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                        FAQs about Sales Funnel Builder

                        What are sales funnel builders?
                        A sales funnel builder is a tool that helps you create, monitor, and manage a digital sales pipeline throughout the customer journey — right from the awareness stage to the purchase, and even during the repurchase stage.
                        Which is the best sales funnel builder?
                        There are many great sales funnel solutions available in the market and the ideal solution depends on your business needs. For example, if you’re running an eCommerce business, Shopify’s eCommerce platform along with GemPages landing page builder is a great solution.
                        Can I create my own sales funnel?
                        Yes, absolutely. Creating your own sales has become easier than ever before. Most sales funnel builder software offer visual drag-and-drop editors that make the process easier even if you don’t have coding or marketing experience.
                        How do funnel builders work?
                        Funnel builders provide you with the tools that can be used to convert a potential buyer into a paying buyer. For example, you can create a website or landing page using the funnel builder, bring traffic to that page, and then convince the customers to purchase your products using different marketing tools and techniques.
                        What are the 5 stages of sales funnels?
                        A typical sales funnel may have the following five stages: Awareness, Interest, Desire, Sale, and Retention (repeat sales).

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