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Level Up Your Shopify Loyalty Program With A Landing Page
Updated:
8
minutes read
Do you know it costs four to five times more for businesses to acquire new customers than to retain the current ones? Keeping customers coming back is key to optimizing your income stream and scaling your business. The less you have to invest per order, the more budget you have for activities such as R&D, marketing, or branding. This is especially true for online businesses.
Most Shopify merchants may already have a loyalty program in place to reward customers for purchasing or using their services. But what if we tell you that you can further push the boundaries of your loyalty programs without breaking the bank?
GemPages will show you how to propel your Shopify loyalty program using an irresistible landing page. Learn the differences a captivating landing page can make in boosting customer retention and driving sales.
Let’s get right into it!
How Do Customer Loyalty Programs Work?
In essence, a loyalty program is designed to encourage customers to spend more money. This can be done by offering incentives such as discounts, exclusive benefits, points, and more. The loyalty rewards often accumulate over time. The more a customer purchases, the bigger the rewards, and the cycle continues.
Loyalty programs can be the deciding factor that lead customers to your business!
Loyalty programs, when applied correctly, make customers feel appreciated and valued. They sense that they get something back from spending their hard-earned money, fostering a stronger bond with the brand. When customers feel emotionally connected to you, they are more likely to choose your business over competitors.
Not ready to commit but still want to kick the tires?
No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.
4 Types of Loyalty Programs
Loyalty programs can take many shapes and forms. It can be rewards-based, points-based, or incentive-based. Each serves a different purpose with a unique set of strengths and weaknesses. Let’s take a closer look at the four most popular loyalty systems:
#1 Point-based Loyalty Programs
Point-based loyalty programs are super popular, thanks to their simplicity. These loyalty systems function based on a single premise: customers earn points for whenever they take a desired action. It can be filling up a form, signing up for an event, or buying products. Normally, these points can be accumulated and redeemed for rewards within a certain time frame (commonly a year).
Starbucks’ loyalty program is a prime example of a point-based loyalty system. You earn stars every time you buy something from Starbucks, which can be used to redeem rewards such as discounts, exclusive gifts, and more. They even have apps for members to track their progress.
The point-based loyalty programs offer the following benefits:
- Simplicity: Easy to set up and use.
- Flexibility: Businesses can freely design the point system to match their needs and conditions.
- Engagement: Clear, visible, and practical rewards that will attract customers.
- Scalability: Easy to scale for businesses of all sizes, from startups to large enterprises.
#2 Tiered Loyalty Programs
Tiered loyalty programs are hierarchical. They have steps like stairs, which customers climb by spending money. Each step equals a tier that comes with its own set of perks. The higher the tier, the more attractive the benefits.
Tiered loyalty programs are popular among beauty conglomerates. The best example would be Sephora's Beauty Insider Program. It has three tiers—Insider, VIB (Very Important Beauty Insider), and Rouge. Customers have to spend up to $1000 annually to reach the final tier and receive exclusive benefits, including free shipping on all orders and access to premium events.
The tiered loyalty programs offer the following benefits:
- Customer Motivation: Customers are encouraged to spend more and unlock new perks.
- Personalization: Businesses can design exclusive perks to be aligned with their ideal customers, offering a tailored experience that their shoppers will appreciate.
- Increased CLV: Customers aiming to reach higher tiers may make larger, more frequent purchases.
#3 Paid Loyalty Programs
Paid loyalty programs, or subscription-based programs, require customers to pay a fee in return for exclusive perks. These benefits include special discounts, free shipping, and early access to new products that are not available to non-members. It’s like a Patreon for your business. The only difference is that you get to keep all of the membership revenue!
Having a membership is just like joining a gym.
A prime example of paid loyalty systems is Amazon Prime. To become a member, users must pay an annual or monthly fee. The Amazon Prime membership unlocks exclusive benefits like free two-day shipping, access to Prime Video and Prime Music, and other deals.
The paid loyalty programs offer the following benefits:
- Additional Revenue: Membership fees provide a reliable income stream besides the regular business revenue.
- Enhanced Experience: Members of a loyalty system enjoy many benefits, providing a much better shopping experience.
- Competitive Edge: A paid loyalty program can set your brand apart by showing that you prioritize exceptional customer value and satisfaction.
#4 Value-based Loyalty Programs
Value-based loyalty programs do not directly reward customers. Rather, they promise to contribute to causes customers care about. This can be a donation to promote environmental sustainability, uphold social responsibility, or just simply support the community. By offering such values, businesses foster a connection with their customers, while introducing real changes to the world.
Let's take TOMS' One for One program as an example. This value-based loyalty initiative specifies that for every pair of shoes purchased, the company will donate a pair to someone in need. The company, through the loyalty program, showcases commitment to improving the community and fulfilling their duties.
The value-based loyalty programs offer the following benefits:
- Emotional Connection: Make customers feel good for supporting a brand that cares about their self-aligned values.
- Positive Brand Image: Nowadays, the commitment to promote sustainability, social responsibility, or community support is crucial to maintain a positive reputation.
- Customer Advocacy: Customers will want to support a brand whose mission they believe. They will mention the brand to their families and on social media, creating an organic online presence.
What is a Loyalty Landing Page
A loyalty landing page is a landing page that is specifically designed to present a brand's loyalty program. As a rule of thumb, its primary function is to engage and convert visitors. But rather than showcasing general offers, loyalty landing pages communicate the program's benefits, mechanics, and information to convert potential customers.
A well-designed loyalty landing page uses a compelling copy and stunning visual aids to capture the visitors’ attention. It should clearly deliver the marketing messages and trigger curiosity as users scroll. The more you can make customers resonate with the loyalty program, the more likely for them to convert.
Your landing pages could look like these
Try GemPages for free to create high-converting landing pages for any marketing campaign. No coding is required.
Benefits of Loyalty Program Landing Pages
A landing page should be an integral part of any loyalty program. It’s a powerful tool to not only capture visitors’ attention, but converts said awareness into curiosity, and eventually, a desired action. Here are the 5 most outstanding advantages of using landing pages in your loyalty campaigns:
#1 Targeted Messaging
A landing page can target a specific segment of your visitors. Tailoring the message to appeal to a customer group creates relevance and connection, increasing the likelihood of engagement and conversion.
Every message must align with your target audience.
On top of that, landing pages are highly condensed. Businesses can create different landing pages that address different desires of different customer segments. This limits distractions and guarantees your loyalty programs always align with customers’ interest.
#2 Increased Conversion Rates
Landing pages are designed to eliminate tractions. It has one focus: to engage and convert visitors. Unlike general website pages that might include multiple navigation links, sidebars, and additional content, landing pages are stripped down to only the essential components.
Incorporating prominent, straightforward CTAs will greatly enhance the chance visitors take a desired action. Because the page is focused, the CTA isn’t competing with other elements for attention.
#3 Clear Showcase of Brand Preposition
A landing page clearly communicates the benefits of your loyalty program. The faster visitors can grab hold of the unique values you offer, the faster they convert. To achieve this, a landing page incorporates stunning visuals, such as high-quality images and engaging videos, alongside focused messaging. Every element on a landing page is customizable, allowing more revenue for you to keep your brand marketing efforts consistent.
#4 Trackable Performance
You can easily track the performance of every element on a landing page. Metrics such as visitor count, conversion rate, bounce rate, and more, are all available to measure. Processing this data enables you to continuously optimize your landing pages’ performance, thus, increasing the effectiveness of the loyalty programs.
Over time, the data also reveals what does and doesn’t resonate with each specific group. Such valuable insights can be used for other marketing efforts.
#5 Enhanced Customer Engagement
A well-designed landing page makes sure that there’s no distraction stopping visitors from quickly grasping the value proposition. The strategic use of compelling visuals and interactive elements encourages active participation. Said reduced clutter eliminates cognitive overload, enhancing the overall experience.
Key Elements of an Effective Loyalty Program Landing Page for Shopify
There’s no fixed recipe for a Shopify loyalty landing page. The perfect landing page design varies depending on your business niche, target audience, and desired goals. While flexibility is needed, a loyalty program landing page should have the following elements.
#1 Compelling Value Proposition
Having a clear and compelling proposition on your landing page is essential to engage visitors and drive sign-ups. You should always start by immediately communicating the primary benefit of joining the loyalty system. Additional copy (subheadline, body text,...) provides further information, ensuring potential customers understand the value right away.
Use easy-to-read format, such as bullet points, to highlight exclusive advantages like "Earn points on every purchase," or "Get exclusive member-only discounts.” Support your copy with engaging graphics. We find high-quality images and short videos work best. Social proof, such as customer testimonials and user reviews, is great for building trust and credibility.
Lastly, you’ll want to use strong, action-oriented call to action (CTA) near the benefits. Persuasive and imperative expressions such as “Join Now and Start Earning Rewards!" or "Sign Up Today for Exclusive Benefits!" can push the effectiveness of the loyalty landing page.
#2 Visually Appealing Design
Capture visitors’ attention with a visually appealing design. Your Shopify loyalty program landing page must follow the brand’s guidelines to maintain consistency. This involves using your brand’s colors, fonts, logos, and overall style to create a cohesive look that your customers will recognize. It’s crucial to establish trust and familiarity.
It always helps to draft your design and try multiple layouts to see which one works!
Additionally, use high-quality product images, lifestyle photos, and relevant graphics in your landing page. These visual aids should represent how the loyalty program works and the benefits members can expect to receive. If you want to use videos, keep them short and sweet. The goal is to convince visitors and convert them as quickly as possible, not showing them an irrelevant 30 minute video. Third-party tools are great for crafting engaging landing pages.
#3 Simple Sign-Up Process
A good loyalty landing page for your Shopify store must eliminate all distractions and minimize barriers to entry. This means you should use only the most essential fields in your form. Ask for basic information such as name, email address, and password. Forms with fewer fields have significantly more conversion.
Craft your sign-up form with an intuitive design to enhance usability. Clear, concise labels and placeholder text are recommended. Also, take care of mobile users! Employ a responsive design that adjusts seamlessly across devices, ensuring the form looks and works well on desktops, tablets, and smartphones.
If your sign-up process has multiple steps, use progress indicators to inform users of their advancement and how many steps remain. This reduces anxiety and makes the process feel manageable.
#4 Detailed Rewards Structure
Be transparent when designing and communicating your loyalty program. Specify how members can earn points, reach higher tiers, and redeem their rewards. Use concise copies to educate customers on how your loyalty system works, ideally in clear bullet points.
If your loyalty program is intricate, incorporate additional content to clarify it! Try use cases and testimonials. Nothing speaks louder than the voice of a satisfied customer. Maybe include a Frequently Asked Questions (FAQs) section to address common queries and reduce uncertainties, such as “How do I earn points?”, “When do my points expire?”, or “How do I check my points balance?”
Design an Impactful Loyalty Landing Page with GemPages
Feeling a little bit overwhelmed and don’t know where to start with your landing page? GemPages is here to the rescue. Our user-friendly page builder for Shopify helps you create stunning and effective landing pages without requiring any coding skills.
Build your next high-converting landing page with GemPages!
Step-by-Step Guide: Creating Your Loyalty Program Landing Page
GemPages offers an in-depth ebook on this topic, and for those interested, here’s the link to download it for free. Follow these steps to create a high-converting loyalty program landing page with GemPages: GemPages Loyalty Landing Page Ebook
Step 1: Set Up Your Shopify Store
Before creating your loyalty program landing page, make sure your Shopify store is up and running. From adding products to setting up payment gateways, you’ll want to ensure the
basics are in place before focusing on loyalty.
Step 2: Install Loloyal
Once your Shopify store is live, it’s time to install Loloyal. Head to the Shopify App Store, search for Loloyal, and install the app. Loloyal will guide you through the setup process, helping you create your loyalty program based on your business goals.
Step 3: Create Your Landing Page with GemPages
Next, use GemPages to build a beautiful loyalty program landing page. Start with a clean, intuitive template that reflects your brand’s aesthetic.
Drag-and-drop elements like text blocks, images, and CTA buttons to create a page that’s visually appealing and easy to navigate.
Use GemPages’ built-in tools to add trust signals, like customer reviews and testimonials, and highlight the unique perks of your loyalty program.
Step 4: Personalize the Experience
One of the standout features of both Loloyal and GemPages is their flexibility.
Customize your landing page to reflect your brand’s unique identity. Use GemPages to integrate dynamic elements like rewards trackers, allowing customers to see their points balance in real-time, or create tier-level visuals that show customers what they need to unlock the next level.
Step 5: Add Strong CTAs and Testimonials
Finally, wrap up your landing page with compelling CTAs and real customer testimonials. Make sure your CTAs are clear, exciting, and action-oriented, and ensure that your testimonials convey the positive experiences of real program members.
Not ready to commit but still want to kick the tires?
No problem! Get started with GemPages' free plan. Explore wonderful features that can do wonders for your store.
Wrapping Up!
In short, an effective Shopify loyalty program needs a compelling landing page. While there’s no one-size-fits-all solution, the key elements above should offer a framework to get you started. An important takeaway is to keep everything short and sweet. Communicate the value proposition clearly and promote transparency.
GemPages offers a user-friendly solution to create stunning and effective landing pages without any coding skills. With a library of customizable templates, intuitive design tools, and the ability to add compelling visuals, GemPages empowers you to build impactful loyalty program landing pages that meet your specific goals. So dive in, harness the power of GemPages, and transform your Shopify loyalty program into a powerful driver of customer engagement and retention.
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