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Tips and Tricks to Promote a Store of Shopify Phone Cases
According to the Research and Market, the global phone protective cases market recorded a massive value of around $27.03 billion in 2022. This fact highlights an increasing demand for mobile accessories and an ideal chance for sellers to capitalize.
Despite the potential profits, starting a brick-and-mortar phone case store requires a lot of effort. This is when you should consider selling online first. Platforms like Shopify can offer a seamless experience managing an online phone case store with simple setups.
This blog will show you how to start a Shopify phone cases store, introduce inspiring examples, and provide essential tips. Let’s dive in!
Why Should You Prefer Shopify To Sell Phone Cases
The phone accessories market in the US is forecasted to grow to $75.26 billion by 2026, including traditional phone cases, air pod phone cases, and similar products. Notably, China and India are the two rising markets for selling protective covers. This makes the three markets appealing to start your phone cases shop.
Owners sell phone cases on Shopify to make profits
Besides a sizable profitable commitment, developing a phone case shop on Shopify can offer various benefits, such as:
- Shopify professional tools
Setting up a Shopify store requires only a few minutes without extensive technical skills. You can freely use tools and pre-designed themes to optimize your store presence. Additionally, Shopify delivers a unified dashboard, ensuring effective inventory management.
- Excellent customer support
Whichever plan you’re on, you can get 24/7 customer service. You can reach measurable solutions for your phone case store through Help documents, blog posts, webinars, and YouTube videos.
- Small investment
Your Shopify phone cases business doesn't require a large capital outlay. Starting with $29/month, you can sell products professionally. Additionally, Shopify offers built-in SEO tools and integrated blogging to promote marketing campaigns without extensive costs.
A detailed Guide to Starting A Phone Case store
To launch a successful Shopify phone cases shop, it’s essential to follow a strict sequence. Below is our step-by-step guide to assist you.
Step 1 - Understand your target audience’s personas
First and foremost, you need to gather data to discover trends in phone cases and what customers expect. Some insights help you draw your audience’s personas, such as age range, occupation, lifestyle, spending patterns, habits, and routines.
You can use familiar tools like Facebook Audience Insights or Google Analytics to assist this step. For comprehensive evaluations, remember to consider other information sources like customer surveys, verbal questionnaires, or email.
Sellers collect data from Google Analytics to discover customers’ demands
One global phone case industry leader, Andrew Moore of the Felony Case, says, “I saw a need there where more fashion-forward people might be looking for an iPhone case, something unique.” Had he not identified this gap, he wouldn’t have nearly run such a successful business as today.
Step 2 - Work with phone case delivery services
Now that you have identified your niche market, you should build a business plan and decide on relevant aspects. Once this plan is completed, it’s time to implement your ideas. Indeed, you need to work with delivery services to order good-quality cases. Below are the three options that you can consider for your business.
- Contact with manufacturers
A good manufacturer can help you maximize profits. Alibaba is home to reliable Chinese case manufacturers at reasonable prices. However, this platform might lead to potential communication barriers and the need for built-in tools.
Alternatively, you can consider AliExpress, a retail platform like Amazon that works with top-ranked case suppliers. Additionally, AliExpress can integrate with Shopify to improve the ordering of your products and enhance your store’s visibility.
AliExpress provides a directory of phone case manufacturers
- Corporate with print-on-demand services
Printful and Printify are the two leading services for delivering POD phone cases. Typically, the POD model frees you from handling shipping and fulfillment, reducing the risk of stocking up. You can even integrate POD apps into your Shopify store to fully manage orders and customer profiles.
- Have phone case dropshipping
Besides custom phone cases on Shopify, you can dropship existing designs from another supplier to complete your order fulfillment. In this case, let’s prefer well-founded Shopify apps like Aliexpress and DSers to optimize your store performance.
Step 3 - Boost online presence on Shopify
To attract your audience’s attention, let’s focus on optimizing your Shopify phone cases storefront. You can choose one of the two following ways:
- Hire freelancers
Experienced Shopify designers, like those from Gemians, can help you create a professional e-commerce store. In fact, Gemians specializes in improving landing pages, structuring UI/UX design, and enhancing entire funnels on your site. This contributes to high-converting storefronts and raises your brand’s awareness.
Besides that, you can look for freelancers' contact information on the two common platforms, Upwork and Fiver. You can freely exchange about your project’s requirements, but be aware of the risk of scams.
If so, what’s more
- Design on your own
If you don’t pay for a freelancer, you can boost your Shopify presence on your own. Shopify can assist you with a range of professional apps, including GemPages. This solution is the ultimate Shopify app for creating storefronts without coding skills.
GemPages is the ultimate Shopify app for designing storefronts
On GemPages, you can access an intuitive interface dashboard, powerful design tools, and fully customizable pages. In addition, the app comes with built-in SEO functionality to optimize your web pages for search engines. All of these support you in enhancing your customer experience and increasing sales.
Learn more:
- 18 Best One Product Shopify Store Examples in 2024
- 7 Best Single Product Shopify Themes in 2023 (Free and Paid)
Step 4 - Personalize your brand name and logo
An impressive business name and logo can trigger the audience to visit your Shopify phone cases store. You can use the Shopify logo maker to craft your logo. All you need to do is answer business-related questions and wait for Shopify to suggest dozens of templates.
It would be more attractive to design your brand logo independently. You can start by drawing an inspiring story and weaving a narrative into your design. This might make your brand easy to reach in the public eye.
Step 5 - Promote marketing strategies for your business
We should work as many marketing channels as possible to increase the sales of your Shopify cell phone cases store. Below are four common tactics to consider:
- Search engine optimization (SEO)
It is one of the most effective solutions to drive organic traffic to your Shopify store. You can create blogs around keywords like “POD phone cases” or “custom phone cases Shopify” to lead to more relevant clicks. Don’t forget to follow SEO practices to rank your content higher on search engines.
- Social media campaigns
You can use social media platforms like Facebook or Instagram to run targeted ads. Both offer valuable tools to track the database, reach specific interest groups, and refine your marketing strategy.
- Influencer marketing
Collaborating with influencers can help your business tap into their established audiences. The influencers like KOLs or KOCs will showcase phone cases authentically, aiming to gain trust and drive sales effectively.
Worldwide influencers promote phone cases on their social channels
- Word-of-mouth
Satisfied customers are willing to share their experiences and leave positive reviews on your products. This helps boost your brand’s credibility and the ability of brand co-creation. To start, you can promote user-generated content like shoutouts, testimonials, and short interviews.
Tip: To increase your customers’ trust in your Shopify phone cases store, creating a safe and secure environment for their transactions is essential. One of the best solutions is to use trust badges — nutshells displayed on your site to convey credibility to your visitors. Our guide on how to add trust badges to Shopify can help you master this performance.
Things to consider to make your Shopify Phone Case Store successful
When planning your phone case business, consider both the product types and costs involved first. Let’s look at our clear grasp below before making informed decisions.
Types of phone cases
In the current market, you can find a wide variety of phone cases catering to different customer needs and preferences. Here are common types to include in your Shopify store.
- Silicone cases: are lightweight, inexpensive, and flexible to customize. These cases can also offer durable protection against scratches and minor drops.
- Battery-charging covers: include built-in batteries to provide extra power to your mobile devices. This makes them convenient during long-term travel but much more expensive to invest in.
- Tough phone cases: are designed for heavy-duty protection and active lifestyles. Thanks to their ability to absorb shock, they can effectively enhance your phone's lifecycle.
- Folio and wallet covers: feature a perfect combination of functionality and protection. You can use these cases to cover your phone and carry additional slots like cards or cash.
- Bumper cases: are famous for their minimalistic design, helping safeguard the phone’s corners from any impacts.
- Slim and gel covers: are for users who prefer essential protection and low-profile designs. Unsurprisingly, most are made from rubbery silicone gel, making them lighter and more durable.
Types of costs
The startup costs for a Shopify phone case store can fluctuate from $6,000 to $35,000. These might include inventory, storefront setup, marketing, branding, and office space (in case you run both online and on-site stores).
Shopify offers three main pricing plans to maintain phone case stores
Besides that, it’s essential to be aware of ongoing costs, such as Shopify pricing plans, transaction fees, shipping, and unexpected promotion expenses. When you register an online store on Shopify, you need to pay between $29 and $399/month. If you haven’t decided on a plan, it's recommended that you start the first month with only $1 for a comprehensive evaluation.
7 Inspiring Store Examples of Shopify Phone Cases
#1. Rhinoshield
- Estimated revenue: $151.1M
- Estimated traffic: 203.2K
RhinoShield is a Shopify phone cases shop that prefers a unique material called ShockSpread. This material features both hard and soft properties, effectively protecting your phone from impacts but keeping the design lightweight.
RhinoShield provides ShocSpread-made phone cases
On the RhinoShield storefront, you will be welcomed by a streamlined and visually appealing interface. You can easily find various pre-designed cases and Design Studio to inspire more ideas for your brand. RhinoShield especially assists in Design Your Own, allowing the audience to submit their designs freely.
#2. Skinnydip London
- Estimated revenue: $82.2M
- Estimated traffic: 269.4K
Skinnydip London stands out as a top-tier global brand in the production of numerous recognizable phone accessories. As its initial goal, the business focuses on providing customers with distinctive and affordable products.
Skinnydip London is a leading Shopify phone cases brand
Many famous brands, like SpongeBob, the Simpsons, and Disney, also collaborate with Skinnydip London to expand and raise their brand awareness. Up to now, there have been over 200 Skinnydip London stockists worldwide, serving tons of epic products for different preferences.
#3. Velvet Carvia
- Estimated revenue: $4.5M
- Estimated traffic: 92.4K
Velvet Carvia is a business that can amaze you with its flexible and trendy designs. Notably, all are made from durable hardened rubber and safe materials to enhance users’ experience.
Velvet Caviar updates trendy phone case designs on the market
In Velvet Carvia’s Shop Styles, you can find innovative options like Halloween, Leopard, Coquette, and Nature. Besides that, the brand caters to available matching sets for Apple fans, including iPhone, iPad, AirPods, iWatch, and Macbook cases.
#4. Xouxou
- Estimated revenue: $3.5M
- Estimated traffic: 19.9K
Another high-performance phone case storefront is Xouxou, impressing the audience with stunning product videos and moving effects. All products involve no frills, no fuss, and forthright designs, directly satisfying customers’ needs. Xouxou’s design experts also conduct in-depth tests on products to enhance their safety in use.
Xou Xou attracts the audience thanks to its living website
#5. Oh Snap
- Estimated revenue: $13.5
- Estimated traffic: 59.7K
Oh Snap helps integrate smartphones into your daily life by offering durable phone protection accessories, including phone cases. However, the majority reflect minimalism with primary colors and designs. This partly contributes to the business’s success, making it stand out in the competitive Shopify phone cases market.
Oh Snap offers minimalism-styled phone case designs
When you visit the Oh Snap store, you will be amazed at its chargers, grips, and stands, which work together to make phone use less hassle. More importantly, Oh Snap clarifies all information-related products, helping the audience easily pick the right one.
#6. Loop Cases
- Estimated revenue: $7.1M
- Estimated traffic: 148.4K
Loop Cases is a US-based Shopify cell phone cases shop that customizes products for Apple and Samsung devices. The brand’s lifestyle is inspired by modern obsessions—energy, innovation, technology, flexibility, and a light-hearted sense of fun.
Loppy Cases designs products inspired by modern obsessions
Each product combines sleek design, harmonious color, and durable materials. This allows Loop Cases to offer high-quality products to its customers and effectively raise its brand image.
#7. The Dairy
- Estimated revenue: $424K
- Estimated traffic: 92.3K
The final phone case brand to inspire is The Dairy. It is one of the first businesses to pursue the newest trends to satisfy the market's changing demands. The Dairy is even willing to release new designs every week and collaborate with up-and-coming designers worldwide.
The Dairy’s products keep trends every week
Another interesting point in The Dairy’s products is to illustrate exceptional typography - tailoring to personalization regarding users’ names. Whatever decorations you select, all are lovingly printed, ensuring the best presence on your phone cases.
Final Thoughts
We have provided the procedures to launch your successful Shopify phone cases shop. Although a lot goes into store establishment, by this point, be aware of investing the necessary resources to capitalize on your business.
If you don’t have any ideas for designing your Shopify store, inspire GemPages templates today. Don’t forget to visit GemPages blogs to learn how to customize a stunning and high-converting Shopify store from experts.
FAQs about Shopify Phone Cases
Step 1: Identify a market need and customers’ personas;
Step 2: Select proper delivery services;
Step 3: Launch phone case ideas on your online store;
Step 4: Personalize your business;
Step 5: Promote marketing strategies.
